Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
These are the slides from my talk at WordCamp Montreal. A lot of people have asked about the book (Content Marketing Ideas) that I talk about during the session. I added a slide at the end about it. These slides are for anyone looking for success online wether they have a business or a blog. The content marketing tips and ideas presented could help you take your online marketing to the next level. Thank you for all of the tremendous positive feedback on my talk!
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
Semantic SEO and the Future of Search (Wine & Web 53)Andy Crestodina
Here are 5 Ways to Adapt Your Content for 2016. These are the most important actions you can take to make sure that your marketing is aligned with the future of SEO.
• How to target topics, not just phrases (Semantic Search)
• How to incorporate natural language into your content (Voice Search)
• How to make visitors happy in ways that make Google happy (User Interaction Signals)
This presentation includes the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
These are the slides from my talk at WordCamp Montreal. A lot of people have asked about the book (Content Marketing Ideas) that I talk about during the session. I added a slide at the end about it. These slides are for anyone looking for success online wether they have a business or a blog. The content marketing tips and ideas presented could help you take your online marketing to the next level. Thank you for all of the tremendous positive feedback on my talk!
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
You'll also learn about the methods I use to keep my website in the top 5.
This was a presenation that I gave to members of the CIPR from the West Midlands at McCann Erickson's regional office just outside Birmingham. I delivered the presentation putting especial emphasis on reputation management.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Link Building’s Tipping Point
The same shifts we’ve seen in query & content evaluation are coming to
links. What does it mean for SEO? And how can marketers react?
11. And Dozens More Individual Factors
Outlink Propensity
Rate of Link Acquisition
Nofollow vs. Follow
Links in Images
Link Density
Content Relevance
Website Relevance
Trust Factors
Co-Citation
Content Duplication
Links within Tags
Geography of Host
Surrounding Text
Surrounding Text
16. Google’s Core Search team is
always asking the same question:
Are searchers satisfied with these
results?
How do they get the answer?...
Aggregate Behavioral Data
17. Do searchers, on average, click the
results we rank highly more than the
results we rank lower?
Aggregate Behavioral Data
35% of clicks
19% of clicks
11% of clicks
All Good!
18. Do many searchers click on nothing at
all, and instead change their query, or
choose a “related search?”
Aggregate Behavioral Data
If it’s these, maybe we show more
results for commercial &
manufacturing equipment up front.
19. Do searchers, on average, “short-click”
some results, while “long-clicking”
others?
Aggregate Behavioral Data
If clicks on Probake.com results in a
quick return to the SERPs
While the NYTimes.com piece gets
high engagement w/ few bounces…
Google might swap their rankings
20. Not Sure You Should Believe Me?
Here’s Google Ranking Engineer Paul Haahr:
Via Paul Haahr
21. Machine and Deep-Learning Models
Sites & pages that
satisfy searchers
Sites & pages that
don’t satisfy
searchers
Sites & pages that
link to these good
resources
Sites & pages that
link to these poor
resources
ML model to identify
traits highly
predictive of good
vs. bad links
22. ML Models Can Apply to Spam, Too
Editorial, high value,
search-quality-team,
hand-reviewed links
Links that point to good
stuff, but are
manipulative, sketchy,
paid, or coerced
ML model to identify
traits highly
predictive of good
vs. bad links
23. Domain Reputation & Author Authority
Based on what
Techcrunch links to &
its own link attributes,
Google may vary the
ranking equity passed
by its outlinks
24. Domain Reputation & Author Authority
But, Google might assign
different weight to articles in
different subsections, or
different authors.
e.g. Samuel Scott’s links
may deserve to pass value
“Anonymous executive”…
not so much.
29. This is my kinda
website!
A) Mustachio’d
mascot
B) Pasta-centric
C) Solid reviews
30. LineaPasta’s Long-Term Link Strategy
Rank in search
for key terms
and earn direct
traffic from
linking
endorsements
Apply a product-
centric link strategy.
Use our
partnerships &
endorsements by
chefs, restaurants,
& media to earn
links.
Outreach to current
partners, sales
mentions to
restaurant buyers,
leverage founder’s
contacts w/ chefs,
PR w/ media
1. Links from our
partners
2. Links &
mentions from
media/press
3. Rankings for
key terms
4. Search visits
Link
Goals
Strategic
Approach
Tactical
Initiatives
KPI
Metrics
32. Buy-In on Experimentation
Via PointBlankSEO and Allie Brown
Link tactics like an
event photo gallery
might work, but it also
might fall flat. Link
building needs room to
try and fail.
34. A Balance Between Long-Term
Investments & Short-Term Hacks
High upfront costs Pay (in time/$$) as you go
Long-Term Investments
Slow to show ROI
Earn links while you sleep
Non-existent Spam Risk
Can Show Fast ROI
Effort In = Links Out
Can Have Spam Risk
Short-Term Hacks
37. Enable a platform where a community earns value
by contributing content, products, ideas, reviews,
submissions, etc.
How Does It Work?
Invest in amplification of the contributions
Nudge your contributors to drive the links
1
2
3
48. Focus on people, a product, an industry, or a
problem that naturally attracts press interest
How Does It Work?
Leverage the fundamentals of fame, controversy,
storytelling, etc. to amplify
Associate your narrative with the keywords most
important to your search traffic
1
2
3
57. Create a platform (media, commerce, etc) or
product (tools, graphics, forms, etc) that works via
installation on 3rd-party websites
How Does It Work?
Build the initial audience that uses your embed and
helps it to reach broad adoption
Leverage the embed’s format to earn the right links
to the right places
1
2
3
65. Find an audience for your service that forms links
alongside the partnership/relationship
How Does It Work?
