E magazine May issue

1www.varindia.com May 2016
VOLUME XVII ISSUE 09 MAY 2016 PRICE Rs. 50
Wiproextends partnership with Qlik Jaipur becomes Cisco’s First Lighthouse City in SA

Dell and EMC announce
new identity
Upon the close of the pending
transaction, Dell and EMC
together have revealed that the combined
family of businesses will be called Dell
Technologies. Dell Technologies will
includethebrands,companies
and capabilities re�ected
across the current Dell
and EMC portfolios.
Dell Chairman &
CEO Michael Dell made
the announcement during
a keynote presentation at the
EMC World. He said, “Our vision is a
strategically aligned family of businesses
that brings together customers’ entire
infrastructure, from hardware to software
to services, from the edge to the core to
the cloud. Dell Technologies will create
more value for customers and partners
than any other technology solutions
provider today. we will deliver world-
class products and solutions to customers
of all shapes and sizes.”
HPE solutions for better
business performance
In line with technology solutions,
Hewlett Packard Enterprise has
expanded its portfolio of products and
services to help customers transform
to a hybrid infrastructure. Technology
innovations include solutions that deliver
agility, performance advantages and
overcome business complexity enabling
customers transform
their IT departments
using SAP HANA.
The latest
products and
solutions from
HPE and SAP will
provide customers
access to tightly
integrated, full-stack solutions that will
give them real-time business analytics and
applications,managedin a secure,scalable,
cost-effective cloud environment.
Smart Cities – A Big Prospect in Need of Systematic Planning
SAP Education ties up withTASK Lenovo unveils Converged HX Series Appliances
SUBSCRIPTION COPY NOT FOR SALEVOLUME XVII ISSUE 09 MAY 2016 PRICE Rs. 50
32pg
32pg
Smart Cities – A Big Prospect in
Need of Systematic Planning

GET FIT. IN STYLE.
Work out. Night out. Stand out.
Whether you’re working out or going out, the new Fitbit Blaze™
is about to ignite your everyday fitness routine. With features like
guided workouts, continuous heart rate, call and text alerts, and
interchangeable bands, finding your fit has never looked better.

6 May 2016 www.varindia.com
Small DataVs Big data
.......Importance of understanding Consumer Behaviour
HELLO INDIA
It has been found that many �rms use Big Data analysis to determine business strategies. However, the growing importance of Big Data,
at times, confuses organizations. They may not make the best business decisions if they do not take into
consideration the small data, generated from the internet, on customer’s behaviour. Explosion of Big Data
and that being used by many makes more or less similar decisions as the organizations happen to reach
similar conclusions. But they may make the wrong bets if they forget to look at the small data analysis
on the consumer’s behaviour.
Research reveals that Big Data might be useful, but it might also not give a company the full picture
it needs. Small data analysis, on the other hand, relies not only on large volume of data, but also uses a
more structural analysis to �nd out why customers behave the way they do, which is more important.
The probable answer would be, demand for value addition is becoming prevalent that matches the tastes
of the new generation of customers, as a better customer’s experience.
Secondly, it is an absolute fact that digital transformation of businesses is having huge effects on every
industry. Innovations are happening across organizations of all types, but they share a common theme:
the ability to transform processes and business models, empowering workforce ef�ciency and innovation,
and personalizing customer/citizen experiences. There is a sense of urgency for companies that need to
have a Digital Business Platform which is outcome driven and enabled by technology. The live example
is the growth of e-commerce sector in India, which is expected to see revenues rise from the present US$30 billion at the end of last �scal to
US$120 billion by 2020. The increase would be mainly on the back of young demographic pro�le, rising Internet penetration and relatively
better economic performance.
Lastly, the future will not be just about the connected devices. It will be about the transformation in the
creation and delivery of services that will accompany the deluge of big and open data. It is not just connecting a
mobile phone, car, a refrigerator or a health device – it is the combination of all of these. Networked devices in
India are expected to swell to 1.8 billion by 2018 and create a better, stronger digital economy for providing citizens
a better infrastructure and quality of life.
With this, there seems to be a promising opportunity for the industry to partner with the government in the
Digital India programme!

Copyright © 2016 Red Hat, Inc. Red Hat and the Shadowman logoare
trademarks of Red Hat, Inc., registered in the U.S. and other countries.
* Red Hat client data and Fortune 500 list, 2014
BY FORTUNE GLOBAL 500 COMPANIES*

Canon catches up with India’s
growth momentum
Years of continued support and understanding have made the Channel topmost
priority for Canon. Supporting this idea, K. Bhaskhar, Vice-President – Business
Imaging Solutions Division, Canon India, shares as to how this has been made possible
and the key features that have kept this relationship going in these years –
Canon nurtures a strong and healthy relation with its partners. The
company considers them to be crucial for its business and to make it
grow in the industry. In fact, it believes that the continuous growth
that Canon has witnessed over the years is a direct result of its partners’
growth. The partners are the strongest linkage between Canon and its
customers.
“We are closely working with our channel partners on expanding
our business in the tier-II and tier-III cities. We provide them with the
best product knowledge, service infrastructure and adequate training to
ensure the quality of after-sales support to meet Canon standards. We
also ensure that the best product and service training is imparted to the
partner’s sales staff so that they are ready to provide the customer with
value proposition and offerings,” explains K. Bhaskhar, Vice-President –
Business Imaging Solutions Division, Canon India.
As a matter of fact, about 55% of Canon’s sales contribution comes
from its Channel operations.
Canon has a very strong channel ecosystem, with the BIS division
alone having approximately 200 channel partners. However, with the
diversi�cation of the division, it is looking at more extensive channel
partner association in the year 2016. “Our focus is to help partners in
building trained sales force by enhancing their knowledge and skills by
trainings with various programmes so that partners sales team is at par
with corporate sales team and engineers. We would like our partners to
act as solution consultants in giving complete solutions to the customers,”
he says.
Canon has a very large base of loyal partners in India and to ensure
that it tries to create a win-win scenario, wherein it takes partner and
customer feedback constantly to improvise on its offerings. Canon
believes that maintaining extensive and close partnerships with channels
is prudent for gaining success in the market.
Opportunities in India… A big growth story
The surveillance market in India is in the midst of a signi�cant upsurge
and undergoing major technology advancements. With the advancement
in technology, the customer is moving towards IP-based surveillance
solutions from analog. Market is converging towards solution- centric
approach where customer wants to collaborate multiple solutions
like intelligent functions, video management, and analytics on a single
platform.
The Indian industry is also making remarkable progress in various
industries like manufacturing, food processing, pharmaceuticals, textiles
& garments, retail, IT and service sectors. Small and medium enterprises
alsoplayavitalroleforthegrowthoftheIndianeconomy.Theyaretoday
exposed to greater opportunities for expansion and diversi�cation across
the sectors. SMEs are �nding increasing opportunities to enhance their
business activities in core sectors. This segment is roughly contributing
about 8% towards the GDP and we �nd this as hugely dynamic business
environment.
Canon understands the potential this segment holds in the current
business scenario and is focussing on increasing its penetration in this
segment with its diverse product portfolio. For instance, Canon BIS
divisionhasgrownabout10%lastyear,outofwhich60%wascontributed
by the SME space. “We have our energies focussed towards this segment.
The SME segment is growing at a faster pace today and we would like
to leverage this through our strong network of partners by providing
products and solutions which act as the biggest differentiator and retain
our market leadership,” adds Bhaskhar.
Along with this growth, Indian organizations are also extensively
focussed on improving of�ce ef�ciency and productivity. With the
fast-changing technology scenario and rapid consumerization of
smartphones and tablets coming to business, employees want to use
their own smartphones and tablets to work because they believe their
mobile applications are necessary to get jobs done. Keeping this in view,
Canon is constantly working on its product R&D and evolving with
the competitive IT landscape of India. Its focus in the coming days is to
provide value products to the consumers which provide better RoI to
their businesses. �
samrita@varindia.com
K. Bhaskhar
Vice-President – Business Imaging Solutions Division
Canon India

Website: www.varindia.com
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ROUND ABOUT
Globalization and NeoliberalThinking
– Have they become hackneyed?
What do people like Ronald Reagan,
Margaret Thatcher and Milton Friedman have
in common? The �rst two are well known
in their own right, while the third is a well-
known economist. Freidman was the person
who propounded the concept of a global
economy and proved its bene�ts in theoretical
terms for the �rst time through his well-crafted
empirical studies.
There are more similarities between
Margaret Thatcher and Ronald Reagan. When
they were running their campaigns, many
doubted their capacity to rule. But both won.
It does not end there: they scripted their
own form of governance – Reagonomics and
Thatcherism which were dyed in the glue of
neoliberalism.BothReaganandThatcher,who
were Presidents of USA and Prime Minister of
UK respectively, were benevolent dictators.
The decline of trade union movement and
centralization of corporations coupled with
privatization gave prime importance to the
rule of market. Those who can master the
market had become movers and shakers. There
was no rulebook in the private sector, as to
what should be done and what not to achieve
the goal. Success was measured in terms of
money, power, aggression and the tenacity to
manage the external environment by hook or
crook. The government interventions sank
to the minimal. Think tanks spread across
the world supported this new mantra and
thought it was the most desirable way to get
out of the trappings of under development,
unemployment and thought that it would pave
the way for an equitable society by granting
everyone equal opportunity to pursue their
business.
How does it play out on the ground?
Opinions differ. There are people who
believe that such models have yielded rich
results. They point out that the global growth
during the last three decades or so has been
remarkable and was de�nitely higher than
what it could have been in any other previous
trajectories. They feel that with the concept of
globalization catching up, many thought that
it was important to relocate the production
processes to locations which are advantageous
in terms of cheap labour, where land cost
is minimal, where there is availability of
technical skills, raw materials and what have
you. Emerging economies in Asia, such as India
and China, have got a boost in this bargain.
Many multinational corporations, which
were primarily operating in the developed
world for so many years, have relocated to
these destinations. That is why China has
emerged as a manufacturing hub and India a
software destination leveraging their inherent
strengths.
To a great extent, the collapse of the Soviet
Union and East European countries was on
account of the radical neoliberal thoughts.
With the development of mass media, people
across the world started knowing what was
happening in the developed world, importance
assigned to human freedom, quality of life,
better healthcare and education system.
Every facet of life was informed by the
new credo – political, social and, of course,
economic and business. Pro�t was pushed
to the epicenter of economic discourse. Lean
and mean were the criteria for success in the
corporateworld.Therighttorationalizelabour
and exit operations had become inalienable
with the corporate world. Companies were
allowed to go to public for raising funds. In
the process, despite the advocacy for strong
regulators, operations became shrouded in
opaqueness. Transparency had become a
rhetoric for public consumption.
The steam of the neo was lost with the
East Asian meltdown. Before that there was a
�nancial crisis in Mexico close on the heels of
that country switching over to capital account
convertibilityofitscurrency.Thiswasfollowed
by East Asian meltdown which sapped these
emerging economies of all energy gathered in
the previous years. But the intervention of the
US stemmed the rot in these countries. The
international monetary watchdog – IMF – had
advocated capital account convertibility as
a panacea for all ills for countries which are
gaping to cope up with mounting debts and
balance of payments. Everyone thought, East
Asian crisis was localized to countries in the
region and blamed the governance structures
in those countries for their insensitivity in
diagnosing the problems in time and taking
ameliorative measures.
For a few years, there was respite since the
East Asian economies were gradually picking
up and everyone thought that the crisis was
an aberration in a globalized world created by
governments, which lacked �nesse in solving
economic issues. But the sub-prime crisis in
the US preceded by busting of international
corporations like Arthur Anderson and several
other well-known corporations scripted a new
imminent crisis. Reckless �nancial dealings,
creationofjunkbonds,stonewallingoperations
of companies, etc accelerated the pace of the
crisis. The US had become the worst victim
of the crisis. Soon Europe followed. A few
years later, China, which weathered the crisis
adroitly in the initial stages, had become a
victim of the crisis now driven by slackening
on account of the contraction in global trade.
The Indian economy initially was not that
affected since its external sector was not as
exposed as that of China’s. But the continued
fall of exports for several months together had
had its own impact on the Indian economy.
While the US is showing signs of recovery,
Europe is in deep slumber. Still it is not clear
when the euro zone will come out of the
woods.
Whatwillbethenewschisminthemaking?
Inclusive growth has now become a mantra to
keep the democratic tradition intact but also to
restorethefaithinthesystem.Startingfromthe
most developed country – US – to a relatively
unknown country in the sub-Saharan region,
everyone is pitching for a growth model,
which is equitable and egalitarian. Look at
what Donald Trump is pitching for in his
election campaigns. More jobs, more bene�ts,
more facilities to every US citizen. When he
started off, everyone laughed at him for his
antics and intemperate views and irresponsible
utterances. But the self-made billionaire never
lost his heart and soul. He persisted with his
rhetoric sometimes bordering on jingoism.
When he is ascending and has become the
candidate of the Republicans in the coming
Presidential elections, possibly against Hillary
Clinton, many are keeping their guess in the
unknown zone about the possible outcome.
What does it portend? Is the US still gung-
ho about the neoliberal schism, which it once
nurturedthereandspreadtodifferentcountries.
The Republicans, who are known for their
advocacy on free enterprise and everything to
do with minimal government interference in
the policy matters, are taking a U-turn of their
established stand. They are becoming more
inward looking than their rank opponents
– Democrats. Why this is happening? Is it
because that they have realized the pernicious
effect of neoliberalism or a change of tactics to
corner more votes among those who have got
fed up with the uncertainties cast on their lives
by neoliberalists. Or, is it an election gimmick
to come to power and then continue with the
existing framework? One has to wait for a
few months more to see how these things will
play out. In the meantime, for certain, there
is a rethinking on the neoliberal thoughts and
ponti�cations. Which way it will swing is
again a guess game!

