The document discusses Talbots' approach to integrating online and offline customer data. It describes tracking customer interactions across channels to develop a complete understanding of customers. This will allow Talbots to provide superior customer experiences, execute relationship marketing, better predict customer needs, and optimize spending.
The key aspects of Talbots' solution are breaking down data silos to view customers holistically, centralizing analytics and campaign execution, employing a unified customer relationship management strategy, and creating an adaptive cycle where insights from analytics inform strategy and execution.
Demand Activation – Going Beyond Lead GenerationNick Noble
Presentation from MnSearch's event - Advanced Search: Next Level Forecasting & Lead Generation Strategies on Wednesday, November 16th at Spyder Trap in Minneapolis, MN.
Ever get the question “what budget does your channel need next year?” If so, this is the session for you! This session will teach you how to create performance forecasts decision makers will love, and clients truly need to help them grow; even when you don’t know your exact media budget just yet.
Key Takeaways:
Improving the accuracy of your forecasts
Increase transparency and educate your colleagues about your channel
Create one forecast that speaks to almost any budget scenario
About the speaker – A digital marketing veteran, Derrick, is a currently a Paid Media Manager at Augurian. From e-commerce to Iraqi real estate, Derrick has seen it all and carries a special passion for connecting strategies, teams, and platforms to support business objectives.
Speaker: Derrick Turner, Augurian
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
A presentation delivered by Komal Helyer of Pure360 to the Smart Insights 2018 Marketing trends summit covering 8 practical Behavioural Email predictions.
Demand Activation – Going Beyond Lead GenerationNick Noble
Presentation from MnSearch's event - Advanced Search: Next Level Forecasting & Lead Generation Strategies on Wednesday, November 16th at Spyder Trap in Minneapolis, MN.
Ever get the question “what budget does your channel need next year?” If so, this is the session for you! This session will teach you how to create performance forecasts decision makers will love, and clients truly need to help them grow; even when you don’t know your exact media budget just yet.
Key Takeaways:
Improving the accuracy of your forecasts
Increase transparency and educate your colleagues about your channel
Create one forecast that speaks to almost any budget scenario
About the speaker – A digital marketing veteran, Derrick, is a currently a Paid Media Manager at Augurian. From e-commerce to Iraqi real estate, Derrick has seen it all and carries a special passion for connecting strategies, teams, and platforms to support business objectives.
Speaker: Derrick Turner, Augurian
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
A presentation delivered by Komal Helyer of Pure360 to the Smart Insights 2018 Marketing trends summit covering 8 practical Behavioural Email predictions.
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
Introduction to communication for the dealer channel of a B2B company.
First concepts of Goals, Measurement, Marketing, shopping process, internet and social media, co-branding.
As well as analysis of their actual strategy.
Marketing Automation Simplified via Oracle and EloquaFlutterbyBarb
What is Marketing Automation?
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Pave the Path to Marketing Success with Forrester + Origami LogicOrigami Logic
Learn how to plan and successfully deploy a measurement initiative"
Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.
Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn:
- What does it take to build a comprehensive measurement strategy today?
- Whom should marketing recruit as partners in implementing this strategy?
- What role should marketing play in leading a measurement project?
- How can other functions contribute to success?
- How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Bios (Brief)
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
Email Marketing Excellence - Dave Chaffey GetResponse Smart InsightsGetResponse
Email Marketing Excellence - GetResponse and Smart Insights teamed up to deliver a report and a follow-up webinar on the State of Email Marketing 2015. The webinar was cohosted by Dr Dave Chaffey from Smart Insights and Michael Leszczynski from GetResponse.
Check out GetResponseTV for the webinar recording - http://bit.ly/Excellence-Webinar
As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
Introduction to communication for the dealer channel of a B2B company.
First concepts of Goals, Measurement, Marketing, shopping process, internet and social media, co-branding.
As well as analysis of their actual strategy.
Marketing Automation Simplified via Oracle and EloquaFlutterbyBarb
What is Marketing Automation?
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Pave the Path to Marketing Success with Forrester + Origami LogicOrigami Logic
Learn how to plan and successfully deploy a measurement initiative"
Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.
Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn:
- What does it take to build a comprehensive measurement strategy today?
