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Selling through Online
Marketplaces
Chris Dawson
www.tamebay.com
History
Selling through Online
Marketplaces
History
What do consumers want today?
eBay 2013 Updates
Winning in eBay Best Match & Amazon Buy
Box
Amazon FBA
Cross Border Trade on Amazon & eBay
Q&A
In the beginning...In the beginning...In the beginning...In the beginning...
...There were shops...There were shops...There were shops...There were shops
The aim was to reach the townThe aim was to reach the townThe aim was to reach the townThe aim was to reach the town
Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...
Or the whole countryOr the whole countryOr the whole countryOr the whole country
Marketplaces open up...Marketplaces open up...Marketplaces open up...Marketplaces open up...
...the whole world....the whole world....the whole world....the whole world.
eBay 108M active users in Q3 2012
Where do you buy online?
eBay 108M active users in Q3 2012
17m visitors per month in the UK
One in two online buyers in the UK
visits eBay.co.uk every month
Amazon 200M active users in Q4 2012
20m visitors per month in the UK
eBay & Amazon have changedeBay & Amazon have changedeBay & Amazon have changedeBay & Amazon have changed
To international businessTo international businessTo international businessTo international business
platformsplatformsplatformsplatforms
LinnworksLinnworksLinnworksLinnworks studystudystudystudy
---- 1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers
---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon
Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
Go where your customers are.Go where your customers are.Go where your customers are.Go where your customers are.
Allow them to buy when andAllow them to buy when andAllow them to buy when andAllow them to buy when and
where they want.where they want.where they want.where they want.where they want.where they want.where they want.where they want.
Customers are mobile!Customers are mobile!Customers are mobile!Customers are mobile!
Your customers are alreadyYour customers are alreadyYour customers are alreadyYour customers are already
using the eBay andusing the eBay andusing the eBay andusing the eBay and
Amazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon apps
To buy what they want, where they
What do consumers want?
To buy what they want, where they
want, when they want, however they
want.
But they are getting more demanding!
ConfidenceConfidenceConfidenceConfidence
---- Great ImagesGreat ImagesGreat ImagesGreat Images
---- Plain backgroundPlain backgroundPlain backgroundPlain background---- Plain backgroundPlain backgroundPlain backgroundPlain background
---- Multiple ImagesMultiple ImagesMultiple ImagesMultiple Images
---- All angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishes
---- DescriptionsDescriptionsDescriptionsDescriptions
---- ReturnsReturnsReturnsReturns
---- Business/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellers
SafetySafetySafetySafety
---- FeedbackFeedbackFeedbackFeedback
---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments
---- RRRReeeessssoooolllluuuuttttiiiioooonnnn wwwwhhhheeeennnn tttthhhhiiiinnnnggggssss ggggoooo
wrongwrongwrongwrong
SelectionSelectionSelectionSelection
---- Multiple categoriesMultiple categoriesMultiple categoriesMultiple categories
---- Choice of productChoice of productChoice of productChoice of product
---- Choice of supplierChoice of supplierChoice of supplierChoice of supplier
---- Choice of buying formatChoice of buying formatChoice of buying formatChoice of buying format
ConvenienceConvenienceConvenienceConvenience
---- Buy in storeBuy in storeBuy in storeBuy in store
---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop
---- Buy on tabletBuy on tabletBuy on tabletBuy on tablet
---- Buy on mobile appBuy on mobile appBuy on mobile appBuy on mobile app
Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!
But when do they want it?But when do they want it?But when do they want it?But when do they want it?
Tomorrow!Tomorrow!Tomorrow!Tomorrow!
Today!Today!Today!Today!Today!Today!Today!Today!
New eBay Home Page
2013 Update
eBay Feed
New eBay Home Page
Buyers choose what they want to see
Always new and fresh
2013 Update
eBay Top Rated Seller
The Value of eBay TRSThe Value of eBay TRSThe Value of eBay TRSThe Value of eBay TRS
---- 20% to 25% higher placement20% to 25% higher placement20% to 25% higher placement20% to 25% higher placement
in Best Matchin Best Matchin Best Matchin Best Match
---- Approx 15% uplift in salesApprox 15% uplift in salesApprox 15% uplift in salesApprox 15% uplift in sales
Current TRS RequirementsCurrent TRS RequirementsCurrent TRS RequirementsCurrent TRS Requirements
---- Have an eBay account thatHave an eBay account thatHave an eBay account thatHave an eBay account that’s been active for at least 90 days.s been active for at least 90 days.s been active for at least 90 days.s been active for at least 90 days.
---- Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.---- Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.
---- Be a member of theBe a member of theBe a member of theBe a member of the PowerSellerPowerSellerPowerSellerPowerSeller programme.programme.programme.programme.
---- Follow eBay selling practices policy.Follow eBay selling practices policy.Follow eBay selling practices policy.Follow eBay selling practices policy.
---- Have at least 100 transactions andHave at least 100 transactions andHave at least 100 transactions andHave at least 100 transactions and £2,000 in sales during the2,000 in sales during the2,000 in sales during the2,000 in sales during the
last 12 months with UK and IE buyerslast 12 months with UK and IE buyerslast 12 months with UK and IE buyerslast 12 months with UK and IE buyers
---- Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60
---- Have a maximum number of 1Have a maximum number of 1Have a maximum number of 1Have a maximum number of 1---- and 2and 2and 2and 2----star DSRs below 0.5% or totalstar DSRs below 0.5% or totalstar DSRs below 0.5% or totalstar DSRs below 0.5% or total
of 2 or lessof 2 or lessof 2 or lessof 2 or less
---- Have a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolution
below 0.3% total of 2 or lessbelow 0.3% total of 2 or lessbelow 0.3% total of 2 or lessbelow 0.3% total of 2 or less
New Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS Requirements
---- A minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar days
---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch
---- An express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 day
---- A free domestic postage optionA free domestic postage optionA free domestic postage optionA free domestic postage option
---- Improved visibility in Best Match search results.Improved visibility in Best Match search results.Improved visibility in Best Match search results.Improved visibility in Best Match search results.
---- The new eBay TopThe new eBay TopThe new eBay TopThe new eBay Top----rated seller badge on the item page.rated seller badge on the item page.rated seller badge on the item page.rated seller badge on the item page.
---- 15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK
New Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS Requirements
---- A minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar days
---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch
---- An express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 day
---- A free domestic postage optionA free domestic postage optionA free domestic postage optionA free domestic postage option
---- meet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirements
and get 5% discount from your final value feesand get 5% discount from your final value feesand get 5% discount from your final value feesand get 5% discount from your final value fees
for each eligible listing until 31for each eligible listing until 31for each eligible listing until 31for each eligible listing until 31stststst JulyJulyJulyJuly
2013 Update
Despatch & Returns
Same Day Despatch OptionSame Day Despatch OptionSame Day Despatch OptionSame Day Despatch Option
---- Zero day handlingZero day handlingZero day handlingZero day handling
---- You set the cut off timeYou set the cut off timeYou set the cut off timeYou set the cut off time---- You set the cut off timeYou set the cut off timeYou set the cut off timeYou set the cut off time
---- Delivery next working dayDelivery next working dayDelivery next working dayDelivery next working day
Clear Returns InformationClear Returns InformationClear Returns InformationClear Returns Information
---- Who pays the postage cost?Who pays the postage cost?Who pays the postage cost?Who pays the postage cost?
---- How many days to cancel?How many days to cancel?How many days to cancel?How many days to cancel?---- How many days to cancel?How many days to cancel?How many days to cancel?How many days to cancel?
(Minimum 14 days)(Minimum 14 days)(Minimum 14 days)(Minimum 14 days)
Get your listing to the top of search
eBay Best Match
Get your listing to the top of search
Use Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation Listings
to increase recent sales scoreto increase recent sales scoreto increase recent sales scoreto increase recent sales score
Winning the Amazon Buy Box
Fulfilment by Amazon
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Store, pick, pack and shipStore, pick, pack and shipStore, pick, pack and shipStore, pick, pack and ship
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Eligible for SuperEligible for SuperEligible for SuperEligible for Super
Saver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver Delivery
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Sort by item priceSort by item priceSort by item priceSort by item price
without shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping cost
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Sort by item priceSort by item priceSort by item priceSort by item price
without shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping cost
---- Equality with AmazonEquality with AmazonEquality with AmazonEquality with Amazon
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Customer service andCustomer service andCustomer service andCustomer service and
returns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazon
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Fulfil orders on allFulfil orders on allFulfil orders on allFulfil orders on all
Amazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sites
FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon
---- Fulfil orders from otherFulfil orders from otherFulfil orders from otherFulfil orders from other
channelschannelschannelschannelschannelschannelschannelschannels
Order on eBay...Order on eBay...Order on eBay...Order on eBay...