HOT BYTES
NIIndiasupports
Make in India
programme
In support of the
government’s Make
in India programme,
National Instruments
(NI) India has launched
the NI India Business
Incubator Programme
and announced expansion
of their R&D Centre in
India.Boththeseinitiatives
aim to enable Indian
engineers to become
global knowledge partners
in driving innovation
and development across
industries and domains.
The expansion of the
IndiaR&DCentreensures
that NI has access to the
top talent instrumental
in building a platform
that meets the needs of
all engineers and scientists
today. NI works with
leading universities to
hire the best and brightest
talent within the region
and provides world-class,
formal and on-the-job
training to create a long-
term and sustained career
progression.
BT enhances its
global network
with Zscaler
Cloud Security
BT has announced
direct connection
of Zscaler access points
into its global network.
BT’s Assure Managed
Cloud with Zscaler
service scans and �lters
every byte of network
traf�c, including SSL-
encrypted sessions, as it
passes to and from the
internet. Mark Hughes,
CEO, BT Security, said,
“We are pleased to add
this improvement to
our growing portfolio
of solutions helping
customers take advantage
of the cloud. Based
on Zscaler’s cutting-
edge technology, this
latest enhancement of
Assure Managed Cloud
brings to our customers
increased con�dence
and convenience at no
additional cost .
NASSCOM and Facebook together
to boost product design
ManageEngine forays into Self-
Service IT Analytics Market
SAP Education ties up withTASK
WiproextendspartnershipwithQlik
F-Secure and Europol join
forces to fight Cybercrime
DigitalTransformation
business unit by Honeywell
NASSCOM has
tied up with
Facebook to build a
“ProductDesignInitiative”
in India. This programme
of NASSCOM Product
Council aims to support
500+ product start-ups
on product design and
train 5,000+ product
designers over a period of
two years.
Ravi Gururaj,
Chairman, NASSCOM
Product Council, said,
“India’s product landscape
is rapidly maturing and
innovative solutions
are getting built across
a spectrum of verticals
and business needs. The
NASSCOM Product
Council has been running
design workshops and
an annual design summit
to create awareness on
product design and its
imperatives. The Design
Initiative will aim to build
and diffuse a design culture
across our ecosystem,
link up with academia,
recognize outstanding
designs and overall ensure
India's software products
delivery delightful
customer experiences.”
ManageEngine has
announced its
entry into the self-service
IT analytics market with
the launch of Analytics
Plus. Designed for mid- to
large-size organizations
that want to draw insights
from their IT data,
Analytics Plus integrates
easily with various data
sources and tools, analyzes
vast data volumes and
presents �ndings with
rich visualizations.
“Most companies want
theITanalyticspayoff,but
few want to pay the steep
IT analytics price. We
are uniquely positioned
to drive the widespread
adoption of this powerful
technology. We know IT
management and how to
make it both powerful
and simple. We know IT
admins, managers, CIOs
and CEOs and what they
expect in analytics-driven
insights. And we know
business intelligence
and analytics, thanks to
the 10 years our sister
division, Zoho.com,
has spent re�ning those
technologies, which we
are leveraging in Analytics
Plus,”saidSridharIyengar,
VP, ManageEngine.
Te l a n g a n a
Academy for Skill
and Knowledge (TASK)
has tied up with SAP India
Education to boost IT
education in the region.
These courses from the
SAP Student Academy
Programme have been
designed with the vision
of upskilling youth of
Telangana to promote
professional expertise in
the latest trendsetting
applications.
The Memorandum of
Understanding(MoU)was
exchanged in the presence
of Shri ESL Narashiman,
Hon’ble Governor of
Telangana & AP; Shri K.
ChandrasekharRao,Chief
Minister of Telangana;
other ministers and
distinguished members
from the government,
academia and industry.
Shri K. T. Rama
Rao, Minister for IT,
Telangana, said, “The
new initiatives by TASK
will boost the dynamic
and evolving IT industry
and help increase the job
prospects of talented,
deserving youngsters in
Telangana. This will give
an overall impetus to the
industry at large.”
Wipro and
Qlik will
work together to offer
advanced enterprise
analytics solutions to
joint customers across
industry sectors. Wipro’s
competency in delivering
end-to-end Business
Intelligence (BI) solutions
combined with QlikView
will widen the scope and
scale of visualization
solutions offered to
customers.
Pallab Deb,V.P&
Global Head – Analytics,
WiproLimited,said,“Data
Visualization enables
faster and better decision-
making for businesses
and that is the reason
why organizations across
the globe are investing
in newer and more
sophisticated business
intelligence solutions that
incorporate visualization
tools. QlikView is a great
platform. Wipro’s SNIPE-
BI Transformation and
Smart View business
intelligence solutions,
powered by Qlik’s
advanced visual analytics
platform.
F-Secure has signed
a Memorandum of
Understanding
(MoU) with
E u r o p o l ’ s
C y b e r c r i m e
Centre (EC3)
that will allow
for enhanced
cooperation in
the �ght against
the growing problem of
cybercrime. The MoU
was signed at Europol’s
headquarters in The
Hague.
Kimmo Kasslin, Head,
F-Secure Labs, said, “Our
mission is to protect
people and
business from
cyber threats,
and cooperation
with law
enforcementisan
important part
of that mission.
We are glad to
be able to provide threat
intelligence to Europol to
aid in their investigation
and enforcement efforts to
make the online world a
safer place for everyone.”
Ho n e y w e l l
has come up
with its new Digital
Transformation business
unit within Honeywell
Process Solutions (HPS),
focused on technologies
and industrial solutions
to help manufacturers
harness the Industrial
Internet of Things (IIoT).
IIoT by Honeywell
willdeliverenterprise-wide
analytics and applications
that leverage a deep
ecosystem of knowledge
partners, including data
scientists, equipment
manufacturers and the
world-leading process
expertise of Honeywell
UOP to collaborate to
identify issues before they
become problems.
On this, Andrew
Hird, VP & GM, Digital
Transformation, said,
“We are entering a new era
in the process industries.
Advanced computing,
mobility, cloud-based
solutions, enterprise
digitization are beginning
to enable the next big
revolution in performance
and operations: turning
data into actionable
knowledge.”

Huawei and CIPL come together
on DGS&D Rate Contract
will certainly boost the procurement by
Govt. departments and DGS&D rate
contracts will play a major role in the
procurement process.
Huawei is a global leader of ICT
solutions. Continuously innovating
based on customer needs, they are
committed to enhancing customer
experiences and creating maximum value
for their customers across 170 countries
and regions. By leveraging their strong
R&D capabilities and comprehensive
technical expertise, Huawei’s strategy
in the enterprise domain focuses on
close cooperation and integration with
partners to deliver a wide range of
highly efficient customer-centric ICT
solutions and services that are based on
a deep understanding of customer needs.
In line with the strategy, Huawei offers
a broad portfolio of innovative ICT
solutions that cater to global vertical
industry and enterprise customers across
government and public sector, finance,
transportation, energy, large enterprises
and Small and Midsize Enterprises
(SMEs). Their portfolio covers enterprise
networking, Unified Communications &
Collaboration (UC&C), cloud computing
& data center, enterprise wireless,
network energy and infrastructure
services.
CIPL is a Delhi based SI who already
have expertise in this domain. Huawei is
a new addition to their existing portfolio
on DGS&D which is complementing the
vision of CIPL, which is to be “ONE
STOP TECHNOLGY DESTINATION”
for its customer & partners. They are
also running other rate contracts with
Vinod Kumar
Managing Director
CIPL
Jack.Zeng Yong
National Head, Channel
Huawei Enterprise India
In an exclusive interview with
Vinod Kumar, MD, CIPL on the latest
development in the organisation, he spoke
about the opportunity in Digital India,
Smart Cities and e-Governance being the
in thing today in Indian IT market, Huawei
along with M/s. Corporate InfotechPvt.
Ltd have entered into an exclusive rate
contract with DGS&D for their various
range of networking products. These rate
contracts stand to play very crucial role.
All these key initiatives by Govt. of India
DGS&D which include Microsoft,
NetApp, Trend Micro & Schneider
etc. They already have an existing sales
team across country along with channel
partners to leverage these RC while
selling to Govt. customers. It brings
huge business opportunity on table
for partners across India. Their range
includes complementing products which
can be sold to any customer for better
business prospects and making more
money.
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VAR BUZZ

HOT BYTES
Jaipur becomes Cisco’s First
Lighthouse City in SA
HDS adds NAS andVMware
Integration into itsVSP
Deskera LaunchesTechnology
Training Programme for SMEs
Trend Micro
ropes in NNR
IT Solutions
as its ND
Trend Micro has
appointed Pune-
based NNR IT Solutions
L.L.P. as the exclusive
national distributor for
its consumer products
line. NNR IT will
distribute Trend Micro’s
PC Antivirus, Internet
Security, Maximum
Security and Mobile
security products and
servicestochannelpartners
and customers across the
subcontinent.
Commenting on this
occasion, Nilesh Jain,
Country Manager (India
and SAARC), Trend
Micro, said, “It gives
us immense pleasure to
associate with NNR IT
Solutions.Wearecon�dent
that this partnership will
help us in reaching out to
a large channel partner’s
base in India. India is a
strategic market for us and
we understand the PC and
mobile security concerns
faced by today’s netizens
in this internet and
information age. Our state-
of-the-art security solution
ispoweredbyTrendMicro
SmartProtectionNetwork
global threat intelligence
and is supported by over
1,200 security experts
around the globe.”
Tally solutions marks its reach
to million customers
Mitel to acquire Polycom
for $1.96 Billion
Supertron Concludes Annual
Business meet at Goa
Thermaltake
displays
innovative
products
Thermaltake has
showcased their
innovativerangeofgaming
PC cabinets, power
supplies, cooling products
as well as accessories at an
event held in Mumbai.
The event was graced
by Thermaltake India
distributor for the West
and North Region, Savera
Digital India Pvt. Ltd and
their partners. Gamers,
modders and enthusiasts
also attended the event.
Jerry Lee, Director,
Integrated Sales &
Marketing, Thermaltake,
expressed his appreciation
towards the Indian gaming
Tally solutions has
announced that
it powers one million
customers across the
globe with its solutions. It
offers its solutions in over
100 countries, including
India, Middle East and
North Africa, sub-Saharan
Africa, Asia-Paci�c, and
SAARC countries.
Tejas Goenka,
Executive Director, Tally
Solutions, said, “In our
three-decade-longjourney,
our customers and
partners have contributed
immensely to our growth.
MitelandPolycom
have entered
into a de�nitive merger
agreement in which Mitel
will acquire Polycom.
Under this agreement,
Mitel will acquire all
outstanding shares of
Polycom common stock
in a cash-and-stock
transaction valued at
approximately $1.96
billion.
Under the terms of
the agreement, Polycom
stockholders will be
entitled to $3.12 in cash
and 1.31 Mitel common
Hitachi Data
Systems has
announced new upgrades
and additions to its Hitachi
Virtual Storage Platform
(VSP) G series portfolio
designed to reduce the
ongoingcostsoftraditional
environments and exploit
and monetize data, which
is too often trapped in
silos of technology. To
help break down data silos
and modernize storage
management, Hitachi Data
Systems has embedded
NAS functionality, cloud
optimizationandenhanced
VMware integration into
VSP G400, VSP G600
On the occasion
of the National
Technology Day, Deskera
has launched a technology
enabler programme to
enable SMEs and youth on
Cloud ERP technology to
enhancetheirtechnological
expertise and help them
thrive.
As part of the
programme, Deskera
would be providing
training to the SMEs
and VSP G800 storage
platforms to simplify
and accelerate data center
modernization efforts.
The new
announcement adds the
option to include two
high-performance NAS
modules in the VSP G400,
VSP G600 and VSP G800
systems. These modules
help to reduce capital
expenditures by providing
a single, SAN and NAS
storage platform for all
workloads in a compact
form-factor. Operating
costs also decline, as VSP
G series systems require
less power, cooling and
space in the data center.
and university students
on Enterprise Resource
Planning (ERP). After the
completion of the practical
sessions, Deskera, would
be granting free licences
to these enterprises while
the students would be
learning a new skill set to
add to their professional
pro�le. This initiative
will help increase SMEs
productivity by providing
them technology training.
On this momentous
occasion, we thank all
our stakeholders for their
continued support and
commitment towards
Tally. Looking ahead, we
aggressively aim to add to
the million and penetrate
deeper globally while
continuously enhancing
the product experience.”
shares for each share of
Polycom common stock,
or $13.68 based on the
closing price of a Mitel
common share on April
13, 2016. The transaction
represented a 22%
premium to Polycom
shareholders based on
Mitel’s and Polycom’s
“unaffected” share prices
as of April 5, 2016, and
it is expected to close in
the third quarter of 2016,
subject to shareholder and
regulatory approvals and
other customary closing
conditions.
Su p e r t r o n
Electronics Pvt
Ltd has organized Annual
Business Meet from 8th
May to 11th May in
Goa to plan the future
roadmap. A total 175
team members attended
the meet from 39 branches
and 18 satellite branches
across the country.
Supertron Annual
Business Meet had the
theme “Embracing
Change, empowering
partnerships”. There are
various issues discussed
in the meet, along with
branch wise performance
scrutiny was one of the
agenda. All RMs, BMs &
ASMs have shown their
con�dence level in peak to
reach the new target.
As a remarkable
change Supertron has
reinvented and launched
new company logo, and
slogan “empowering
partnerships” partnerships
inallaspect.V.K.Bhandari,
CMD of SEPL had given
a speech for change, road
map emphasizing on belief
systems, passion, attitude
and inter personalized
skills, motivation and
leadership qualities.
Cisco has
a n n o u n c e d
the city of Jaipur,
Rajasthan to be the
�rst Smart+Connected
Community ‘Lighthouse
City’ in South Asia.
Cisco Lighthouse City
status credential is
assigned to a select list of
cities all over the world.
With this development,
Jaipur will gain access
to Cisco’s huge global
network and channel
program capabilities; and
the city will also bene�t
from the economic and
social transformation set
to occur as the country
embarks on the next
phase of the Digital India
program. The Lighthouse
City engagement will
be enabled through a
joint working group,
which will focus on
deploying next generation
technologies to impact
citizens and society.
With this announcement,
Jaipur joins the league of
Cisco Lighthouse Cities
globally such as Hamburg
(Germany), Barcelona
(Spain) and Adelaide
(Australia).
Cisco is collaborating
with the city of Jaipur on
a number of key initiatives
aimedatadvancingJaipur’s
vision of becoming a
global model and standard
for sustainable urban
development.

Lenovo going from strength to
strength with its Channel
Lenovo has successfully established itself as a leading global PC+ player. It is a major technology business that offers an
end-to-end hardware portfolio of the industry’s finest innovations for the enterprise market. We have the Product Managers of
Lenovo’s different business divisions talk about how this growth has been possible and what lies beneath this growth story –
Lenovo is recognized as a strong leader
today in the Asia-Paci�c region,
across all the key categories it has presence in,
namely PCs, mobiles and enterprise. Apart
from being a global leader in the market, in
India it is #1 in PCs, #3 in smartphones and #3
in x86 servers. It has a strong customer base in
India for its legendary Think products and is
expanding its market here with a wider range
of products for the domestic market.
Lenovo has also recently launched its
first set of entry-level ThinkServers – TS
140 and RD450 for SMBs in the Indian
market, post the acquisition of IBM’s
server business.
But this incredible milestone would
not have been possible for Lenovo to
achieve if it had not been for its partners.
Lenovo’s partners form a critical part of
the company’s customer-centric approach.
This helps the company fashion products
based on customer’s feedback to meet
specific business needs. It is constantly
looking for newer ways to engage with
them, to ensure they are empowered at all
times.
Lenovo is investing heavily in its
Enterprise divisions and Commercial
Channel, laying the groundwork to
rapidly accelerate its business. In line
with its goal of leading in the Enterprise
Business Group (EBG) space, its plan is
to ramp up the business so as to grow and
meet its internal revenue targets in the
coming year.
Lenovo remains confident that EBG
can accomplish this through the right
offerings, capabilities and people. In the
Commercial Channel space too, a lot of
investments are being made to improve
engagement and ease of business for
partners.
As far as sustaining its partner
relationships is concerned, Lenovo
continues to regularly reach out to and
appreciate them for the support and
commitment to Lenovo, through various
awards and incentive programmes. It looks
forward to working with them efficiently,
as a cohesive team in the coming years.
Vikram Mulye
Head, Enterprise Business
Group, Lenovo India
“Lenovo’s partners form a critical
part of the company’s customer-centric
approach. This helps us fashion products
based on customer’s feedback to meet
speci�c business needs. We are constantly
looking for newer ways to engage with
them, to ensure they are empowered at
all times. For this, we regularly organize
various enablement programmes by
engaging with the partners and ensuring
their understanding of the latest range
of Lenovo products. In addition, we
emphasize on keeping them at par with
industry trends and their competitive skills.
Additionally, we also connect with them on a quarterly basis, training them on innovative
skill sets for sales. This is mostly executed in the form of interactive face-to-face engagements,
across all major cities in India.
During our association, we also keep in mind the monetary aspect, which is the key for
a strong and mutually bene�cial relationship with our partners. We recently launched the
“Lenovo ka Sikandar” initiative to reward partner sales personnel for not only generating
sales but also for effective lead generation.
Lenovo’s Expert Achievers Programme (LEAP) is another initiative programme directed
at the sellers. On registration, the partners earn points for various products sold. In turn, the
partner organizations reward them with points which can be later reimbursed for incentives
in gift or kind.
Through its various partnerships, Lenovo aims to build, strengthen and sustain their
relationship with its Channel community. For this quarter, Lenovo has refreshed its range of
products, along with the Intel new CPU launches. For this, we have targeted multiple cities,
where we aim to help enable our partners with new products.
Additionally, post our partnership with Nutanix, hyperconvergence continues to be a big
focus area for Lenovo. We will be running an enablement initiative across cities, including
Delhi, Bangalore and Mumbai, for a focussed set of partners.”
VAR CORPORATE

Dinesh Nair
Head – Product Management & 4P integration (India HSB)
“For training and development, we have outsourced to a third-party agency which helps in
product training and �oor sales. There is also an online training module which aids as a tool
to the partners. In addition, we have a certi�cation programme which the promoters and sales
force have to go through
Lenovo also conducts a roadshow – Lenovo Pro every six months which coincides with the
product refresh cycle. It is conducted in 18–20 cities and this becomes like an engagement to
connect with our partners.
Lenovo has a core channel philosophy which is exclusive to a product, a state and a
territory. Hence, there is a clear demarcation between each partner leading to building a more
sustainable channel strategy and lesser con�icts. It is also empowering its partners by investing
in a revenue-led approach rather than a volume generating model. It is keen to make Lenovo
stores an experience for customers and investing in market hygiene, merchandising and creating
touch points for consumers.”
Sharath Sreenivasan
Head of Products, Commercial Business, Lenovo India
“We believe face to face product training is the key to empowering our partners. We engage
in focussed and hands-on training twice a year, where partners get abreast with the latest
products available in the market and the must know-hows about the devices. Most importantly,
the partners get to know how our products are different from the competition.
Additionally, Lenovo also has a portal titled WinQ, which provides access to all the
relevant product information and required marketing collaterals. “Being informed” and “being
informed on time” is the key. We provide partners with individual accounts and log-in details,
where our partners have access to all the info they require. These are the various enablement
initiatives Lenovo offers from a products perspective.”

