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1. Kirti Chandratre
Victorious digital
Welcome to Victorious
Digital

2. What is Marketing?
 The action or Business of Promoting and Selling
Products or Services, including Market Research
and Advertising.

3. Marketing Research Provides Valuable data.
It helps to select suitable sales promotional
techniques.
It Studies consumer behavior.
It supplies market-related Information.
It helps a company to evaluate its marketing
performance.

4. Types of Marketing
 Traditional Marketing
 Traditional Marketing is the process of promoting
your product or service offline.

5.  Digital Marketing
 Digital marketing is the marketing of products or
services using digital technologies, mainly on the
Internet, but also including mobile phones, display
advertising, and any other digital medium.

6. Traditional vs. Digital Marketing
Traditional Marketing Digital Marketing
1. Traditional marketing is the
process of promoting your
product or service offline.
1. Internet marketing is the process
of promoting your product or
service online.
2. Costly 2. Cost Effective.
3. Reach Maximum number of
audience is not possible.
3. Reach maximum number of
audience
is possible.
4. Cannot change/edit your ads
anytime and anywhere.
4. Can change/edit your ads
anything anywhere.
5. Audience tracking is not possible 5. Audience tracking is possible.
6. Targeting the particular Audience
is not possible
6. Targeting the particular Audience
is possible

7. Types of Digital Marketing
 Inbound Marketing
 Inbound marketing refers to marketing strategies
that focus on pulling audiences in instead of going
out to get prospects’ attention.

8.  Outbound Marketing
 Outbound marketing is just another name for
“traditional advertising methods “, it is devised to
contrast with the newer “inbound marketing”

9. Inbound vs. Outbound
Inbound Marketing Outbound Marketing
1. Pulls in interested readers.
1. Pushes at everybody,
regardless of interest.
2.
Written for the consumer’s
needs.
2.
Written for the product’s
needs.
3. Draws in customers. 3. Seeks out customers.
4. Interactive and fluid. 4. Inert, one-way.
5.
Ex: Blogs, Social Media,
Emails, Search, Influencer
Marketing, etc.
5.
Ex: Billboards, Telemarketer
Scripts, Magazines, TV ads,
etc.

10. Modules Of Digital Marketing

11.  Techniques and strategies for promoting awareness of a
brand, publication, product, etc., on social media,
especially by encouraging the sharing of content that
attracts people to a particular website.
Social Media Optimization(Free Promotion)

12. More Customer Interaction
Knowledge Distribution
Greater Visibility
Customer Loyalty Enhancement
Customer Service Improvement

13.  Social media marketing involves promoting your content
and engaging with your target consumers on social
media channels like Face book, Instagram, LinkedIn,
Twitter. This tactic is used in digital marketing to
help businesses increase brand awareness, generate
more leads, and improve customer engagement.
Social Media Marketing(Paid Promotion)

14.  Social media automation software is used to automate or
semi-automate the process of sharing posts and content
on social media channels. Automation software also
makes it possible to share on multiple social
networks (Twitter, Face book, LinkedIn) simultaneously.
Social Media Automation

15.  The process of maximizing the number of visitors to a
particular website by ensuring that the site appears
high on the list of results returned by a search engine.
Search Engine Optimization(Free
Promotion)

17. Types of SEO
 On Page SEO:
 On-page SEO is the practice of optimizing individual
web pages in order to rank higher and earn more relevant
traffic in search engines.

18.  Off Page SEO
 Off page SEO refers to techniques that can be used to
improve the position of a web site in the search engine
results page (SERPs). Many people associate off-page
SEO with link building.

19. Google Webmaster Tool

20. Google Analytics

21. Local SEO(Free Promotion)

22.  Search engine marketing is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in
search engine results pages primarily through paid advertising.
Search Engine Marketing(Paid Promotion)

23. Search AD’s

24. Display ad’s

25. Video ad’s

26.  Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.
Email Marketing

27.  You Tube SEO
 Affiliate Marketing
 Google Adsense
 Growth Hacking
 Online Reputation Management (ORM)
 Freelancing
 Etc.
Other Modules

28.  Drastic changes in traditional marketing.
 Digital is the new name.
 Government’s “Digital India” initiative backs up
 Reaching global markets
 Small towns getting digitally equipped
 Affordable
 Higher engagement rate
 Growth in the number of internet users
 Increased digital classifieds market revenue
Why There Is Bright Future In Digital
Marketing

29.  Banking
 Real Estate
 IT Companies
 E-Commerce
 New Stratups
 Event Management Companies
 Advertisement Companies
 Film Industries
 Government and Non Government Sectors
 Etc
Job Sectors

30.  Digital Marketing Executive
 Digital Marketing Manager
 Social Media Executive/Expert
 SEO Executive
 SEM Executive
 Online Marketing Manager
 Campaign Manager
 Etc.
Job Opportunities & Placements