Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
Presentatie tijdens Emerce Performance op 17 november 2016
De ROI van inbound Marketing: 4 praktijkcases
Een groot deel van het marketingbudget gaat bij Graydon naar het produceren van blogs, industry reports, whitepapers etc. Maar wat levert het op? In 2012 startte Mark met een fully forced inbound contentmarketing aanpak. Inmiddels zijn ze bij Graydon ruim vier jaar verder. Het succes is bewezen en Mark is doorgegroeid naar Managing Director. Met heldere praktijkcases leggen Mark en twee marketeers uit hoe ze het rendement van Blogs en content zichtbaar maken voor de board en de CFO.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
B2BMF2019 - Demystifying the Buzz Words of Marketing Analytics - Ortect - Ivo...B2B Marketing Forum
Tijdens zijn presentatie de-mythificeert Ivo Fugers de grootste buzzwords die gebruikt worden binnen marketing analytics. Hij neemt het publiek mee in de stappen die je als B2B-bedrijf zet richting volwassenheid in inzicht met behulp van data. Aan de hand van twee case studies maakt hij zijn verhaal praktisch toepasbaar en herkenbaar. Eén praktijkcase gaat over een aanbevelingssysteem voor evenementbezoekers, de andere situatie beschrijft slimme churn-analyse. Want wat is er belangrijker dan leren van anderen in B2B?
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
Presentatie tijdens Emerce Performance op 17 november 2016
De ROI van inbound Marketing: 4 praktijkcases
Een groot deel van het marketingbudget gaat bij Graydon naar het produceren van blogs, industry reports, whitepapers etc. Maar wat levert het op? In 2012 startte Mark met een fully forced inbound contentmarketing aanpak. Inmiddels zijn ze bij Graydon ruim vier jaar verder. Het succes is bewezen en Mark is doorgegroeid naar Managing Director. Met heldere praktijkcases leggen Mark en twee marketeers uit hoe ze het rendement van Blogs en content zichtbaar maken voor de board en de CFO.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
B2BMF2019 - Demystifying the Buzz Words of Marketing Analytics - Ortect - Ivo...B2B Marketing Forum
Tijdens zijn presentatie de-mythificeert Ivo Fugers de grootste buzzwords die gebruikt worden binnen marketing analytics. Hij neemt het publiek mee in de stappen die je als B2B-bedrijf zet richting volwassenheid in inzicht met behulp van data. Aan de hand van twee case studies maakt hij zijn verhaal praktisch toepasbaar en herkenbaar. Eén praktijkcase gaat over een aanbevelingssysteem voor evenementbezoekers, de andere situatie beschrijft slimme churn-analyse. Want wat is er belangrijker dan leren van anderen in B2B?
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
This workshop is designed for those Solution Providers that require the next step in sales methodology. This session will focus on skills that are designed to separate you from the competition and increase your margins.
We will feature the following:
• Developing sales strategy & developing a sales “cadence”
• Changing the sales process to Increase close ratios
• Cross Selling/Account Plan to increase client penetration levels
• Understanding closing techniques using buyer personality styles
• When to Integrate technical resources in the sales process
• Account Planning and Cross sell / up sell to existing clients
• Business Guidance Selling (turning your sales people into consultants)
• The Art of discovery “connecting the dots” , executive conversations
http://www.ingrammicrocloud.com
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
A day in the life of a modern seller webinarDemandbase
B2B selling is just plain harder today. So how do you break through the noise and differentiate yourself?
Modern B2B buyers want to be treated as partners, not targets. Effective sellers need to be informed sellers. Knowledge is the currency of sellers today. Watch this on-demand webinar to learn how you can sell smarter, close faster and crush your sales quota.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
Pic2Go is the world’s leading solution provider for Sponsored Race Photography.
Pic2Go patent pending 2D barcodes on race bibs technology automates race photos tagging and instant photos publishing to social channels at running/cycling endurance events - offering race participants with free branded photos to share on social media, while amplifying sponsors’ engagement and social reach.
