E-commerce involves various types of online transactions including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B). E-tailing refers to online retail and involves commodity distribution, pricing structures, and supply mechanisms. E-commerce companies generate revenue through various models including transaction fees, advertising, subscriptions, and commissions. While e-commerce provides advantages like convenience and expanded reach, it also poses disadvantages such as security and quality issues. Companies must gain customer confidence by addressing such concerns.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
This presentation will give you in depth information about the #Flipkart . Flipkart is an ECommerce giant in #India. Total sales per day has crossed figures of about $100 Million. This presentation will help you in understanding the basics of Flipkart and its working along with its founders. Do answer the #trivia at the end.
This presentation was given to the ecommerce team to update them on what (and why) we were proceeding with the Virtual Marketplaces Project, including partnering with Channel Advisor. -- Rick Wingender
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
This presentation will give you in depth information about the #Flipkart . Flipkart is an ECommerce giant in #India. Total sales per day has crossed figures of about $100 Million. This presentation will help you in understanding the basics of Flipkart and its working along with its founders. Do answer the #trivia at the end.
This presentation was given to the ecommerce team to update them on what (and why) we were proceeding with the Virtual Marketplaces Project, including partnering with Channel Advisor. -- Rick Wingender
Seller How to Increase Profitability by Selling Globally on Amazon - Seller L...Seller Labs
Learn about how Brexit affects Amazon sellers in the US and sellers abroad. Don't let international conversion rate scare you from selling in foreign markets.
Are you looking to expand?
Make sure you are prepared for hidden cross-country exchange rates that can cost you $$$!
Receive the latest information on selling globally on Amazon. Learn about the advantages of selling in multiple international marketplaces. Be aware of exchange rates and how they can make or break your profitability.
What to expect?
- Understand the international landscape and how you can take advantage of it
- Learn how to increase profits while reducing fees selling internationally
- Protect yourself against currency fluctuations
- Learn how to price your products to maximize profitability across international marketplaces
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This presentation takes account of exponential progress of Flipkart and identifies some of the weaknesses in its business model. Further it suggests some Strategic actions which could be taken in short term and in long term, to make itself profitable
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
4. 1.Business to Business
• Manufacturers selling to distributors and
• Wholesalers selling to retailers
– Trade india.com
2.Business to Consumer
• To the general public
• Not limited to just trading
• i.e, includes services as well
– Ola / Flipkart
5. 3.Consumer to Consumer
• Companies review the consumer's requirements
and bid on the project
– Quickr
– E-Bay
4.Consumer to Business
• Photographers selling their work
to ad agencies
7. E-Tailing
Contents
• Growth in E-Commerce & E-tailing
• Commodity Distribution in E-tailing
• Conventional Retail v/s E-tail
• Where the products come from
• Pricing Structure
11. Where the products come from
Supply Mechanism
1. List your products
• Easy to use self-serve portal
• Catalog & photo-shoot partners
across India
2. Sell across India
• Easy dashboard
• Promotions and advertising
• Analytics support
3. Ship with ease
• Dedicated pick-up service
• Packaging support
• Pan-India reach
Requirement
• VAT ID
• PAN CARD
• BANK ACCOUNT
4. Earn big
Fastest payments settlements
Lending partner network
19. Comparison with conventional business
“Got a great new idea? Are you from IIT? Here's a $5 million cheque”
• Flipkart's valuation – over $15 billion (Rs 100,000 crore)
• Tata Motors - Rs 95,000 crore.
• Hindalco - Rs 16,000 crore
• Snapdeal - Rs 35,000 crore
• Jet Airways - Rs 3,800 crore
• Ola Cabs - Rs 30,000 crore
20. Myths
• App-based firms - essentially brokers and couriers.
(Ola, Snapdeal, Flipkart, Grofers, Foodpanda)
1. Gross merchandise value (GMV)
Not the actual revenue earned
2. Huge discounts - not excluded from GMV.
21. Facts
• The real revenue of e-commerce sites is broadly around 5% of their GMV.
• No start-up is listed;
so scrutiny by financial analysts is limited.
• VCs and PEs are betting that sheer volumes will eventually make even five
per cent of GMV a big number!
22. Examples
• Flipkart - "real" annual revenue of just over Rs 3,000 crore on a GMV of Rs
40,000 crore. i.e 7.5%
• Its audited annual loss on account of discounts in 2013-14 was a
staggering Rs 719.50 Crore.
• But when six-year-old Uber is valued higher than 107-year-old General
Motors, we know that a brave new world is already upon us.
25. How Does Whatsapp Make Money
• $1 at a time
• Other SMS apps
• Focusing on growth
• Is it really about the money?
