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THE DEVELOPMENT OF MOBILE COMMERCE
AND THE USE OF MOBILE IN E-COMMERCE
M-
COMMERCE
• M-commerce, refers to the online transactions that
uses devices like smartphones, laptops or tablets.
• With m-commerce, consumers are able to pay their
bills, buy and sell goods and services, conduct
commercial transactions, and even book
flights/train tickets with their mobile device, giving
them the opportunity to perform functions that
used to require lot more efforts.
• An evolution in e-commerce that helps in the
creation of small companies, and their growth
• many industries, sectors of activity or areas in m-
commerce and its growing, it has been a
regenerator for many other industries.
•
TYPES OF INDUSTRIES IN M-COMMERCE
Mobile money
transfers.
Electronic ticketing
and boarding
passes.
Digital content
purchases and
delivery.
Mobile banking.
Contactless
payments and in-
app payments.
Location-based
services.
Mobile marketing,
coupons and loyalty
cards.
THE INDUSTRY IS EXPECTED TO GROW
EVEN MORE
THE BENEFITS
• The development of m-commerce has helped with
democratizing the use of mobile devices for commercial
purposes
• the process of creating apps and platforms that are mobile
friendly used to be an option for large companies in many
industries (amazon, Zara, Walmart...)
• M-commerce gave more conveniance, comfort, and
accesibility when it comes to shopping online
• Through the development of mobile commerce, the buying
process is now easier than it was in 2010, with the
emergence of a multitude of payments methods, it has
helped the industry optimize the process thus making it
more fluid.
THE DEVELOPMENT
m-commerce is a promising industry with a large user base getting larger and larger. In 2021 the industry account
6% of ALL of US retail sales, by 2025 it is expected to reach 10%, a 7% growth since 2018.
What makes it strong is the large number of mobile devices users and social media users
With this process of enhancement of the commerce techniques, m-commerce is bringing the retail industry to
another level through latest innovations in terms of payments methods, accessibility to products, and convenience.
CURRENT SITUATION
ABOUT THE USE OF
MOBILE IN E-
COMMERCE
A daily part of our life
The growth of mobile commerce
The availability of mobile users
The convience
PROS AND CONS:
Creates a global
customer base
Allows more access
to user data
Saves a lot of time
and money
Technology access
varies across regions
Involves security
risks
Lacks personal touch
CHINA IN THE
M-COMMERCE
INDUSTRY
• Largest e-commerce market
• More than 710 million digital
buyers in 2020
• Contribution to the
ecommerce world (50%)
• Alibaba as the best e-
commerce platform
• Wechat, taobao
CONCLUSION

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m-commerce.pptx

  • 1. THE DEVELOPMENT OF MOBILE COMMERCE AND THE USE OF MOBILE IN E-COMMERCE
  • 2. M- COMMERCE • M-commerce, refers to the online transactions that uses devices like smartphones, laptops or tablets. • With m-commerce, consumers are able to pay their bills, buy and sell goods and services, conduct commercial transactions, and even book flights/train tickets with their mobile device, giving them the opportunity to perform functions that used to require lot more efforts. • An evolution in e-commerce that helps in the creation of small companies, and their growth • many industries, sectors of activity or areas in m- commerce and its growing, it has been a regenerator for many other industries. •
  • 3. TYPES OF INDUSTRIES IN M-COMMERCE Mobile money transfers. Electronic ticketing and boarding passes. Digital content purchases and delivery. Mobile banking. Contactless payments and in- app payments. Location-based services. Mobile marketing, coupons and loyalty cards.
  • 4. THE INDUSTRY IS EXPECTED TO GROW EVEN MORE
  • 5.
  • 6. THE BENEFITS • The development of m-commerce has helped with democratizing the use of mobile devices for commercial purposes • the process of creating apps and platforms that are mobile friendly used to be an option for large companies in many industries (amazon, Zara, Walmart...) • M-commerce gave more conveniance, comfort, and accesibility when it comes to shopping online • Through the development of mobile commerce, the buying process is now easier than it was in 2010, with the emergence of a multitude of payments methods, it has helped the industry optimize the process thus making it more fluid.
  • 7. THE DEVELOPMENT m-commerce is a promising industry with a large user base getting larger and larger. In 2021 the industry account 6% of ALL of US retail sales, by 2025 it is expected to reach 10%, a 7% growth since 2018. What makes it strong is the large number of mobile devices users and social media users With this process of enhancement of the commerce techniques, m-commerce is bringing the retail industry to another level through latest innovations in terms of payments methods, accessibility to products, and convenience.
  • 8. CURRENT SITUATION ABOUT THE USE OF MOBILE IN E- COMMERCE A daily part of our life The growth of mobile commerce The availability of mobile users The convience
  • 9. PROS AND CONS: Creates a global customer base Allows more access to user data Saves a lot of time and money Technology access varies across regions Involves security risks Lacks personal touch
  • 10. CHINA IN THE M-COMMERCE INDUSTRY • Largest e-commerce market • More than 710 million digital buyers in 2020 • Contribution to the ecommerce world (50%) • Alibaba as the best e- commerce platform • Wechat, taobao