This document discusses e-commerce and m-commerce. It begins with an introduction to e-commerce, defining it as buying and selling of products or services via the internet. It then covers categories of e-commerce like B2B, B2C, etc. and examples. Models of e-commerce include facilitation, aggregation, and matching. Benefits are listed for both buyers and sellers. Pros and cons are discussed for businesses and customers. M-commerce is then introduced as buying/selling through mobile devices. Benefits and models of m-commerce are outlined. Applications like mobile ticketing, content purchase, information services, and mobile banking are described. Advantages and disadvantages of m-commerce are listed. The

4. DISCUSSION TOPICS
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Introduction
Categories of e-Commerce
Model
Functions
Benefits
Pros & cons

5. What is e-Commerce ?
 Electronic Commerce OR e-commerce
 Buying and selling of products or
services via the internet.
 e-commerce is the process of paying for
services using Laptops & Computers.

6. Information
Communication
Technology
e-Commerce

7. 
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B 2 B (Business to Business)
B 2 C (Business to Customer)
C 2 B (Customer to Business)
C 2 C (Customer to Customer)

8. EXAMPLES
B2C: AMAZON
C2C: eBay
B2B: CISCO
C2B: PRICELINE

9. MODEL

10. FACILITATION
AGGREGATION
MATCHING

11. ONE STOP SHOPPING
AGGREGATION
SINGLE PLATFORM
PRICING PROCESS

12. DYNAMIC TRADING
MATCHING
PRE DETERMINED PRICING
MATCHING

13. LOGISITICS
FACILITATION
PAYMENT SERVICE

14. BENEFITS OF
e-COMMERCE

15. Buyer Benefits
Credibility of seller
Assortment width
Review of product
Comparison shopping
Nuts and bolts of product
Refunding/replacement
Price negotiation

16. Seller Benefits
Easy expansion
Affordable
Extra channel
24x7
Effective database management
Cost reduction
Empowering customers

17. PROS v/s CONS-BUSINESS
Advantages
No/Worldwide
business
Less advertising
costs
Easier order process
Savings in cost
Disadvantages
More competition
Technology
problems

18. PROS v/s CONS-CUSTOMER
 Advantages
 Convenience
 Endless
 Less
choices
hassle
 Disadvantages

Security issues

Customer service

20. DISCUSSION TOPICS
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Introduction
Benefits
Model
Services & Applications available
Advantages & Disadvantages

21. What is m-Commerce ?
 Mobile Commerce OR m-commerce
 Buying and selling of products or
services through wireless handheld
devices.
 m-commerce is the process of paying
for services using a mobile phone or
personal organizer

22. m-Commerce Benifits
 Your Internet offerings are easier and more
convenient to access
 You get considerable flexibility while conducting
business
 Transaction and personnel costs are reduced due
to widespread automation of back-office
operations
 Field staff is more effective as they have
flexible access to back-office data

23. MODEL

24. M-Commerce Services and
Applications available:

25. MOBILE TICKETING
Tickets can be sent to mobile phones
using a variety of technologies. Users
are then able to use their tickets
immediately, by presenting their
phones at the venue.
Tickets can be booked and cancelled on
the mobile device with the help of
simple application downloads

26. CONTENT PURCHASE AND DELIVERY
 Mobile content purchase and delivery mainly
consists of the sale of ring-tones,
wallpapers, and games for mobile phones.
 The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full-length music tracks and video.

27. INFORMATION SERVICES
•
•
•
•
•
News
Stock quotes
Sports scores
Financial records
Traffic reporting
MOBILE PURCHASE
oSome merchants provide mobile websites that
are customized for the smaller screen and
limited user interface of a mobile device.

28. MOBILE BANKING
Banks and other financial institutions use mobile
commerce to allow their customers to access
account information and make transactions, such as
purchasing stocks, remitting money
MOBILE BROWSING
Mobile browser Using a mobile browser or a World
Wide Web browser on a mobile device, customers
can shop online

29. ADVANTAGES AND DISADVANTAGES
OF
m-COMMERCE
Advantages
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Offers many payment
options
Push advertising, direct
marketing
More efficient and
extensive service offered
The Internet is going
mobile
Can be easily setup
Disadvantages
 Expensive cost
 Larger screens won’t be
displayed is clear
 Slow speed
 Limited for longer message
 It hard way to fill the data.
 Security is not protected

31. WHY ONLINE BUSINESS ?
Difficult to find
new sales
leads
Limited
audience
Costly to
maintain
Dedicated
sales team
required
Trouble leveraging
social media
phenomenon
Automated sales
generation through
website
Unlimited
audience
Sales leads find you
on the internet
Minimal cost of
selling online
New avenues for
marketing and increasing
sales – facebook, twitter