- Whom should marketing recruit as partners in implementing this strategy?
- What role should marketing play in leading a measurement project?
- How can other functions contribute to success?
- How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
The most effective sellers in today's interconnected world assemble the right people for a deal, leverage best practices/processes learned over time, and gain access to the most relevant information. Ensure your sales team has the tools, training and processes in place for maximizing their success. This is Sales Enablement.
In this webcast, Mark Dancer, President of Channelvation, will share his experiences, research and ideas from more than 25 years of working with clients to design channels and improve sales performance. Mark will share new trends for strategic sales effectiveness, research from his new book, “Getting the Most Out of CRM”, and answer questions from participants. Additionally, Scott Taback, Vice President of Business Development for Highland Solutions, will discuss how to drive sales team success through the use of technology.
All attendees will have the option of viewing a 360º tour of SemanticCRM at the end of the webinar.
Key Takeaway Points
In this webinar, we will discuss:
-How traditional sales roles are changing as digital channels take hold;
-Benchmarking against CRM adoption and use statistics;
-Achieving game-changing sales performance and high-impact coaching;
-Building richer relationships through value-selling and improved teaming;
-Use of collaborative platforms to increase reach and performance.
Bios (Brief)
Mark Dancer is President of Channelvation. He is a leading authority on channel strategy and sales performance. He helps clients generate ideas and actions that drive growth in complex and changing markets. Mark is the author of a new book, Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors, with lessons on sales effectiveness and CRM adoption for resellers, suppliers, services and any business looking for improved performance and sale enablement. His experience includes more than 25 years across a wide range of industries including technology, industrial, construction, automotive, financial services, healthcare and life sciences.
Scott Taback joined Highland Solutions in 2012 as Vice President of Business Development, where he is responsible for establishing new revenue generation opportunities through strategic partnership development and management. He is also charged with leading Highland's inbound marketing team, driving value from the company's online presence. His competencies include executive relationship building, online marketing strategies, sales effectiveness and technology integration. He spent the prior decade at IBM, where he led the ‘go to market strategy’ and a team of 20 managing an account portfolio of $400M+ in revenue. Key accounts under his purview included United Airlines, Kellogg’s, Hyatt, W.W. Grainger, Archer Daniels Midland Company and CDW.
Marketo's Secrets to Social Media MarketingMarketo
Curious to peek under the hood of Marketo’s social media marketing engine? Watch Lisa Marcyes, Sr. Social Media Marketing Manager, as she discussed the key elements to fueling a world class social media marketing strategy—from strategy, to content, to metrics. You’ll learn how to develop a winning social media marketing strategy, how to choose the right social platforms for your organization, and he best ways to measure social media marketing to determine real business ROI.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Search for Integration: How leading UK brands have delivered Success I Spy Marketing
Nick Jones of I Spy discusses the importance of optimising the entire customer journey, giving examples from leading UK brands, expressing the importance of planning and measuring these journeys concluding in addressing how the face of search is changing.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
Infer & Lattice Engines: Making a Case for Predictive Sales & MarketingInfer
Brought to you by industry leaders Infer, Lattice engines with the support of SiriusDecisions.
Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:
-Differences in approaches to launching a predictive solution
-Top use cases for getting started
-How to measure success
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Five Factors to Help YOU Create a High-Impact Insights Program:
1. Your strategic roadmap is vertically aligned and fully cascaded throughout your organization.
2. Operational, Third Party, and Customer Insights Data are fully integrated for 360-analysis and reporting.
3. Research is conducted holistically.
4. Less is more. Quotas and sample balancing for accurate and reliable insights.
5. Change Management and Empowering a Data-Informed Culture.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
Similar to #MITXData 2014 - Integration of Online & Offline Data (20)
#MITXECS - Driving eCommerce Revenue with Real-Time Experience PersonalizationMITX
2015 MITX eCommerce Summit
Driving eCommerce Revenue with Real-Time Experience Personalization
Speakers:
Catherine Bassett (@cbass8), Senior eCommerce Product Manager, Rue La La
Erin Warren, SVP Marketing, Cartera Commerce (@CarteraCommerce)
Moderator: Karl Wirth (@wirthkarl), CEO, Evergage
The typical website visit lasts 90 seconds and average shopping cart abandonment rates are upwards of 80%. Empowering consumers with information to help them navigate the conversion funnel - and minimizing abandonment at each stage of the buying journey - is critical to changing this behavior and increasing revenue from your eCommerce site. Come see how real-time experience personalization can convert site visitors into paying customers and paying customers into loyalists by leveraging customer data in real time. You'll see examples showcasing these techniques in action, learn about the benefits and challenges, and get creative new ideas for how your brand can increase conversions with behavior-based experience personalization throughout the purchase funnel.