ON THE RAMP
Western Digital
expands its
colour portfolio
Western Digital
has announced
the expansion of its
colour portfolio with a
new line of WD Gold
datacenter hard drives.
WD Gold datacenter hard
drives feature up to 8TB
capacity with optimal
performance, high
capacity and enhanced
reliability for Datacenter
Applications.
This newly enhanced
portfolio has been
designed for a broad range
of applications – including
small- to medium-scale
enterprise servers and
storage, and rack-mount
datacenter servers and
storage enclosures. With
8TBoption,ithelpsreduce
the TCO (Total Cost of
Ownership) of servers and
storage systems, bene�t IT
administrators challenged
with growing storage
capacity needs on limited
budgets. It also includes
dedicated support line for
customers worldwide.
Juniperenhances
securityofferings
Juniper Networks
has extended its
cloud and virtualized
service offerings as part
of its Software-Defined
Secure Networks
(SDSN) framework.
These enhancements
include a new compact
and containerized
virtual firewall called
Juniper Networks cSRX,
a firewall providing
advanced security
services for Software-
Defined Networks, as
well as a multi-core
version of the Juniper
Networks vSRX, the
virtual firewall that is
expected to be capable
of reaching 100 Gigabits
per second (Gbps).
The cSRX is expected
toprovideacost-effective
way to wrap advanced
security services around
every workload and the
ability to scale up to
high multi-tenancy.
Xeroxextends its document
management services portfolio
IBM Flash Storage
Solutions expanded
Dell revolutionizes its campus
and data center environments
Sophos introduces Sophos Central
SanDisk introduces Z410 SSD for
Mainstream Computing Platform
PROLiNK unleashes 4G Mi-Fi
Xerox has
a n n o u n c e d
multivendor �eet
management services – a
“�rst-of-its-kind” service
in the industry. Under this
service, Xerox now has
the capability and capacity
to offer Document
Management Services and
Managed Print Services
acrossmulti-brandprinting
devices at customer
locations spread across
India. “Xerox has always
been the �rst movers in the
document management
industry to innovate and
introduce new services.
This new capability gives
IBM has expanded its
�ashstorageportfolio
tohelpclientsmorequickly
extract value from data.
IBM launched three new
all-�ash array products
incorporating industry-
leading performance – a
minimum latency of 250µs
(microsecond) – to solve
the challenge of accessing
the massive amounts of
data quickly for cloud-
based applications and
workloads.
IBM’s new Hyper-
Scale Manager is a
simpli�ed user interface
us the opportunity to
reach out to a larger base
of enterprises and SMEs
across the country, which
are currently on non-
Xerox equipment and
devices. Furthermore, this
service will be a boon for
CIOs and IT Managers as
they do not need to worry
on replacing their existing
assets and IT infrastructure
for deployment of MPS,”
said Sushant Dwivedy,
Director – Global
Document Outsourcing,
Xerox India.
that streamlines data
movementandcanmanage
more than one hundred
units from a single user
interface.TheHyper-Scale
Manager reduces mouse
clicks by more than 50 per
cent and eliminates time
wasted toggling between
the user interface and
corresponding �les. All-
�ash solutions announced
complement IBM’s
existing all-�ash portfolio,
including FlashSystem
900 and V9000 that also
leverage IBM’s FlashCore
technology.
Dell Networking
has enhanced
its campus and data
center environments
with the launch of new
cloud-managed wired
and wireless solutions
powered by Dell and
Aerohive, Operating
System 10 milestones and
in-rack platforms for the
data center.
“Rapid increase in the
adoption of virtualization,
cloud and big data
analysis is presenting new
workload challenges for
organizations.tWith our
advanced campus and
data center networking
solutions, customers will
have access to solutions
that are secure and easy to
manage. These solutions
are built to scale based
on customers’ needs,
delivering wired and
wireless convergence,
public and private cloud-
based management with
industry-leading support
and the capability to
handleemergingworkload
demands,” said Amandeep
Singh, Country Manager,
Dell Networking.
Sophos has launched
the next evolution
of its cloud-based
management platform
with the release of Sophos
Central. Sophos Central is
an integrated management
platform that simpli�es
the administration of
multiple Sophos products
and enables more ef�cient
business management for
Sophos partners.
The integrated
security platform of
Sophos Central has three
core components - Sophos
Central – Admin, Sophos
Central – Partner and
Sophos Central – Self
Service.
"We see too many
customers crushed under
an avalanche of security
tools that are too complex
to manage effectively..
The synchronized real-
time information sharing
enables a faster response
to incidents and improved
security for organizations
of all sizes," commented
Bill Lucchini, General
Manager & Senior Vice-
President, Sophos.
SanDisk has
announced the
SanDisk Z410 SSD. A
cost-competitive, half-
terabyte solid-state drive
(SSD), the 15-nanometer,
three-bits-per-cell based
Z410 SSD delivers the
performance, capacities
and form-factor ideal for
mainstream computing
platforms.
“SSDs are being rapidly
adopted as the preferred
storage option across the
entire spectrum of the PC
marketplace,” said Tarun
Loomba, VP & GM of
Client Platform Solutions,
SanDisk. “In addition
to the performance and
durability bene�ts that
SSDs provide, the SanDisk
Z410 SSD delivers storage
that is ample for most
consumers and the right-
size for typical corporate
users. The Z410 is an
important addition to our
overall SSD portfolio, as
our customers require a
complete range of storage
options, from home/of�ce
PCs to the latest high-
performance, ultra-thin
laptops.”
PROLiNK will
launch a new
150Mbps 4G LTE Wi-
Fi hotspot model –
PRT7007L. The new
4G LTE Wi-Fi hotspot
comes with a slim casing
and a convenient clear
LCD display that shows
important information
like the Wi-Fi signal
strength, a number of
connected users and the
network the device is
running on.
Designed for frequent
travellers, the device has
a long battery life of up
to 10 hours, a slim and
lightweight casing and
also supports up to 15 Wi-
Fi users or devices. With
supported speeds of up
to 150Mbps on 4G LTE
spectrum, users can easily
maximize their internet
sur�ng speeds received
on their mobile devices
that are connected to the
hotspot.
This model has a
concurrent dual-band
feature which means user
will get two separate Wi-
Fi networks operating
simultaneously on the
2.4Ghz and 5Ghz bands,
and it also supports LTE
FDD and TDD frequency
bands.

We provide end to end IT Infrastructure services with a clear focus to drive maximum value for our customers. Our clients rely on us as a one-stop-shop
for their technology needs in IT and IT services. Our partnerships with various Technology leaders helps us enable our customers with cutting edge
technology solutions and the best customer support at most reliable of costs.
Simplify Technology Maximize Value
Our Partners
VSM TECHNOLOGIES PVT LTD, D – 98, OKHLA INDUSTRIAL AREA, NEW DELHI – 110020 inquiry@vsm.co.in +91 7204031230 +91 9711411845 +91 11-47994706
Hardware Software Storage
Sales and service of
Storage & Servers Desktop & Laptops IT Services
IT Security Solution
Engineering Services
IT Security Implementation
Services
Platform Migration
Messaging and collaboration
services
IT Security Services
IT Operations services
Helpdesk
Operations
FMS
Messaging & Collaboration Services
Management Platform
Services
Application Packaging & Rollout Services
Platform Services
IT Infrastructure Services
Design Consulting
Services Deployment Guidance
Services
Technical Project
Management Services
Network Services
Canon imageFormula DR-F120
This scanner is made for small of�ces that need to scan
a wide range of document types quickly and easily. Enjoy
an effortless and speedy scanning solution with versatile
image FORMULA DR-F120 scanner, featuring an integrated
automatic document feeder and �atbed unit. It is perfect for
capturing a wide range of document types in high quality.
The DR-F120 gives you complete �exibility to scan a wide
range of materials despite its compact body size and small
footprint. The straight-through ADF path accommodates
A4-width documents, and media of up to 1,000mm in length.
You will enjoy increased reliability and time-savings when
scanning mixed documents as a result of the separation roller
in the feeding mechanism. The �atbed scanner is ideal for
handling media like books, passports or magazines, and
effortlessly captures pages up to legal size. It is equally at home
with photos or other thick, thin and delicate documents.
The DR-F120 delivers superior quality, due to its 2400dpi
scanning, wide range of built-in image enhancement features
and Canon’s renowned imaging technology. You will achieve
unprecedented colour accuracy that stays true to the original
document via the scanner’s 3-Dimensional Color Correction
function. The DR-F120 offers a simple and intuitive scanning
experience using Canon’s CaptureOnTouch 3 software. Users
can scan, edit and send their documents even more easily with this
versatile scanning solution. Its step-by-step icon-based user interface lets
users quickly convert their paper documents to multiple �le formats
(PDF, TIFF, JPEG, BMP, PNG and PowerPoint). CaptureOnTouch
is equally capable as a simple document �ling solution that lets users
scan and create searchable PDF documents – including easy text-
based search and retrieval. Cloud plug-ins to SharePoint, SugarSync,
OneDrive, Dropbox, Google Drive and Evernote are included, ISIS
and TWAIN drivers are also provided.
PRODUCT OF THE MONTH

ON THE RAMP
R&M introduces
Netscale
R&M has
i n t r o d u c e d
Netscale, the �ber cable
management solution
and the �rst to feature
integrated intelligent
i n f r a s t r u c t u r e
m a n a g e m e n t
functionality. Designed
as an ultra-high density
platform that utilizes
the smallest diameter
uniboot patch cord for
minimal cabling bulk,
this solution boasts up
to 67% higher density
than its competitors and
promises to eliminate a
host of cable management
problems that plague data
centers today.
R&M has speci�cally
designed its new solution
keeping these challenges
in mind. Netscale is the
next-generation�ber-optic
solution, based on the
quality and reliability for
which the R&M brand is
renowned.Itscombination
of market-leading features
saves considerable
amounts of costly space
at large companies in the
�nancial,
Konica Minolta
MFPs Printer
Portfolio
enhanced
Adding to its
existing product
lines, Konica Minolta has
launched its new range
of of�ce and production
printers. It includes
bizhub 165e/185e,
bizhub 206/226, bizhub
227/287/367, bizhub
C227 and bizhub C368
/ C308/ C258 series of
colour and monochrome
multifunctional products
(MFP-print, copy, scan
and fax all-in-one system).
As an enhanced
series of MFPs and
production printers,
With this customers can
�nd solutions to manage
information faster and
more ef�ciently," said
Balakrishnan, Executive
General Manager (EGM),
Konica Minolta solutions.
LogitechIntroduces Keyboard and
PanasonicWirelessVideo
Intercom rolled out
Micromax powers“Digital
India”initiative
ZebraTechnologies
launches RFD8500
Lenovo unveils Converged
HX Series Appliances
Thinnest 2TB Mobile Hard
Drive launched by SeagatePanasonic has
rolled out its new
range of Wireless Video
Intercom models, the
VL-SW251BX and VL-
SF70BX.
The VL-SW251BX
comes with a 5-inch
wide screen to deliver
clear images with the
ability of recording
up to 400 pictures at a
time. Its special voice
changing function enables
answering unwanted
visitors by changing ones
voice. The intercom call
feature enables the main
monitor station and the
Micromax has
come up with
new Canvas Lapbook
L1160atanattractiveprice
of Rs.10,499/-. Targeted
at youth, students and
�rst-time laptop users, the
new launch will accelerate
the PC adoption in the
country.
Shubhajit Sen, Chief
Marketing Of�cer,
Micromax said, “This is
yet another step from
Micromax towards
making ‘Digital India’ a
reality by providing every
Indian with an affordable,
creative multimedia tool
that will enable them to
Lenovo has
unveiled the new
Lenovo Converged HX
Series appliances featuring
Nutanix Acropolis and
Prism software, at the
Gartner Data Center
Conference in Mumbai.
“We are really excited
about bringing the
Converged HX Series
appliances to India and
launching it at such a
prestigious platform.
With this new range of
servers, we aim to cater
to disruptive market
trends in IT consumption
Mouse Combo
Logitech has
introduced the
Logitech MK235 Wireless
Keyboard and the
Logitech M171 Wireless
Mouse Combo, a spill-
resistant keyboard and
mouse combination with
wireless connectivity and
a durable design.
“The MK235 Wireless
Keyboard and M171
Mouse Combo provide a
simpleandreliablesolution
– with no learning curve
– for desktop users,” said
Ashok Jangra, Cluster
Category Manager
India & South West
Asia. “Choose reliable
connectivity now with
the simple plug-and-play
setup of this combo.”
The new MK235
Wireless Keyboard and
M171 Mouse Combo are
built to last and provide a
long-lasting solution that
allows you to be more
productive for much
longer.
sub-monitor station to
transfer a door call using
the same operation.
Furthermore, the door
station is equipped with
LED lights It enables the
colour display of visitors
at a distance of about 50
cm at night.
The VL-SF70BX
comes with a 7-inch
wide monitor – great
for enhancing family
security, this model can be
easily installed anywhere
at home. The picture
recording function allows
up to 50 images to be
recorded at a time.
live, learn and work in an
information-rich society.
After successful launches
of Canvas Laptab I, Laptab
II and Canvas Lapbook,
Micromax is ardently
building its presence in the
laptops category in India.
With the new Lapbook
L1160, Micromax aims to
provide students, small-
time business owners, on-
the-move executives, an
extremely convenient and
ef�cient way to handle
everyday computing
tasks.”
Ze b r a
T e c h n o l o g i e s
has announced the
availability of RFD8500,
its �rst multi-operating
system RFID sled
designed to easily add
high-performance RFID
and 1D/2D barcode
scanning to Android and
iOS mobile devices in
Asia-Paci�c. RFD8500
also cost-effectively
transforms Zebra mobile
devices, such as TC55
and MC40 into handheld
RFID readers.
“Zebra’s RFD8500
sled provides investment
protection to businesses
that want to leverage
their existing mobile
device strategy and
augment it with our
RFID and barcode data
collection capabilities.
The RFD8500 offers
numerous innovative
design and technology
features that will help
organizations improve
worker productivity
and simplify inventory
processes with the mobile
device and operating
system that best meet
their needs,” says Bob
Sanders, Senior Vice-
President, Data Capture
SolutionsandEngineering
Shared Services, Zebra
Technologies.
and data center design,
while also offering the
biggest bene�t of driving
down operating time and
expense. Our partnership
with Nutanix has made
this objective possible for
us. We are focussed on
driving synergies through
such collaborations and
strengtheningourposition
in the enterprise space,”
said Rahul Agarwal,
Managing Director,
Lenovo India.
Seagate has launched
Seagate Backup
Plus Ultra Slim, claimed
to be the thinnest 2TB
mobile hard drive.
This new hard drive is
built with Backup Plus
Slim drive, delivering a
stunning new design with
the same leading capacity
in an even slimmer pro�le.
The Backup Plus Ultra
Slim also includes 200GB
of Microsoft OneDrive
cloud storage and Lyve
software compatibility, so
users can back up, access
and share their favourite
�les from any device or
location.
Tim Bucher, Vice-
President for Seagate’s
Consumer Group, said,
“The launch of the Backup
Plus Ultra Slim builds on
Seagate’s rich history of
award-winninginnovation
to give users even more
capacity in an incredibly
small form-factor. Based
on our breakthrough
ultra-mobile hard drive
technology, this new
storage solution gives
them a better way to
manage the increase in
both data volumes and
number of devices.”

CORPORATE EVENT
Sensing Newer Growth
Canon Delights Everyone in Shanghai
Shanghai witnessed Canon EXPO 2016 in the Shanghai
International Convention Center on May 19, 2016. The show
continued for four days.
The EXPO happens to be the largest exhibition organised
by the Canon Group and is conducted in every five years. The
EXPO showcases the latest, cutting-edge technologies of Canon
products, Digital Imaging solutions and Printing services. The
Canon EXPO in the previous years took place in New York,
Paris and Tokyo. The Expo covers more than 7,000 m2 and
is divided into 13 exhibition zones, showcasing exhibits from
Mainland China, Hong Kong, South Korea, America, Japan,
etc.
The EXPO this year was inaugurated by Fujio Mitarai,
Chairman and CEO of Canon Inc. and Hideki Ozawa, President
of Canon Asia Marketing Group in the Pudong, Shangri-
La Hotel, Shanghai, China. He introduced the vision and the
roadmap for five-year development strategies of both Canon
Group and Canon Asia Marketing Group in detail.
Fujio Mitarai gave his visionary speech on the Internet
of Things (IOT) which is opening up a new world in which
things & things and things & people are connected through
data exchanges. He further stated that the Internet of Things
is to a large extent built on imaging technology. 87 % of all the
information that human beings receive from the outside world is
processed visually. Canon’s leadership in imaging, lens, sensors
and processor technology will enable the company to stand out
from the competition in this new era. As for how to achieve this
goal, Mitarai raised the plan of boldly reforming the current
business management structure - Canon will build a ‘Network
of Canon Companies’, which is an ecosystem of innovation to
leverage local assets while managing it globally.
The EXPO area was converged with the power of Canon
across the world; not only displays but currently available
Fujio Mitarai, Chairman and CEO of Canon Inc in an
exclusive interview spoke on developing Factory automation
systems, IoT and Medical Technology. An excerpt from it -
“By 2018, we aim to have most of the digital cameras
we manufacture in Japan produced on a fully automated
line. Increasing automation leads to higher quality control
and lower manufacturing costs, both of which translate into
increased profitability.
To us, IoT really is the Imaging of Things. IoT is the
network of physical objects or things embedded with
electronics, software, sensors and network connectivity,
which enables these objects to collect and exchange data.
All of that requires imaging technology. With our strong R &
D efforts, last year Canon has announced the development
of 25- megapixel sensor, around five times the number of
pixels in the company's top-of-line DSLR cameras. When we
attached this sensor to a test camera, we were able to read
the registration number of a plane in flight over 11 miles
away. On Medical Technology too, we have been making
medical-related equipment for over 50 years, but it's only in
the last decade that it has shown serious growth potential
for us.”

