The document discusses regulations and legislation governing e-commerce in the UK. It covers the Data Protection Act of 1998, which establishes eight principles for handling personal data; Trading Standards, which outlines indicators of legitimate e-commerce websites like business contact information; copyright laws; and the Consumer Credit Act of 1974, which regulates offering credit to customers online. The goal is for students to understand the legal responsibilities of e-commerce businesses operating in the UK.

1. Regulations and Legislation for
E-Commerce in the UK
Regulations and Legislation for E-Commerce in the UK Image: © 2014 Seven Creative Ltd ©Patrick McGee 1

2. Introductions
Patrick McGee
Software Engineer
Uclan Alumni
MIT Professional Alumni
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 2

3. Learning objectives and outcomes
Learning objectives:
Students will understand the regulations that govern E-Commerce
in the UK
Learning outcomes:
Students will be aware of the 8 principles of the DPA
1998
Students will know what the various regulations protect
and how to apply it to e-commerce
Understand the implications for organisations who trade
with E-Commerce
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 3

4. Introductions
What is the most valuable
resource of an
E-Commerce operation?
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 4

5. The most valuable resource
DATA!
From data we can uncover all kinds of information
that will help our business grow.
Regulations and Legislation for E-Commerce in the UK Image: © 10101 Business Intelligence ©Patrick McGee 5

6. The most valuable resource
DATA!
From data we can uncover:
Who our customers are
Where they are located
Who are our loyal customers
When do I customers return
The list goes on....
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 6

7. Legal Responsibilities
Overview
The Data Protection Act 1998
Trading Standards
Copyright
Consumer Credit Act 1974
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 7

8. The Data Protection Act 1998
The act contains eight “Data Protection Principles”. These specify
that personal data must be:
1. Processed fairly and lawfully.
2. Obtained for specified and lawful purposes.
3. Adequate, relevant and not excessive.
4. Accurate and up to date.
5. Not kept any longer than necessary.
6. Processed in accordance with the “data subject’s” (the
individual’s) rights.
7. Securely kept.
8. Not transferred to any other country without adequate
protection in situ.
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 8

9. Trading Standards
Q. How can we (as customers)
identify a legitimate e-commerce
site?
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 9

10. Trading Standards
Using the following UK e-commerce
websites:
allmacshop.co.uk
dabs.com
wiggle.co.uk
Write a list of common elements that
you think are indicators that a
website is legitimate!
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 10

11. Trading Standards
Using the following UK e-commerce
websites write a list of common elements
that appear that you think are indicators
that the website are legitimate!
allmacshop.co.uk
dabs.com
wiggle.co.uk
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 11

12. Trading Standards
There must be:
•The full name & geographic address of the business
•Contact details including an email address
•Membership of trade associations.
•If you have been authorised to advertise or sell goods
or services, details of the supervisory authority, e.g.
financial services.
•If online sales are subject to VAT, details of the VAT
number.- If prices are referred to they must be clearly
indicated together with delivery costs.
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 12

13. Trading Standards
For more detailed information
please visit:
http://www.tradingstandards.gov.uk
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 13

14. Copyright
Q. How do you think copyright
is obtained?
Q. How do social media
platforms manage copyright?
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 14

15. Consumer Credit Act 1974
The Consumer Credit Act 1974 regulates consumer credit
and covers the following areas:
• content and form of credit agreements
• method of calculating annual percentage rate (APR)
• procedures relating to events of default, termination or
early settlement
• credit Advertising
• section 75 which gives you extra protection on items
costing over £100 and up to £30,000 paid by credit card
Regulations and Legislation for E-Commerce in the UK 15

16. Consumer Credit Act 1974
So thinking about your
e-commerce operation:
Q. When would you consider
offering credit to your
customers?
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 16

17. End
Thanks for taking part in the
lesson.
If you have any more questions
please ask
Regulations and Legislation for E-Commerce in the UK ©Patrick McGee 17