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omni...MITX
2015 MITX eCommerce Summit
Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy
Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale
Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome.
Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndale’s enterprise clients will be highlighted in this session.
2015 MITX eCommerce Summit
Responsive Design UX Testing
Speaker: David Krauter (@islandmentality), President, SmarterTravel & Independent Traveler, TripAdvisor
A great site design is imperative for eCommerce. There is a lot to consider in determining what works for your brand and incentivizes customers to convert: design, data, device, and the list goes on. Jetsetter, a TripAdvisor owned flash sales site for high-end travel deals, has been known for a strong user experience (UX) interface. But technologies are constantly changing, so in order to keep up with new user expectations, Jetsetter recently launched a new full bleed responsive design site on the mobile web and desktop.
In this session, David Krauter, General Manager of Jetsetter and the President of SmarterTravel and Independent Traveler at TripAdvisor, will discuss his team’s approach to balancing speed and aesthetics in creating a great user experience across their web properties. Krauter will discuss the nuts and bolts of rapid AB testing, how different iterations impact the overall conversion rate, and share examples of various results and actions (intended and not). What are the consumer expectations of an eCommerce site and how do brands live up to them? Join us for a practical and applicable session to learn more.
#MITXECS - Becoming a Customer-Centric OrganizationMITX
2015 MITX eCommerce Summit
Becoming a Customer-Centric Organization
Speaker: Anabela Perozek, CMO, ShoeBuy (@ShoeBuy)
In a world where so many ecommerce companies struggle to thrive, should a successful, established company make significant changes to how it operates, or is the risk too high? With more than a decade of growth under its belt, ShoeBuy decided to take chances and make a shift. CMO Anabela Perozek will provide an overview of how and why the company began its transition to becoming a truly customer-centric business and walk through what this journey really looked like from an insider’s perspective.
#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way ...MITX
2014 MITX Data & Analytics Summit
The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands
Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising
Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers’ relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. We’ll take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.
#MITXData 2014 - Lessons From the Public Sector: How the City of Boston Is Le...MITX
2014 MITX Data & Analytics Summit
Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge
Speaker: Jascha Franklin-Hodge (@jfh), CIO, City of Boston
Data, data, data - most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? In this session, attendees will learn how the City of Boston is harnessing data and predictive analytics to improve its products and customer experience, becoming more transparent, and making itself accountable in the over 500 different public services the city provides its residents. Jascha Franklin-Hodge, Chief Information Officer of the City of Boston, will share how the Department of Innovation & Technology is turning big data into a competitive advantage, evolving products and service in a way that puts the customer first.
#MITXData 2014 - Opening Keynote: Mastering Marketing & Measurement in a Data...MITX
2014 MITX Data & Analytics Summit
"Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment"
Speaker: Aaron Fetters (@fettersac), Director, Insights & Analytics Solutions Center, Kellogg Company
Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more – today’s marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in today’s data-driven environment.
http://blog.mitx.org/2014-data-summmit/
#MITXData 2014 - Leveraging Self-Service Business Intelligence to Drive Marke...MITX
2014 MITX Data & Analytics Summit
"Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight"
Speaker: Carmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting
Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a “self-service” way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of "the analytics driven organization." This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward “self-service,” easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight.
http://blog.mitx.org/2014-data-summmit/
2013 was an amazing year here at MITX and we wanted to say thank you to everyone who contributed that. This is just a small recap of some of our favorite memories from this past year. Enjoy!
