This playbook outlines the primary messages we focus on when we talk about iSPIRT, both in general and when we’re speaking to a specific audience. It contains the language and phrasing we use to share these messages. You can clip text directly from this playbook, but you don’t have to use the exact words. The messaging is a springboard to help you get started – the ideas behind the headlines and web copy you’ll create for various uses.
When writing copy, you’ll convey the same ideas, but will tailor the exact words and tone to each audience and situation. In addition to the messaging, you’ll want to weave in proof points - case studies, data, and testimonials that help to underscore the validity of the message.
This playbook will help us stay consistent and on-message so that people will begin to recognize us, trust us, and share our story with others.
Indian Mid-market SaaS companies: Forging a new path to disruptionProductNation/iSPIRT
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play and come at a lower price tag. This has pushed product companies catering to this segment towards a light-touch, virtually enabled model, dramatically reducing the need for close customer engagement, large field sales force, and elaborate implementation – all of which traditionally put Indian companies at a disadvantage.
Leveraging this wave, a new generation of Indian software product firms such as FreshDesk, Fusion Charts, KissFlow, WebEngage, RecruiterBox and others have started to emerge. This has created an important disruptive force in the mid-sized enterprise market. What is also interesting is that, in their pursuit for a light-touch model, these companies have evolved a unique strategy to define the product, market/sell the product and engage with customers. This iSPIRT report discusses the three core tenets of their strategy - Digital immersion, Desk marketing/selling and Cloud-based customer engagement.
iSPIRT Product Industry Monitor(PIM) Feb 2014 - a first-of-its-kind report an...ProductNation/iSPIRT
India has the potential to build a USD 100 bn software product industry by 2025 with resolute and purposeful action by industry and government.
• Over 50% of software product companies are completely self-funded or ‘bootstrapped’.
• Lot of senior talent from MNCs is starting software product companies – close to 40% of founders come from an MNC.
• Indian software product startups are experiencing ‘talent starvation’ at the entry level.
• 78% of Indian software product startups defy the universal logic of having founders with diverse skills, and instead have homogenous founding partners.
• The three most common product sectors that companies work in are Enterprise, SaaS and Consumer.
India as a Product Nation - The Next Google can come from India Avinash Raghava
This presentation talks about the Important Characteristics of the Software Product Industry, Why India needs The Software Products Industry. Indian Software Product Industry touches 3m small enterprises today. It will touch 30m enterprises – small businesses, rural schools, primary healthcare centers, small farms, etc. - in 10 years
Google Accel Report - SaaS India, Global SMB Market, $50B in 2025 #SaaSinIndi...Accel Partners India
#SaaSinIndia
A joint report released by Google & Accel Partners outlined the growth opportunity for Indian SaaS Startups as SaaS adoption by SMBs is set to overtake that by large enterprises. The report outlines that purpose built SaaS products will see hyper growth and adoption by SMBs, and will contribute to more than 75% of the public cloud revenues driving the global SaaS industry to $ 132B revenues by 2020, of which SMB SaaS is expected to reach $76B.
This is our first annual letter. Just as in this message, we will continue to share in a frank way what our goals are and where progress is being made and where it is not. This year we have chosen to focus, not on iSPIRT’s initiatives and activities, but on the software product industry itself. We discuss how software products will transform India at large and why the software product industry is strategic to our country. We conclude by explaining the evolutionary stages the rise of the Indian software product industry.
India Technology Product M&A Industry Monitor - An iSPIRT & SignalHill reportProductNation/iSPIRT
India Technology Product M&A Industry Monitor - An iSPIRT & SignalHill report. Tech Product M&A in India is on the rise with both US & Asian strategics starting to dip their toes in the water. On account of the increasing pace of innovations and scale of the Indian Product Tech eco-system,
Indian Mid-market SaaS companies: Forging a new path to disruptionProductNation/iSPIRT
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play and come at a lower price tag. This has pushed product companies catering to this segment towards a light-touch, virtually enabled model, dramatically reducing the need for close customer engagement, large field sales force, and elaborate implementation – all of which traditionally put Indian companies at a disadvantage.
Leveraging this wave, a new generation of Indian software product firms such as FreshDesk, Fusion Charts, KissFlow, WebEngage, RecruiterBox and others have started to emerge. This has created an important disruptive force in the mid-sized enterprise market. What is also interesting is that, in their pursuit for a light-touch model, these companies have evolved a unique strategy to define the product, market/sell the product and engage with customers. This iSPIRT report discusses the three core tenets of their strategy - Digital immersion, Desk marketing/selling and Cloud-based customer engagement.
iSPIRT Product Industry Monitor(PIM) Feb 2014 - a first-of-its-kind report an...ProductNation/iSPIRT
India has the potential to build a USD 100 bn software product industry by 2025 with resolute and purposeful action by industry and government.
• Over 50% of software product companies are completely self-funded or ‘bootstrapped’.
• Lot of senior talent from MNCs is starting software product companies – close to 40% of founders come from an MNC.
• Indian software product startups are experiencing ‘talent starvation’ at the entry level.
• 78% of Indian software product startups defy the universal logic of having founders with diverse skills, and instead have homogenous founding partners.
• The three most common product sectors that companies work in are Enterprise, SaaS and Consumer.
India as a Product Nation - The Next Google can come from India Avinash Raghava
This presentation talks about the Important Characteristics of the Software Product Industry, Why India needs The Software Products Industry. Indian Software Product Industry touches 3m small enterprises today. It will touch 30m enterprises – small businesses, rural schools, primary healthcare centers, small farms, etc. - in 10 years
Google Accel Report - SaaS India, Global SMB Market, $50B in 2025 #SaaSinIndi...Accel Partners India
#SaaSinIndia
A joint report released by Google & Accel Partners outlined the growth opportunity for Indian SaaS Startups as SaaS adoption by SMBs is set to overtake that by large enterprises. The report outlines that purpose built SaaS products will see hyper growth and adoption by SMBs, and will contribute to more than 75% of the public cloud revenues driving the global SaaS industry to $ 132B revenues by 2020, of which SMB SaaS is expected to reach $76B.
