This document provides an executive summary and overview of the research methodology for the 2017 Ecommerce Market Report on multi-channel solutions. It discusses how ecommerce has evolved rapidly over the last two decades, with new systems emerging every 4-5 years. It notes that ecommerce is now driving innovation and growth in retail, and merchants need multi-channel solutions to sell through numerous online and mobile channels. The report will focus on providing an overview of multi-channel solutions worldwide, using a quantitative research method supplemented by qualitative surveys and interviews with merchants and solution providers.

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MULTI CHANNEL SOLUTIONS
The 2017 Ecommerce Market Report
COMMERCE REPORT

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Executive Summary
Multi Channel Solutions 2017
Ecommerce is a new industry. Non-the-less the pace at which the industry evolves is higher than most others. At the same time, the impact of ecommerce on the overall economy is immense and
influences most industries involved in trade, retail and commerce and lately also B2B commerce.
Over the last decade e-commerce has become the main driver of innovation and growth in the retail industry. Amazon kicked of in 1994 selling on a proprietary system, which was typical for the era. In the
late nineties premade Shopping Cart Systems became more common lead by Intershop, Hybris, GS1. Beginning of 2000 the first Open Source Systems took over with OSCommerce leading the way, which
was followed by XT-Commerce to almost completely being replaced by Magento following it’s launch in 2009 and the Prestashop in 2011, only to see Cloud Systems like Shopify take the rains recently.
During 2 decades the whole Ecommerce Industry has changed leading systems every 4-5 years already and this is only speeding up.
Ecommerce is currently in a process of taking over normal Retail with Square and other modern POS Systems. On top a new Marketplace launching every 2 weeks and Mobile Commerce Systems
allowing selling directly from any App the Omni Channel Experience is once again unratling the pecking order.
Never has there been so many channels to sell your products through and this is not slowing down. Merchants cannot rarely survive by keeping to a single channel anymore. This has meant a steady
growth in the number of multichannel solutions that help merchants operate with sales happening on a multitude of channels.
The 2017 Commerce Report – Multichannel will focus on creating an overview over all the different solutions worldwide.
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The Reseach Method
The 2017 Commerce Report – Multichannel is conducted through a quantitative method as a base mtheod and is
then topped up with qualitative research for specific topics through feedback and interviews with Solution
Providers and Merchants
Example from our 2017 Commerce System Report
Start
Research of Key Facts of the targeted Multi Channel Providers across different online channels where
the Providers are present.
Qualitative input from Merchants by surveys and interviews in order to enrich the Quantitative Method
with Qualitative input.
Qualitative input from Providers themselves by surveys and interviews in order to enrich the
Quantitative Method with Qualitative input.
Access
Profile
Solution Profile
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