• The Bottom Line
26. Why 19 Billion $
• By financial metrics, of course not.
• Btw, The company employs 52 people!!(Only?)
27. The thinking behind the deal
Reason 1. The next billion users
Reason 2. The new SMS
28. • Reason 3. To stop anyone else buying it
• Reason 4. Face book is now a conglomerate
– (Instagram users love Instragram because it isn’t Face book)
• Reason 5. Engagement
WhatsApp was a warning shot
• Combined Face book, Instragram and WhatsApp will bring Zuckerberg close to 2
billion active users. Naturally there will be significant overlap (figures for which
haven’t been disclosed),
• It grew to 400m users and a $16bn valuation three years after launch. If Face book
gets its strategy wrong another rival will likely grow even faster.
30. Do E Commerce sites in India make money
• Flipkart Vs Amazon Vs Snapdeal:
– Revenues & Losses Comparison
31. • GMV or Gross Merchandize Value represents the price of products
sold and net revenues is just a fraction of that!
• Flipkart leads the race here to losing 2.23 rupees for every 1 rupee
of revenue. Amazon loses 1.90 and Snapdeal has least amount of
losses at Rs. 1.72.
32. Ways of earning revenue
1. Pay Per Click Advertising
• Pay Per Click (PPC) / cost per click (CPC)
• Click-through rate (CTR)
You can find PPC adverts for your website at these popular sites:
Google AdSense
Chitika
Clicksor
BidVertiser
33. 2. Cost Per Mile Advertising
• Instead of getting paid on a per-click basis, you get paid according to the
number of impressions (page views) you get.
3. Text Link Ads
• Non-intrusive way to monetize.
• Sign up to that specific product affiliate advertising scheme.
4. In-text Ads
• In-text ads’ are adverts that are placed inside your text content.
• The user can then decide if they want to click on it, which will make you a
small amount of money.
• More obvious than the previous type.
34. 5. Advertising Widgets
• Mixture of PPC, text link ads and affiliate programs.
6. Advertising Space
• Selling space on your website for advertisers
– Facebook allows other companies to post ads
7. RSS Adverts
• Google FeedBurner
8. Audio Advertising
• Pay per Play (PPP)
• Podcast ads
• less intrusive
• Like commercial breaks
35. 9. Pop-ups/Lightboxes
• Indirectly - PopUp Domination
• (sign up to our email list)
10. Affiliate Marketing
• If they buy, then you get a commission, maybe 10-20%
– Check out these great websites that have links to loads of affiliates:
• ClickBank
• ShareASale
• Skimlinks
• AffiliateWindow
39. Customer perspective
• Chat messaging(for bargaining)
• Easy accessible
• Quick payment at paytm
• Mobile friendly
• Safe and secure payment
• RBI approved digital wallet
• 45+ banks for net banking.(one of the largest Payment Gateways in India.)
40. Partner perspective
• Highest success rate of payment gateway transactions
• India's largest Digital Wallet
• Amazing User Experience
• Wide Range of Payment Options - 0+ net banking options
• Simple Payment
• Great Dashboard
• Awesome conversion
41. Transaction Fee
Nature of transaction Charges
Loading money into wallet Nil
Purchase at merchant site Nil
Wallet to wallet transfer Nil
Wallet to bank transfer 4%
44. Advantages of E-Commerce
1. Customers Point of View
• Convenience
• Time saving
• Options, options, options
• Easy to compare
• Easy to find reviews
• Coupons and deals
2. Business point of View
• Increasing customer base
• Rise in sales
• 24/7, 365 days
• Expand business reach
• Recurring payments made easy
• Instant transactions
45. Disadvantages of E-Commerce
1. Customers point of view
• Privacy and security
• Quality
• Hidden costs
• Delay in receiving goods
• Need access to internet
• Lack of personal interaction
2. Business Point of view
• Security issues
• Credit card issues
• Extra expense and expertise for
ecommerce infrastructure
• Needs for expanded reverse logistics
• Sufficient internet service
• Constant upkeep
46. Gaining confidence
Case of - Hindustan Unilever Ltd (For Lakme )
• Companies warn or debar offenders -
typically on receiving a complaint or if their
“algorithms” flag suspicious behaviour from a particular device, phone
number, email address or locality.
• Flipkart immediately removed all three merchants from its online
marketplace.
47. Flipkart’s Big Billion Day Sale
• Underrated and underestimated its customers of their intelligence
• Monitor/track prices - Pricify and Chrome extensions like BuyHatke
• Similar to big bazars – Mahabachat / Wednesday bazar?
• Apology letters to the customers
