Marketing Performance Infographic

•

7 likes•4,388 views

10 ways to drive growth through an ROI mindset

Marketing is increasingly an advanced technology discipline. When well used, it can improve marketing effectiveness 15% - 25%. But using marketing technology effectively is about more than just tech; it's about creating an engine that runs smoothly and evolves continuously. For more, read "How digital marketing operations can transform business" (http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business)

Being a High Performing Sales Organization Requires a Hard Reset on Conventio...

Dennis Stoutjesdijk

Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.

The buyer's journey has changed significantly in the past years, close to 60% is completed without input from your Sales Representatives. Influencing, thought leadership and social listening are more important than ever. In this session we will inspire you on the methodology we LinkedIn calls "Social Selling". Are you a social seller?, check your Social Selling Index at www.linkedin.com/sales/ssi.

The Journey to Revenue Growth

McKinsey on Marketing & Sales

The best companies boost revenues by not just building advanced pricing analytics programs but also developing relevant capabilities - people, processes, tools. A successful revenue growth program is a journey, and this presentation highlights the four areas where companies need to focus to become leaders. Brian Elliott (CEO of McKinsey Periscope) gave a version of this presentation at the Professional Pricing Society event in Oct., 2014.

Sales Growth: Quotes from select interviews

McKinsey on Marketing & Sales

How To Think Like A Marketing Machine By Christopher Penn

MarTech Conference

Sales Growth - 5 proven strategies from the World's Sales Leaders

McKinsey on Marketing & Sales

This presentation is based on the book Sales Growth: Five Proven Strategies from the World's Sales Leaders. Sales Growth focuses on how to drive top line growth. Through interviews with 120 sales leaders from the world’s most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth. Sales Growth distills the interviews into a set of practical, real-world insights across five major strategies: Find Growth Before Your Competitors Do; Sell the Way Your Customers Want; Soup up Your Sales Engine; Focus on Your People.

Data-Driven Marketing

AgilOne

Mark Jeffery keynote at MassTLC marketing analytics summit

MassTLC

Business Decisions with Analytics Dashboards

edynamic

Sales and Marketing Alignment Benchmarking Report

Demand Metric

How influential is sales and marketing alignment on achieving revenue goals? A Demand Metric Benchmark Study concluded that sales and marketing alignment is more than just “happy talk”; it has a real effect on revenue performance. In June 2013, Demand Metric conducted a benchmarking study to assess the influences on sales and marketing alignment and how in turn in impacts revenue performance. Key findings from this study include: • Not an “all or nothing” proposition: complete alignment of sales and marketing goals is related to the highest revenue achievement, but even partial alignment is far superior to none. • Rose-colored glasses: Presidents, CEOs or owners of their firms are more likely to perceive strong or complete sales and marketing alignment than their sales and marketing teams. • Two is better than one: Organizational structure is related to achievement. Separate sales and marketing teams outperform organizations where sales and marketing operate as a single, combined team. • The one with the best tools wins: Mature implementations of sales and marketing systems, such as marketing automation or CRM, are having a significant impact on revenue achievement. • Integration = Revenue: The highest level of revenue achievement coincides with the highest level of integration effectiveness between sales and marketing systems. • Diminishing returns: once qualified leads account for 10% of total leads generated, revenue achievement remains flat even as the percentage of qualified leads increases. Learn more about the impact of sales and marketing alignment on revenue performance by downloading a copy of the report. Table of Contents 1. Introduction 2. Executive Summary 3. Research Methodology 4. Revenue Goal Acheivement 5. Perception of Alignment 6. Organizational Structure 7. Alignment & Technology 8. Leads & Lead Quality 9. Analyst Bottom Line 10. Acknowledgements 11. About Demand Metric Research Methodology The Demand Metric 2013 Sales & Marketing Alignment Survey was administered online over a period of June 24th through June 30th, 2013. During that time, over 600 responses were collected, 550 of which were complete. All members of the Demand Metric community received email invitations to participate in the survey, and participation was encouraged through a random draw incentive for an iPad Mini. While respondent email addresses were collected in order to facilitate the prize drawing, no identifying information was retained or considered in the analysis of the survey data. Following collection of the survey data, Demand Metric used IBM SPSS statistics software to analyze the results and draw statistically significant conclusions.

