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BUSINESS MODEL OF
FLIPKART AND
AMAZON Presented by :
HARSHITA AGGARWAL
ROLL NO : 18421247
MBA – 1 (REGULAR)
Flipkart’s business model
Introduction of Flipkart
• Started by Sachin Bansal and Binny Bansal.
• Founded in October, 2007.
• Headquaters in Banglore, India.
• Company based in Singapore.
• Started by online book sale.
• Initial funding Rs 4 lac.
Business model
• An online B2C model.
• Earlier an inventory model.
• In 2013 flipkart moved from an inventory model
to market place model.
How does Flipkart make
money?
1. Web portal
2. Listing and convenience fee.
3. Logistics
4. Digital media
5. Cash and carry
6. Myntra
Multiple Channels for Sale
Flipkart website
The web app
The mobile app
Social websites
Affiliated networks like review websites,
coupon websites, bloggers, etc..
Model structure
Portal > list sellers who sell the desired portflio
product > gets customer browsing through the
product > create appealing discounts > customer
shops for desired prducts > flipkart ships the
product to customer > product accepted and not
returned > seller gets the agreed price.
Amazon’s business
model
Introduction
 Founded by Jeff Bezos on July 5, 1994.
 An American electronic commerce and cloud computing
company.
 Headquaters in Seattle, Washington, US.
 Started as an online bookstore.
 Subsidiaries: Amazon air, Alexa internet, Amazon books,
Amazon game studios, Amazon publishing, Amazon
robotics, Amazon web services,
Business model
 Evolved to become an Ecosystem over the past 24
years.
 Well-planned and well-designed business strategy.
 Has multiple and independent revenue sources.
 Uses both “Direct online retail” and “Market place
model”.
Amazon Marketplace
Items sold by third-party sellers are either
fulfilled by Merchants (FBM) or Amazon
(FBA).
FBM goods handelled by third-party
merchants.
FBA goods handelled by Amazon.
Amazon charges a commission just like
Flipkart.
Subsidiaries:
1. Amazon books – Sell books on Amazon market place, book
depository and AbeBooks. Audio books on Audible, comics
on ComiXology. Also created an e-book demand by
introducing Kindle in the market.
2. Amazon music and videos – It includes star websites like
IMDB and twitch.tv which are a source of revenue for it.
3. Amazon gaming – Amazon Game Studios, is one of the
renowned names in game development industry. Amazon
Digital Game Store sell third-party games as well.
4. Amazon web services – Amazon in 2006 began offering IT
infrastructure services, commonly known as cloud
computing. It supports CIA and Netflix.
5. Amazon fire products – Amazon’s fire range deals mainly
with computers, mobiles, tablets and now recently Fire TV.
6. Amazon prime – Premium membership to its every service
through Amazon prime.
7. Amazon patents – It holds more than 1000 patents many
of which are licensed by other companies.
Thank you.

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Flipkart and Amazon Business Model.. MBA

  • 1. BUSINESS MODEL OF FLIPKART AND AMAZON Presented by : HARSHITA AGGARWAL ROLL NO : 18421247 MBA – 1 (REGULAR)
  • 3. Introduction of Flipkart • Started by Sachin Bansal and Binny Bansal. • Founded in October, 2007. • Headquaters in Banglore, India. • Company based in Singapore. • Started by online book sale. • Initial funding Rs 4 lac.
  • 4.
  • 5. Business model • An online B2C model. • Earlier an inventory model. • In 2013 flipkart moved from an inventory model to market place model.
  • 6.
  • 7. How does Flipkart make money? 1. Web portal 2. Listing and convenience fee. 3. Logistics 4. Digital media 5. Cash and carry 6. Myntra
  • 8. Multiple Channels for Sale Flipkart website The web app The mobile app Social websites Affiliated networks like review websites, coupon websites, bloggers, etc..
  • 9. Model structure Portal > list sellers who sell the desired portflio product > gets customer browsing through the product > create appealing discounts > customer shops for desired prducts > flipkart ships the product to customer > product accepted and not returned > seller gets the agreed price.
  • 11. Introduction  Founded by Jeff Bezos on July 5, 1994.  An American electronic commerce and cloud computing company.  Headquaters in Seattle, Washington, US.  Started as an online bookstore.  Subsidiaries: Amazon air, Alexa internet, Amazon books, Amazon game studios, Amazon publishing, Amazon robotics, Amazon web services,
  • 12.
  • 13. Business model  Evolved to become an Ecosystem over the past 24 years.  Well-planned and well-designed business strategy.  Has multiple and independent revenue sources.  Uses both “Direct online retail” and “Market place model”.
  • 14. Amazon Marketplace Items sold by third-party sellers are either fulfilled by Merchants (FBM) or Amazon (FBA). FBM goods handelled by third-party merchants. FBA goods handelled by Amazon. Amazon charges a commission just like Flipkart.
  • 15. Subsidiaries: 1. Amazon books – Sell books on Amazon market place, book depository and AbeBooks. Audio books on Audible, comics on ComiXology. Also created an e-book demand by introducing Kindle in the market. 2. Amazon music and videos – It includes star websites like IMDB and twitch.tv which are a source of revenue for it. 3. Amazon gaming – Amazon Game Studios, is one of the renowned names in game development industry. Amazon Digital Game Store sell third-party games as well.
  • 16. 4. Amazon web services – Amazon in 2006 began offering IT infrastructure services, commonly known as cloud computing. It supports CIA and Netflix. 5. Amazon fire products – Amazon’s fire range deals mainly with computers, mobiles, tablets and now recently Fire TV. 6. Amazon prime – Premium membership to its every service through Amazon prime. 7. Amazon patents – It holds more than 1000 patents many of which are licensed by other companies.