Order on eBay shipped by FBAOrder on eBay shipped by FBAOrder on eBay shipped by FBAOrder on eBay shipped by FBA
FBA allows locker deliveryFBA allows locker deliveryFBA allows locker deliveryFBA allows locker delivery
FBA allows locker deliveryFBA allows locker deliveryFBA allows locker deliveryFBA allows locker delivery
Cross Border Trade
Cross Border TradeCross Border TradeCross Border TradeCross Border Trade
---- PassivePassivePassivePassive
IIII’ll ship if they buyll ship if they buyll ship if they buyll ship if they buy
---- ActiveActiveActiveActive
IIII’ll target internationalll target internationalll target internationalll target international
buyersbuyersbuyersbuyers
LinnworksLinnworksLinnworksLinnworks ---- 1500 retailers1500 retailers1500 retailers1500 retailers
---- Ship 19% extra with eBayShip 19% extra with eBayShip 19% extra with eBayShip 19% extra with eBay
---- Ship 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with Amazon---- Ship 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with Amazon
Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
Add shipping to international customers
Amazon Passive
Cross Border Trade
Add shipping to international customers
Ship from your warehouse or ship with FBA
Amazon FBA Export programAmazon FBA Export programAmazon FBA Export programAmazon FBA Export program
List on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UK
Buyers in EU canBuyers in EU canBuyers in EU canBuyers in EU can
purchase from youpurchase from youpurchase from youpurchase from you
Order fulfilled by AmazonOrder fulfilled by AmazonOrder fulfilled by AmazonOrder fulfilled by Amazon
Amazon FBA Export programAmazon FBA Export programAmazon FBA Export programAmazon FBA Export program
No extra costsNo extra costsNo extra costsNo extra costs
9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set
GermanyGermanyGermanyGermany
FranceFranceFranceFrance
SpainSpainSpainSpain
ItalyItalyItalyItaly
BelgiumBelgiumBelgiumBelgium
LuxembourgLuxembourgLuxembourgLuxembourg
NetherlandsNetherlandsNetherlandsNetherlands
Republic of IrelandRepublic of IrelandRepublic of IrelandRepublic of Ireland
PortugalPortugalPortugalPortugal
AustriaAustriaAustriaAustria
BulgariaBulgariaBulgariaBulgaria
CyprusCyprusCyprusCyprus
Czech RepublicCzech RepublicCzech RepublicCzech Republic
DenmarkDenmarkDenmarkDenmark
EstoniaEstoniaEstoniaEstonia
FinlandFinlandFinlandFinland
GreeceGreeceGreeceGreece
HungaryHungaryHungaryHungary
LatviaLatviaLatviaLatvia
LithuaniaLithuaniaLithuaniaLithuania
MaltaMaltaMaltaMalta
PolandPolandPolandPoland
RomaniaRomaniaRomaniaRomania
SlovakiaSlovakiaSlovakiaSlovakia
SloveniaSloveniaSloveniaSlovenia
SwedenSwedenSwedenSweden
Actively list on Amazon EU sites
Amazon Active
Cross Border Trade
Actively list on Amazon EU sites
UK – Germany - France
Italy – Spain
One unified Amazon European Marketplace
Account
All orders in one accountAll orders in one accountAll orders in one accountAll orders in one account
One set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stock
Buyers in EU canBuyers in EU canBuyers in EU canBuyers in EU can
purchase from youpurchase from youpurchase from youpurchase from you
Ship yourself or use FBAShip yourself or use FBAShip yourself or use FBAShip yourself or use FBA
European Fulfilment NetworkEuropean Fulfilment NetworkEuropean Fulfilment NetworkEuropean Fulfilment Network
Orders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilled
from UK Amazon FCfrom UK Amazon FCfrom UK Amazon FCfrom UK Amazon FC
Extra costExtra costExtra costExtra cost
But no need to ship to EU FCsBut no need to ship to EU FCsBut no need to ship to EU FCsBut no need to ship to EU FCs
Amazon EFN Fees from UK FCAmazon EFN Fees from UK FCAmazon EFN Fees from UK FCAmazon EFN Fees from UK FC
(Added to normal FBA fees)(Added to normal FBA fees)(Added to normal FBA fees)(Added to normal FBA fees)
1) Fulfil the Requirements for
eBay Passive
Cross Border Trade
1) Fulfil the Requirements for
international selling
2) Offer PayPal as a payment method
3) Offer international postage
Your listings on eBay.co.uk will
automatically be visible on other eBay
sites to international buyers.