This is our first annual letter. Just as in this message, we will continue to share in a frank way what our goals are and where progress is being made and where it is not. This year we have chosen to focus, not on iSPIRT’s initiatives and activities, but on the software product industry itself. We discuss how software products will transform India at large and why the software product industry is strategic to our country. We conclude by explaining the evolutionary stages the rise of the Indian software product industry.
India Technology Product M&A Industry Monitor - An iSPIRT & SignalHill reportProductNation/iSPIRT
India Technology Product M&A Industry Monitor - An iSPIRT & SignalHill report. Tech Product M&A in India is on the rise with both US & Asian strategics starting to dip their toes in the water. On account of the increasing pace of innovations and scale of the Indian Product Tech eco-system,
The third edition of the India SaaS Survey by DCS Advisory, India’s largest software investment banking advisory practice, in partnership with iSPIRT Foundation.
The survey aims to anonymously benchmark Indian SaaS companies to better understand the unique challenges they face and the unique advantages they leverage, creating a single reference point updated annually.
Oracle and cVidya Cloud webinar with the first part by Oracle covering SaaS market and opportunities in the cloud and Oracle's SaaS partnering strategy and second part by cVidya's covering cVidya's Journey into the Cloud with cVidyaCloud.
Why india still has an edge in software development outsourcing in 2022, desp...ISHIR
India is known for its cost advantage and the largest pool of IT talent, If you consider outsourcing software development projects to India, you should not focus solely on India’s edge in software development.
India Technology Product M&A Industry Monitor Report - Presented by iSPIRT & ...ProductNation/iSPIRT
The iSPIRT M&A monitor shows that since 2010, there have been 159 M&A transactions involving Indian Technology Product companies, with a total estimated transaction value of $1.78B. Domestic transactions account for the lion share (70%) of the M&A activity by volume. However in value terms, the 48 inbound M&A transactions account for 63% of the estimated M&A transaction value, due to a higher average deal size ($23.3m versus $6.0m).
“In the Silicon Valley, technology M&A exits provide liquidity to all the stakeholders in the eco-system and help enable the next generation of tech startups. For the Indian product startup eco-system to flourish, it is critical to us to drive up the level of Technology Product M&A transactions”, said Sanat Rao, who leads iSPIRT’s M&A Connect Program, an initiative dedicated to facilitating and expediting the cross-border M&A process for Indian software product companies.
Global SaaS and Web Services Trends - H1 2107Arpit Jaiswal
With every query typed into a search bar, we are
given a glimpse into user considerations or
intentions. By compiling top searches, we are able to
render a strong representation of the global
audience and gain insight into its behavior.
In our Global SaaS & Web Services Trends Report,
we are excited to bring forth the power of data into
the hands of the marketers, product developers,
entrepreneurs, investors, and end-consumers of
software. The goal of this report is to share useful
data for planning purposes accompanied by curated
features of what we believe can make for impactful
trends.
We are proud to share this iteration and look forward
to hearing back from you.
Top 30 Indian B2B Software Product Companies Valued at $6.2 Billion and Growi...ProductNation/iSPIRT
We believe the discussion about India’s technology industry – whether in government circles, the media or in Silicon Valley – overlooks India’s B2B software product companies which sell globally as well as into India. Instead, there is a lot of discussion about IT Services companies and E-commerce players.
When there is discussion about B2B software products, it lacks insights into product types, target markets, scaling strategies, perception of Indian vendors in India and abroad as well as the vibrant start-up ecosystem that has emerged around B2B software companies from India. These insights are important because a strong Indian B2B software product industry has the potential to drive tens of thousands of high-value jobs, enable Indian manufacturing and services companies to be globally competitive, drive large amounts of export-driven foreign exchange earnings for India as well as create billions of dollars of value for founders and investors.
We would like to shine a spotlight on these Indian B2B software products companies through the India Software Products Industry Index – B2B (iSPIxB2B), which we are launching today. The index tracks the thirty most valuable B2B software product companies headquartered in India and companies headquartered elsewhere in the world where cofounders are in India right from the creation of the company onwards.
Study: Analytics and Data Science Jobs in India: 2020 – By Great Learning & AIMSrishti Deoras
This report outlines the functional analytics skills and programming languages that are most in-demand in the market. The report provides insights for recruiters and hiring companies so that they can study the demand for skills across the analytics function, and can identify and close any capability gaps across workforces. By highlighting the talent hotspots in the country, the report enables organisations to build a steady talent pipeline.
State of Artificial Intelligence in India 2020Srishti Deoras
Report developed by AIMResearch, in association with Jigsaw Academy, on the Artificial Intelligence Market in India as AI emerges as one of the primary Data Science functions across Enterprises in India
The 10 productive app development companies in 2019Merry D'souza
Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019. Dot Com Infoway (DCI) is a company known for taking challenges head-on.Being an end-to-end IT and mobile solutions company
The 10 most promising it services companiesMerry D'souza
In the issue of “The 10 Most Promising IT Services Companies,” we have signified an innovative Information Technology, The journey of our magazine begins with Cover story Plaxonic Technologies, as a leading organization, strives for excellence, flexibility and tailor-made solutions towards their customers in the arena of IT & BPO industries.
India Stack pilot - commercialization of techno-creative innovationsProductNation/iSPIRT
iSPIRT believes that by sharing the pilot learnings through this publication, we will address aspects of entrepreneurship competencies and create the right entrepreneurial environment to produce innovations that are both technologically feasible and commercially viable.