Marketing Metrics - The Smart Marketer's Advantage

Pardot

The CMO Survey 2016

Deloitte United States

131004 m2020 ana total presentation final as presented by msaVermeer

InsideView Sales and Marketing Alignment - InsideView Drive

InsideView

Drive sales growthmaggie4667

Seeing Beneath The Surface - Understand Supply Chain Disruption

Dun & Bradstreet

Marketing metricsPriyanka Kamidi

Marketing Metrics

Daniel James Scott

Online retail merchandising 2016

Smart Insights

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

Digiday

Performance Marketing.pdf

Ciente

2019 Predictions: What CMOs Demand From MarTech This Year

Mapp Digital

The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions: • What data and technology skills does their marketing team lack to deliver the perfect customer experience? • How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives? • Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces? This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.

What's hot

Optimizing marketing spend - How offliners can act like onliners

Daniel Zörnig, LL.M.

Social Selling: How to Connect with the Modern Buyer

Dennis Stoutjesdijk

The Journey to Revenue Growth

McKinsey on Marketing & Sales

Sales Growth: Quotes from select interviews

McKinsey on Marketing & Sales

How To Think Like A Marketing Machine By Christopher Penn

MarTech Conference

Sales Growth - 5 proven strategies from the World's Sales Leaders

McKinsey on Marketing & Sales

Data-Driven Marketing

AgilOne

Mark Jeffery keynote at MassTLC marketing analytics summit

MassTLC

Business Decisions with Analytics Dashboards

edynamic

Sales and Marketing Alignment Benchmarking Report

Demand Metric

Marketing Metrics - The Smart Marketer's Advantage

Pardot

The CMO Survey 2016

Deloitte United States

131004 m2020 ana total presentation final as presented by msaVermeer

InsideView Sales and Marketing Alignment - InsideView Drive

InsideView

Drive sales growthmaggie4667

Seeing Beneath The Surface - Understand Supply Chain Disruption

Dun & Bradstreet

Marketing metricsPriyanka Kamidi

Marketing Metrics

Daniel James Scott

Online retail merchandising 2016

Smart Insights

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

Digiday

What's hot (20)

Optimizing marketing spend - How offliners can act like onliners

Social Selling: How to Connect with the Modern Buyer

The Journey to Revenue Growth

Sales Growth: Quotes from select interviews

How To Think Like A Marketing Machine By Christopher Penn

Sales Growth - 5 proven strategies from the World's Sales Leaders

Data-Driven Marketing

Mark Jeffery keynote at MassTLC marketing analytics summit

Business Decisions with Analytics Dashboards

Sales and Marketing Alignment Benchmarking Report

Marketing Metrics - The Smart Marketer's Advantage

The CMO Survey 2016

131004 m2020 ana total presentation final as presented by msa

InsideView Sales and Marketing Alignment - InsideView Drive

Drive sales growth

Seeing Beneath The Surface - Understand Supply Chain Disruption

Marketing metrics

Marketing Metrics

Online retail merchandising 2016

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

Similar to Marketing Performance Infographic

Performance Marketing.pdf

Ciente

2019 Predictions: What CMOs Demand From MarTech This Year

Mapp Digital

Using Instagram and Facebook for eCommerce Success

Tinuiti

Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.

ROI-Report-2022-Advertisers-English-MarketingTrips.pdf

MarketingTrips

Cmo workbench - Actionable Intelligence to Target New Age Customers

Zensar Technologies Ltd.

6 Factors How Digital Marketing Can Increase Your Business ROI

Purpple Designs

UX STRAT Europe 2019: Angel Brown, Digitas Health (Presentation)

UX STRAT

PresentationDavid Favari

Data-Driven Master Class - Mohit Kapoor, ROI Hunter

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Product Insights: Your step towards better data driven performance. Understand the performance of your inventory down to a product level and make actionable data-driven decisions towards better profitability and sustainable growth. During this marketing master class, we will walk you through several different examples showcasing how you can utilize the data from the advertising networks such as Facebook Ads and Google Ads in order to best optimize your campaign performance towards achieving a higher profitability and not only click-through rates from individual creatives or even improving campaign revenue - important metrics for some, but ones your CFO or CEO may not actually care about. The examples will be selected to deliver the highest value to online retailers with high volume of products, but they will be also applicable for any e-commerce business carrying high inventory.