Offer International PostageOffer International PostageOffer International PostageOffer International Postage
Listing on eBay.co.ukListing on eBay.co.ukListing on eBay.co.ukListing on eBay.co.uk
Listing visibleListing visibleListing visibleListing visible on eBay.comon eBay.comon eBay.comon eBay.com
eBay Active
Cross Border Trade
1) Fulfil the Requirements for
eBay Active
Cross Border Trade
1) Fulfil the Requirements for
international selling
2) Offer PayPal as a payment method
3) List directly onto international
eBay sites
1) Go to the site where you want to list. The site
eBay Active
Cross Border Trade
1) Go to the site where you want to list. The site
is displayed in the local language.
2) Click “Sell” at the top of the page and create
your listing.
3) When you come to ‘Give buyers P&P details’
choose an option from outside the country.
4) Submit the listing form to make your item
visible on the site.
Duplicate Listings
Cross Border Trade
Avoid “Duplicate Listings”Avoid “Duplicate Listings”
If you list on eBay.com:
Exclude US shipping from your ebay.co.uk
listing
Exclude UK from your ebay.com listing
Localise Listings
Cross Border Trade
Optimise title and descriptionOptimise title and descriptionOptimise title and descriptionOptimise title and description
for local buyers / search.for local buyers / search.for local buyers / search.for local buyers / search.
Pants!Pants!Pants!Pants!
Check typical price ranges inCheck typical price ranges inCheck typical price ranges inCheck typical price ranges in
that country.that country.that country.that country.
TranslationTranslationTranslationTranslation
1)1)1)1) MachineMachineMachineMachine1)1)1)1) MachineMachineMachineMachine
((((e.g.Googlee.g.Googlee.g.Googlee.g.Google))))
2) Human2) Human2) Human2) Human
3) Outsource3) Outsource3) Outsource3) Outsource
Inventory Management
Cross Border Trade
Inventory ManagementInventory ManagementInventory ManagementInventory Management
PassivePassivePassivePassive – List on eBay UK onlyList on eBay UK onlyList on eBay UK onlyList on eBay UK onlyPassivePassivePassivePassive – List on eBay UK onlyList on eBay UK onlyList on eBay UK onlyList on eBay UK only
ActiveActiveActiveActive – Balance inventoryBalance inventoryBalance inventoryBalance inventory
between sitesbetween sitesbetween sitesbetween sites
Use multiUse multiUse multiUse multi----channel managementchannel managementchannel managementchannel management
www.tamebayguide.com/managementwww.tamebayguide.com/managementwww.tamebayguide.com/managementwww.tamebayguide.com/management
eBay Fees
Cross Border Trade
Unlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listings
+ 2500 free listings on+ 2500 free listings on+ 2500 free listings on+ 2500 free listings on
eBay International Tracked PostageInternational Tracked PostageInternational Tracked PostageInternational Tracked Postage
Cross Border Trade
Coming in 2013Coming in 2013
Full end-to-end tracking
Quick and flexible delivery options from
2–5 days within the European Union
Easy returns option
eBay International Tracked PostageInternational Tracked PostageInternational Tracked PostageInternational Tracked Postage
Cross Border Trade
Sample PricesSample Prices
500g parcel to Germany from £4.00
1kg parcel to Italy from £7.00
1kg parcel to the US from £12.00
2kg parcel to Australia from £13.00
2kg parcel to France from £5.75
ResourcesResourcesResourcesResources
Selling through Online
Marketplaces
ResourcesResourcesResourcesResources
tamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.com

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Selling Through Online Marketplaces - Advanced

  • 3. History Selling through Online Marketplaces History What do consumers want today? eBay 2013 Updates Winning in eBay Best Match & Amazon Buy Box Amazon FBA Cross Border Trade on Amazon & eBay Q&A
  • 4. In the beginning...In the beginning...In the beginning...In the beginning... ...There were shops...There were shops...There were shops...There were shops
  • 5. The aim was to reach the townThe aim was to reach the townThe aim was to reach the townThe aim was to reach the town
  • 6. Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...