#MITXData "The Impending Transformation of Market Research" presented by Micr...MITX
-David Rothschild, Economist, Microsoft Research
For over 75 years survey research has been relatively static; ask a random sample from a representative group of users or a focus group what they would do and report the result. In this session, David Rothschild (Economist, MSR - NYC) will demonstrate how survey research can be more efficient for creating both a snapshot of the present and forecasts of the future, with new questions and accompanying methodology that can utilize more cost effective non-representative samples. The resulting snapshots and forecasts are not only more accurate than standard methods, but more timely and granular, relevant for the stakeholders, and more cost effective. Combined with a nascent growth in our ability to harness social media other new data sources, David will help explain the transformation of market research that will happen next few years.
#MITXData "The Secret Sauce to Manageable Personalization: Small Steps, Big I...MITX
-Jason Fields, Vice President, Agency Oasis
-Nick Laidlaw, Chief Technology Officer, Agency Oasis
We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a 'Client' where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.
#MITXData "Leveraging Data and Analytics for Your Marketing Strategy" present...MITX
-Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact
-Dave Krupinksi, Co-Founder & Chief Technology Officer, Care.com
You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are "data-driven" and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business.
During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI.
#MITXData "How the Data Revolution is Turning the Marketing World Upside Down...MITX
-Michele Goetz, Senior Analyst, Forrester
-Beatriz Santin, Senior Director of Marketing and Product, Experian QAS
Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations?
This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever – but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors – to analyze and to consume.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
#MITXData 2014 - Integration of Online & Offline Data
1. Integration of Online & Offline Data
Paul Lazorisak
VP, Customer Marketing & Analytics
Talbots
@TalbotsOfficial
2.
3. Integration of Online & Offline Data
• Give Examples
• Be Specific
• Leave time for questions
• Remind the audience that
Talbots is offering 30% off
during Friends & Family
weekend starting TODAY!
4. Abandoned Cart Scenario
Talbots Proprietary & Confidential 2013
4
1. Unrecognized Customer navigates
to website via TM Search
2. Registers and signs up for e-mail
3. Adds items to cart and abandons
4. Leverage Online to Offline data
Web clickstream data feeds our triggered
campaign logic and a New Customer
abandoned cart E-mail is generated
Omni-channel data feeds our triggered
campaign logic and a best customer
abandoned cart E-mail is generated
5. The Value Proposition
By integrating data from all channels we will develop
a complete picture of our customer and understand
her interactions with our brand, which will enable
us to:
– Provide a superior standard customer experience
– Execute a Customer Relationship Marketing
strategy
– Better predict her future behavior and needs
– Optimize our marketing spend
– Enable Omni-Channel marketing
Create a more valuable customer relationship
6. Our Approach
• Track the customer and do what is right by her
• Change success metrics to focus on total company
performance vs. channel specific
• Elevate Analytics and data driven decision making
within the organization
• Develop solutions that will continue to leverage the
strategic advantages of each channel
• Empower team to fail cheaply, learn often, succeed
quickly
• Don’t reinvent the wheel
• Continuously scout and develop talent
7. Solution: Organization
Break down data silos and organize around the
customer
Centralize customer analytics, campaign execution
and strategy
Data Management and Analytics are foundational
Customer Marketing Pyramid
Market Research
CRM / Strategy
Practioners
Analytics
Data Management
8. Solution: Strategy
Customer level goals for omni-channel execution
Employ a CRM strategy
Create 1 overarching segmentation to drive goals and
total company success metrics
Leverage the strategic advantages of each channel
9. Solution: Insights and Execution
Acquire
New Data
Data
Wrangling
Strategy
Analytic
Insights
Execution
Use flexible tools and infrastructure to drive an adaptive cycle of
analytics feeding strategy and execution
Retail Beacons
3rd Party Overlay
Web clickstream
Name consolidation
Data feed management
Segmentation
Demand Attribution
Subsequent Value
Social Listening
Campaign
Management
Customer Nurturing
ROAS
Loyalty Retention
Disparate Data
Customer Journey
10. Key considerations
Do not just organize your data, organize
your teams.
Leverage segmentation to establish
success metrics and spend thresholds.
Your data structure is already outdated,
use flexible tools and infrastructure.
Hire smart people. This is complicated.