The third edition of the India SaaS Survey by DCS Advisory, India’s largest software investment banking advisory practice, in partnership with iSPIRT Foundation.
The survey aims to anonymously benchmark Indian SaaS companies to better understand the unique challenges they face and the unique advantages they leverage, creating a single reference point updated annually.
Oracle and cVidya Cloud webinar with the first part by Oracle covering SaaS market and opportunities in the cloud and Oracle's SaaS partnering strategy and second part by cVidya's covering cVidya's Journey into the Cloud with cVidyaCloud.
Why india still has an edge in software development outsourcing in 2022, desp...ISHIR
India is known for its cost advantage and the largest pool of IT talent, If you consider outsourcing software development projects to India, you should not focus solely on India’s edge in software development.
India Technology Product M&A Industry Monitor Report - Presented by iSPIRT & ...ProductNation/iSPIRT
The iSPIRT M&A monitor shows that since 2010, there have been 159 M&A transactions involving Indian Technology Product companies, with a total estimated transaction value of $1.78B. Domestic transactions account for the lion share (70%) of the M&A activity by volume. However in value terms, the 48 inbound M&A transactions account for 63% of the estimated M&A transaction value, due to a higher average deal size ($23.3m versus $6.0m).
“In the Silicon Valley, technology M&A exits provide liquidity to all the stakeholders in the eco-system and help enable the next generation of tech startups. For the Indian product startup eco-system to flourish, it is critical to us to drive up the level of Technology Product M&A transactions”, said Sanat Rao, who leads iSPIRT’s M&A Connect Program, an initiative dedicated to facilitating and expediting the cross-border M&A process for Indian software product companies.
Global SaaS and Web Services Trends - H1 2107Arpit Jaiswal
With every query typed into a search bar, we are
given a glimpse into user considerations or
intentions. By compiling top searches, we are able to
render a strong representation of the global
audience and gain insight into its behavior.
In our Global SaaS & Web Services Trends Report,
we are excited to bring forth the power of data into
the hands of the marketers, product developers,
entrepreneurs, investors, and end-consumers of
software. The goal of this report is to share useful
data for planning purposes accompanied by curated
features of what we believe can make for impactful
trends.
We are proud to share this iteration and look forward
to hearing back from you.
Top 30 Indian B2B Software Product Companies Valued at $6.2 Billion and Growi...ProductNation/iSPIRT
We believe the discussion about India’s technology industry – whether in government circles, the media or in Silicon Valley – overlooks India’s B2B software product companies which sell globally as well as into India. Instead, there is a lot of discussion about IT Services companies and E-commerce players.
When there is discussion about B2B software products, it lacks insights into product types, target markets, scaling strategies, perception of Indian vendors in India and abroad as well as the vibrant start-up ecosystem that has emerged around B2B software companies from India. These insights are important because a strong Indian B2B software product industry has the potential to drive tens of thousands of high-value jobs, enable Indian manufacturing and services companies to be globally competitive, drive large amounts of export-driven foreign exchange earnings for India as well as create billions of dollars of value for founders and investors.
We would like to shine a spotlight on these Indian B2B software products companies through the India Software Products Industry Index – B2B (iSPIxB2B), which we are launching today. The index tracks the thirty most valuable B2B software product companies headquartered in India and companies headquartered elsewhere in the world where cofounders are in India right from the creation of the company onwards.
Study: Analytics and Data Science Jobs in India: 2020 – By Great Learning & AIMSrishti Deoras
This report outlines the functional analytics skills and programming languages that are most in-demand in the market. The report provides insights for recruiters and hiring companies so that they can study the demand for skills across the analytics function, and can identify and close any capability gaps across workforces. By highlighting the talent hotspots in the country, the report enables organisations to build a steady talent pipeline.
State of Artificial Intelligence in India 2020Srishti Deoras
Report developed by AIMResearch, in association with Jigsaw Academy, on the Artificial Intelligence Market in India as AI emerges as one of the primary Data Science functions across Enterprises in India
The 10 productive app development companies in 2019Merry D'souza
Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019. Dot Com Infoway (DCI) is a company known for taking challenges head-on.Being an end-to-end IT and mobile solutions company
The 10 most promising it services companiesMerry D'souza
In the issue of “The 10 Most Promising IT Services Companies,” we have signified an innovative Information Technology, The journey of our magazine begins with Cover story Plaxonic Technologies, as a leading organization, strives for excellence, flexibility and tailor-made solutions towards their customers in the arena of IT & BPO industries.
India Stack pilot - commercialization of techno-creative innovationsProductNation/iSPIRT
iSPIRT believes that by sharing the pilot learnings through this publication, we will address aspects of entrepreneurship competencies and create the right entrepreneurial environment to produce innovations that are both technologically feasible and commercially viable.
This Playbook is focused on guiding entrepreneurs in fund-raising and M&A conversations and sharing key learnings and directional insights about the process.
This Playbook is not intended to be a comprehensive guide on running, funding or selling a business or constitute any form of legal advice. Please consult a lawyer for formal advice relevant to your specific situation while raising funds or going through an acquisitio
The India SaaS Survey is all about getting the pulse of the burgeoning SaaS ecosystem in our country. A survey of this kind is indispensable in drawing an insightful analysis and in getting credible benchmarking data about how the industry is shaping out. Though nascent, the SaaS industry has a lot of potential. The data from the survey is useful not only to help entrepreneurs and investors but also showcases the prospect of the industry to technically sound aspirants looking to step into the industry.
Increasing penetration of smartphones, Aadhaar-linked bank accounts and a host of powerful open and programmable capabilities is set to create the ‘WhatsApp moment’ for Indian banking.
