2. What is Luth Research? The Trusted Connection Between People and Research Full Service Market Research Firm Focus Group Facilities Call Center (CATI stations) Online Survey Programming, Fielding Mixed Mode Data Collection Analysis and Data Processing Custom Research
3. Who is Visiting LuthResearch.com Existing Clients Marketing Execs Advertising & Marketing Companies Panel Members Market Research Firms
4. Site Objective Assist with early stage sales Specifically targeting Marketing Executives for “ZQ” Product Strengthen Brand Awareness Legitimacy Trust Recognition Promise
5. Challenges Current Site Text Heavy Focused on “Middle Men” & MR Firms Poor organization of information Updated Site Clients don’t like to advertise they are doing Market Research MR Results often confidential How to make a quick impact with facts, figures & long explanations of data?
6. Solutions New Site Architecture Reorganize information Add pages to reinforce brand awareness/trust Add Components to Showcase Results Case Studies Re-Present Omnibus Testimonials
8. Products Easily Digestible Parent Page Titles Consolidation of Information Value Proposition on Each Page Call to Action – Contact Form
9. Our Promise/Our Results Consolidate Promise of Data Integrity vSavvy as Service not Product Results Driven Data Display to promote brand trust Allow for drill down if desired but keep most info higher level with key takeaways.
11. Case Studies Visualize Data, Highlight Key Takeaways that will impact purchase intent. Balance Style & Function
12. Shift Results Focus Study Results Luth/Client study found that among X demographic 25% of people reported they are likely to click a Facebook ad. Client ROI via ZQ data For Example: Clients ROI on Facebook advertising up by 25% because of data provided by ZQ Old Model New Model
13. Summary Assist with early stage sales to new target group by: Easy to Navigate Site Structure – naming conventions, proper organization, refocus pages/call to action Focus on easily digestible information that highlights potential ROI & products value proposition Branding Add pages that emphasize results, reliability and data integrity Enhance brand trust with Data Drive Display & drilldown opportunity