For more info please visit - http://www1.pic2go.com
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
Overcoming the Top 3 SMB Challenges with Marketing AutomationMediacurrent
Mediacurrent was awarded Best Overall SMB by Salesforce. Marketing Director Adam Waid headed to California to speak at Dreamforce 2014 about Mediacurrent's keys to success using Pardot.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
This workshop is designed for those Solution Providers that require the next step in sales methodology. This session will focus on skills that are designed to separate you from the competition and increase your margins.
We will feature the following:
• Developing sales strategy & developing a sales “cadence”
• Changing the sales process to Increase close ratios
• Cross Selling/Account Plan to increase client penetration levels
• Understanding closing techniques using buyer personality styles
• When to Integrate technical resources in the sales process
• Account Planning and Cross sell / up sell to existing clients
• Business Guidance Selling (turning your sales people into consultants)
• The Art of discovery “connecting the dots” , executive conversations
http://www.ingrammicrocloud.com
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
A day in the life of a modern seller webinarDemandbase
B2B selling is just plain harder today. So how do you break through the noise and differentiate yourself?
Modern B2B buyers want to be treated as partners, not targets. Effective sellers need to be informed sellers. Knowledge is the currency of sellers today. Watch this on-demand webinar to learn how you can sell smarter, close faster and crush your sales quota.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
Pardot + Salesforce: Closing the Gap Between Marketing and SalesPardot
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
Pic2Go is the world’s leading solution provider for Sponsored Race Photography.
Pic2Go patent pending 2D barcodes on race bibs technology automates race photos tagging and instant photos publishing to social channels at running/cycling endurance events - offering race participants with free branded photos to share on social media, while amplifying sponsors’ engagement and social reach.
For more info please visit - http://www1.pic2go.com
consultoria en ahorro de costes energéticos pymeAeca group
Como consultora especializada en ahorro de costes energéticos le ofrecemos nuestros servicios a éxito, a usted no le supone ningún coste, el coste de nuestros servicios se paga con parte del ahorro que logremos realizar.
Tras un estudio energético exhaustivo de sus instalaciones, negocio y consumos energéticos, proponemos las medidas de eficiencia energética óptimas para maximizar el ahorro. Una vez validado por la dirección de su empresa, le optimizamos la potencia contratada, le contratamos las mejores tarifas para usted y diseñamos e implantamos las tecnologías más avanzadas de eficiencia energética. Si lo desea opcionalmente nuestro departamento financiero puede realizar la inversión, total o parcial y amortizarla con el ahorro.
Usted obtiene una instalación nueva, mas eficiente y sin inversión inicial. Además reduce su gasto energético desde el primer día.
Livre enrichi par QR code : les musiciens de la Nouvelle Brêmevpaillas
Cette proposition d’enrichissement de livres au moyen de QR codes se veut avant tout un test des potentialités techniques liées à l’utilisation des tablettes tactiles.
Les détails du contexte pédagogique et des nécessités techniques sont présentés sur le blog de la boîte à fabriques : http://laboiteafabriques.tumblr.com
Vous y trouverez aussi les pistes d’activités qui nous semblent possibles.
"Este livro começou como uma ideia simples
— desvendar o outro lado dos filmes para todos
nós, no escuro da plateia — e evoluiu
para uma sequência de fascinantes contatos
com pessoas de todo o Brasil, por meio de
cursos e palestras, muitos deles realizados
sob os auspícios da Casa do Saber do Rio de
Janeiro e São Paulo. Como afirmo no início
de cada um desses encontros, a proposta não
é formar cineastas ou teóricos — existem
muitos e bons cursos e livros dedicados a
essa tarefa — mas sim, formar plateias informadas,
críticas, mais bem-habilitadas a
compreender o que veem e a escolher do que
gostam."