IndiaStack is a set of APIs that allows governments, businesses, startups and developers to utilise an unique digital Infrastructure to solve India’s hard problems towards presence-less, paperless, and cashless service delivery.
In this very brief time we have managed to become the voice of the India product software industry, connected with key members of the government, started building out a global M&A initiative, launched a Software Adoption Initiative and conducted series of round-tables that have been focussed on bringing key learning opportunities.
So far the activities of iSPIRT have been driven by it's Founder Circle with active volunteer support from several other people. Given our ambitous agenda for the year's ahead and with a view to include more Indian product software companies into the iSPIRT fold, we have decided to create a 50 strong "Product Circle" by invitation.
Content Marketing: The Future is PublishingJoe Pulizzi
Presentation by Joe Pulizzi from the Content Marketing Institute about the concept that we are all publishers and gives 10 steps for evolving from a marketer to a publisher.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
Google Trends, Grammarly, Content Audit, Prowly and many more.
Learn about tools that can help you find out what content is important to your audience and how to build and cater content to them.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
The 10 most successful business women to follow in 2021Swiftnlift
Aims To Raise This Awareness Among Indian Entity And Protect Their IP Through Best Solution At Reasonable Cost.
With The Special Edition Of The 10 Most Successful Business Women To Follow In 2021, We Have Feature Ennoble IP On Our Cover Page.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
Content Marketing is essentially what it says – marketing with content, rather than with advertising. The new digital age has produced far more sorts of content – pictures, videos, apps - and therefore far more way for brands to use content in their marketing.
We are in a time where some people choose to block ads, and others choose to pay to avoid ads (for example in Spotify and Netflix); content marketing can bypass some of this avoidance.
Top 10 businesswomen's start ups to follow in 2021Swiftnlift
Gathering quality emotion data is critical as it predicts key success metrics such as brand recall, sales lift, purchase intent and likelihood to share. Brands, advertisers and market researchers know that emotions influence consumer behaviour.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What Brands Don't Understand About Content Marketing Michael Spencer
I work with a lot of brands and start-ups that have no idea how to do content marketing or plan their marketing strategy according to the trends in 2016.
PM WANI 3.0: Unleashing Business Innovation and Open Wireless Network Growth ...ProductNation/iSPIRT
PM-WANI has allowed sachetised access to WiFi connectivity. However, the true vision of WANI standard, where small business owners can participate as network service providers resulting in fast network growth, has not been realised. We propose the next version of the WANI standard where a more open ecosystem can be enabled to facilitate business interactions such as delegated payments and roaming, which in turn can catalyse increased user base, rapid network growth, and business innovations.
The PM-WANI framework is revised periodically, taking into account the new developments, security updates, etc. Version 1.0 was released in 2020 and this was used for the pilot deployments. The updated 2.0 specification was released in 2021 and is the current version in use. You could read more about these versions here: https://github.com/iSPIRT/PM-WANI-App-Provider/wiki/PM-WANI-Specification-1.0-vs-2.0
This whitepaper defines iSPIRT’s vision for the PM-WANI Version 3.0 specification
WANI 3.0: Unleashing Business Innovation and Open Wireless Network Growth for...ProductNation/iSPIRT
PM-WANI has allowed sachetised access to WiFi connectivity. However, the true vision of WANI standard, where small business owners can participate as network service providers resulting in fast network growth, has not been realised. We propose the next version of the WANI standard where a more open ecosystem can be enabled to facilitate business interactions such as delegated payments and roaming, which in turn can catalyse increased user base, rapid network growth, and business innovations.
The PM-WANI framework is revised periodically, taking into account the new developments, security updates, etc. Version 1.0 was released in 2020 and this was used for the pilot deployments. The updated 2.0 specification was released in 2021 and is the current version in use. You could read more about these versions here: https://github.com/iSPIRT/PM-WANI-App-Provider/wiki/PM-WANI-Specification-1.0-vs-2.0
This whitepaper defines iSPIRT’s vision for the PM-WANI Version 3.0 specification
WANI 3.0: Unleashing Business Innovation and Open Wireless Network Growth for...ProductNation/iSPIRT
PM-WANI has allowed sachetised access to WiFi connectivity. However, the true vision of WANI standard, where small business owners can participate as network service providers resulting in fast network growth, has not been realised.
iSPIRT Foundation proposes the next version of the WANI standard where a more open ecosystem can be enabled to facilitate business interactions such as delegated payments and roaming, which in turn can catalyse increased user base, rapid network growth, and business innovations.
Civil aviation has, traditionally, been based on the notion of a pilot operating the aircraft from within the aircraft itself and more often than not with passengers on board. Rapid technological innovations have enabled pilotless aircraft which can be designed for specific applications that require precision or long duration which have been considered near impossible hitherto.
These aircraft also enable applications considered dull, dirty or dangerous, in other words, tasks that entail monotony or hazard for the pilot of a manned aircraft. Such pilotless aircraft make use of a ground-based or pre-programmed automatic controllers to manoeuvre the aircraft in flight and are generally termed as drones, although a better term is Unmanned Aerial Systems (UAS).
Traditionally, drones had been limited to military use due to high costs and technical sophistication. However, there is a far broader scope for UAS use, including, inter alia, commercial, scientific and security applications. These potential applications have driven innovations in UAS technology; especially in areas of control, navigation and energy storage; which have provided consumers with suitably small-sized cutting-edge products that are easy to operate and maintain at affordable prices. Today, due to economies of scale, consumers can purchase drones for less than a thousand rupees. Even sophisticated drones with advanced cameras and sensors are available for under fifty thousand rupees. Large aircraft manufacturers such as Boeing and Airbus, on the other hand, are investing billions of dollars in building pilotless aircraft that are regarded safe enough for passenger long-distance intercontinental trips.