Craft a common structure for the ask or nudge you use in
the partnership (in the contract, with a suggested style,
logo use, citation requirements, etc.)
Vary link destination & anchor text over time & across
partners to give boosts where you need them
1
2
3
73. Publish content that has high chances of earning
natural links & citations from others
How Does It Work?
Market your content through channels that reach
the audiences most likely to link
Grow a scalable process for amplification to
continue attracting new potential link sources
1
2
3
83. Find places to get links (competitors’ link profiles,
directories, broken links, et al)
How Does It Work?
Figure out ways to acquire each link
Move on to the next potential source on the list
1
2
3
84. Manual Links Don’t Scale w/ Decreasing
Friction
Directory Links
Broken Links
1:1 Email Link Outreach
Guest Post Links
Profile Account Links
Same Work Required
Day 3 as Day 300
85. These 5 Strategies Do:
Community/UGC Path
Press & Media Path
Embed Path
Partnership/Alliance Path
Content Marketing Path
Over time, less work
yields more links
87. Moz’s
Flywheel
KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
88. KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
In 2006, I was lucky if
new content led to any
links or rankings at all
89. KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
But, by 2016, nearly every
post earns a handful of
links, & some earn a lot!
93. But… Almost Every Flywheel Finds
a Point (or Points) of Friction
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Crap… We’re not reaching anyone
who will link/amplify us
97. #1: Republishing
Take an existing
piece of content
Re-create a part or
the whole
Create additional traffic, reach,
and/or rankings
X
Xa
Xb
Xc
3X
98. Medium is a great cheat-code for this:
Via Medium
The built in network, the ability to
use rel=canonical (and/or link to
the original post), and the domain’s
ranking ability make it a sweet
republishing platform.
101. A Tactical Tip for Guest Contributions:
The language you use in
these queries matters
“submit post”
“guest blog”
“guest post”
Often Sketchy Usually Solid
“share your story”
“write for *”
“guest author”
102. #3: Local Links
Geography can be a big
link opportunity… But it
can be a process to find
potential sources. Try
this:
Let’s say you’re Ace
Spirits, just off Main
Street in Hopkins, MN
103. Step 1: Find the two
most popular, similar
businesses in your
region.
We’ll skip chains,
since Ace is a
single-store, and go
with Surdyk’s and
Zipps (they have the
most reviews)
104. Step 2: Use a combined query for
those businesses plus the region
Boom! A link opportunity.
And another one.
And another!
It goes on like this for page after page
We can repeat this with combinations of
all the other competitors, too
105. PSA: Be cautious visiting online liquor stores
late at night while building slide decks…
I’ve become a
cautionary tale…
107. #4: Small Site/Content Acquisitions
Likely a very inexpensive purchase that
adds lots of high-relevance visitors
Via OSE &
Similarweb ProMore details about this tactic in my blog post
109. #6: Bio Links
Anchor links on my bio led to rankings for
G’s blog, as the bio was republished
110. #7: Resource Lists (& Directories)
Once again, language
structure matters
“directory”
“submit link”
“add your site”
“add url”
Often Sketchy Usually Solid
“resource list”
“recommended sites”
“inurl:resources”
“KW + websites”
111. #8a: Testimonials
You don’t have to wait to
be asked. If there’s a
product, service, or
company you love, email
the founders or folks on
marketing and offer an
unsolicited testimonial.
Via Buzzstream Discovery
112. #8b: Case Studies
If you’re up for a heavier
commitment, offering to be
a vendor’s case study is
another strong path
Via Bynder
113. #9: Brand, Image, & Content Reclamation
If you have content (particularly logos,
brand names, or visuals) that have
widespread use, ID’ing pages with
them that don’t link back can be an
easy, powerful link grabVia Vertical Measures (who does, BTW, link back)
114. For visuals, my
best results come
from “search
Google for image”
(e.g. 200+ vs. 5 in
G Images & 7 in
Tinyeye)
115. Using FWE, you can run
queries for unlinked
mentions, like this
Better yet, set up an alert
so you get notified as
they happen
Via FreshWebExplorer
116. #10: Orthogonal Alignments
Your website
& business
Social Causes
Geographic
Connections
Network
Connections
Artistic
Intersections
Accessibility
Programs
Founder
Attributes
Technology
Applications
Employee
Programs
Sponsorship
or Support
117. Artistic Intersections
There are literally thousands of
web design galleries focusing
on various aspects – mobile,
web, responsive, use of CSS,
use of JS, etc.
Via BestWeb &
MediaQueri.es
118. Social Causes
Where your businesses values
overlap with causes (e.g. Moz &
Women in Tech), there’s great
opportunity to support visibly &
earn link value
Via GSBA &
50/50 Pledge
119. Sponsorship / Support
If you host events, sponsor groups,
help charities, etc, links are often a
nice byproductVia StartupGrind & Ronald
McDonald House
121. Ask: Do your links mimic how people
might find you without search?
The NYTimes writing a feature
about pasta machines might be a
strong starting point for
restauranteurs & chefs in need
Via NYTimes
122. Ask: Are your link sources pointing to
content searchers find valuable?
By its very nature, sites like Hacker
News (despite the nofollows) indicate
a degree of value provided to the
audience by the links (and rankings
tend to follow)
Via YCombinator
123. Ask: Will your link profile pass Google’s
machine-learning smell test?
Think of learning models like savvy
SEOs manually reviewing your link
profile by hand. If they think “this all
looks legit,” you’re probably in good
shape. If not…
Via OSE
124. If your strategy fails to align, you
may have a long-term issue w/
Google’s evolving link algorithms.
125. Link building is far from dead.
Links are still critical to rank.
126. The best marketers will combine
long-term strategy & short term
hacks to win the SERPs.