E-commerce involves buying and selling of goods and services over the Internet. There are several types of e-commerce models: B2B e-commerce facilitates transactions between businesses and can be used for inventory management, pricing, and payments. B2C allows consumers to purchase from online retailers like Amazon. C2C includes individual consumers selling to each other on sites like eBay. Other models include B2G (business to government), C2G (consumer to government), G2G (government to government), and B2E (business to employees). Each model provides benefits for transactions conducted electronically over the Internet.

2. “E-commerce is buying and selling goods &
services over the internet to cut costs and
improve quality of goods and services.”
What is E-Commerce?

3. Types of Ecommerce
Types of
ecommerce
B2B
B2C
C2C
B2GC2G
G2G
B2E

4. Business-to-Business
B2B e-commerce facilitates inter-organizational
interactions & transactions.
The b2b e-commerce can be utilized to facilitate
various facets of interaction among organization
like inventory management, channel management,
distribution management & payment management.

5. In supplier centric model, a supplier sets up
the e-commerce marketplace where buyer
business interacts with him.
Here the supplier may provide different
pricing schemes for buyers

6. In buyer-centric model, the businesses with
high volume purchase capacity create an e-
commerce marketplace for purchase by
starting an site on their own.
These sites are used by buyer for placing
request for quotation and carry entire purchase
process.

7. In intermediary-centric model, in the b2b, a
third party sets up the e-commerce
marketplace and attracts both buyer & seller
business to interact.
It provides advantages such as increase options
of pricing, quality, availability and delivery of
goods.
Here the marketplace acts as hub for buyer &
supplier, where buyer can compare the
offerings of different suppliers.

8. Business-to-Consumer
 B2c e-commerce offers consumers the capability to
browse, select, and buy online, from variety of sellers
& at better price.
 The two entities are buying business & selling business.
 Here the sellers & consumers both get benefitted as
they can interact from any part of the world, direct
marketing is possible, customization, and online
customer service.

9. The b2c model is suited for the following:-
1. Goods that can be easily transformed into
digital format.
2. Highly rated branded items
3. Items sold in packet
4. Items that can be experienced online.
 Example of b2c is www.amazon.com

10. The b2c e-commerce is utilized by three type
of business:
1. Channel enhancement
2. Online internet based stores
3. Small business trying to surpass entry
barriers.
Profit maximization is possible.
Here the competition increases.

11. Consumer-to-Consumer
• The c2c model involves transactions between
consumers.
• Here the consumers can advertise & sell
products to another consumer.
• Both the seller and buyer must register with
the auction site

12. For example: www.eBay.com
Here when a customer wants to sell his product to
other customer on eBay site, he 1st have to interact
with the site, then he can host his product.
When buyer wants to buy the product he will visit
the site and search & select the desired product.
Now eBay will purchase the product from the
seller & sell it to the buyer.

13. In this model, the business houses transact
with the Government over the internet.
For example, similar to an individual
consumer, business houses can also pay
their taxes on the internet.
Business-to-Government

14. Consumer-to-Government
In this model, an individual consumer interacts
with the government.
For example, a consumer can pay his income
tax or house tax online.
These are the c2g transactions.

15. Government-to-Government
This model involves transactions between 2
governments.
For example, if the American government
wants to buy oil from the Arabian government,
the transaction involved are categorized in the
G2G model.

16. Business-to-employee
B2E transactions grown as the industries
now prefer to offer different kinds of
services to their employees.
It is a great way of allowing online
employees freedom of self-service.
It reduces a great amount of expenses and
even saves the time.

17. It is a task that depends on the “trust”
factor of offering work to the employees
who live miles apart.
B2E requires great amount of investment
It needs a lot of structured work &
preparation.
For the promotion of the product the
business will need expert staff to implement
various components of e-commerce for
effective marketing.