This document compares and contrasts the business models of Flipkart and Amazon. Flipkart was founded in 2007 in Bangalore, India and initially started as an online book retailer. It later transitioned to a marketplace model in 2013. It generates revenue through website portal fees, seller listing fees, logistics, digital media, and acquisitions like Myntra. Amazon was founded in 1994 and is based in Seattle. It evolved into an ecosystem with multiple independent revenue streams through both direct retail and a marketplace. It has many subsidiaries including Amazon Web Services, Amazon Prime, and product lines like Kindle and Fire that expanded its offerings. Both companies operate marketplaces that allow third-party sellers to