Hideki Ozawa, President of Canon Asia Marketing Group,
addressed the power packed audience with his vision for the
coming ﬁve years. He reiterated that Canon Asia Marketing
Group will be confronted with a steady growth under the
inﬂuence of the macroeconomic environment and the
explosive growth of the tourism market. Adding to this will
be the abundance of big international sports events to be
held in Asian countries that will bring various opportunities
for Canon.
Canon products and solutions (Printers, Plotters, Camera,
Surveillance cameras, Lenses, 3D Printers, Health care products
and visual solutions etc) were on display. The newly introduced
next generation CINEMA EOS SYSTEM 8K camera (helpful
for shooting ultra-high-definition content) allowed visitors to
experience 8K image technology and products, Mixed Reality
technology and other future technologies on the site, thus
turning the exhibition into a true “Image Carnival”.
The EXPO attracted approximately 40,000 visitors from
more than 10 Asian countries.
Canon will continue to deepen various forms of
communication and exchange with its Asian customers and
convey “Delighting You Always” to all 4.3 billion Asian people.
With the aim of innovating new businesses in each of its key
markets, Canon will strive to give expression to the happiness
and delight brought into its personal and professional lives by
images that serve as “connections”. �
Unveiling the vision of “Closer and Connect”, Hideki Ozawa
explained that “Closer” means to be closer to customers, and
“Connect” refers to the close-knit connections between people
and people, people and things, and things and things. Based
on this concept of “Closer & Connect”, Canon Asia Marketing
Group will create new customers, cultivate and develop
merging regional markets in Asia, expand its business scope
for B2B products, and strengthen the brand image of Canon
in Asia. With these four strategies, Canon strives to become a
USD $10 billion Group by 2020.
Latest Products of Canon

VOICE-N-DATA
Idea expands its
4G LTE network
to 61 towns
Idea Cellular has
expanded of its hi-
speed 4G LTE service
to 22 more towns in
Karnataka circle, taking
the total tally to 61.
Covering all major towns
across all 27 districts, the
company has increased its
presence exponentially in
a short span of time.
In 29 out of these over
61 towns, Idea has also
become the sole operator
to provide 4G LTE
services.
Siva Ganapathi, Chief
Operating Of�cer –
Karnataka, Idea Cellular,
said, “As a part of the
aggressive rollout of Idea
4G LTE service, our focus
has remained on providing
our customers with world-
class mobile broadband
experience coupled with
superior service delivery.
Vodafone
introduces
SuperNet in
Haryana
To provide
seamless network
experience that empowers
customers to remain
con�dently connected
at all times, for their
voice and data needs,
Vodafone welcomes all
mobile phone users in
Haryana to be a part of
the Vodafone SuperNet.
This can be availed
by existing Vodafone
customers as well as
other mobile phone users
who want to port into
the Vodafone network
through the Mobile
Number Portability
(MNP) facility.
Vodafone now has
over 5,000 sites in the
Haryana circle, covering
over 99.7 per cent of
the region’s population.
Pursuing an accelerated
growthstrategy,Vodafone
has expanded its network
footprint by adding 800+
new sites across the circle
in the last one year alone.
Nokia mobile phones to be
manufactured globally by HMD
GBI and Airtel Business join hands
NETGEAR Introduces ProSAFE
10Gigabit (10G) Switches
DIGISOL rolls out 8 PoE
Ports Fast Ethernet
Telenor modernizes its network
sites to deliver better service
Huawei along withVodafone
sets up NB-IoT Lab
Nokia has planned
to bring Nokia
brand back to the mobile
phone and tablet markets
on a global basis. The
company has signed
a strategic brand and
intellectual property
licensing agreement
enabling HMD to create
Nokia-branded mobile
phones and tablets for
the next ten years. Under
the agreement, Nokia
Technologies will receive
royalty payments from
HMD for sales of Nokia-
branded mobile products,
covering both brand and
intellectual property
rights.
HMD has been
founded to provide a
focused, independent
home for a full range of
Nokia-branded feature
phones, smartphones
and tablets. Also, HMD
has conditionally agreed
to acquire rights from
MicrosofttousetheNokia
brand on feature phones,
and certain related design
rights. The Microsoft
transaction is expected to
close in H2 2016.
To increase Airtel's
reach to multiple
new countries in the
Middle East and provide
better connectivity, GBI
and Airtel Business have
announced a strategic
partnership. GBI is a
global service provider
that owns and operates a
multilayer carrier neutral
network connecting the
world to the Middle East
Ajay Chitkara,
Director & CEO – Global
Voice and Data Business,
Bharti Airtel Ltd, said,
“We are committed to
providing the best-in-class
service experience to our
customers in the region
and globally. This new
partnership with GBI is
a signi�cant step in that
direction. GBI being a
key network asset for
the region will not only
improve our customers’
experience and reach but
would also enable GBI’s
customers to experience
a seamless extension
on the Airtel Global
network spanning across
50 countries across �ve
continents.”
The partnership is in
line with the long-term
strategy of Airtel business,
considering the long-term
potential for the Middle
East market.
NETGEAR has
introduced two
new ProSAFE 10Gigabit
(10G) switching
platforms – ProSAFE
M4200 and M4300
Managed Intelligent Edge
Series, each of which
offers industry-�rst
capabilities for small- and
medium-sized businesses
(SMBs) looking to scale
their Wave 2 Wireless-
AC networks.
S u b h o d e e p
Bhattacharya, Regional
Director, India &
SAARC, NETGEAR,
said, "With the M4200
and M4300 switches,
we have taken the
complexity out of
delivering Layer 2/3/4-
rich services, making
them more affordable
and easier to deploy for
small and medium-sized
organizations. We are
con�dent that both of our
Managed Intelligent Edge
Switch Series will grab
the attention of network
managers looking to
make a wise investment
in advanced switching
solutions to better enable
advanced application
delivery, especially for
Wave 2 Wireless-AC
wireless networks.”
DIGISOL has
i n t r o d u c e d
its new eight port Fast
Ethernet PoE unmanaged
switch DG-FS1009PF-A
with 1 uplink port. The
new switch is designed
to enhance network
performance in a compact
form-factor.
The DG-FS1009PF-A
Switch offers 8x10/100
Mbps Fast Ethernet ports
with Power over Ethernet
support. These PoE
ports are IEEE 802.3af
compliant and can supply
up to 15.4 watt.The
switch provides �exibility
to users for connecting
a PoE or non-PoE
device. The PoE devices
connected to switch can
be easily identi�ed by the
separate PoE LED status
indicators for each port.
The auto-negotiation
and auto-sensing feature
of the switch eliminates
the need to manually
con�gure the switch for
optimum performance.
These features enable
the switch to operate out
of the box without any
manual con�guration.
Telenor has
modernized its
10,000 network sites
in all its six operating
circles. This is the fastest
upgrade on a live network
in the telecom industry
with nearly 50 sites being
swapped in a day.The
network modernization
programme shows our
commitment to offer
enhanced network
quality experience and
enrich the lives of our
customers with affordable
and relevant services. In
a spectrum constrained
and highly competitive
business environment, the
ef�ciencies we derive from
the new network will
help us maintain a cost-
ef�cient operation and be
future ready to manage
the increasing demand
from our customers for
data services,” said Sharad
Mehrotra, CEO, Telenor
(India) Communications.
The modernized sites
have deployed Lean GSM
solution that improves
the network capacity by
nearly 25% using the same
spectrum resources and
provides superior voice &
data experience.
To further develop
products and
applications relating to
Narrowband Internet
of Things (NB-IoT)
technology, Huawei
and Vodafone together
came up with an Open
IoT Lab. The lab will
provide a pre-integration
testing environment for
application developers
and device, module and
chip manufacturers. The
lab will offer support to
developers and partners.
DavidWang,President
of Wireless Product
Line, Huawei, said,
“With our decade-long
strategic partnership with
Vodafone, the creation
of this lab is another
importantmilestoneinour
long-term relationship.
Working with Vodafone,
we have accelerated
standardization of the
technologyandcarriedout
successful pre-commercial
trials. This facility will be
crucial in supporting the
deployment of NB-IoT
globally and contribute
to the promotion of its
ecosystem.”
The narrowband
technology provides
signi�cantly improved
network coverage for
IOTcommunications,

User Experience GoesWell Beyond
What’s on the Screen
By Michael Frendo, Executive Vice President of
Worldwide Engineering,
Polycom
One of my personal pet peeves is the
way the tech industry de�nes “user
experience.” If you listen closely, you’ll
notice many identify that experience as only
what is seen on screen. We often hear a device
or application has a “terrible UI” or that it
“didn’t have a real user in mind.” While that
can be true, it shortchanges the work that
many, many engineers and user experience
professionals do every day.
The best user experience, after all, is one
that doesn’t call attention to itself because it
seems so natural. User experience goes well
beyond the graphical user interface (GUI)
and, as a technology community; we need
to think this way. Let me explain.
Some companies have recognized the
value of the experience goes well beyond
the interface and havedeveloped a dedicated
customer experience organization designed
to champion the end-to-end experience.
They have groups which focus on everything
the user experiences - from unboxing a
device and setting it up for its �rst use to
identifying and eliminating dissatisfactions
that only arise after extended use. Sure there
are minute details including things like
“where is the “send” button” is or “what
is the color of the “microphone mute?”
However these are also major hurdles that
need to be overcome in order to avoid
eventual user disuse or disfavor.
If you’re an engineer, you’ve likely
heardcustomer irritations about various
product qualities, such as poor sound
quality, erratic wireless connectivity,
constant updates, lousy battery life and
more. While some of these complaints
might have nothing to do with the product
itself, all of these issues ultimately impact
and in�uence the user’s experience and
need to be taken into consideration by any
product developer.
As I focus on video collaboration
technologies, taking this end-to-end
approachto the overall experience is a
critical element for dedicated teams using
these platforms.These users do care about
the GUI, but really they are about making
the technology “disappear” as much as
possible.
When you are trying to connect with
colleagues, friends or family on the other
end of the video call, you don’t want to
be distracted or sidetracked when the
technology asserts itself in the form of
“glitchy” video, or accentuates background
noises. Or even a remote that won’t work.
This is particularly important in video
collaboration, because video technologies
are the most sensitive to any network
issues.
Background noise is also a constant
irritation cited by many users. How many
times have you heard, “whoever is typing,
can you please go on mute?” Wouldn’t
it be great if the system could recognize
non-verbal noises and automatically mute
them? No more keys clacking or chip bags
crinkling!
As video is inherently visual, your
ultimate goal is to see and interact with
the people on the other end as if you were
physically present in the same room. In
most cultures, eye contact with others in
the conversation is an essential component
of communicating with credibility. If the
speaker is moving in a room or a person
who isn’t on the camera asks a question,
you automatically lose the reason you’re
using video in the �rst place.
Wouldn’t it be great if the camera
automatically detected the speaker? What if
the camera could detect the number of faces
in the room, and adjusted its frame of view
to accommodate accordingly?
Until people become familiar and
comfortable with using high-quality video
regularly, any hurdle to joining can be the
reason they default back to the known
quantity of just joining by audio.The
biggestobstacles are in scheduling, and then
joining, a video teleconference. Wouldn’t it
be great if everything were integrated into
the calendaring systems we already use with
intuitive ways to join video conferences?
I encourage you to take a look at user
experience with a broader lens and let me
know what you think. What user experience
would you most like addressed?
(Michael Frendo is executive vice
president of worldwide engineering at
Polycom) �
FACE TO FACE

CHANNEL BUZZ
Kaspersky concludes Customer Pitstop event
TAIT empowers its members with
Knowledge SeriesWorkshop
Honeywell honours its Partners at
2016 Channel Partner Conference
Sound Solution takes its Partners to IPL
Kaspersky Lab has
concluded its �rst event
of Non-Endpoint centric End-
customer Pitstop series on 29th
April, 2016 in Pune. The event
was conducted along with SEA
Infonet, National distributors
for enterprise products. The key
content of the programme was
focused on technical overview
of Kaspersky Security for
Virtualization and Kaspersky
Security for Storage.
This series focused on
customers using virtual
infrastructures and network
attachedstorages.Themeetsought
to explore business opportunities
with a focus to develop market in
emerging geographies.
Over 25 prospective
end-customers attended the
event. Technical experts from
Kaspersky Lab discussed about
the need for security for virtual
environment and network
attached storages and how to �nd
the right balance between security
and performance. Kaspersky
Security for Virtualization
delivers protection for VDI and
virtual server environments such
as VMware, Citrix, Microsoft and
KVM platforms; while Kaspersky
Security for Storage provides
protection for data stored on
NetApp, Dell, Hitachi, IBM and
Oracle storage appliance systems.
Altaf Halde, MD, Kaspersky
Lab, South Asia, said, "Increasing
use of virtualized environments to
reduce cost and increase �exibility
has created speci�c areas of IT
security complexity and we
have seen that security is not
given importance when it comes
to virtualization and storage
platforms. Virtualization and
Storage platforms are prone to
attacks, if not protected well. This
series of customer pitstop is more
to educate CIOs and IT Heads, on
the dangers and offer them ways
to address this loophole."
The Trade Association of
Information Technology
(TAIT) has conducted its
Knowledge Series Workshop on
how managing team is easier and
powerful for their members in
Mumbai.
The session on “Taking
your business to the next level”
elaborated on the techniques as
to accomplish the goals related to
Developing Strategy, Planning,
Implementation & Performance
Management Process to escalate
the growth of the companies
to the next level in a simpli�ed
manner, using the revolutionary
methodology, and thereby
contribute to the economy of the
country.
Ajay Jain, CEO, Master
Class, said, "For a company's
organizational growth its
mission and vision are the most
standard and critical elements as
it serves as a foundational guide
in the establishment of company's
objectives."
Limesh Parekh, CEO,
Enjay IT Solutions, said, "Every
work related to the growth
of the business is all about
task management. Ef�cient
management of the tasks helps us
in managing business easily. There
are various task management tools
available in the market to increase
the productivity of the business
and one should explore them."
Rushabh Shah, President,
TAIT, said, "Workshops under
TAIT Knowledge Series help
the members in understanding
and implementing best business
practices to achieve better results
for their organizations."
Honeywell Process
Solutions (HPS)
has honored its top regional
distributors at the annual Asia-
Paci�c (APAC) Channel Partner
of the Year awards ceremony that
was held during the 2016 Channel
Partner Conference in Phuket,
Thailand.
The APAC conference
hosted Honeywell channel
partners from 16 countries across
the region, including Australia,
China, India, Malaysia, the
Philippines, Singapore, South
Korea, Thailand, Japan, Sri
Lanka, Indonesia and Vietnam. It
featured a broad range of topics,
including Honeywell business
updates, Honeywell’s innovative
global channel strategy, partner
case-studies, tools for customer
development, and Honeywell
solutions presentations.
Honeywell has acknowledged
12channelpartnersforexcellence,
innovation and service among
more than 110 companies
supplying and integrating
Honeywell solutions in Asia-
Paci�c. Honorees surpassed
their business goals by delivering
superior value to customers.
“We empower our channel
partners to capitalize on the
business opportunities by
offering them the innovative
solutions that suit the customer’s
needs. We also facilitate strong
channel partner programmes that
will drive revenue opportunities
for both Honeywell and our
partners. There is tremendous
potential in the APAC market
and our partners with their
proven domain expertise, as well
as in-depth knowledge of the local
markets have the ability to deliver
exceptional service and support to
customers located in the region,”
said Andrew D’Amelio, Vice-
President – Global Channels,
HPS.
There were four regional
award-winners, including
Ditap-V Automation Private Ltd
for India, Victor Control Systems
for China, Duam Engineering for
the South Korea/Japan region,
and Paci�c Central Teknik for
the South-East Asia and Paci�c
region.
Mumbai-based Sound
Solutions is the distributor
for Acer, Dell, Canon,
Epson and Lenovo. On 20th
April, the distributor took
its 120 partners to watch
the IPL match between the
Mumbai Indians and Royal
Challengers, Bangalore at
the Wankhede stadium in
Mumbai.
Itwasathrillingmoment
for the partners as they got to
cheer for their favourite team and
many of them also had a chance
to meet their cricket heroes.
Vendors like Acer, Dell, Epson
and Canon were also present to
cheer with the partners.