  • 7. Or the whole countryOr the whole countryOr the whole countryOr the whole country
  • 8. Marketplaces open up...Marketplaces open up...Marketplaces open up...Marketplaces open up... ...the whole world....the whole world....the whole world....the whole world.
  • 9. eBay 108M active users in Q3 2012 Where do you buy online? eBay 108M active users in Q3 2012 17m visitors per month in the UK One in two online buyers in the UK visits eBay.co.uk every month Amazon 200M active users in Q4 2012 20m visitors per month in the UK
  • 10. eBay & Amazon have changedeBay & Amazon have changedeBay & Amazon have changedeBay & Amazon have changed
  • 11. To international businessTo international businessTo international businessTo international business platformsplatformsplatformsplatforms
  • 12. LinnworksLinnworksLinnworksLinnworks studystudystudystudy ---- 1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers ---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
  • 13. Go where your customers are.Go where your customers are.Go where your customers are.Go where your customers are. Allow them to buy when andAllow them to buy when andAllow them to buy when andAllow them to buy when and where they want.where they want.where they want.where they want.where they want.where they want.where they want.where they want. Customers are mobile!Customers are mobile!Customers are mobile!Customers are mobile!
  • 14. Your customers are alreadyYour customers are alreadyYour customers are alreadyYour customers are already using the eBay andusing the eBay andusing the eBay andusing the eBay and Amazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon apps
  • 15. To buy what they want, where they What do consumers want? To buy what they want, where they want, when they want, however they want. But they are getting more demanding!
  • 16. ConfidenceConfidenceConfidenceConfidence ---- Great ImagesGreat ImagesGreat ImagesGreat Images ---- Plain backgroundPlain backgroundPlain backgroundPlain background---- Plain backgroundPlain backgroundPlain backgroundPlain background ---- Multiple ImagesMultiple ImagesMultiple ImagesMultiple Images ---- All angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishes ---- DescriptionsDescriptionsDescriptionsDescriptions ---- ReturnsReturnsReturnsReturns ---- Business/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellers
  • 17. SafetySafetySafetySafety ---- FeedbackFeedbackFeedbackFeedback ---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments ---- RRRReeeessssoooolllluuuuttttiiiioooonnnn wwwwhhhheeeennnn tttthhhhiiiinnnnggggssss ggggoooo wrongwrongwrongwrong
  • 18. SelectionSelectionSelectionSelection ---- Multiple categoriesMultiple categoriesMultiple categoriesMultiple categories ---- Choice of productChoice of productChoice of productChoice of product ---- Choice of supplierChoice of supplierChoice of supplierChoice of supplier ---- Choice of buying formatChoice of buying formatChoice of buying formatChoice of buying format
  • 19. ConvenienceConvenienceConvenienceConvenience ---- Buy in storeBuy in storeBuy in storeBuy in store ---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop ---- Buy on tabletBuy on tabletBuy on tabletBuy on tablet ---- Buy on mobile appBuy on mobile appBuy on mobile appBuy on mobile app Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!
  • 20. But when do they want it?But when do they want it?But when do they want it?But when do they want it? Tomorrow!Tomorrow!Tomorrow!Tomorrow! Today!Today!Today!Today!Today!Today!Today!Today!
  • 21. New eBay Home Page 2013 Update eBay Feed New eBay Home Page Buyers choose what they want to see Always new and fresh
  • 22.
  • 23.