The main goal of building a Concept of Operations for India on the way to a thriving drone ecosystem in India was to allow consistent policymaking that would guide technological standards in the near future. We intend to establish a discussion with stakeholders and continue to improve our vision by holding Open House Sessions.
Guiding Principles, Specs, Key Resources: https://sayandeep-ai.github.io/pushpaka/work-items/i01/
Entire Playlist of the Open House Recordings: https://youtube.com/playlist?list=PL9dBcOUIsjz8FNN_FesZiD2WlFAQW-I01
This is our response to the Draft Drone Rules 2021 published by the Ministry of Civil Aviation on 14 July 2021.
(Draft Drone Rules 2021: https://www.civilaviation.gov.in/sites/default/files/Draft_Drones_Rules_14_Jul_2021.pdf)
iSPIRT Balloon Volunteering Open House Session #4 - Opportunities in Technolo...ProductNation/iSPIRT
In this fourth Open House Session, we have Dr Pramod Varma, Chief Architect - Aadhaar & India Stack, giving you an insight into what it takes to volunteer in iSPIRT. He describes our design principles for building digital public infrastructure and gives you a peek into the thought process of an architect in iSPIRT. Finally, he breaks down how we are redefining the approach towards solving societal problems. We are playground builders. We orchestrate or create a playground so that market players can bring out an array of solutions.
iSPIRT is addressing solvability. We have a multi-decade horizon as a mission-oriented volunteer-based Think-and-Do-Tank.
As part of this session, we have our volunteers explaining the technical challenges you can embrace as new volunteers. The problems that we are tackling require a thought process that is new and innovative. We use cutting-edge technology.
In addition to the new technical volunteering opportunities outlined in this session, other policy-related and ecosystem-building volunteer options also exist. Apply now on https://volunteers.ispirt.in
Do visit: https://youtu.be/KZngoIy-hZ0 to watch the recording of the fourth open house session on Youtube.
The Global Leadership Seminar is back with its second seminar on "Full Spectrum Thinking" with noted futurist Bob Johansen of The Institute for the Future.
In this video, Bob explains how Full-Spectrum Thinking provides leaders with the ability to seek clarity across gradients of possibility—while resisting the temptations of certainty. For example, medical doctors used to label people as “autistic.” Now, they say people are on the spectrum of autism disorders.
Full-spectrum thinking offers an alternative to sloppy categorical thinking that is so common today. It unlocks clarity while challenging certainty.
Bob Johansen is a distinguished fellow with the Institute for the Future in Silicon Valley. For more than 30 years, Bob has helped organizations around the world prepare for and shape the future, including corporations such as Nestle and GlaxoSmithKline, as well as major universities and nonprofits. He holds a B.S. from the University of Illinois, which he attended on a basketball scholarship, and a PhD from Northwestern University—as well as a master’s degree that focused on world religions.
The seminar was moderated by Prof. Vasanthi Srinivasan of IIM Bangalore. Prof. Srinivasan is a Professor in the Organizational Behaviour and HRM at IIMB. Her work over the last decade in the field of leadership development has focussed on building future-ready competencies.
Charles Assissi, veteran journalist, and co-founder of Founding Fuel, also joined to share his perspectives on Full Spectrum Thinking.
Please note: The seminar was organized by iSPIRT Foundation in association with NSRCEL of IIM Bangalore. This seminar series aims to bring the best of management wisdom to Indian companies and startups.
Watch the entire recording of the session published on iSPIRT Foundation's official Youtube channel: https://www.youtube.com/watch?v=ydesUdu2CkA
For more information, please write to community@ispirt.in
We held a somewhat impromptu Open Session on Balloon Volunteering yesterday. Watch this to learn if iSPIRT volunteering is right for you. This session will cover some of the available volunteer opportunities and tell you how to engage with us.
In case you want to explore Balloon Volunteering with iSPIRT, do fill out the form here: bit.ly/iSPIRTForm
We are publishing a draft of the technical standards of the Personal Health Records (PHR) component of the National Health Stack (NHS)!
As a refresher, these standards govern the consented sharing of health information between Health Information Providers (HIPs) - like hospitals, pathology labs, and clinics - and Health Information Users (HIUs) like pharmacies, medical consultants, doctors, and so on. The user’s consent to share their health data is issued via a new entity called a Health Data Consent Manager (HDCM).
The problem today is that the electronic health records listed in one app or ecosystem are not easily portable to other systems. There is no common standard that can be used to discover, share, and authenticate data between different networks or ecosystems. This means that the electronic medical records generated by users end up being confined to many different isolated silos, which can result in frustrating and complex experiences for patients wishing to manage data lying across different providers.
With the PHR system, a user is able to generate a longitudinal view of their health data across providers. The interoperability and security of the PHR architecture allows users to securely discover, share, and manage their health data in a safe, convenient, and universally acceptable manner. For instance, a user could use a HDCM to discover their account at one hospital or diagnostic lab, and then select certain electronic reports to share with a doctor from another hospital or clinic. The flow of data would be safe, and the user would have granular control over who can access their data and for how long. Here is a small demo of the PHR system in action.
The standards in the draft released today offers a high-level description of the architecture and flows that make this possible.
India recently kicked off the Data Empowerment architecture, a framework for consented data sharing across the financial sector. This allows Nandini (Persona) to share data on her business’ regular invoices or GST payments seamlessly and securely.
Any bank or NBFC can now offer a regular stream of small-ticket working capital loans based on her demonstrated ability to repay. This is in sharp contrast to the status quo, where banks typically offer only larger loans backed by collateral. Using cash flows rather than collateral as the basis for credit is known as Flow-Based lending. Because producing collateral is a roadblock for the poorest Indians, Flow-Based lending may be their only opportunity to access the credit they sorely need for growth.