Mitigo Consulting Customer Advocacy Managed Services Presentation V1

SachinPilaniwala1

Magna Global: Media Economy Report 20t4Brian Crotty

The Marketing Practice: 2015 Overview

The Marketing Practice

AdRoll: Measuring Your Marketing Impact

Falcon.io

Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.

Transforming SMEs to achieve success in the era of Industry 4.0

UPKAIZEN

If you are a manager of a small or medium- sized business (SME), you may have noticed that the business landscape is changing rapidly. With the rise of new technologies and the introduction of Industry 4.0, traditional business models are being challenged and disrupted. As an SME, you may feel overwhelmed and unsure how to navigate this ever-changing landscape. However, instead of fearing the future, it is time to embrace it. To succeed in the Industry 4.0 landscape, SMEs must be willing to transform and adapt. This paper will explore the key strategies and approaches that SMEs can adopt to not only survive, but also thrive in this dynamic and competitive environment. By embracing the future and implementing the necessary transformations, SMEs can position themselves for success and stay ahead in the Industry 4.0 landscape. So if you're ready to take your business to the next level, read on to discover how you can transform your SME to achieve success in the Industry 4.0 landscape.

New Campaign Models Panel

G3 Communications

Planning for growthSmart Fox Solutions Ltd

Creo Opus InfographicCreo

Getting On Board with the Growth Hacking Mindset

PerformanceIN

5 Things A Company Must Do Now in a Slowing Economy

Ron Chandler

5 Things A Company Must Do Summary Version

jshumway2009

Similar to Marketing Performance Infographic (20)

Performance Marketing.pdf

2019 Predictions: What CMOs Demand From MarTech This Year

Using Instagram and Facebook for eCommerce Success

ROI-Report-2022-Advertisers-English-MarketingTrips.pdf

Cmo workbench - Actionable Intelligence to Target New Age Customers

6 Factors How Digital Marketing Can Increase Your Business ROI

UX STRAT Europe 2019: Angel Brown, Digitas Health (Presentation)

Presentation

Data-Driven Master Class - Mohit Kapoor, ROI Hunter

Mitigo Consulting Customer Advocacy Managed Services Presentation V1

Magna Global: Media Economy Report 20t4

The Marketing Practice: 2015 Overview

AdRoll: Measuring Your Marketing Impact

Transforming SMEs to achieve success in the era of Industry 4.0

New Campaign Models Panel

Planning for growth

Creo Opus Infographic

Getting On Board with the Growth Hacking Mindset

5 Things A Company Must Do Now in a Slowing Economy

5 Things A Company Must Do Summary Version

More from McKinsey on Marketing & Sales

McKinsey European consumer sentiment survey: How current events are shaping S...

McKinsey on Marketing & Sales

Spanish consumers are pessimistic about the economy. Rising prices, unemployment, and the invasion of Ukraine are top concerns, and consumers are trading down. In Spain, consumers are most concerned about rising prices, unemployment, and the invasion of Ukraine. Their views of the current and future state of the economy remain pessimistic, at a level comparable to attitudes in the early months of the COVID-19 pandemic. Spend for groceries and gasoline soared, while consumers reduced money directed to savings and spent less on non-essentials. Of the 80 percent of consumers who have assumed new shopping behaviors in the last three months in search of value for money, more than half tried private labels. Trade-down in retailers visited and brands is evident, with the key drivers of choice being prices and value for money. However, 39 percent of consumers say they plan to splurge in 2022.

McKinsey European consumer sentiment survey: How current events are shaping U...

McKinsey on Marketing & Sales

UK consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and consumers are trading down significantly. In the United Kingdom, consumers are most concerned about rising prices and the invasion of Ukraine. Their views of the current and future state of the economy are extremely pessimistic, worse than throughout the entire COVID-19 pandemic. Spend for groceries and gasoline soared, while consumers reduced spend in non-essential categories. Almost two-thirds of consumers have assumed new shopping behaviors in the last four to six weeks, with more than four out of ten trying private label. Trade-down in retailers visited and brands is evident, with the key drivers of choice being prices and value for money.

McKinsey European consumer sentiment survey: How current events are shaping I...

