Hally Darnell's ADV 420 Final Project
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Net-A-Porter's target audience can be divided into frequent shoppers and window shoppers who crave luxury. The document provides an analysis of Net-A-Porter's digital strategy and recommendations to improve their social media, website, online advertising, inbound marketing, mobile app, and overall marketing approach. It recommends positioning Net-A-Porter as the sole source for luxury fashion and focusing on gaining new customers rather than relying solely on word-of-mouth from existing customers. Key metrics and a timeline are outlined to implement content creation, SEO, and monitor engagement and sales over six months with a total annual budget of $300,000.
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Digital marketing encompasses a wide range of online strategies and tactics aimed at promoting a startup's products or services, building brand awareness, and driving conversions.
Presentation on digital mkt
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
Our digital marketing landscape
WSI is a digital marketing agency with over 20 years of experience. They have offices in over 80 countries and a team of over 100 marketing professionals. They provide a full suite of digital marketing services including search engine optimization, social media marketing, web design, and analytics. Their goal is to help businesses succeed online through their global expertise and results-oriented approach.
Digital marketing for business and career growth digital vidya webinar
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
GOOGLE ADWORDS COURSE
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Social media ppt
Social media marketing refers to gaining attention and traffic through social media sites. It is a simple and low-cost way to increase sales and bring traffic to a website. The goals of social media marketing are to raise brand awareness, increase website traffic and conversion rates, and build customer loyalty. Popular social networks for marketing include Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and Instagram.
Casia berenice
The document discusses Berenice's digital marketing model, which focuses on search engine optimization (SEO), social media, and affiliate marketing to drive traffic and sales. SEO involves optimizing keywords, site navigation, URLs, videos and metadata for long-term benefits. Social media strategies include engaging customers on platforms like Facebook, Twitter, YouTube and developing branded content. Affiliate marketing partners with other websites to advertise and earn commissions. The model aims to provide quantifiable results through targeted advertising and professional implementation.
Content Marketing Strategies ,DIGITAL MARKETING COURSE ONLINE WITH CERTIFICATE
DIGITAL MARKETING COURSE ONLINE WITH CERTIFICATE
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. To learn more https://nidmindia.com
Digital Marketing Plan - Hafar Al-Batin,Saudi Arabia
This digital marketing plan outlines strategies for various social media platforms including Twitter, Instagram, Facebook, and Google AdWords to promote a medical branch in Saudi Arabia. The plan allocates 70% of the advertising budget to branding initiatives on social media to raise awareness and 30% to marketing initiatives using Google and Google AdWords to directly target decision makers. Specific tactics are proposed for each platform including regular posting, hashtags, engagement, advertising, and monitoring competitors. The primary objective is to increase new patients from digital sources.
Digital Brand Communication
Kapasche is an online shoe store, based on the drop-ship model, with a wide variety of traditional Pakistani shoes, called Kolhapuris. This model uses channel integration, across a website using keywords, e-mail integration and social media platforms to increase engagment and drive traffic back to the main website.
Similar to Hally Darnell's ADV 420 Final Project (20)
Digital & Social Marketing Services We Offer - iOL Digital
Digital & Social Marketing Services We Offer - iOL Digital
Pranamya digital marketing corporate services profile
Pranamya digital marketing corporate services profile
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Make Friends & Influence People with Google Analytics
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Digital marketing for business and career growth digital vidya webinar
Digital marketing for business and career growth digital vidya webinar
Content Marketing Strategies ,DIGITAL MARKETING COURSE ONLINE WITH CERTIFICATE
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Digital Marketing Plan - Hafar Al-Batin,Saudi Arabia
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website = https://digitaldiscovery.institute/
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Hally Darnell's ADV 420 Final Project
- 2. TARGET AUDIENCE “Since launching in June 2000, NET-A- PORTER has established itself as the world’s premier luxury fashion destination.” -NET-A-PORTER The audience for Net-A-Porter can be broken down into two separate groups. ● Frequent shoppers ● Window shoppers Net-A-Porter’s audience is composed of people who crave luxury and aspire to lead a life of luxury. Image courtesy of @NET-A-PORTER on Instagram
- 3. SOCIAL MEDIA STRENGTHS Tone & voice Content promotion Visually engaging RECOMMENDATIONS More tailored content on each specific platform Increase engagement on social media
- 4. WEBSITE STRENGTHS User friendly Visually engaging RECOMMENDATIONS Improve SEO & Metadata Work to engage new customers, rather than rely on loyal customers and word of mouth
- 5. ONLINE ADVERTISING STRENGTHS High quality score according to Google RECOMMENDATIONS Retargeting Implement a PPC campaign Sponsored social media posts
- 6. INBOUND MARKETING RECOMMENDATIONS Create content that benefits users i.e. YouTube Tutorials Blog posts Rewards for new customers and loyal customers i.e. Shop pre-sale Exclusive blog content Request customer feedback Engage on social media
- 7. MOBILE & APP STRENGTHS ● Visually engaging ● App is user friendly ● Consistent with desktop version RECOMMENDATIONS Scale down size of navigation bar Make product details more concise Move contact information so it is easier to find Connect social media profiles to app
- 8. BIG IDEA Position themselves as the only source for luxury fashion. Focus on gaining new customers, rather than relying on Word of Mouth advertising from already loyal customers.
- 9. KPI’s, METRICS, & TIMELINE Hire content creators to create videos, social posts, blog posts, etc. Organic marketing on social media Use keyword research to implement SEO campaign Monitor organic trafficking from social media Monitor results from implementing SEO campaign 1 mo. 2 mo. 4 mo. 6 mo. Distribute customer feedback survey Compare sales from month 1 to current month. Monitor number of items saved to cart & wishlist Implement changes based on customer feedback If there is a dramatic shift in sales, paired with social media engagement, and a rise in new customers,move forward with this strategy
- 10. BUDGET Hiring staff to create content for inbound marketing strategy (3 employees) PPC Advertising Display advertising and social media sponsored posts Google Keyword Planner ~$1,392 TOTAL ANNUAL BUDGET: $300,000 $223,608 $65,000 $10,000
Editor's Notes
- 1st group: Consumers who have a high net income and purchase luxury goods regularly, whether they purchase these goods for himself or others. 2nd group: Consumers who often fill their carts and wishlists but rarely purchase anything. These consumers do a lot of research when it comes to luxury purchases, and they know that Net-A-Porter is a reliable source with excellent customer service and a large selection of items.
- Strengths: 1: maintains the same tone and voice, and they promote very similar content across every social media platform 2: promote and create content that is fitting for each platform regarding post length and use of visuals