All 3 Clean Code presentations provide great value by themselves, but taken together are designed to offer a holistic approach to successful software creation. This first session creates the foundation for the 2nd and 3rd Clean Code presentation on Dependency Injection, as it explains expected base knowledge. Why writing Clean Code makes us more efficient Over the lifetime of a product, maintaining the product is actually one - if not the most - expensive area(s) of the overall product costs.
We will dive into the basics of Inversion of Control (IOC) and Dependency Injection (DI) to review different ways of achieving decoupling, using and exploring both: Best Practices, Design and Anti Patterns. This presentation requires knowledge and understanding of basics like DRY, SoC, SRP, SOLID etc. which are building the base for decoupled architecture. However, we will start at the basics of DI and will work towards intermediate and advanced scenarios depending on the participating group.
This presentation is based on C# and Visual Studio 2013. However, the demonstrated patterns and practice can be applied to every other programming language too.
Note: Moving forwards this presentation will be updated with the latest version of the slides for the last event I did the presentation instead of creating new separate slide decks here on SlideShare.
Presentation dates and locations:
2015-10-03 Silicon Valley Code Camp, San Jose, CA
2015-06-27 SoCal Code Camp - San Diego, CA
2015-06-25 Bay.NET South Bay, Mountain View, CA
2014-11-14 SoCal Code Camp - Los Angeles, CA
2014-10-11 Silicon Valley Code Camp, Los Altos Hills, CA
El martes 19 de Octubre Sempatiza y la Asociación de Webmasters de Granada organizaron un curso avanzado sobre Google Analytics, a continuación tenéis las transparencias
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
Managing Your Marketing Database: How To Get Better ResultsPardot
As marketers, we all need healthy lists to do our jobs. Prospect and lead databases can be either friend or foe, depending upon many factors. Cleanliness is a primary tactical concern but segmentation, healthy activity, and subscriber preference management are vital when building the value of one of your biggest marketing assets.
What determines the life, health, and value of a lead in your databases and what can you do about it? Join Mathew Sweezey, Marketing Evangelist at Pardot, and Scott Armstrong, Co-Founder and Partner at Brainrider for an in-depth look into managing your marketing database and getting better results.
Align Sales and Marketing - The Marketing Automation AdvantagePardot
There is a good bit of talk about aligning sales and marketing these days. This all sounds great, right? But, how is this all put into play and managed? Enter - marketing automation.
Join Derek Grant, Director of Sales at Pardot, a salesforce.com company, for an overview of how marketing automation can help your sales and marketing teams work together to increase lead and opportunity numbers and quality and ultimately help improve your company's bottom line. You will learn:
- What today's lead landscape looks like for sales and marketing
- How you can use Salesforce.com and Pardot to improve lead management and assignment
- How nurturing programs can be used to help improve sales performance
Build an AI Roadmap and Win the Consumer Goods Intelligence RaceGib Bassett
My presentation from Salesforce Connections 2018. In it, I describe why it's important to think about a use case driven strategy for advanced analytics and AI.
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Being a High Performing Sales Organization Requires a Hard Reset on Conventio...Dennis Stoutjesdijk
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Closing the Sales to Marketing Gap (Dreamforce 2013)Casey Cheshire
Why do Sales & Marketing so often hate each other? The friction between the two departments doesn't have to exist. Utilizing marketing automation, companies can unite these two efforts to dramatically increase revenue. This presentation was presented live at Dreamforce 2013 and presents 6 practical take-home tips that can be implemented.
