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An Introduction to Effective Internet Marketing

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SmartNet Presentation

  1. 1. SPL Marketing An Introduction to Effective Internet Marketing SmartNet Essex April 7 th 2011
  2. 2. What Is Marketing? Marketing is the process of producing, pricing, promoting and distributing a product or service that satisfies the customer's and the organisation's goals Marketing focuses on the satisfaction of customer needs, wants and requirements
  3. 3. The Marketing Mix
  4. 4. Why Is The Internet So Important? <ul><li>Traditional methods are expensive and no longer as effective as they used to be </li></ul><ul><li>More people searching online for local services </li></ul><ul><li>Internet Marketing is highly targeted to people who are already looking for your product or service </li></ul>
  5. 5. Creating an Effective Website Develop your website as the hub of your marketing activity Clearly state how your product or service satisfies the customers' needs, wants and requirements Focus on benefits not features Enable visitors to find what they're looking for
  6. 6. Building Your List Create a clear 'Call To Action' to convert visitors to prospects and customers Buy Prospect Customer Objective is to capture visitors details Call for more information Online Quote Subscribe to Newsletter Download Free Report
  7. 7. Opt-In Example
  8. 8. Know, Like and Trust Build a relationship with our prospects and customers Up-Sells Repeat Purchases Prospect Customer Convert prospects to customers Database Communication and Interaction Emails Newsletters Offers
  9. 9. Communication Example
  10. 10. Developing Your Sales Funnel Target Market Prospects 1. Information (AIDA) 2. Free Offer 3. Introductory Products 4. Core Products 5. Repeat Purchase / Upsell 1. Objective - Attract Attention and Interest e.g. – website/blog content, networking 2. Objective - Build List of Qualified Leads e.g – SmartNet Group Exercise 3. Objective - Convert Leads to Customers e.g – 25% special offer on low ticket product 4. Objective – Keep / Grow Value of Customers e.g – Main products/services 5. Objective – Keep / Grow Value of Customers e.g – Amazon, McDonalds
  11. 11. Driving Traffic Target Market Hub (www) People we know (Customers, Prospects, Business Associates, Friends) People we don't know Drive traffic to your site
  12. 12. Traffic Sources
  13. 13. More Traffic Sources
  14. 14. Local Search Engine Traffic
  15. 15. The Future? What are the three things you never leave home without?
  16. 16. SPL Marketing Services FREE 30 Minute Marketing Healthcheck 15% Discount to all SmartNet Members Market Research and Business Strategy and Planning Keyword Research Website Enhancement Website Structure, Design and Build Data Capture and Marketing Funnel Development Email Marketing Visitor Tracking & Conversion Rate Enhancement Local Internet Marketing Social Media Marketing Mobile Marketing Link Building & SEO
  17. 17. Q&A and Group Exercise