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digital marketing ppt | importance of digital marketing | SEO

Digital marketing involves promoting products and services primarily through digital technologies, especially on the internet. It is cost-effective, allows precise audience targeting, provides traceable results, and offers high return on investment (ROI). Key activities include SEO, SEM, social media marketing, and email marketing, all of which help enhance customer engagement and brand strategy.

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IMPORTANCE OF DIGITAL MARKETING
WHAT IS DIGITAL MARKETING? • Digital Marketing is marketing of products and servicing digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. • In digital marketing, Social Media will help to gain website traffic and connect with those individuals which comes as an important part of our customer service and brand strategy.
DIGITAL MARKETING ACTIVITIES • Search Engine Optimization (SEO) • Search Engine Marketing(SEM) • Campaign Marketing • Content Automation • E-commerce marketing • Social Media Marketing • Social Media Optimization • E-mail direct marketing • Display Advertising
IMPORTANCE OF DIGITAL MARKETING 1. Affordable 2. Effective targeting of the Audience 3. The traceable results 4.High ROI
1. AFFORDABLE • The first point is that digital marketing is very cheaper when compared to the other modes of marketing. Information going online about regarding your company or any product may not cost the company more than a cost of sending the same information via newspaper or digital advertising.
2. EFFECTIVE TARGETING OF AUDIENCE • When compared the digital marketing again with print marketing as there is always the chance of people being attracted to the digital media more. As the use of technology more in our daily life, there are always higher chances of more people watching an online AD than a print media advertisement.
3.THE TRACEABLE RESULTS • Thanks to the technology it has made it very easy for the marketers to track and monitor their results online. The data can always be collected and the analysis of that data may help in data assessing and provide the valuable data for various queries of the user.
4. BETTER ROI FOR YOUR INVESTMENT • Being digital you have access to packages at different levels of costing hence you can pick up any one which suits your budget best. Even a small level of investment done in mode of email marketing has the potential to give the best results in terms of customers engagement. Using web analytics helps the business owner know whether your website is providing optimal ROI.
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