  • 24. 2013 Update eBay Top Rated Seller
  • 25. The Value of eBay TRSThe Value of eBay TRSThe Value of eBay TRSThe Value of eBay TRS ---- 20% to 25% higher placement20% to 25% higher placement20% to 25% higher placement20% to 25% higher placement in Best Matchin Best Matchin Best Matchin Best Match ---- Approx 15% uplift in salesApprox 15% uplift in salesApprox 15% uplift in salesApprox 15% uplift in sales
  • 26. Current TRS RequirementsCurrent TRS RequirementsCurrent TRS RequirementsCurrent TRS Requirements ---- Have an eBay account thatHave an eBay account thatHave an eBay account thatHave an eBay account that’s been active for at least 90 days.s been active for at least 90 days.s been active for at least 90 days.s been active for at least 90 days. ---- Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.---- Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%.Have a positive Feedback rating of at least 98%. ---- Be a member of theBe a member of theBe a member of theBe a member of the PowerSellerPowerSellerPowerSellerPowerSeller programme.programme.programme.programme. ---- Follow eBay selling practices policy.Follow eBay selling practices policy.Follow eBay selling practices policy.Follow eBay selling practices policy. ---- Have at least 100 transactions andHave at least 100 transactions andHave at least 100 transactions andHave at least 100 transactions and £2,000 in sales during the2,000 in sales during the2,000 in sales during the2,000 in sales during the last 12 months with UK and IE buyerslast 12 months with UK and IE buyerslast 12 months with UK and IE buyerslast 12 months with UK and IE buyers ---- Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60Have minimum average DSRs of 4.60 ---- Have a maximum number of 1Have a maximum number of 1Have a maximum number of 1Have a maximum number of 1---- and 2and 2and 2and 2----star DSRs below 0.5% or totalstar DSRs below 0.5% or totalstar DSRs below 0.5% or totalstar DSRs below 0.5% or total of 2 or lessof 2 or lessof 2 or lessof 2 or less ---- Have a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolutionHave a maximum number of closed cases without seller resolution below 0.3% total of 2 or lessbelow 0.3% total of 2 or lessbelow 0.3% total of 2 or lessbelow 0.3% total of 2 or less
  • 27. New Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS Requirements ---- A minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar days ---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch ---- An express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 day ---- A free domestic postage optionA free domestic postage optionA free domestic postage optionA free domestic postage option ---- Improved visibility in Best Match search results.Improved visibility in Best Match search results.Improved visibility in Best Match search results.Improved visibility in Best Match search results. ---- The new eBay TopThe new eBay TopThe new eBay TopThe new eBay Top----rated seller badge on the item page.rated seller badge on the item page.rated seller badge on the item page.rated seller badge on the item page. ---- 15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK15% discount on final value fees on eBay UK
  • 28. New Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS RequirementsNew Listing TRS Requirements ---- A minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar daysA minimum returns period of 14 calendar days ---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch---- 1111----day or sameday or sameday or sameday or same----day dispatchday dispatchday dispatchday dispatch ---- An express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 dayAn express delivery option offering delivery within 1 day ---- A free domestic postage optionA free domestic postage optionA free domestic postage optionA free domestic postage option ---- meet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirementsmeet the new Top Rated Seller requirements and get 5% discount from your final value feesand get 5% discount from your final value feesand get 5% discount from your final value feesand get 5% discount from your final value fees for each eligible listing until 31for each eligible listing until 31for each eligible listing until 31for each eligible listing until 31stststst JulyJulyJulyJuly
  • 30. Same Day Despatch OptionSame Day Despatch OptionSame Day Despatch OptionSame Day Despatch Option ---- Zero day handlingZero day handlingZero day handlingZero day handling ---- You set the cut off timeYou set the cut off timeYou set the cut off timeYou set the cut off time---- You set the cut off timeYou set the cut off timeYou set the cut off timeYou set the cut off time ---- Delivery next working dayDelivery next working dayDelivery next working dayDelivery next working day
  • 31. Clear Returns InformationClear Returns InformationClear Returns InformationClear Returns Information ---- Who pays the postage cost?Who pays the postage cost?Who pays the postage cost?Who pays the postage cost? ---- How many days to cancel?How many days to cancel?How many days to cancel?How many days to cancel?---- How many days to cancel?How many days to cancel?How many days to cancel?How many days to cancel? (Minimum 14 days)(Minimum 14 days)(Minimum 14 days)(Minimum 14 days)
  • 32. Get your listing to the top of search eBay Best Match Get your listing to the top of search
  • 33.
  • 34. Use Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation Listings to increase recent sales scoreto increase recent sales scoreto increase recent sales scoreto increase recent sales score
  • 36.