McKinsey on Marketing & Sales

COVID-19 is no longer among Italian consumers’ top concerns. Consumers remain pessimistic about economic recovery and inflation; many aim to reduce their spend. Italian consumers are increasingly worried about the effects of rising prices and the invasion of Ukraine. Unemployment is a number-two concern for respondents in Gen Z, millennials, and the low-income group. Almost six out of ten share a negative view of Italy’s current economic state; hopes for an economic recovery are lower than during the entire COVID-19 pandemic. Consumers observed the highest price increases in groceries and gasoline. To cope with inflation, Italian consumers are changing their purchase behavior, shifting toward discounters and private labels. The leading factors for these choices are prices and value for money.

McKinsey European consumer sentiment survey: How current events are shaping G...

McKinsey on Marketing & Sales

German consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and we see a significant down-trade in shopping. In Germany, consumers’ top concerns are rising prices and the invasion of Ukraine, followed by climate change and COVID-19. Pessimism about the current and future state of the economy has eased but remains at a level comparable to attitudes in the early months of the COVID-19-pandemic. As spend for groceries and gasoline soared, consumers reduced money directed to savings and spent less on non-essentials. Of the 70 percent of consumers who have assumed new shopping behaviors in the last three months, more than four out of ten tried private labels. Trade-down in stores visited and brands is clearly visible, with the key drivers of choice being prices and value for money. However, 46 percent of consumers say they plan to splurge in 2022.

McKinsey European consumer sentiment survey: How current events are shaping F...

McKinsey on Marketing & Sales

For consumers in France, inflation eclipses other sources of concern. It triggers changes in shopping behaviors as consumers seek better value for money. French consumers’ optimism regarding the economic recovery is stable at around 14 percent—a level last seen in the depths of COVID-19 lockdowns. Top sources of concern are rising prices (cited by 54 percent), followed by the invasion of Ukraine (13 percent) and climate change (10 percent) and far ahead of COVID-19 (4 percent). Nine out of ten survey respondents perceive high price inflation in the country. These trends have implications for brand and retailer loyalty: of the 73 percent of respondents saying they have tried new shopping behaviors in the last three months, 40 percent say they purchased private labels. Household products remain the category most affected by this trading-down trend.

McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis

McKinsey on Marketing & Sales

Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.

McKinsey Survey: Australian consumer sentiment during the coronavirus crisis

McKinsey on Marketing & Sales

Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending. In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.

McKinsey Survey: Indian consumer sentiment during the coronavirus crisis

McKinsey on Marketing & Sales

Indian consumers’ optimism has remained high since October 2021 and has reached the highest levels across other Asian markets since COVID-19 started. Nearly three-quarters of India’s consumers are optimistic about economic recovery, and net intent to spend is growing and positive across many categories. Omnichannel usage continues across the majority of categories, and social-media influence is high, especially for Gen Z and millennials. More than 90 percent are engaging in social media and entertainment platforms. There is an upward trend for new technology, such as crypto and augmented reality/virtual reality, and consumers intend to continue digital activities as the COVID-19 crisis subsides. About 40 percent of consumers are engaging in out-of-home activities, especially among the vaccinated segment. Most consumers have tried new shopping behaviors such as new retail outlets and new brands.

McKinsey: Survey: Indonesian consumer sentiment during the coronavirus crisis

McKinsey on Marketing & Sales

Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods. In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.

McKinsey Survey: Korean consumer sentiment during the coronavirus crisis

McKinsey on Marketing & Sales

Most Korean consumers expect that normalcy will return to routines only after June 2022, yet there are signs of pre-COVID-19 routines returning. Korean customers have been less optimistic than those in other countries about the economic recovery. But optimism in Korea is much higher now than two years ago. Half of consumers indicate a desire to splurge, with intent to do so being the strongest in Gen Z and millennials. One-eighth of consumers say they have returned to out-of-home activities.

McKinsey European consumer sentiment survey: How current events are shaping F...

McKinsey on Marketing & Sales

As inflation rises, French consumer hopes for economic recovery wane, with optimism sinking back to the lows of lockdown. Optimism regarding the economic recovery has decreased to 14 percent in France—levels last seen in the depths of COVID-19 lockdown. Top sources of concern are rising prices, the invasion of Ukraine, and political uncertainty. Nine out of ten survey respondents perceive high price inflation in the country, and 60 percent expect prices to rise further over the next year. These trends have implications for loyalty: in the search for higher purchasing power, 69 percent of respondents have tried new shopping behaviors in the last four to six weeks. Household products remain the most impacted category, with 65 percent of consumers switching for cheaper options.