Similar to Activate Leads in Your Database with Customer Needs-Driven Email Nurturing (20)
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Lead Qualification: Defining Your A-list Prospects for Focused Sales EffortsPardot
What do I do when I have so many incoming leads that they overwhelm the sales team? How can I help my sales team focus on the most interested and qualified prospects? These are common dilemmas for the modern day marketer. One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems. Join us as we discuss the finer points of lead qualification with Pardot. We’ll cover the best practices of using Pardot’s scoring and grading tools, and touch on some theory around buying stages. Your sales team will thank you later.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Activate Leads in Your Database with Customer Needs-Driven Email Nurturing
1. Activate Your Database with
Needs-Driven Segmentation,
Automations, & Nurturing
Scott Armstrong
TJ Gephart
Brainrider
Pardot
@brainrider
@pardot
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Activating Your Database Can Have Massive Upside
50% more
sales-ready leads
33% lower
cost per lead
Companies that excel at nurturing
Source: Forrester Research
20% more
sales opportunities
Nurtured vs. non-nurtured leads
Source: DemandGen Report
65% have NO
B2B marketers haven’t established nurturing lead nurturing
Source: MarketingSherpa
4. Database Activation You Can Monetize
1. Start with buyer needs
2. Deliver more relevant
content
3. Drive qualified leads,
opportunities and revenue
with optimized CTA’s
@Brainrider
5. TWEET THIS!
Collect & segment by customer
needs to maximize engagement
- @Brainrider at #DF14 #DF14B2B
6. Buyers need content to make a buying decision.
What’s my
problem?
How do I fix
my problem?
Are you
right for me?
8. …aligned to their buying decision.
If your
customer
is asking:
What’s my
problem?
How do I fix
my problem?
Are you
right for me?
They
want:
Education &
Benchmarks
Solution Options & Product
Suitability
Proof Points & Decision
Support
What to
share with
them:
• Trends
• Benchmarks
• Analyst coverage
• 101 Education
• How to guides
• How other people are
solving this
• What is the solution & how
does it work
• Solution comparisons
• Pitfall analysis
• Readiness & suitability
assessments
• How to choose a vendor
• Pricing
• Bench strength
demonstration
• Case studies
• ROI/TCO
• Working with us
• How to buy
brainrider.com/DreamBig
22. Results: “we’re engaging with more customers in a
meaningful way and spending way less time doing it.”
• Targeting 25%+ of database
• Click-through rates +10% - 20%
• Weekly newsletter deployment is fast and light using
existing content and email templates
• Driving qualified leads, opportunities and revenue
22"
23. Resources For Better B2B Marketing!
brainrider.com/DreamBig
for reading links, resources and more
Contact me directly at "
Scott@Brainrider.com"
or for more B2B Marketing content, follow:"
@Brainrider"
linkedin.com/company/brainrider"
plus.google.com/+Brainrider"
"
Brainrider Services"
q Website design and development"
q Pardot optimization and implementation"
q Developing marketing content"
q Lead generation campaigns"
q Nurturing campaigns"
q Sales readiness campaigns"
q Reporting, scoring and grading"
24.
25. PARDOT KEYNOTE: ACCELERATE PIPELINE WITH
THE WORLD’S LEADING B2B MARKETING SOLUTION
Attend the Pardot Keynote
for your chance to win
a Precor Treadmill.
Wednesday, October 15
12:30 – 1:30 PM
Marriott Marquis
Yerba Buena Salon 9
26. Virtual Circles of Success are Year-
Round!
The conversation doesn’t have to end at Dreamforce. Join us
for our 90-minute virtual Circles of Success Roundtables
hosted by Customer Success resources covering various
topics! Sessions are offered weekly at 10am PDT.
VCoS Topics include:
• Growth
• Change Management
• Metrics
• Go Mobile with Salesforce1
Learn More & Register:
http://sfdc.co/vcos
Learn more about Success Services!
Visit our Success Hub
@ the Hilton this week
www.salesforce.com/success-services
• Driving Success
• Data Management
• Increase Adoption
27. Small & Medium Business Keynote:
Scale, Connect and Grow with Salesforce
Wednesday, October 15th @ 2:00 p.m.
Moscone West, 3rd Attend to win Floor
1 of 5 GoPros
First 50 attendees
receive signed
“The Big Picture”