  • 38. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Store, pick, pack and shipStore, pick, pack and shipStore, pick, pack and shipStore, pick, pack and ship
  • 39. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Eligible for SuperEligible for SuperEligible for SuperEligible for Super Saver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver DeliverySaver Delivery
  • 40. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Sort by item priceSort by item priceSort by item priceSort by item price without shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping cost
  • 41. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Sort by item priceSort by item priceSort by item priceSort by item price without shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping costwithout shipping cost ---- Equality with AmazonEquality with AmazonEquality with AmazonEquality with Amazon
  • 42. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Customer service andCustomer service andCustomer service andCustomer service and returns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazonreturns by Amazon
  • 43. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Fulfil orders on allFulfil orders on allFulfil orders on allFulfil orders on all Amazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sitesAmazon EU sites
  • 44. FBAFBAFBAFBA – Fulfilment by AmazonFulfilment by AmazonFulfilment by AmazonFulfilment by Amazon ---- Fulfil orders from otherFulfil orders from otherFulfil orders from otherFulfil orders from other channelschannelschannelschannelschannelschannelschannelschannels
  • 45. Order on eBay...Order on eBay...Order on eBay...Order on eBay...
  • 46. Order on eBay shipped by FBAOrder on eBay shipped by FBAOrder on eBay shipped by FBAOrder on eBay shipped by FBA
  • 47. FBA allows locker deliveryFBA allows locker deliveryFBA allows locker deliveryFBA allows locker delivery
  • 48. FBA allows locker deliveryFBA allows locker deliveryFBA allows locker deliveryFBA allows locker delivery
  • 50. Cross Border TradeCross Border TradeCross Border TradeCross Border Trade ---- PassivePassivePassivePassive IIII’ll ship if they buyll ship if they buyll ship if they buyll ship if they buy ---- ActiveActiveActiveActive IIII’ll target internationalll target internationalll target internationalll target international buyersbuyersbuyersbuyers
  • 51. LinnworksLinnworksLinnworksLinnworks ---- 1500 retailers1500 retailers1500 retailers1500 retailers ---- Ship 19% extra with eBayShip 19% extra with eBayShip 19% extra with eBayShip 19% extra with eBay ---- Ship 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with Amazon---- Ship 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with AmazonShip 11% extra with Amazon Source:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
  • 52. Add shipping to international customers Amazon Passive Cross Border Trade Add shipping to international customers Ship from your warehouse or ship with FBA
  • 53. Amazon FBA Export programAmazon FBA Export programAmazon FBA Export programAmazon FBA Export program List on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UKList on Amazon UK Buyers in EU canBuyers in EU canBuyers in EU canBuyers in EU can purchase from youpurchase from youpurchase from youpurchase from you Order fulfilled by AmazonOrder fulfilled by AmazonOrder fulfilled by AmazonOrder fulfilled by Amazon
  • 54. Amazon FBA Export programAmazon FBA Export programAmazon FBA Export programAmazon FBA Export program No extra costsNo extra costsNo extra costsNo extra costs 9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set9 or 26 Country set GermanyGermanyGermanyGermany FranceFranceFranceFrance SpainSpainSpainSpain ItalyItalyItalyItaly BelgiumBelgiumBelgiumBelgium LuxembourgLuxembourgLuxembourgLuxembourg NetherlandsNetherlandsNetherlandsNetherlands Republic of IrelandRepublic of IrelandRepublic of IrelandRepublic of Ireland PortugalPortugalPortugalPortugal AustriaAustriaAustriaAustria BulgariaBulgariaBulgariaBulgaria CyprusCyprusCyprusCyprus Czech RepublicCzech RepublicCzech RepublicCzech Republic DenmarkDenmarkDenmarkDenmark EstoniaEstoniaEstoniaEstonia FinlandFinlandFinlandFinland GreeceGreeceGreeceGreece HungaryHungaryHungaryHungary LatviaLatviaLatviaLatvia LithuaniaLithuaniaLithuaniaLithuania MaltaMaltaMaltaMalta PolandPolandPolandPoland RomaniaRomaniaRomaniaRomania SlovakiaSlovakiaSlovakiaSlovakia SloveniaSloveniaSloveniaSlovenia SwedenSwedenSwedenSweden
  • 55. Actively list on Amazon EU sites Amazon Active Cross Border Trade Actively list on Amazon EU sites UK – Germany - France Italy – Spain One unified Amazon European Marketplace Account
  • 56. All orders in one accountAll orders in one accountAll orders in one accountAll orders in one account One set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stockOne set of stock Buyers in EU canBuyers in EU canBuyers in EU canBuyers in EU can purchase from youpurchase from youpurchase from youpurchase from you Ship yourself or use FBAShip yourself or use FBAShip yourself or use FBAShip yourself or use FBA
  • 57. European Fulfilment NetworkEuropean Fulfilment NetworkEuropean Fulfilment NetworkEuropean Fulfilment Network Orders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilledOrders fulfilled from UK Amazon FCfrom UK Amazon FCfrom UK Amazon FCfrom UK Amazon FC Extra costExtra costExtra costExtra cost But no need to ship to EU FCsBut no need to ship to EU FCsBut no need to ship to EU FCsBut no need to ship to EU FCs
  • 58. Amazon EFN Fees from UK FCAmazon EFN Fees from UK FCAmazon EFN Fees from UK FCAmazon EFN Fees from UK FC (Added to normal FBA fees)(Added to normal FBA fees)(Added to normal FBA fees)(Added to normal FBA fees)
  • 59. 1) Fulfil the Requirements for eBay Passive Cross Border Trade 1) Fulfil the Requirements for international selling 2) Offer PayPal as a payment method 3) Offer international postage Your listings on eBay.co.uk will automatically be visible on other eBay sites to international buyers.