McKinsey European consumer sentiment survey: How current events are shaping U...

McKinsey on Marketing & Sales

Pessimism about recovery is at an all-time high in the United Kingdom. Rising prices are the top concern, with consumers significantly trading down in stores and products. UK consumers are feeling great economic uncertainty. With energy and transport costs eating away at consumer savings and non-food spend, the top reasons given by survey participants for economic anxiety are the gas supply, supply-chain shortages, and energy issues. Consumers report the highest perceived price increases in groceries and household supplies, with two-thirds becoming more conscious about energy usage. Half of consumers changed their grocery brands in the last four to six weeks, with trading down a clear trend: price and value were the strongest drivers here.

McKinsey European consumer sentiment survey: How current events are shaping G...

McKinsey on Marketing & Sales

Rising prices and the Ukraine invasion are top concerns for German consumers, fueling a general slide into economic pessimism. German consumers are experiencing intense unease regarding the state of the economy and its future outlook—with public sentiment sinking lower than at any time during the COVID-19 pandemic. Survey participants felt the greatest concern about rising prices and the invasion of Ukraine. Spend on groceries and gasoline has soared, even as consumers cut spending in non-essential categories. Almost two-thirds have assumed new shopping behaviors in the last four to six weeks, with more than forty percent trying private-label brands. There’s a clear trade-down trend in stores visited and brands chosen, with prices and value for money as key drivers.

McKinsey European consumer sentiment survey: How current events in Europe are...

McKinsey on Marketing & Sales

Across the continent, the pattern holds: Europeans are anxious about the state of their countries’ economies, and worried about the future. Russia’s invasion of Ukraine and price inflation overshadow other concerns, and consumer anxieties in turn are impacting confidence in household finances and national economies, especially among vulnerable populations. Worried about spending more on food, transport and fuel, consumers report cutting back on less essential items. Most say they’ve changed their shopping behaviors in recent months, trading down to more affordable brands and retailers. With no relief clearly in sight, 2022 continues to prove a challenging year for the continental consumer.

McKinsey European consumer sentiment survey: How current events are shaping S...

McKinsey on Marketing & Sales

Spanish consumers are primarily concerned about inflation and the invasion of Ukraine, and are becoming increasingly pessimistic about the economy. Only 14 percent of Spanish consumers are optimistic about economic recovery, with concerns focused on inflation and the invasion of Ukraine. Four in ten have an increasingly negative sense of the economic outlook—mostly due to petrol and supply-chain shortages, as well as unemployment. Price-increase Perceptions of price increases are particularly high regarding groceries (at 95 percent) and other household products. In these categories, more than half of respondents have reacted to inflation by trying less costly brands. Over the last six weeks, half have tried a private-label brand, 30 percent have switched brands, and a quarter have tried out a different retailer.

McKinsey European consumer sentiment survey: How current events are shaping I...

McKinsey on Marketing & Sales

Italian consumers are increasingly pessimistic about the economy, with many aiming to reduce spending and modify consumption habits. Italian consumers are increasingly worried about the effects of rising prices, as well as the invasion of Ukraine. Of Italians surveyed, six in ten expressed a negative view of the current economy; hopes for an economic recovery are lower than they were throughout the entire COVID-19 pandemic. Consumers perceived the highest price increases in groceries and fuel, along with strong increase in spend. These sentiments have translated into reduced consumption. Changed consumer behavior is also apparent, with a shift towards discounters and private-label brands. Price, value for money and availability are the biggest drivers of these choices.

McKinsey survey: European consumer sentiment survey: How current events are s...

McKinsey on Marketing & Sales

McKinsey survey: European consumer sentiment survey: How current events are s...

McKinsey on Marketing & Sales

McKinsey survey: European consumer sentiment survey: How current events are s...

McKinsey on Marketing & Sales

McKinsey survey: European consumer sentiment survey: How current events are s...

McKinsey on Marketing & Sales

More from McKinsey on Marketing & Sales (20)