In July 2018, NITI Aayog published a Strategy and Approach document on the National Health Stack. The document underscored the need for Universal Health Coverage (UHC) and laid down the technology framework for implementing the Ayushman Bharat programme which is meant to provide UHC to the bottom 500 million of the country. While the Health Stack provides a technological backbone for delivering affordable healthcare to all Indians, we, at iSPIRT, believe that it has the potential to go beyond that and to completely transform the healthcare ecosystem in the country. We are indeed headed for a health leapfrog in India! Over the last few months, we have worked extensively to understand the current challenges in the industry as well as the role and design of individual components of the Health Stack. In this post, we elaborate on the leapfrog that will be enabled by blending this technology with care delivery.
White paper on the analysis of High share premium amongst Startups in IndiaProductNation/iSPIRT
High share premium is not the basis of a high valuation but the outcome of valid business decisions. This new whitepaper by iSPIRT highlights how share premia is a consequence of valid business decisions, why 56(2)(viib) is only for unaccounted funds and measures to prevent valid companies from being aggrieved by it
[Angel Tax] White Paper On Section 56 (2)(viib) And Section 68ProductNation/iSPIRT
Angel Tax (Section 56(2)(viib)) has become a cause celebre in Indian startup circles due to its broad-reaching ramifications on all startups raising capital. This paper traces the origin of this section, it's analysis, impact, how it adversely affects startups. Special mention is also made of the seldom covered Section 68 and it's used in conjunction with Section 56(2)(viib). The paper also proposes recommendations to ensure that genuine companies are not aggrieved by this while the original intent of the section is preserved.
New digital lending architecture: As Indian consumers and business go from being data poor to data rich in next 3 years, a new lending architecture which is digital, based on data footprints and using algorithms can scale up rapidly to provide credit for the underserved. This includes P2P lending. The Electronic Consent layer of the India Stack will leverage this data tsunami.
iSPIRT's Response on Digital Information Security in Healthcare Act (DISHA)ProductNation/iSPIRT
We believe that India is at a unique tipping point where only a fraction of its users have gone online, and a majority are yet to do so. Therefore, it is critical that we build the right set of protections and empowerments for these users as they enter the digital world.
It is equally important not to limit our thinking to simply “protection” of data. We must also question how we can “empower” individuals, who will be data rich before they are economically rich, with better access to their own healthcare data such that they can become more engaged participants and managers of their health care.
We welcome the proposed DISHA Act that seeks to Protect and Empower Individuals in regards to their electronic health data - we have provided our feedback on the DISHA Act and have also proposed technological approaches in this response
India SaaS Survey Results 2017 in partnership with DCS Advisory ProductNation/iSPIRT
Welcome to the Third edition of the India SaaS Survey by DCS Advisory, India’s largest software investment banking advisory practice, in partnership with iSPIRT
iSPIRT’s Response- White Paper on Data Protection Framework for IndiaProductNation/iSPIRT
It is widely known that the amount of data generated daily worldwide is rising at an incredibly exponential rate. Yet, what remains shrouded is how this data, particularly those data types concerning or generated by us, as individuals, are being used and stored by both the public and private sector. As we move into a data-driven world, it is crucial that the laws developed around Data center on the premise of both empowering and protecting the individual. In fact, the main purpose of the 4th layer of India Stack, the “consent layer”, is just this: to provide for a set of tools and utilities, as part of the Data Empowerment and Protection Architecture (DEPA), that empower citizens to assert control over their data.
The Justice Srikrishna led committee of experts has released a White Paper articulating their provisional thoughts on the Data Protection Framework, and are seeking public comments on the subject. iSPIRT has submitted a formal response to the White Paper. You can also read the blog post lays out our current views regarding Data Protection here: http://pn.ispirt.in/india-in-a-digital-world/
Platforms help create more open platforms. Indian entrepreneurs will address the scale and diversity of India by building smart solutions on top of these DIGITAL PLATFORMS!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. The
issue
is:
how
do
you
engage
the
audience?
And
one
of
the
things
I
talk
to
our
communicators
about
is:
The
outline
is
great;
the
stories
are
great.
But
how
do
you
engage
them?
How
do
you
make
it
feel
like
we
are
on
a
journey,
not
you
are
just
up
there
giving
me
informaGon.
Andy
Stanley
The
best
entrepreneurs
I've
ever
met
are
all
good
communicators.
It's
perhaps
one
of
the
very
few
unifying
factors.
Tim
Ferriss
2
2nd
April
2015
3. Messaging
Playbook
This
playbook
outlines
the
primary
messages
we
focus
on
when
we
talk
about
iSPIRT,
both
in
general
and
when
we’re
speaking
to
a
specific
audience.
It
contains
the
language
and
phrasing
we
use
to
share
these
messages.
You
can
clip
text
directly
from
this
playbook,
but
you
don’t
have
to
use
the
exact
words.
The
messaging
is
a
springboard
to
help
you
get
started
–
the
ideas
behind
the
headlines
and
web
copy
you’ll
create
for
various
uses.
When
wriGng
copy,
you’ll
convey
the
same
ideas,
but
will
tailor
the
exact
words
and
tone
to
each
audience
and
situaGon.
In
addiGon
to
the
messaging,
you’ll
want
to
weave
in
proof
points
-‐
case
studies,
data,
and
tesGmonials
that
help
to
underscore
the
validity
of
the
message.
This
playbook
will
help
us
stay
consistent
and
on-‐message
so
that
people
will
begin
to
recognize
us,
trust
us,
and
share
our
story
with
others.
3
2nd
April
2015
4. Why
We
Exist
Our
Vision
We
envision
a
future
where
India
would
be
a
global
hub
for
new
generaGon
soUware
products,
a
Product
NaGon.
And
our
SoUware
Product
Industry
will
create
a
mulGplier
impact
on
the
economy
in
terms
of
growth,
employment,
social
transformaGon,
consumpGon
and
investment.