FACE TO FACE
Reliability in Storage devices
is the need of the hour
Seagate offers ef�cient and stylish solutions for data storage,
sharing, entertainment, enterprise storage, etc. to its consumers. Since
its inception, Seagate has achieved a number of milestones in terms
of product innovations. Seagate’s innovation in the consumer space
includes Seagate’s Backup Plus Ultra Slim - a thin 2TB mobile hard
drive, Mobile HDD, 1TB Laptop SSHD with a huge 32GB of NAND
�ash, Wireless Plus, NAS HDD 8TB, 10TB Helium Enterprise drive,
SSD Flash Drive, etc.
Global demand for digital storage continues to explode. As per
a recent report, by 2020 the virtual space will reach 44 zetabytes (44
trillion gigabytes). But the bad news is that there will not be suf�cient
storage available to meet this growing demand. This creates even
greater need for deployed storage to perform as expected. Consumers
increasingly are leaning toward hybrid strategies, employing both
cloud-based storage services as well as more quickly restored direct-
and network-attached storage solutions. Businesses have even more
diverse needs.
“This diversity leads to two inescapable demands. First, like a
�ne suit to a body, storage must be tailored and tweaked if it’s going
to deliver the desired results. One design does not �t all and second,
storage must be reliable. This is the most important reality of all
storage, because if you don’t have reliability, everything else, from
uptime to data protection to total, long-term solution cost, falls apart,”
commented Rajesh Khurana - Country Manager for India & SAARC,
Seagate Technology.
Need for Reliablility in Storage products...
Reliability means that a storage drive will operate at expected
performance levels, within its appropriate environmental and
workload contexts, throughout its prescribed service life. “Therefore
across organizations, Seagate devotes hundreds of millions of dollars
annually to make sure that its hard drives and the technological
innovation behind the drives are as reliable as man and machine can
possibly craft them.The methods that Seagate employs to push the
boundaries of storage science while continually improving reliability
are complex and fascinating,” he stated.
Over the 35 years, Seagate has devoted considerable resources
to evolving and re�ning its R&D. Today, the company relies on a
methodology it calls Product Development Process (PDP). In essence,
PDP is a nine-stage development cycle, managed over a 36-month
life cycle, calculated to hone a new drive design practically from the
blueprint stage all the way through hand-off to factories for mass
production. The PDP methodology serves to help Seagate design new
drives, but its true utility lies in ensuring that drive designs are battle-
hardened and reliable enough to withstand the rigors of real world
use.
It is however not necessary to understand the thousands of steps
and countless hours that go into designing a drive. But one should have
con�dence in the reliability of the storage product that the consumer
is using, and understand that reliability is not a �xed object. It scales
according to the demands of the storage market, and it depends on the
consumer deploying the drive in an environment-appropriate manner.
When the consumer does his part in the reliability equation, only then
the resources that Seagate has poured into its offerings can deliver as
promised.
Seagate is so con�dent that it has nailed this reliability and
optimization process that it now offers a two-year warranty on
Desktop HDD models. NAS HDD and Surveillance drives enjoy �ve
years of coverage while Enterprise-class drives get �ve. �
Changing needs and
demands of people
has always triggered
Innovations and to cater
to the evolving needs of
consumers, Seagate has
always been innovating its
product range. Pointing
towards the same, Rajesh
Khurana - Country Manager
for India & SAARC,
Seagate Technology
shared some of Seagate’s
product innovations -

Smart Cities – A Big Prospect in
Need of Systematic Planning
Smart cities will surely open up opportunities for lot of businesses. There is
every possibility that innovative technologies will disrupt the markets for
the legacy companies. But in view of the lack in resource and planning, the
bigger question however is how to turn these existing cities Smart -
Smart City has emerged as a buzzword
in India ever since Prime Minister
Narendra Modi outlined his vision for
creating 100 Smart cities. At a simple level,
a Smart City refers to a well- planned city
that relies on IT as an enabler to solve many
of its problems - from the use of sensors to
smart grids and data analytics that allow
city infrastructure and services to meet city
problems and citizen demands ef�ciently and
reliably.
Smart cities will surely open up
opportunities for lot of businesses. It will
have technology at its core. There is every
possibility that innovative technologies will
disrupt the markets for the legacy companies.
Moreover, Smart city initiatives are driven by
public sector initiatives and will on the long
run have a big impact on businesses.
However it is not an easy task to build
these cities smart. The Government of India
has undoubtedly taken the �rst steps through
their focus on developing 100 'smart cities’,
but technology infrastructure is obviously
critical and that needs to be built up rapidly
so that valuable services can be delivered.
Like for instance, between 2014 and 2050
India will add 404 million people to its cities,
according to the United Nations. And it is
not possible to scale and provide the urban
services like education, healthcare, security,
and government services with limited
resources.
Indian cities are facing increasing
pressures on their existing resources already.
Transforming towns into their smart
versions that more ef�ciently deliver citizen
services and amenities is critical to sustain
the attractiveness and growth of these urban
centers. These services need to be innovative
and factor in the local realities like local
practices, (computer) literacy, privacy, and
device accessibility. They need to take into
consideration the citizens’ expectations of
tomorrow and technologies of the future like
IOT so that we build cities that are “Smart”
not just today but also tomorrow.
Sounding a bit skeptical, GK Bhat,
Rohit Magotra
Assistant Director, Integrated Research and Action for Development, CoE - Urban
Development and Climate Change, Ministry of Urban Development
COVER STORY

Chairman – TARU says, “It is most necessary
to value the local natural resources and their
ecological functions (such as �ood control,
groundwater recharge, biodiversity etc.) If
these are integrated with city wide systems,
the city development will be ef�cient more
resilient.”
He points out that �rst of all, the smart
city development is expected to close the
waste loops in water and energy loops, which
are currently “use and waste” systems. There
is considerable scope to reduce water use
through recycling waste water at local levels,
A variety of measures would be required to
reduce peak demands, which is a major cause
of power breakdowns. “Our summer demands
are growing due to widespread adoption of air
conditioning. A small part of the energy can
be generated by solar and other renewables on
small scales. These energy systems can reduce
peak external energy demand to some extent.
Cooling of cities can be done through higher
vegetation cover and managing water bodies
to some extent,” he says.
Next comes public transport, which is
again a big challenge. Public Transport would
require both large investments as well as
buildingtrustandbehaviourchange,according
to him. “This is going to be a challenge.
Transportation systems of tomorrow are
likely to shift to buying of service kilometres,
which can reduce overall requirement of
vehicles and reduce parking problems faced
today. Shift to such systems can reduce overall
vehicle demand and reduce the use of roads
for parking and resultant congestion, which
is a major problem today. Reduction number
of vehicles on road and resultant congestion
and traf�c jams can signi�cantly reduce air
pollution,” Bhat admits.
Urban management is another
transdisciplinary issue requiring synergistic
inputs from various disciplines such as natural
resource management, ecology, technology,
sociology, economy and behaviour sciences.
Also there is the need to explore clumsy
solutions to complex problems, through
engagement of multiple stakeholders, who
in�uence the ultimate outcomes.
Rohit Magotra, Assistant Director,
Integrated Research and Action for
Development, CoE - Urban Development
and Climate Change, Ministry of Urban
Development cites that there is the need to
include service level bench marks which are
now used very extensively in describing cities.
“The Ministry of Urban Development has
well de�ned Service Level Benchmarks (SLBs)
which are objectively veri�ed indicators to
measure the resilience of city as well. The
indicators should cover the prescribed SLBs
and smart city plans should include a road
map of how SLBs can be achieved by each
city.”
The Road to a Smart & Resilient City…
However a whole lot depends on how
muchthecityplannerswillbeabletobuildand
integrate climate and city growth scenarios in
urban planning. Smart cities can be resilient
if the climate and economic uncertainties are
GK Bhat
Chairman – TARU
Voice of the IT Industry
taken into account. This year’s droughts as
well as recurrent urban �oods in many cities
indicate that we need to account for these
uncertainties while planning our water and
energy systems for the cities. “Resilience has
geo-physical, ecological, social and economic
dimensions. It is necessary to integrate these
factors in smart city planning. We need to
be resource ef�cient, reduce wastage and
develop circular economy across scales to
deal with challenges of climate, ecology and
economy,” Bhat says.
GIS based city mapping is an important
indicator for climate resilient infrastructure
and be included in the planning framework,
according to Magotra. GIS offers decision-
Dr AS Prasad
General Manager- Product Management
and Marketing at Emerson Network Power,
India
“While the Smart Cities mission and
Mobility Technologies are slowly gaining
traction, we still have a long way to go when
it comes to offering quality bandwidth and
good network infrastructure. The current
Average Revenue Per User (ARPU) is not
very promising and if we are to see a marked
improvement in this �gure, then we will have
to undertake high-end upgradation of our
network infrastructure to make connectivity
a reality, only then will it impact the digital
economy in a big way. We see Emerson
Network Power participating in a big way
in the Smart Cities Mission with our wide
variety of solutions and products which can
help in enhancing critical infrastructure to
maximize ef�ciency of not only organizations
but also government agencies thus helping the
vision of Digital India and smart cities.”
Vishwanath Kulkarni
Director of Sales, Physical Access Control,
India and SAARC - HID Global
“With a more connected environment
comes security risks. Organizations are
realizing that one of the best ways to manage
security is with an identity management
solution, which offers mobile support, and
two-factor authentication. From a HID
Global perspective with respect to enterprises,
organizations will get the best user experience,
and security, by investing in ActivID Tap
Authentication, which offers two-factor
authentication. A recent study found that
two-factor authentication was used by many
of the respondent’s respective organizations.
44 percent of the respondents also said that
they require their customers to use two-factor
authentication for accessing services from
their mobile devices. Securing employee, as
well as customer access, is crucial since these
points of access can be targeted, and used, to
access enterprise resources.”
making system for city authorities and
citizens to map and update the status of
natural and manmade infrastructure.
Magotra further points it out that
Critical service mapping is another essential
component considering
worst scenarios (as was found in
Srinagar and Vishakhapatnam where critical
infrastructure collapsed and it took several
days to start functioning back to normal).
“Contingency plans are important attribute
of resilience and such plans should be
salient feature for smart city plan. This
should be prioritized on the basis of the
climate vulnerability of each city,” he
concludes.

Rajesh Maurya
Regional Director, India & SAARC -
Fortinet
“Smart city technologies like IoT and data
analytics are expected to drive innovative
business ideas in the future. But the new wave
of smart city services and technologies are also
expected to create new security vulnerabilities.
One constant in smart city deployments, it
is that more data will be generated, processed
and stored. Connected devices will generate
huge data repositories. Businesses that adopt
big data systems will see an even larger
data deluge. Unfortunately, such data will
also become attractive targets for corporate
hackers. To protect huge amounts of data with
large in�ows and out�ows, the bandwidth
capabilities of security appliances will come to
the fore. And when dealing with data analytics,
it often isn’t just a single data set, but multiple
repositories of data that may be combined
and analyzed together by different groups of
people.”
Bijoe George
Head, Brand Advertising and Digital
Marketing - Cisco
“While there is a tendency to focus the
entire discussion about smart cities around
technologylikesensors,cameras,andsoftware,
these are important only because they allow
for faster and better use of data to manage
scarce resources and improve execution. What
was once a visionary notion is now the new
normal - Information and Communications
technology (ICT) is as essential as the water,
air and electricity.
Smart cities will establish radically new
standards to ensure the effective use of
technology to deliver services and manage
complex civic problems. Cities will have to
rely on true Public-Private Partnerships (PPP)
to build and operate both physical and digital
infrastructure, especially given continually
tightening civic budgets and enormous
infrastructural requirements.”
Meetul Patel
General Manager, Marketing and Operations - Microsoft India
“The platforms on which citizen services will be delivered must be secure and be able to
withstand cyber attacks and protect citizen privacy. And it will be critical to build services and
platforms that can cost-effectively and rapidly scale to be leveraged across India so that we can
expand from 100 cities to all in a generation.
Microsoft has helped cities across the world become more ef�cient and improve the lives
of its citizens. Microsoft CityNext is a citizen-�rst program that helps create smarter cities
that cost-effectively meet citizens expectations on services from their civic institutions. We
have identi�ed more than 40 solution areas across eight domains that help address the vast
majority of the challenges cities face today and have worked with our partners across the world
to help cities transform though the latest technologies. And, our local partners and Azure
cloud datacenters in India position us to help serve the great ambition of Smart Cities in this
country.”
Sandeep Aurora
Director, Marketing & Market Development – Intel South Asia
“Experts predict the world’s urban population will double by 2050 – which means we’re
adding the equivalent of seven cities the size of New Delhi to the planet every single year.
In India, the urban population is currently 31% of the total population and it contributes
over 60% of India’s GDP. It is projected that urban India will contribute nearly 75% of the
national GDP in the next 15 years. Cities are therefore being referred to as the engines of
economic growth. There is a crying need for the cities to get smarter to handle this large-scale
urbanization and �nding new ways to manage complexity, increase ef�ciency, reduce expenses,
and improve quality of life.
Smart cities have the potential of becoming fertile grounds for innovation and the creation
of new localized, smart products and services.. Increasing demand for everything from reliable
energy to improved air quality and traf�c �ows will require innovation in these Smart Cities.
Intel provides building blocks for IoT solutions that address these changing needs.”
Suchita Vishnoi
Director - Marketing (India & SAARC) -
Trend Micro
“Considering the prospects of socio
economic development the urban areas of
India have to offer, migrating to those cities
are today identical to opportunities and
prosperity for millions of people around
the world. Consequently, urban areas are
over�lled along with the associated natural
population growth, local and national policies
and environmental changes and this trend will
continue. Urbanization has its own pros and
cons, while the pros are known to all, if we
have to focus on the cons, swift urbanization
adds to the stress of the resource base, adds
to the swelling demand for energy, water and
sanitationalongwithpublicservices,education
and healthcare. This establishes the fact that
the social, economic and environmental issues
are tightly interconnected. Moreover, urban
areas greatly contribute to environmental
degradation on local, regional and global
scales.”
COVER STORY

Sunil Grewal
Director - GIGABYTE Technology (India)
Pvt. Ltd.
“At the fundamental level, the smart
city concept is bound to improve the spread
of better healthcare, and standardized
education delivery systems involving
schools and colleges in Class C and D
cities. Also, it will prove to be a boon for
Small and Medium Enterprises (SMEs),
while increasing job opportunities in such
companies. For IT Products or Services
vendors like us, the smart city concept gives
a big opportunity to spread the use of IT
in regions that have not so far benefitted
much with IT. Needless to say, it not only
gives us a big business opportunity, but also
a scope to participate in the development of
the country’s basic IT infrastructure.”
Rajesh Gupta
Country Manager, India & SAARC -
SanDisk Corporation
“The entire country is getting inter
connectedduetoexplosionofmobile.Indiahas
been witnessing rapid adoption of consumer
electronics lately such as proliferation in
mobile phones, digital cameras, personal
computers and digital music players. There is
an explosion in digital content necessitating
the need for higher memory/storage and
SanDisk is uniquely positioned to capitalize
on the storage needs of the growing market.
SanDisk is actively widening its reach in Tier
1 and 2 regions as part of our geo-expansion
outreach, in order to elevate brand visibility
by providing innovative storage solutions
to our consumers. We have already started
seeing success from these markets for our
recent launches and we aim to take the success
to higher scores.”
Rajesh Rege
Managing Director - Red Hat India &
SAARC
“There will be huge amount of data being
generated every second, but the businesses
who will profit are the ones who will be able to
make sense out of it. The larger organizations
will have the technology resources but the
ones who will be successful will be the ones
who optimize their resources. India will see
a wider adoption of technology across cities
as against today which is concentrated in a
few cities. Many technology-based startups
will come up to cater to the new markets.
Cloud, Virtualization and Software defined
everything would gain more acceptance.
Technology will intrude into people’s lives
and there will be increasingly more focus
and investment in this area leading to a better
standard of living.”
Fujitsu ScanSnap
SV600 Scanner
The ScanSnap SV600 is an overhead scanner that scans a wide variety of
material - thick books, bound documents, loose paper, fragile information,
business cards, photos and much more. This scanner comes with a very unique
software that allows it to not only identify multiple items placed in front of it,
but it can also handle the curve of the pages from an open book or magazine
scan, flattening the scan and performing clean up to create a clear image. With
the touch of the power button, ScanSnap SV600 is ready to scan. And with
each touch, a large A3 dimension scan area is captured in less than 3 seconds.
Combined with intelligent image correction, page turning detection and features like Timed Mode and Auto Book Correction,
great results are just a button’s push away. Included software can also convert scanned text with OCR directly into a Word, Excel or
PowerPoint document. The ScanSnap SV600 has made a vast improvement when it comes to scanning multiple items — the individual
items will each be assigned to a single page of a PDF file that you can also break into individual files if you like.
The ScanSnap SV600 scans business cards to large A3 size (double-letter) documents. With the included ScanSnap Organizer and
CardMinder software, keeping scanned content organized and accessible is a "Snap." Some things cannot be scanned through a feeder, so
ScanSnap SV600 operates by taking an elevated view. Combining high quality CCD optics and advanced LED illumination, ScanSnap
SV600 uses advanced capture technologies to maximize field of depth and minimize unevenness page after page. ScanSnap SV600 breaks
free from typical flatbed limitations by scanning content larger than just letter size.
PRODUCT OF THE MONTH

