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MARKETING PERFORMANCE
20%
20%
10-20% 500%
10 ways to drive growth through an ROI mindset
1
Budget sizing
2 Allocation
‘Zero-base' your budget, then combine
multiple lenses to right-size it
8
Partners
Build performance
partnerships with creative,
media, and marketing tech
9
IT solutions
Tailor marketing technology
stack with emphasis on business
user experience
10
Agility
Increase the clock speed
and success rate through a
culture of test and learn
3
Insights
Discover what really matters
to consumers
5 One
currency
Using common metrics to
assess the real reach, cost,
and contact quality across
channels can yield media
savings of 20%
Superior insights typically drive For a story that goes viral,
ROI will often exceed
of new revenue growth
10-15% 20% to 400%
Reduce agency spend by
Digital revenues can increase from
with improved performance
4
Storytelling
Tell stories that cut through
the clutter
When done right: save
without sacrificing impact
better spending returns
for leaders
UP
TO 20%-40%
Can reduce investment in key instruments by
with the
same impact
Put your money where the growth is
6
Science
Optimize media mix based on
ROI and advanced analytics
of growth from underlying market growth in
Packaged Food and Personal Care sector
>%75
7
Smart activation
Only pay for what makes a difference
sustained sales
growth
5%
savings
10%
Benchmarking Activity-based
Saturation

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Marketing Performance Infographic

  • 1. MARKETING PERFORMANCE 20% 20% 10-20% 500% 10 ways to drive growth through an ROI mindset 1 Budget sizing 2 Allocation ‘Zero-base' your budget, then combine multiple lenses to right-size it 8 Partners Build performance partnerships with creative, media, and marketing tech 9 IT solutions Tailor marketing technology stack with emphasis on business user experience 10 Agility Increase the clock speed and success rate through a culture of test and learn 3 Insights Discover what really matters to consumers 5 One currency Using common metrics to assess the real reach, cost, and contact quality across channels can yield media savings of 20% Superior insights typically drive For a story that goes viral, ROI will often exceed of new revenue growth 10-15% 20% to 400% Reduce agency spend by Digital revenues can increase from with improved performance 4 Storytelling Tell stories that cut through the clutter When done right: save without sacrificing impact better spending returns for leaders UP TO 20%-40% Can reduce investment in key instruments by with the same impact Put your money where the growth is 6 Science Optimize media mix based on ROI and advanced analytics of growth from underlying market growth in Packaged Food and Personal Care sector >%75 7 Smart activation Only pay for what makes a difference sustained sales growth 5% savings 10% Benchmarking Activity-based Saturation