Our
Mission
To
strengthen
the
soUware
products
culture
and
ecosystem
by
improving
playbooks,
craUing
beXer
polices
and
creaGng
market
catalysts.
4
2nd
April
2015
5. Our
Primary
Audience:
Product
Entrepreneurs
What
they
need
and
how
we
meet
their
needs:
#1
They
need
to
know
that
they
are
not
alone.
We
convene
product
entrepreneurs
into
a
trusted
community
where
they
can
have
crucial
conversaGons
about
their
issues
and
playbooks.
We
organize
small,
inGmate
and
intense
experienGal
learning
sessions
like
Playbook
Roundtables
and
#PNCamp
that
deliver
transformaGve
value.
#2
They
need
role
models
-‐
peers,
mentors,
and
other
product
entrepreneurs
who
have
built
or
are
building
great
companies.
We
recognize
the
achievements
of
product
entrepreneurs
whose
stories
we
hope
will
inspire
#3
They
need
market
catalysts
to
grow
their
business
.
We
provide
deep
connecGons
to
Global
CIOs,
SMB
Buyers
and
Corporate
Development
groups.
5
2nd
April
2015
6. Who
We
Are
140
CHARACTERS
iSPIRT
connects
and
guides
soUware
product
entrepreneurs
and
catalyzes
business
growth.
It’s
an
enabler
of
a
stronger
ecosystem.
250
CHARACTERS
iSPIRT
FoundaGon
connects
and
guides
soUware
product
entrepreneurs
and
catalyzes
business
growth.
It’s
an
enabler
of
a
stronger
ecosystem.
We
are
a
not-‐for-‐profit
industry
think-‐tank
founded
by
key
parGcipants
of
the
Indian
soUware
product
industry.
500
CHARACTERS
iSPIRT
FoundaGon
connects
and
guides
soUware
product
entrepreneurs
and
catalyzes
business
growth.
It’s
an
enabler
of
a
stronger
ecosystem.
We
encourage
buyers
to
improve
performance
by
leveraging
soUware
products
effecGvely.
We
advise
policy
makers
on
intervenGons
that
can
set
the
industry
on
a
higher
growth
trajectory.
We
are
a
not-‐for-‐profit
industry
think-‐tank
founded
by
key
parGcipants
and
proponents
of
the
Indian
soUware
product
industry.
6
2nd
April
2015
7. Our
Offerings
These
are
the
three
areas
we
focus
on
in
our
messaging,
though
we
use
different
words
when
we
talk
to
people
about
them.
7
2nd
April
2015
8. “We”
to
“You”
The
“we”
point
of
view
There
are
Gmes
when
we
talk
about
ourselves,
using
our
own
point
of
view
to
discuss
who
we
are
and
what
we
do.
For
instance:
(We
provide)
is
implied
in
front
of
a
value
prop
like
“Market
Catalysts”.
That
POV
works
for
our
bios,
About
Us
secGons
of
our
website,
and
other
places.
The
“you”
point
of
view
Using
the
“we”
POV
too
much
is
like
the
bore
at
a
party
who
makes
everything
about
himself.
Whenever
possible,
we
want
to
shiU
from
“we”
to
“you.”
ShiUing
to
“you”
requires
that
we
know
what
the
audience
needs,
and
how
we
can
help.
When
we
know
what
they
need,
we
can
craU
language
that
speaks
from
their
perspecGve.
For
instance:
(You
can)
is
implied
in
front
of
a
value
prop
like
“Find
your
tribe.”
8
2nd
April
2015
9. Messaging
Pillars
in
“We”
terms
Playbooks
Nurture
We
connect
product
entrepreneurs
with
each
and
advance
the
effecGveness
of
their
playbooks
Market
Catalysts
Amplify
We
enrich
the
ecosystem
that
enables
business
success
by
providing
deep
connecGons
to
buyers
Policy
Advocate
We
provide
perspecGve
and
unbiased
industry
data
to
policy
makers
to
improve
the
improve
growth
trajectory
9
2nd
April
2015
10. Messaging
Pillars
in
“You”
terms
Playbooks
Find
Your
Tribe
You
are
not
alone.
iSPIRT
brings
product
entrepreneurs
together
in
person
and
online
to
improve
your
playbooks
Market
Catalysts
Get
market
help
Grow
your
business.
iSPIRT
offers
deep
connecGons
to
Global
CIOs,
SMB
Buyers
and
Corp
Dev
Groups
Policy
Map
the
future
Explore
full
potenGal
of
India.
iSPIRT
provides
insights
and
perspecGve
to
craU
the
best
economic
environment
10
2nd
April
2015
11. Messaging
Example
Playbooks
Find
Your
Tribe
You
are
not
alone.
iSPIRT
brings
product
entrepreneurs
together
in
person
and
online
to
improve
your
playbooks
-‐
Become
part
of
Product
NaGon
online
community
-‐
AXend
Playbook
Roundtable
and
#PNCamp
Market
Catalysts
Get
market
help
Grow
your
business.
iSPIRT
offers
deep
connecGons
to
Global
CIOs,
SMB
Buyers
and
Corp
Dev
Groups
-‐
Apply
to
become
part
of
M&A
Connect
or
InTech50
-‐
Engage
with
SAI
and
parGcipate
in
CeBIT
Policy
Map
the
future
Explore
full
potenGal
of
India.
iSPIRT
provides
insights
and
perspecGve
to
craU
the
best
economic
environment
-‐
Leverage
our
Product
Industry
Monitor
reports
-‐
Act
on
strategic
and
operaGonal
recommendaGons
11
2nd
April
2015
12. Guidelines
–
Voice
and
Tone
A
consistent
voice
helps
people
connect
with
us.