FACE TO FACE
Xerox making“The paperless
office”a reality
Sushant Dwivedy, Director – Global Document Outsourcing, Xerox India, opens up with
VARINDIA on the prospects of the DTPS, DMS and the MPS market in India and
how Xerox is faring and getting on the fast track in each of these spaces –
What is DTPS and what Xerox
has to offer?
Though nearly every document is now
originated digitally, many still end up as paper
at some stage in their lifecycle. Here is where
Service offerings like Document Transaction
Processing Services (DTPS), help businesses
to print less– reducing costs by up to 30%,
across various verticals like manufacturing,
telecom and banking.
Xerox is making “The paperless of�ce” a
reality – which has been both a dream and
a myth for over 30 years. Xerox Document
Transaction Processing Services streamline
business and document management processes
to drive growth, reduce costs and give you a
sustainable competitive advantage.
Xerox Document Transaction Processing
Services are designed to:
• Automate backof�ce functions by
managing incoming documents, digitizing,
indexing, and routing their information
to electronic document management and
storage services.
• Optimize new sales account opening
processes to accelerate cash �ow.
• Reduce transaction costs and increase
accuracy and ef�ciency of �nancial
processes.
• Simplify, standardize and centralize your
employeeon-boardingandcommunication
processes.
• Enhance the customer experience at
critical touch points to retain and grow
relationships.
• Deliver consistent, reliable customer
service during peak and non-peak business
cycles.
• Ensure compliance traceability of your
backof�ce operations.
How does Xerox drive a DTPS
process for a client?
Xerox undertakes the process with the
following approach –
• Capture: Xerox's comprehensive range
of content and document management
services, onsite and offsite, digitally
captures information in whatever format
received – paper or electronic.
• Transform: Imaging services digitize
documents for automated data capture
utilizing Xerox Smart Document
technologies for faster routing.
• Transaction Processing: Electronic
information is routed for transaction
processing within an organization for
immediate and shared use.This streamlines
decision-making, approval and response
time.
• Store: Xerox's range of content and
document management and content
management storage capabilities are fast,
secure and electronically automated to
reduce cost while improving access to
information.
• Deliver: Ensure organization has access
to information, when and where you
need it, through the right channel to meet
requirements.
Share customer case-studies or instances
that showcase Xerox’s solution prowess.
Some of our success stories are –
• Dillard's, a leading retailer, saved $1.6
million by streamlining its company-wide
work processes and printing needs.
• Park University, an independent liberal
arts institution in the U.S. Midwest,
worked with Xerox to provide faster access
to student information, simplify forms
processing, decrease costs via an electronic
work�ow and increase revenue potential
with document management processes in
place to support a 300-per cent increase in
enrollment.
• Dow Chemical, a science and technology
leader, improved time-to-market by
streamlining the product development
process and providing R&D with instant
global access to documents.
• Xerox helped Marriott streamline
Accounts Payable processes and respond
more quickly to claims. Faster access
to electronic documents improved
satisfaction levels of Marriott’s guests and
associates, and improved cash �ow and
supplier management.
• UWV, the Netherlands’ social security
organization, used Xerox eFLOW
software to recognize keywords and data
in customer bene�t claim forms and
letters, and automatically route claims
through the approvals process. This
removed days, errors and costs from the
process of paying bene�ts to citizens.
What is the current size of the
managed print market?
Managed Print Services market in India is
projected to grow at a rate of 30%, making
it one of the fastest-growing MPS market
globally, and a signi�cant growth opportunity
for Xerox. In comparison, the Asia-Paci�c
region is growing @ 17% – 20% and the global
average growth rate is 10%–12%.
According to you,what kinds of
challenges exist in the growth of
this technology?
We believe that our Document
Management Services have huge potential to
grow. We are constantly educating enterprises
and making them realize the potential savings
and productivity enhancement through
optimized document work�ow possible
through Xerox Document Management
Services. However, what most enterprises do
not realize is that the costs and risks of having
afragmented,decentralizeddocumentstrategy
are staggering. The reasons are evident – the
ownership is split across functions; costs are
not visible and the impact on organizational
ef�ciency and productivity is not measured.
By taking control of the end-to-end processes
for each document, applying Six Sigma
methodologies, processes and using market-
leading solutions and services, we ensure that
the entire lifecycle of documents is managed
using appropriate technology in adherence to
set standards. �
Sushant Dwivedy
Director – Global Document
Outsourcing, Xerox India

FACE TO FACE
Epson aims to achieve a lion’s
share in InkTank market
In a chat with VARINDIA, Siva Kumar K – Deputy General Manager IJP, Sales & Marketing, Epson
India revealed how Epson has been able to achieve 1.4 million sale of InkTank printers in India -
With the growing economy, India is
becoming a hot bed of investment
and it turns out to be an important market for
all. Similarly, Epson India is also witnessing
growth in the InkJet market and it is one of
the key market segment for the company.
“The overall Inkjet market size in FY 14
is 1.4 million and it is growing by 8% year-
on-year. It is very important for Epson India
to be in this particular market segment. At
present we hold 51% revenue share as in
FY14. This year we are aiming to achieve 55-
58% on revenue share. So,being a pioneer in
Inkjet technology it is very important to be
into this market. Last year, India turnover
was Rs 1078 crores and this year we are
aiming to take it to Rs 1300 crores,” said Siva
Kumar K – Deputy General Manager IJP,
Sales & Marketing, Epson India.
Epson with its InkJet technology has its
presence in all market segments like Home,
SOHO and Corporates, with a wide variety
of single and multifunction printers.
“We are into home segment which
covers entry level products like single and
multi-function, sub Rs 10000 products along
with advanced home products. We also have
SOHO products and even large corporate
products. The InkTank printers get into all
the verticals that is why the Inkjet market
started growing after Epson introduced
InkTank printers. It penetrates into various
segments and even replaces Laser printers.
The customers want to replace their Laser
printers as the cost of print on the re�ll
toner is 40 paise. In 2011 when we launched
this InkTank printers were most appreciated
by the SOHO segment where they had a
big print volume. Even though the Home
segment had a lot of printing requirement,
they restricted themselves from printing
because of high cost of print and frequent
purchase of ink cartridges. So they slowly
shifted to InkTank printers. Now the
contribution is from all the verticals,” added
Kumar.
Strategy & Subsequent
success of InkTank…
Epson has already achieved a landmark of
1.4 million sale of its InkTank printers due to
its revolutionary technology. “We welcome
competition coming into Inktank printers.
This allows the market size to grow. We have
already sold 1.4 million Inktank printers in
India since 2011. It means this is proven in the
market that it is reliable, accepted and well
appreciated. That is our strength. Secondly,
the technology, we use Micro Piezo, it’s a
revolutionary technology. It can deliver
much more pages than the relevance of the
product. The major competition use thermal
base printed. We are pioneers in Micro Piezo
printer,” commented Kumar.
There are few factors behind the success
of InkTank printers which Kumar has
explained. The most important factor that
has triggered the success is the low cost of
printing which gives consumers the freedom
to print.
“Previously we were into Ink Cartridge
printers and found consumers not fully
appreciated. We understood that there is a
gap between the product that we produce
and the customer expectation. So we did a
survey in the emerging markets including
India and we found two key points coming
out of it. One is they buy a printer sub Rs
3000 but they use very less. The main reason
was the running cost,which was more than
Re 1.50 for black and Rs 5 for colour. So
they restricted themselves from printing and
they wanted a freedom to print.
Second reason was that the ink cartridge
capacity was less. They buy an ink cartridge
for Rs 500 and the yield is only 150-200
sheets. This results into frequent buying
of ink cartridge. The factors that further
boosted the InkTank printer market is, being
in Inkjet technology, which is powered by
Micro Piezo. We give the warranty of upto
30000 pages yield. The relevance of the
product after giving the Inktank concept is
maintained.
When we introduced this technology, we
were three times more costly than the Ink
Cartridge version. So customers realize that
it’s not only the cost of print, they need to
understand the total cost of ownership and it
is much lower than any other product. Still
a lot of customers think that the printing
cost is high. So it’s our duty to educate the
customers about the low cost Inkjet printing
which costs only 8 paise or 28 paise including
black. To highlight it’s the freedom to print,”
explained Kumar. �
Currently we do not have Duplex printer so soon we
will be come up with a double side printer.
Siva Kumar K –
Deputy General Manager IJP, Sales & Marketing, Epson India

ISODA INTERCONNECT
ISODA has partnered with BE Summits as an Association Partner
for the Global IoT Conclave to be held on June 2, 2016. The partnership
allows ISODA members to get a 30- per cent discount on delegate fees,
while providing strong branding opportunities.
“IoT is the next big technology pervading every sector,
including manufacturing, agriculture, healthcare, utilities and public
infrastructure. The event provides a good platform to our member
partners to get insights about IoT and helps them identify solutions
and services opportunities for future growth,” said L. Ashok, President,
ISODA. The event is expected to see participation from buyers, sellers
and quali�ed decision-makers, and will provide a platform to learn,
grow and explore business opportunities around IoT.
L.Ashok
President, ISODA
Lately, we have had a few unfortunate experiences with a leading
security vendor – with whom we have shared 10 years of strategic
partnership – which resulted in our losing sizeable deals. The �rst
instance occurred six months back when a large BFSI customer was
up for licence renewal for this vendor’s products. Despite being well
aware about our long-term relationship with this customer, the vendor
supported another partner for the deal.
We overlooked the �rst time but then in March 2016, the vendor did
it again by diverting another large deal. When confronted, the regional
manager refused to acknowledge our deal registration. Escalation to the
country manager also didn’t help, neither did he investigate the matter
nor revert to our complaint. Eventually, we took the decision to shun
the vendor by converting a number of opportunities to competing
platforms. It is imperative for partners to expose such unfair practices
at various forums and in media and stand up for what is right.
Tushar Parekh
Managing Director, Silicon Netsecure
Let’s boost collaboration among ISODA members
Dear Members,
ISODA is a great platform for the members to collaborate and grow. For instance, being an
ISODA member, our company has won business with the support of other members, for the
product lines where we didn’t have any expertise. We are also collaborating with some of our
ISODA friends to bag IT facility management projects. Bene�ts are tremendous; we just need
to uncover them.
In order to further boost collaboration between our members, we have launched the
ISODA 2.0 portal. Partner members can create more business opportunities by updating their
business pro�les, specializations and competencies on the portal. Let us formalize and know
each other’s competencies and �gure out the areas for collaboration to expand our businesses
through ISODA 2.0 portal.
More interaction, connectivity and collaboration are the mantras for success and getting
maximum bene�ts out of ISODA.
Let's partner to progress!
Best practices for retaining talent
High attrition is a nightmare for partners, but we have addressed it in a strategic manner.
Over the last two years, our attrition rate has reduced from 20 % to 5 %. To improve employee
retention, we have introduced a slew of measures. We created email groups to enable entry-
level staff to share their concerns, ideas and suggestions with the company management. This
created a sense of belongingness among employees, especially the entry-level. We have also
introduced the practice of self-assessment by employees which inculcated ownership and
accountability among them. Every employee �lls a weekly performance sheet with details of
sales, opportunities, customer meetings, etc.
Moreover, while hiring any employee we explain their growth path in the organization
and discuss their short-term goals every year. We help them achieve most of their short-term
targets, including foreign trips, cars and other gifts.
Kavita Singhal
Chairperson, ISODA
Manish Goenka
Director, Icons Infocom
ISODA partners with Global IoT Conclave Stand up against unfair trade practices

Vadodara-based IT solutions provider
ITCG Solutions has helped Navrachana
University establish robust IT infrastructure
and signi�cant capital savings through
Microsoft Cloud Campus.
The challenge
The university wanted to offer
comprehensive learning and develop
students with T-shaped skills with breadth
of knowledge though general and inter-
disciplinary education, and a depth of
knowledge through focussed disciplinary
education.
For this purpose, Navrachana University
required a robust IT infrastructure and
seamless collaboration. The university
needed solutions around mailing services,
collaboration among faculty and students,
enhanced security, data storage and backup.
It was also looking for centralized update and
patch management, hardware and software
inventory management, and regularized
Microsoft licensing procurement and
management.
The solution
Post studying the pain points and
requirements, Vadodara-based ITCG
Solutions pitched Microsoft Cloud Campus.
ITCG streamlined the Microsoft licensing
procurement with the Microsoft Cloud
Campus licence. It migrated 2,200 users from
Gmail to Of�ce365 and created various mail
groups. It also created Directory Sync server
for continuous synchronization of Active
Directory Server with Of�ce365.
In addition, ITCG created site-to-site
VPN connectivity between local network
and Microsoft Azure platform. It created
virtual machine on Microsoft Azure platform
which is synchronized with on-premise
Active Directory server to ensure 100-per
cent uptime.
For effective communications among
faculty and students, ITCG implemented
Microsoft Skype for Business for chat and
video conferencing. Further, students and
faculty got free Of�ce365 Pro licences and
1TB storage space on Microsoft OneDrive.
ITCG also implemented Microsoft Intune
across the campus to deploy the latest software
updates, patch management and get hardware
and software inventory through centralized
console.
Beneﬁts
The Microsoft Cloud Campus licence
enabled Navrachana University to
signi�cantly reduce capital investments in
IT infrastructure. “The university saved over
Rs.15 lakh with yearly subscription cost
of Rs.5 lakh against the estimated capital
expenditure of over Rs.20 lakh. This enabled
them to ef�ciently plan their IT budget
and to easily add or release licences on-the-
go. Moreover, Microsoft certi�cations are
available at discounted rates for students.
The university also saved considerably with
1TB of free cloud storage for each faculty and
students,” highlighted Mehul Shah, Head –
Sales, ITCG.
ThecloudsolutionmadeITadministration
an easy task with the ability to push software
updates and generate software and hardware
inventory reports, centrally.
Further, the university receives Microsoft
Azure grant of $250 per month for faculty
and $100 per month for students for creating
virtual servers, data backup and many such
services. In addition, it receives the grant under
Microsoft DreamSpark activation for 3 years
to use a bundle of Microsoft products required
for academic purposes in laboratories.
ITCG implements Microsoft Cloud
Campus at Navrachana University

CONFED-ITA Summit 2016 aims
at Mutual Business Growth
The installation ceremony of the Confederation of Information Technology Associations’ (CONFED-ITA) new team for 2016-17 was held
at Kovalam, Kerala on 7th & 8th May, 2016. It was the ninth Summit of CONFED-ITA and the theme was – “Make An Impact”.
Summit Chairman R. Balasubramaniam called the meeting and welcomed the gathering. The Special Chief Guest for the Summit, Thiru.
Bharathy Krishnakumar (Film Director, Writer), addressed the gathering on the current lifestyle and asked everyone to extend help and
education to the needy. The Guest of Honour, Thiru. N. Sivanesan (President, Federation of All Traders & Industries Associations, Erode),
spoke about the industries trend setting in the current scenario.
During the business session, the previous CONFED-ITA team led by Senthil Kumar submitted its report for the period 2015-16. He later
spoke about their achievements during their tenure. A total of 600 delegates attended this year’s summit, representing 24 district associations.
South India’s states Associations from Kerala, Karnataka and Andhra Pradesh also had delegates participating in the summit. The leaders of
AKITA (representing Kerala IT association) welcomed the gathering and started the meeting, since the event happened in their own state.
The aim of the new team is to support and uplift all the members and look into the business growth and development of each individual. The
focus would be more on the welfare of its members. The Confederation would also be focussing on the unity and welfare of all the members
along with fostering a good relationship with vendors. The aim would be on developing a mutual business relationship. It also resolved to �nd
smooth solutions to the ongoing online turmoil that is affecting the business community. The plan of action for this year other than its regular
projects is to conduct a G2G Meet with vendors. It has also plans to purchase land for its CONFED-ITA family. Like every year, CONFED-
ITA is planning to support the family members of the Confederation by offering Accident Insurance and Mediclaim policy. Sports activities
like cricket and badminton among its 24 district associations will also be conducted.
The Secretary thanked everyone and the Summit programme ended with the singing of the national anthem. The summit 2016 brought
enthusiasm to all the CONFED-ITA members, promising an eventful year ahead. The team resolved to work together to achieve more milestones
in this challenging year and ensured to MAKE AN IMPACT.
Tally was the Title Sponsor of the event, while HP was the Prime Sponsor. The Stall participants were Acer, Epson, Digisol, ESET, LG,
Computer Waves, Ricoh, Quick Heal and APC. �
INDUSTRY EVENT