  • 60. Offer International PostageOffer International PostageOffer International PostageOffer International Postage
  • 61.
  • 62. Listing on eBay.co.ukListing on eBay.co.ukListing on eBay.co.ukListing on eBay.co.uk
  • 63. Listing visibleListing visibleListing visibleListing visible on eBay.comon eBay.comon eBay.comon eBay.com
  • 65. 1) Fulfil the Requirements for eBay Active Cross Border Trade 1) Fulfil the Requirements for international selling 2) Offer PayPal as a payment method 3) List directly onto international eBay sites
  • 66. 1) Go to the site where you want to list. The site eBay Active Cross Border Trade 1) Go to the site where you want to list. The site is displayed in the local language. 2) Click “Sell” at the top of the page and create your listing. 3) When you come to ‘Give buyers P&P details’ choose an option from outside the country. 4) Submit the listing form to make your item visible on the site.
  • 67. Duplicate Listings Cross Border Trade Avoid “Duplicate Listings”Avoid “Duplicate Listings” If you list on eBay.com: Exclude US shipping from your ebay.co.uk listing Exclude UK from your ebay.com listing
  • 68.
  • 70. Optimise title and descriptionOptimise title and descriptionOptimise title and descriptionOptimise title and description for local buyers / search.for local buyers / search.for local buyers / search.for local buyers / search. Pants!Pants!Pants!Pants! Check typical price ranges inCheck typical price ranges inCheck typical price ranges inCheck typical price ranges in that country.that country.that country.that country.
  • 73. Inventory ManagementInventory ManagementInventory ManagementInventory Management PassivePassivePassivePassive – List on eBay UK onlyList on eBay UK onlyList on eBay UK onlyList on eBay UK onlyPassivePassivePassivePassive – List on eBay UK onlyList on eBay UK onlyList on eBay UK onlyList on eBay UK only ActiveActiveActiveActive – Balance inventoryBalance inventoryBalance inventoryBalance inventory between sitesbetween sitesbetween sitesbetween sites Use multiUse multiUse multiUse multi----channel managementchannel managementchannel managementchannel management
  • 76. Unlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listingsUnlimited Free 30day/GTC listings + 2500 free listings on+ 2500 free listings on+ 2500 free listings on+ 2500 free listings on
  • 77. eBay International Tracked PostageInternational Tracked PostageInternational Tracked PostageInternational Tracked Postage Cross Border Trade Coming in 2013Coming in 2013 Full end-to-end tracking Quick and flexible delivery options from 2–5 days within the European Union Easy returns option
  • 78. eBay International Tracked PostageInternational Tracked PostageInternational Tracked PostageInternational Tracked Postage Cross Border Trade Sample PricesSample Prices 500g parcel to Germany from £4.00 1kg parcel to Italy from £7.00 1kg parcel to the US from £12.00 2kg parcel to Australia from £13.00 2kg parcel to France from £5.75
  • 79. ResourcesResourcesResourcesResources Selling through Online Marketplaces ResourcesResourcesResourcesResources tamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.com