Our
voice
is
how
we
sound
whenever
we
communicate.
It
gives
our
audiences
a
recognizable
way
to
idenGfy
us.
We
arrive
at
our
voice
by
first
understanding
our
brand
personality.
We
ask
ourselves:
what
if
our
brand
was
a
person?
From
that
set
of
personality
traits,
we
arrive
at
a
list
of
words
that
describe
what
we
sound
like.
Our
voice
isn’t
a
set
of
constraints,
but
rather
a
guide
to
help
us
stay
consistent.
We
can
make
adjustments
as
necessary
to
fit
the
mode
and
style
of
different
communicaGons
pieces.
If
voice
is
our
personality,
tone
is
our
aOtude.
Tone
adds
context
to
what
we
are
saying.
While
our
voice
doesn’t
change,
our
tone
does
shiU
depending
on
circumstances.
For
instance,
the
tone
we
use
in
a
welcome
leXer
will
be
different
than
the
tone
we
use
in
a
privacy
or
TOS
statement,
but
our
voice
will
remain
the
same.
Knowing
when
and
how
to
change
our
tone
is
about
empathy.
When
we
consider
how
our
audience
feels
before
we
write,
we
can
beXer
adjust
our
tone
for
a
variety
of
situaGons.
12
2nd
April
2015
13. Our
Voice
EnthusiasPc.
We
are
excited
about
the
work
we’re
doing,
and
our
voice
shows
it.
We
use
crisp,
upbeat
language,
choosing
strong
words
in
place
of
exclamaGon
points
to
get
our
point
across.
Credible.
We
know
what
we’re
talking
about,
and
the
claims
we
make
are
true.
Our
voice
is
authoritaGve
and
confident,
but
we
don’t
over-‐explain
or
obscure
our
ideas
with
minuGa.
Approachable.
We
use
conversaGonal
language
and
simple
sentence
construcGon,
because
we
want
to
be
understood
by
everyone.
OpPmisPc.
Our
voice
is
posiGve
and
inspiring.
We
don’t
harp
or
finger-‐wag
or
scold.
We
want
people
to
feel
great
when
they
hear
from
us,
but
we
also
don’t
gloss
over
uncomfortable
truths.
Open-‐minded.
We
are
deeply
commiXed
to
our
cause,
yet
we
don’t
offer
prescripGons
-‐
we
look
for
soluGons.
Our
voice
reflects
that
openness
and
curiosity.
Gandhigiri.
We
pay
forward
to
turn
our
dreams
for
soUware
product
industry
in
India
into
reality.
We
seek
to
bring
out
the
best
in
people.
13
2nd
April
2015
14. Do’s
Do
have
fun
with
communicaPon.
We
want
people
to
look
forward
to
hearing
from
us.
Use
language
that’s
fresh
and
expressive
to
bring
our
mission
to
life.
Do
speak
candidly.
SomeGmes
we
have
to
talk
about
uncomfortable
things,
like
the
lack
of
meaningful
innovaGon
in
the
IT
services
industry.
It’s
okay
to
address
these
topics
directly.
When
possible,
point
to
a
soluGon.
Do
use
the
acPve
voice.
We
want
our
message
to
be
clear
and
direct.
Always
use
the
acGve
voice
to
make
statements
that
are
engaging
and
easy
to
understand.
Do
reference
real
stories
whenever
possible.
Our
mission
is
authenGc,
and
the
stories
around
it
should
be,
too.
Referencing
real
stories
will
inspire
and
empower
the
people
we
want
to
reach.
Do
address
the
reader
personally.
We
want
to
make
our
audiences
feel
like
we’re
all
in
this
together.
Use
the
words
“you”
and
“we”
as
if
you’re
having
a
one-‐on-‐one
conversaGon
with
your
reader.
Do
be
concise.
Make
every
word
count.
Use
adverbs
sparingly
-‐
try
to
find
one
word
that
expresses
your
meaning,
without
extra
qualificaGon.
Give
yourself
more
Gme
to
write
less.
14
2nd
April
2015
15. Don’ts
Don’t
use
jargon
and
buzzwords.
We
want
our
message
to
be
approachable
and
free
of
confusion.
Buzzwords
and
jargon
oUen
have
unclear
meanings.
Don’t
use
colloquial
words
and
phrases.
Phrases
that
have
a
disGnct
industry
flavor
or
that
originated
in
our
geek
culture
might
be
hard
to
translate.
Don’t
exclude
people
from
outside
India.
We
someGmes
refer
to
trends
or
situaGons
that
are
India
based,
but
we
should
be
careful
not
to
exclude
those
outside.
Don’t
guilt
people
into
trying
to
do
the
“right”
thing.
Everyone
has
a
different
version
of
“right.”
Respect
the
differences
in
everyone,
and
keep
our
messages
free
of
judgment.
Don’t
make
it
all
about
us.
Always
think
of
the
audience
–
what’s
in
it
for
them?
Be
careful
not
to
start
too
many
sentences
with
“We...”,
which
can
give
the
impression
that
we’re
always
talking
about
ourselves.
Don’t
use
unaYributed
quotes.
Anonymous
quotes
don’t
have
any
power
-‐
without
a
name
behind
them,
they
feel
false
and
inauthenGc.
If
we
can’t
get
aXribuGon,
we
shouldn’t
use
it.
15
2nd
April
2015
16. Our
job
is
to
make
change.
Our
job
is
to
connect
to
people,
to
interact
with
them
in
a
way
that
leaves
them
beXer
than
we
found
them,
more
able
to
get
where
they’d
like
to
go.
Every
Gme
we
waste
that
opportunity,
every
page
or
sentence
that
doesn’t
do
enough
to
advance
the
cause
is
waste.
Seth
Godin,
Linchpin
16
2nd
April
2015