TechnoBind’s Sankalp concludes
Goa served as the ideal venue for TechnoBind Solutions to organize its Annual Sales Meet, Sankalp, recently. The event was attended by
principal vendors, sales people and partners of Technobind and was designed to boost enthusiasm and fervour of those present, besides having
added a fun quotient to entertain and amuse the guests. In addition to being a networking platform, the event also witnessed several sales
presentations and technical sessions that kept the audience enlightened on different aspects of the participating clients and discussed at length
about the opportunities and the market potential that the partners and vendors can look at in the industry.
Some of the participating vendors at this year’s Sankalp were Gemalto, Seclore, In�nidat, DMX and Vision Solutions, to name a few.
TechnoBind is a specialist distributor in the Indian IT channel, offering a hybrid distribution model and delivers the highest business
values for each of its reseller partners. With the challenges of the rapidly-changing facets of technology for businesses, TechnoBind leverages this
change as an opportunity – and helps partners implement solutions which solve speci�c business pain points arising out of these challenges.
Prashant G J
Director, TechnoBind Solutions
“As the Head of TechnoBind, it is really good to know what
vendors feel and think of working with us. The kind of con�dence that
vendors have in us makes us feel so comfortable about our operations.
We have received all the support available and it feels good seeing
vendors and partners growing in terms of their capability, maturities
and engagement in the �eld. So events like this are a good way to know
these things.
Interactive sessions with vendors helped us to know about those
projects on which they will be focussing on and it is really nice to
know that we are going to be a part of these projects. There is huge
opportunityinthemarket–thatrangefromnewgovernmentinitiatives
to the cloud being an opportunity and becoming mainstream. As we
have a very strong technology play on mobility, there are a lot of
business screen points in the market around mobility, cloud, and
we are rightly placed and so we believe that it is going to be a big
opportunity.”
Sabo Diab
Vice-President of International Marketing, Inﬁnidat
We enroll strategic partners who can provide us more exposure
to end-users. Our main goal is to give our partners the tools, support,
the way to win and get the advantage of the new technology as well as
pro�t. Such events are all about being in connection with the people
you work, help them understand the innovative products and services
what one is bringing to them to solve and help them sell their services
and products to customers. These events are crucial because we believe
in people that we work with. It is a mutual platform where we can
understand partners and vice versa and grow.
TechnoBind combines the ability of bringing new fresh smart
people that can move the industry while bringing rich experience and
expertise from different �elds of industry and technologies which leads
to build a community and an ecosystem to support customers and
partners. And, I believe 2016 will be great success in our partnership
with TechnoBind.”
INDUSTRY EVENT

on an inspirational note
Ram Kurmvanshi
National Sales Manager – India, Coverland Storage
“Such events bring partners face to face with each other as well as
with vendors too. Interactive sessions between partners and vendors
bring lot of questions and solutions which actually help us as well as
partners understand each other and the products. So, that message can
be taken back home to the end customers. As a result, end customers
can get a better view of our products which is related to our business.
We thank all our partners as they have been our strong partners
for almost 10 to 15 years or more than that. Partners played a very
important role for the company and has brought a large end-customer
base that believes in our brand to be a loyal one. We ensure sticking to
our commitments and have always provided sales support to our end-
customers. We are very thankful to our partners who have actually
enabled us to get a footprint in India.”
Dhruva Gupta
Principal, Enterprise Solutions Consulting, Seclore
“We understand that TechnoBind is doing really well in IT
security as well as other products. Seclore being a niche product
in the Rights Management line will get a very good entry into the
customer base of TechnoBind. I feel that when one comes offsite
and is involved with the company which is doing really well across
the country and markets a product which is a niche product, it
tends to make a lot of difference. I am personally very excited to
look at TechnoBind offerings and the in-depth relationship that it
has established with its customers.
It will help us in creating more trust and value and will help
making customers aware that rights management is the way to be.
It can be a very fruitful handshake.”
Satish Kumar V
Country Head, DMX Everest
“We are very new to the channel, but our �rst step was to sign
up with TechnoBind as they are very well spread in the channel.
Secondly, we will start selecting partners who sell these products and
understand the space. We are forming that path to be the next thing
to happen. Being a software vendor and that too in IT operations,
our software is about serving speci�c IT needs. Through this event,
we are able to reach out to more customers through partners. That
is the kind of advantage that we get here in terms of market reach
and in understanding our customers’ point of view through interactive
sessions with other partners. TehnoBind has an amazing set of team
and management who are available throughout to serve its partners.
TechnoBind has been working with us and we both are growing.”
Vikram Rangnekar
Regional Sales Director, Vision Solutions
“TechnoBind is one of the fastest-growing teir-I partners. It has
shown signi�cant growth in terms of expanding to cities like Delhi,
Mumbai, Bangalore, Chennai and has shown a good amount of
enthusiasm in carrying our products to the partners and customers.
TechnoBind is a very young organization and has shown very
consistent and aggressive growth during the last couple of years. They
have got a very �ne team of pre-sales and management.
I would consider them to carry with this kind of technical
expertise and develop themselves as a solution provider while being
a distributor. So eventually this can be a value addition that they can
show to its partner community.”

Cloud Security Platform - an
evolving opportunity for Zscaler
Scott Robertson, Vice-
President (Asia-Pacific
& Japan) – Zscaler
in an interview with
VARINDIA shares more
about his company,
its operations in India
and what he feels is
the growth propeller
for Zscaler globally -
technologies, Zscaler delivers it over
the cloud which provides elasticity and
simplification.
The brand helps improve security faster
while providing a complete platform of
security capabilities which include a DLP,
managing bandwidth, next-generation
firewall in the cloud, etc which can be
accessed like service.
From the user’s perspective, Global
1000 brands such as GE, Nestlé,
ExxonMobil, Schneider Electric, and
government and military organizations
like the United States Marines, NATO
and the National Health Services of the
UK rely on Zscaler to provide a safe and
productive internet experience for all of
their users, from any device and from any
location around the world.
Zscaler is a high-growth technology
company which is focussed on
bringing cloud computing to internet
security. It protects more than 15 million
users at more than 5,000 of the world’s
leading enterprises and government
organizations worldwide against cyber-
attacks and data breaches, while staying
fully compliant with corporate and
regulatory policies. As an integrated
cloud security platform, Zscaler delivers
carrier-grade internet security, advanced
persistent threat (APT) protection, data
loss prevention, SSL decryption, traffic
shaping, policy management and threat
intelligence – all without the need for
on-premise hardware, appliances or
software.
Being a cloud technology company, it
has built a cloud infrastructure across 100
data centers around the world to ensure
that its customer’s users are secured
whenever they interact with internet. The
brand operates its technology on every
single device, wherever the user is in the
world, across the network of 100 data
centers in almost all the major markets
as well as smaller locations around the
globe.
Zscaler is built for web access and
simplifies the customer’s IT cost; so
rather than having multiple appliances
and multiple different brands and
Go-To-Market Strategy
The brand Zscaler is currently focussed
on large enterprises from pharmaceuticals,
manufacturing, BSFI, SME, etc verticals
that have got multiple gateways. It has
seen a lot of growth, particularly in
India in the VAR market. According to
Zscaler, VARs understand the concept of
mobility and a digital environment very
well and the challenges that businesses
face in moving from where they are
today and transforming into a cloud
company. These partners deal with some
of the largest multinationals in the world
and have strong relationship with their
service providers to provide WAN MPLS
network across the globe.
Zscaler selects world-class partners
to help protect enterprises from Internet
cyber threats. The brand has designed
various key partner programmes for its
channel partners to compete in the industry
and expand its revenue opportunities.
The company has also been recognized
for the best Cloud Computing Security
Solution at the SC Awards 2016. Also,
2015 Gartner research has positioned it
in the Leaders Quadrant for Secure Web
Gateways and 2015 Forrester research has
recognized Zscaler as a Leader for SaaS
Web Content Security. �
FACE TO FACE

FACE TO FACE
Building a Partner Ecosystem
to power Open Source
Today’s businesses demand both
operational ef�ciency and agile
innovation. To strike a balance, Enterprise IT
organizations are using cloud technologies and
other IT innovation to reduce costs, improve
operational �exibility and gain competitive
advantage. Red Hat enables Open-Source
technologies for the Enterprise, giving them
the power to address the business challenges
they face.
RedHatEnterpriseLinuxgivestheuserthe
tools one needs to modernize infrastructure,
boost ef�ciency through standardization
and virtualization, and ultimately prepare
the data center for an open, hybrid cloud
IT architecture. Red Hat Enterprise Linux
provides stability to take on today’s challenges
and the �exibility to adapt to tomorrow’s
demands.
Organizations must be able to provide
solutions that incorporate and support social,
mobile, big data, and cloud computing – and
whatever is next. Modular architecture and
community innovation in Red Hat JBoss
Middleware lets the user incorporate these
new technologies and deliver applications to
market quickly and effectively.
A strong Channel Ecosystem…
But for promoting such an infrastructure,
Red Hat’s Channel is considered to be the
most instrumental factor. In fact, its success
is directly tied to its relationship with
partners. Its partner programme, Red Hat
Connect, supports the evolving needs of its
partners, enabling Red Hat to share in both
collaboration and success. For Red Hat, the
partner ecosystem is a key market making
and coverage engine. “We are not just a
partner-friendly organization but a partner
ecosystem leveraged organization. Red Hat is
the world’s leading provider of open-source
solutions and we already have over 2,500
ISV partners and nearly 5,000 applications
in our fast-expanding ecosystem. In fact, our
partners are the growth engine for us,” asserts
Neeraj Bhatia.
The Red Hat Partner Connect programme
identi�es the need to develop new partners,
skill and enable the existing partners on the
latest technologies and solution frameworks.
The company is seeking to build its partner
network with an outreach programme across
the top 20 State capitals and metro cities.
“With our partnering programme, we
are focussed on both Solution development
with partners and go-to-market excellence in
our partnering programme. Partnering with
Red Hat Connect provides –
• Access to new Red Hat technology
• Certi�cations for hardware, software, and cloud services
• Technology adoption resources (e.g. architectural guides, best practices)
• Options for event visibility
• Opportunities for independent software and hardware vendors (ISVs and IHVs), original
equipment and design manufacturers (OEMs and ODMs), and more
• Brand differentiation in a growing market of open-source customers
• Competitive and �exible pricing models
• Ability to earn additional margin and/or recurring revenue
• Marketing, sales training, and progressive relationship bene�ts for eligible partners
Neeraj Bhatia
Director – Channels & Commercial Business, Red Hat India
Red Hat allows solution providers and ISVs
to build intelligent systems with con�dence,
while also allowing reselling partners to
develop services capabilities around Red
Hat technologies, enabling them to grow
pro�tably while retaining and gaining new
customers,” says Bhatia.
The Red Hat distribution network is an
extension of Red Hat and its efforts to build
a value-based and long-term partnerships,
enabling Open Source for the enterprise
that supports the entire partner ecosystem,
including Business Partners, Independent
Software Vendors (ISVs), System Integrators
(SIs), training and hosting companies. “Our
distribution strategy is to take the Red Hat
Business Model of Subscription to more and
more partners across the country. This is
supported by a trained and dedicated team
of resources with our distributors who work
with over 300 partners across the country,”
he opines.
Plus, Red Hat’s CCSP programme
allows cloud, hosting, system integrator,
and managed service providers to host and
resell certi�ed Red Hat offerings on-demand
via multi-tenant, dedicated, and managed
models.
In the end…
Red Hat understands that the best way to
develop technology is to build a community
around it. It follows that same approach while
expanding its partner ecosystem thereby
delivering this technology and its value
to its enterprise customers by building an
enabled and engaged partner ecosystem. “We
are actively building our partner ecosystem
across Independent Software Vendors,
Cloud Service Providers, Value-Added
resellers and System Integrators. Under
our fast-expanding ecosystem, partners can
reduce their customers’ costs for proprietary
operating systems, middleware, and other
solution components,” Neeraj sums up. �
Neeraj Bhatia, Director – Channels & Commercial Business, Red Hat India, shares
with VARINDIA the company’s channel strategy and how it has been instrumental
in growing the company in terms of developing the open-source market

FACE TO FACE
A10 Networks on a Quest to
Cash on Opportunities
Sanjai Gangadharan, Regional Director, SAARC - A10 Networks tells VARINDIA of what he thinks
the opportunities are like for A10 and how those can be leveraged to fetch better business results -
With the rising pace of evolution and transformation in the
IT space, the landscape has become highly competitive.
Enterprises are starting to take notice of the growing bring your
own device (BYOD) trend and rede�ning their IT policies to
accommodate it.
In India, either lot of customers are moving their applications
on hosted or cloud based models or are building data centres due to
regulatory compliance requirements. In both cases, A10 is ready with
its portfolio. “We have a license model with AWS as the customers
can choose our products there and we also work with Microsoft
Azure platform. We can help customers with hosted model as we
work with managed service providers who license our products or
provide virtual instance. For customers who want to explore cloud,
we are ready with our cloud enabled solutions,” explains Sanjai
Gangadharan, Regional Director, SAARC - A10 Networks.
A10 and the India market…
With a 100 percent indirect selling model, the channel ecosystem
plays an important role in building A10’s portfolio in India. The
company has about 25 high-touch customers in each region across
India, where the A10 team works closely with its systems integrators
to position and understand the requirements of its customers. “We
are also focusing on leveraging the channels to portray A10’s real
value in the channel ecosystem. We are in the process of investing
in advancing skillsets of our channel partners to further expand our
reach to customers,” says Sanjai.
He further adds, “To help our partner in India be successful,
we recently launched the A10’s Af�nity Partner Program which is
designed to empower partners with industry-leading solutions, rich
marketing resources and effective training. Focusing on three key
areas—pipeline, enablement and growth in the ADC and security
markets—A10’s Af�nity program will bene�t solution providers
looking to capitalize on new markets with innovative products and
services, creative campaigns and ef�cient processes.”
The main focus in 2016 will be to further strengthen and enable
its channels ecosystem. “We cover 4 major Indian cities already
and now are moving to the tier 2 cities. Our priority is quality
over quantity. A10’s domain is niche and channel partners who are
keen on partnering with A10 have to have a strong networking and
security background to understand the customer requirement and
their application landscape,” he says.
A10 also leverages the individual strengths of its distributors
who focus on the different market space including channels, large
projects and enterprise customers. A10’s CGN solution is widely
accepted by telecom companies worldwide and it would further
like to consolidate its position as the market transitions from 3G to
LTE. Lastly, it would continue its focus on A10’s security solutions
like DDoS mitigation and SSL traf�c inspection as enterprises are
placing increasing emphasis on IT security to protect their corporate
defences.
A10’s solutions are not focused on any particular segment, but it
is for any business that is IT-enabled and is looking to digitalize their
businesses by using technology as a competitive advantage in both its
internal and external operations. Businesses which work on business
critical applications and need a secure environment for their data are
all potential customers for A10. “With the onset of a digital business,
organizations should ensure their network and applications remain
highly available, accelerated and secure. Based on the requirements
by our customers, we will size the solutions accordingly and integrate
with their existing networking architectures,” he states.
And so…
There are indeed great opportunities ahead. Emerging trends like
mobility, virtualization and cloud adoption have certainly provided
new opportunities in IT security. Security spending is expected to
grow in 2016 with revenue projected to reach $1.23 billion in India.
Although the security industry is still underdeveloped, there is a
huge boom in the Indian development initiatives like the 'Make in
India' and development of 100 smart cities that will give the security
industry a push to increase focus over the cyber security challenges.
At the same time, organizations need to be mindful of exploits
buried in encrypted SSL traf�c that evades their security defences as
well. SSL Insight helps of�oad CPU-intensive SSL decryption and
enable organizations’ existing security devices to inspect all traffic –
encrypted and clear text, eliminating the blind spot in their traffic
while keeping legitimate traffic flowing.
And A10 knows how to leverage these opportunities just on
time. �
Sanjai Gangadharan
Regional Director,
SAARC - A10 Networks

