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1. M-Commerce
Made by:
1. M.Ibrahim Zafar (8412)
2. Hasan Mahmood (9835)
3. Atif Suleman (11934)
Submitted To:
Muhammad Tahir Abbassi
I.T in Business
Tuesday (9:12)
EDC – LAB 0
2. Outline:
• What’s M-Commerce?
• M-Commerce Benefits
• Benefits for Business
• Mobile Commerce Attributes
• M-Commerce Services
• Advantages and Disadvantages of M-Commerce
• Conclusion
3. M-commerce is the buying and selling of goods and
services through wireless handheld devices.
M-Commerce is the process of paying for services
using a mobile phone or personal organizer.
M-Commerce is the use of mobile devices to
communicate, inform transact and entertain using
text and data via a connection to public and private
networks.
What is M-Commerce?
4. Continued
• It is the ability to conduct commerce using a mobile
device such as :
• Mobile phone.
• Personal digital assistant (PDA).
• Smartphone.
5. M-commerce Benefit
Your Internet offerings are easier and more
convenient to access.
You get considerable flexibility while conducting
business.
Transaction and personnel costs are reduced due to
widespread automation of back-office operations.
Field staff is more effective as they have flexible
access to back-office data.
6. Benefits for Business
Selling a product or service Online.
Improving Productivity using M-Commerce Services.
Boost your sales using Coupons.
Payment processing Made Easy.
8. M-Commerce Services:
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Mobile Purchase
9. Mobile Ticketing
• Tickets can be sent to mobile phones using a variety of
technologies. Users are then able to use their tickets
immediately, by presenting their phones at the venue.
• Tickets can be booked and cancelled on the mobile device
with the help of simple application downloads
10. Content Purchase &Delivery
• Mobile content purchase and delivery mainly consists of
the sale of ring-tones, wallpapers, and games for mobile
phones.
• The convergence of mobile phones, portable audio
players, and video players into a single device is
increasing the purchase and delivery of full-length music
tracks and video.
12. Mobile Banking (M-Banking)
• Banks and other financial institutions use mobile commerce
to allow their customers to access account information and
make transactions, such as purchasing stocks, remitting
money.
13. Mobile purchase
• Some merchants provide mobile websites that are
customized for the smaller screen and limited user
interface of a mobile device.
14. Mobile marketing and
advertising
• Companies have reported that they see better response
from mobile marketing campaigns than from traditional
campaigns.
15. M- commerce
Entertainment
• Music
• Games
• Graphics
• Video
Communications
• Short Messaging
• Multimedia Messaging
• Video - conferencing
Transactions
• Banking
• Shopping
• Booking &
reservations
Information
• News
• City guides
• Directory Services
• Maps
• Traffic and weather
• Corporate information
• Market data
16. Advantage and Disadvantages of M-
commerce
Advantages:
Offers many payment options
Push advertising, direct marketing.
More efficient and extensive service offered.
The Internet is going mobile
Can be easily setup
17. Disadvantages:
Expensive cost
Larger screens won’t be displayed is clear
Limited for longer messages
Partially Unsecure
Advantage and Disadvantages of M-
commerce
18. Conclusion
• The core of M-Commerce is the use of a terminal
(telephone, PDA, PC device) and public mobile
network to access information and conduct
transactions that result in the transfer of value in
exchange for information, services or goods.
