Digital marketing involves promoting products and services online through various channels like search engines, social media, email marketing, and paid ads. The objectives are to increase direct sales, build an online reputation, boost organic traffic, and increase revenues. Advantages include global reach, lower cost than traditional marketing, and convenience. Components include search engine optimization, content marketing, social media, pay-per-click ads, email marketing, web design, and search engine marketing.

1. Digital Marketing

2. Keypoints
. Introduction
. Advantages of digital marketing
. Components of digital marketing
. Objectives of digital marketing
. Differences b/w traditional and digital marketing

3. Any promotion going through internet is called as Digital
Marketing. This marketing can be done through different
platforms such as search engine marketing, Paid social ads,
social media posts and email services and many more. A
marketing which can be done with any type of electronic
device like Computers, Mobile, Tablets etc.
Introduction

4. Objectives of digital marketing
One of the main objectives of digital marketing is to increase direct
sales to customers.
It helps to build a reputation online. This means monitoring your
company name and maintaining social profiles.
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Another objective of digital marketing is to increase organic
traffic through SERP.
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The internet gives several opportunities to every company to boost
their revenues.
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5. Advantages of digital marketing
You can promote your products in almost every corner of the
world so it is global reach
Promoting products online is cost friendly unlike traditional marketing
where you have to bear high expenses in offline mode.
You can promote your services just by sitting at your home. It
makes digital marketing time saving
Effective targeting means targeting your audience precisely so
they can reach you without any interruption
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6. Components of digital marketing

7. SEO can be defined as the foundation of Digital Marketing. SEO is
the practice or process of ranking your website on Google organic
results. You can boost your website ranking by making quality
content to have the best rank on the Search Engine Result Page
(SERP).
Search engine optimization

8. Content marketing
Content Marketing is another great strategy to rank your
website or business on search results. Quality content is the main
pillar of Content Marketing. Quality Content helps you to
target the keyword of your business and searchers' intent and
this can boost the ranking of your website.

9. In today’s world, almost everyone has access to the internet and uses
social media. Making it an important component of Digital
Marketing. With social media access, Customers can make their
queries directly with your products and services and can solve their
problems.

10. Pay-Per-Click or PPC is posting an advertisement on
our website and paying to customers from your specific
budget whenever someone clicks on it.

11. Email marketing is a powerful marketing channel, a form of
direct marketing as well as digital marketing, that uses email
to promote your business’s products or services. It can help
make your customers aware of your latest items or offers by
integrating them into your marketing automation efforts.

12. Web design encompasses many different skills and disciplines in the
production and maintenance of websites. The different areas of web
design include web graphic design, user interface design, authoring,
including standardized code and proprietary software, user
experience design, and search engine optimization

13. Search engine marketing is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search
engine results pages primarily through paid advertising. Generally,
“search engine marketing” refers to paid search marketing, a system
where businesses pay Google to show their ads in the search results.

14. Difference
between
digital
marketing
and
traditional
marketing