With the fall in prices of IP cameras,
India is shifting from Analog
to IP Technology. At the same time, the
industry is witnessing another trend that is
Intelligent Video Analytics. This technology
is revolutionizing the surveillance industry in
India.
“The major trend in surveillance market in
India is the continuing shift from Analog to IP
technology.ThepricesofIPcamerashavecome
down considerably, further accelerating the
pace of the shift. Intelligent Video Analytics is
another area where the industry is witnessing
a change. Manufacturers have started offering
IVAs even in their basic cameras. More and
more advanced IVAs like Face Recognition,
Object Classi�cation, License Plate
Recognition, Traf�c Management Solutions,
etc.arerede�ningthewayVideoSurveillanceis
being currently used in the market,” reiterates
Sagar Gosalia, Sr. Vice President – Marketing
& Sales, Matrix Comsec.
Though India market is adopting new
technologies, it is true that in surveillance space
it is still lagging behind. Lack of infrastructure
along with low bandwidth, storage and high
server price is dampening the growth of
surveillance market. “India lags behind in
adoption of technology in surveillance space.
One of the major reasons for this being lack of
infrastructure. Though reduction in prices of
IP cameras is positively affecting the change, it
is the high requirement and low availability of
Bandwidth and Storage for IP cameras, along
with high server cost that is actually affecting
the shift,” Sagar explains.
Market Strategy…
Matrixoffersvalueformoneytocustomers.
It sells solutions and not just products. The
company puts its solutions as Pro�cient,
Persistent and Preventive which helps its
customers reduce cost of bandwidth, storage
and manpower. “Our positioning as a brand
is to offer value for money to our customers.
We sell solutions rather than products. We
monitoring is one thing that can help them
reap bene�ts through AMCs. For channels to
be more successful, they need to explain and
sell solutions to customers. This is where they
can get high margins and low competition,”
explains Sagar.
Moreover, the smart city project has
ushered opportunities in video surveillance
space. The technological development will
help make the law and order of the land
better.
“Talking about the smart city project,
considering the enormity of the project,
the potential in Video Surveillance is huge.
After all, the city has to be safe �rst to be
smart. Besides safety, today’s technological
advancement in this �eld can help improve
law and order problem to a great extent.
Cameras can detect various events like traf�c
violations, trespassing/loitering in restricted
areas, suspicious objects, overcrowding, etc.
and take a snapshot of the same providing
irrefutable proof against violators. This I
think, in the long run, can help reduce crime
to a great extent,” expresses Sagar.
And so…
With Government projects like Digital
India, smart city etc., Matrix is witnessing
growth of over 25% in this sector. These
projects will also help in enhancing the
infrastructure.
“Signs are very positive as far as future
is concerned. People are slowly but steadily
shifting from analog to IP. I personally think
growth in this sector can be more than 25%.
The Government sector will be the single
biggest driver for this growth. Initiatives like
Digital India are making up for the lack of
infrastructure. Big government projects like
smart city projects, improved safety at public
places, etc. will generate a huge requirement
for Video Surveillance. More stringent norms
for security of Banking, Hospitality and
Educationsectorwillalsogenerateasubstantial
opportunity,” concludes Sagar. �
position our solution as Pro�cient, Persistent
and Preventive. Pro�cient in terms of
reduction in solution cost of Bandwidth,
Storage & Manpower, through our smart
solutions like Cascading, Adaptive Recording
and Edge Recording. We also look forward
to improve productivity, process compliance
and employee discipline and simplicity of
management through Intelligent Video
Analytics. We are Persistent in terms of better
reliability against downtime & breakdowns,
greater visibility and control. By Preventive,
we look forward to offering real-time security
rather than reactive security. We provide
proactive solution with early detection and
instant noti�cation through Calling from
Mobile App, Email with Snapshot and SMS,”
asserts Sagar.
Varied Opportunities…
Ample of opportunities are there in the
surveillance space for the Channels. Rather
than only selling boxes partners should
concentrate in pushing solutions.
“I see a lot of opportunities for channel to
explore. Up till now, channel has been mostly
about moving a box around. They have only
been selling cameras and recorders rather than
solutions. Advanced systems with health status
Sagar Gosalia
Sr. Vice President – Marketing & Sales,
Matrix Comsec
In a chat with VARINDIA, Sagar Gosalia, Sr. Vice President – Marketing & Sales, Matrix
Comsec discusses the India market scenario, its opportunities, strategies to survive competition
and the future growth of the industry while in a chat with VARINDIA -
“Proficient, Persistent and Preventive”
solutions is what Matrix offers

OPPO enhancing Innovations for
its Indian Customer Base
Foundation, an initiative by Yuvraj Singh,
to launch a charity campaign called –
“Game On, Selfie On”, to raise awareness
about cancer and facilitate cancer screening.
With this campaign, OPPO aims to bring
hope and light to society by helping the
foundation in facilitating cancer screenings
for maximum people. By associating with
‘YouWeCan’, OPPO is looking forward
to expand horizons and spread the message
of hope via an influential platform.” The
campaign has been launched with a series
of social media posts on facts about cancer
in order to create sustainable conversations
amongst audiences, especially amongst
millennials.”
India – An evolving market...
OPPO has been continuously
enhancing innovations in
its product range, combining it with
excellent camera experience for its young
consumers. The brand has launched the
Selfie Expert OPPO F1 in January, which
is now amongst the Top 3 smartphones in
its price range, according to the latest GFK
data. It has also launched an upgraded
version of the Selfie Expert F1, the OPPO
F1 Plus, which is taking selfie to a new
level with a 16MP front camera with F/2.0
aperture, ISOCELL sensor as well as the
new Beautify 4.0 and Selfie Panorama
features supporting a 13MP rear camera.
As a brand, Oppo is focussed on
providing its consumers the best camera
experience which has been its one of the
biggest differentiators for several years.
“Through careful designing of both
software and hardware, we are constantly
working to ensure that every photo taken
with an OPPO phone is clear, colourful
and bright, to give users’ photos that record
their lives, and to surprise them with how
much a great smartphone camera is capable
of. Also, OPPO has patented VOOC flash
charge technology to give customers fast
and safe charging experience,” said Li.
Role of Channel...
Channel partners play a very important
role to take the company’s products to the
masses. OPPO is currently focussing on the
offline market as it has to take its business
to new levels and helped in offering the
best services to OPPO local customers.
This year, OPPO is targeting 35,000
sales outlets alone in India in 2016.
In terms of tie-ups, he stated, “We
recently associated with the ‘YouWeCan’
With an average Indian spending over
3.5 hours (200 minutes every day) on the
smartphone and consuming about 4GB–
5GB data every month, the mobility
segment is growing manifolds, resulting
in India being the world's second-largest
smartphone market. India has surpassed
the US to become the world's second-
largest smartphone market, according
to the Counterpoint Research. With
the advent of affordable smartphones
intended for the Indian market and
increasingly low-cost data connectivity
options, more people are shifting to
smartphones and mobile Internet.
“India is a very attractive and price-
sensitive market and there is a certain
section of consumers who are extremely
technology savvy and looking for
innovative and power-packed devices.
The way consumers choose and buy
smartphones is continuously evolving
and that means you need to have a diverse
portfolio of products and price points to
appeal to a wide range of consumers there.
OPPO will launch products in different
price ranges to cater to the demands of
all our consumers,” he said.
The way consumers choose and buy
smartphones is continuously evolving.
The current trend indicates that
increasingly smartphones are doubling
up as cameras. Uploading selfies on
social media has become a rage and for
that people are continuously looking for
phones that have a good front camera.
The other major feature that influences
a buying decision is battery life and
strength.
In line with Digital India projects,
OPPO has also plans to set up a local
manufacturing unit in Noida. �
Sky Li
OPPO Global Vice-President, Managing
Director of International Mobile Business
& President of OPPO
OPPO’s products have pushed boundaries in terms of technology ever since its inception and the
brand has been a pioneer in providing the latest technologies to its customers. Sky Li, OPPO Global Vice-
President, Managing Director of International Mobile Business & President of OPPO, India, spoke about
OPPO’s innovations in an interview with the VARINDIA team –

VivoV3 Max
LG Stylus2
LG Stylus2 comes with 5.7-inch handset. It shares many of the premium
features available on LG’s �agship models and also includes a pen with a nano-
coated tip for more accuracy, compared to the previous rubber-tipped pen.
The device features a set of proprietary functions developed speci�cally for
the LG Stylus 2 to enhance the user experience such as Pen Pop, which toggles
a popup menu when the stylus is removed to offer shortcuts to Pop Memo
and Pop Scanner. Also new to LG Stylus2 is Pen Keeper, which prevents the
stylus from being misplaced by displaying a popup message when the phone
is detected as being in motion when the stylus bay is empty. What’s more, the
new Calligraphy Pen font allows one to write as beautifully and decoratively
as if using a fountain pen with automatic improvement of one’s hand written
impressions. LG Stylus2 has 13-megapixel camera front camera and 8MP rear
camera, and weighing only 145gm, the LG Stylus 2 is noticeably thinner and
lighter. The handset delivers a unique design statement with the incorporation
of a Protruded Flat Display in the front, Spin Hairline pattern on the back
and metallic frames on all its edges. The LG Stylus 2 sports a hefty 3,000mAh
removable battery and a SD card slot that can hold up to 2TB storage, to allow
users to enjoy a variety of multimedia content on its large 5.7-inch screen. It
has a 1.2GHz quad-core processor and 2GB LPDDR3 RAM.
V3Max offers ‘Faster than Faster’ unbeatable speed packed
with premium features with a technological breakthrough faster
�ngerprint unlocking. The marvellously designed metallic body
along with the powerful con�guration make V3Max a perfect
combination of performance and looks. It has a vibrant 13.97cm
(5.5) full HD display with the resolution of 1920×1080 pixels. It
comes with 2.5D Corning Gorilla glass and a metal body which
gives it both elegant and strong appearance and protects it from
accidental falls. The most important feature of the handset
is �ngerprint unlocking which allows the user to unlock the
phone as fast as 0.2 seconds from and 0.5 seconds in sleep mode.
The newly incorporated screen-split feature allows users to do
multitasking without having to switch back and forth. Users
can chat and watch videos simultaneously at the same time
on one screen. Running on Octa-core Qualcomm Snapdragon
652 processor, Vivo V3 Max has a storage capacity of 4GB
RAM/32GB ROM which is expandable up to 128GB. The
device runs on Funtouch OS 2.5 based on Android 5.1 which
stabilizes the whole system and makes it run fast. It possess a
magni�cent 13MP Rear Camera and 8MP Front Camera which
offers users a delightful experience to capture their moments
of life. The phone also offers lot of snap beauti�cation mode
including a set of makeup �lters. It packs a 3000 mAh battery.
VAR MOBILITY

VAR MOBILITY
Huawei rolls out P9 and
P9 Plus Smartphone
Lava makes 4G handsets
affordable for Indian buyers
Intex launches Aqua Lions 3G
ASUS Launches the Zenfone Go
4.5 2nd Generation Phone
Samsung
launches Made
for India S
bike mode
Samsung has
launched Galaxy
J3, featuring the S bike
mode, a dedicated feature
for two-wheeler riders
that is designed to enable
responsible and tension
free riding. Once activated
at the beginning of a ride,
any caller trying to reach
the Samsung Galaxy
J3 user will be noti�ed
through an automated
answering machine
that the user is riding
and cannot take calls so
that the ride remains
uninterrupted.
“Samsung is
constantly in the pursuit
of meaningful innovations
that make people’s lives
better. S bike mode is
a result of that vision.
We are very happy that
we have come up with
something that will
bene�t millions of two-
wheelerusersandpromote
responsible riding,” said
Asim Warsi, Senior Vice
President – Samsung India
Electronics.
The J Series was
launched with the Ultra
Data Saving (UDS) mode
in September 2015, a
feature that has helped
consumers save up to
50% of mobile data usage.
Samsung has further
enhanced this feature to
include data savings on
popular music streaming
apps and over Wi-Fi after
witnessing an adoption
rate of over 50% among
consumers. In order to
carry the local innovation
forward, Samsung is keen
toestablishtheSbikemode
asaresponsibleridingritual
where Samsung Galaxy
J3 users will activate the
mode before commencing
their ride. Both UDS and
the newly launched S bike
mode have been developed
in Samsung’s Indian R&D
centres. S bike mode will
be available across all 4G-
enabled Galaxy J series
devices over a period of
time.
Lava International
has announced
the launch of two 4G
smartphones – Lava
A72 and A76, allowing
customers to
have/upgrade to
4G technology
for enjoying
s u p e r f a s t
i n t e r n e t
connectivity
and faster
downloads.
A third 4G
smartphone in
the same series,
Lava A89 is
expected to be
available to consumers in
the coming weeks. Lava is
all set to distinguish itself
with six highly reliable
4G smartphones in its
portfolio now, giving the
extremely cluttered 4G
mobile handset segment in
India a tough competition.
The smartphones are
powered by a 1.5 GHz
Huawei Consumer
Business Group
has unveiled Huawei P9
and P9 Plus.
The P9 brings together
hardware and software,
from optical lenses,
to sensors, to image
processing algorithms,
empowering users to
capture the highest-
quality images. With a
5.2-inch 1080p display,
the P9 is powered by the
new Kirin 955 2.5GHz
64-bit ARM-based
processor for leading-class
mobile performance. The
3,000mAh high-density
battery offers P9 users
outstanding mobility and
battery life.
The P9 Plus features
a 5.5-inch Press Touch
display and a larger
3,400mAh battery. The
P9 Plus also offers dual-
IC Rapid Charge, giving
users six hours of talk-
time after a 10-minute
charge.
The P9 and P9 Plus
also protect users’ privacy
and information security
with Huawei’s biometric
�ngerprint recognition
technology. The enhanced
�ngerprint sensor allows
users to personalize and
safeguard their devices by
signi�cantly lowering the
possibility of fraudulent
or accidental device access,
while also ensuring users
can quickly and securely
access their smartphone.
Quad-Core Processor and
are coupled with 1GB
RAM, thus providing
seamless smartphone
performance and
multitasking
experience to
consumers. The
4G VoLTE
variants are
s u p p o r t e d
by Android
5.1 Lollipop
o p e r a t i n g
system for better
user experience.
Additionally,
A72andA89will
get a guaranteed
upgrade to the latest
Android 6.0 Marshmallow
operating software.
All the three phones
– Lava A72, A76 and A89
– are powered by 2,500
mAH Li-Poly, 1,850 mAH
Li-ion and 2,000 mAh Li-
ion battery, respectively,
providing a strong battery
backup.
Intex Technologies
has launched its new
Lions Series smartphones
with Aqua Lions 3G. The
smartphone was launched
by Suresh Raina, Captain,
Gujarat Lions IPL team,
along with other team
members. Designed for
the youth and IPL lovers.
The smartphone,
weighing just 172 gms,
sports a sleek look and
designgivingthehandsetan
elegant feel. Powered with
a 1GB RAM and a 1.2GHz
Quad-Core processor, the
device ensures smooth
performance, multitasking
and boasts of seamless
Android Lollipop 5.1. The
Lions model is powered
with a big 3,500mAh
battery, providing a talk-
time of 6–8 hours along
with a standby time of up
to 20 days.
The Aqua Lions 3G
model is a power-packed
performer, with features
and ergonomic design
that will appeal not only
to Gujarat Lions fans but
all sports lovers,” stated
Sanjay Kumar Kalirona,
Mobile Business Head,
Intex Technologies.
Aqua Lions 3G
smartphone with Soft
Touch �nish is available
in White, Grey and
Champagne colours.
ASUS has launched
the Zenfone
Go 4.5 2nd generation –
ZB452KG, a 3G- enabled
smartphone with 4.5 inch
display in India. Suited for
the budget segment, the
phone will be available
on Flipkart, Snapdeal,
Amazon, PayTM,
Shopclues and in ASUS
Exclusive Stores and all
other of�ine stores.
Sporting a stunning
look, the Zenfone Go 2nd
generation offers a unique
balance of beauty and
strength, and is available
in two different camera
speci�cations - 0.3 MP +
5 MP (front + rear) priced
at Rs. 5,299 and 2 MP + 8
MP (front + rear) priced
at Rs. 5,699
The phone comes with
an 854×480 (FWVGA)
resolutionforreproducing
bright and vivid colors.
The device will be
available in 6 colors to suit
different user personalities
– Glamour Red, Ceramic
White, Yellow, Silver
Blue, Gold and Silver.

52 May 2016 www.varindia.com 52 pages including cover

E magazine May issue

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E magazine May issue