Design Thinking is a mindset, philosophy, process and set of tools that gives us a powerful new way to solve problems and unlock potential to inspire creativity and innovation. It complements our existing approaches by focusing on understanding the human side of things. Design Thinking is used by the world`s greatest innovators - Apple, SAP, 3M, Toyota, Intuit, IBM and Google as well as by governments, universities and non-profit organisations around the world, who are transforming their organisations innovation culture. This short teaser introduction to Design Thinking will: 1. Review the key steps of the Design Thinking process. 2. Describe its benefits, and when it should be considered for usage. 3. Explain how Design Thinking compliments existing innovation and development practices. 4. Focus on Empathy as a tool for understanding needs and devising meaningful solutions for user

1. Feature
Discovery
Through
Design
Thinking
Agile
Israel
2015
Ariel
Fligler,
Rentedminds

2. Source:
Standish
Group
Survey

3. Is
Innova5on
Successful
% Out
Of
all
Products
Reviewed
Product
Success
27%
Failed
16%
Disappointed
37%
Canceled
14%
Success
6%
Star
100%
Total
80%
**
Nielsen
review
of
25,000
products
in
the
first
year
of
acHvity

4. Failure
Root
Cause
% of
Respondents
Product’s
Failure
Cause
70%
Lower
product
quality
was
NOT
a
cause
73%
Technology
problems
were
NOT
a
cause
23%
RegulaHon
45%
Misunderstanding
of
the
future
economic
success
41%
Lack
of
knowledge
on
market
need
100%
‫כ‬‫סה״‬

5. Image
rights:
General
Electric

6. Image
rights:
General
Electric

7. Image
rights:
General
Electric

8. Image
rights:
General
Electric

9. The
gap
with
the
customer

11. ‫אנושי‬
(‫רצוי‬ ‫זה‬ ‫)האם‬
‫עסקי‬
(‫רווחי‬ ‫זה‬ ‫)האם‬
‫טכנולוגי‬
(‫אפשרי‬ ‫זה‬ ‫)האם‬
‫חדשנות‬
‫כאן‬ ‫להתחיל‬

13. Image
rights:
HPI
School
Potsdam,
Germany

14. Image
rights:
HPI
School,
Potsdam,
Germany

15. Empathy Define Ideate Prototype Test
Inspiration Ideation Iteration
is about framing a design
challenege and discovering new
perspectives on the opportunity
Understand Challenege
Prepare Research
is about continual experimentation
based on user feedback
Make Prototypes
Get Feedback
is about generating
ideas and
making them
tangible.
Generate Ideas
Refine Ideas

16. Abstract
Concrete
Analysis Synthesis
Frameworks
(Insights)
Imperatives
(Ideas)
Solutions
(Artifacts)
Observations
(Context)
Empathy

17. Jumping
into
somebody
else's
situaHon,
somebody
else's
shoes.
Seeing
The
world
though
somebody
Else’s
eyes.

18. Ethnographic
Interview

20. Activities
What do people
do ? What are the
specific activities
they go through ?
Environment
What is the
function and
attributes of
the environment ?
Interactions
What interactions
happen between
people, objects, and
locations ?
Objects
What objects and
devices people
use in their
environment ?
People
Who is there?
What is their
role and
behavior?
What To Observe
Confusion Exhaustion Pain Points
Workarounds
+
Appropriations
Skipped
Steps

22. Image
rights:
IDEO

25. Abstract
Concrete
Analysis Synthesis
Frameworks
(Insights)
Imperatives
(Ideas)
Solutions
(Artifacts)
Observations
(Context)
Define

26. Pattern RecognitionFrameworks
2*2 Diagrams
Coffee
Sugar
Cream
NormalOrganic
Cheap
Expensive

27. ‫המשתמש‬ ‫מה‬
‫ומרגיש‬ ‫חושב‬
‫המשתמש‬ ‫מה‬
‫ועושה‬ ‫אומר‬
‫המשתמש‬ ‫מה‬
‫רואה‬
‫המשתמש‬ ‫מה‬
‫שומע‬
‫ואתגרים‬ ‫כאבים‬ ‫והישגים‬ ‫הצלחות‬
‫פחדים‬
‫תסכולים‬
‫חסמים‬
‫אתגרים‬
‫סיכונים‬
‫צרכים‬
‫רצונות‬
‫להשגה‬ ‫יעדים‬
‫הצלחה‬ ‫מדדי‬
‫להצלחה‬ ‫אסטרטגיות‬
‫פעולות‬
‫בפומבי‬ ‫התנהגות‬
‫לאחרים‬ ‫יחס‬
‫התנהלות‬
‫לאחרים‬ ‫ונעשה‬ ‫נאמר‬ ‫מה‬
‫נבחרות‬ ‫ומילים‬ ‫ציטוטים‬
‫הסביבה‬ ‫נראית‬ ‫איך‬
‫שלו‬ ‫החברתי‬ ‫המעגל‬ ‫מה‬
‫העסקית‬ ‫הסביבה‬ ‫נראית‬ ‫איך‬
‫קבלה‬ ‫הצעות‬ ‫אילו‬
‫זמינים‬ ‫מוצרים‬ ‫אילו‬
‫בן-הזוג‬ ‫אומר‬ ‫מה‬
‫הבוס‬ ‫אומר‬ ‫מה‬
‫החברים‬ ‫אומרים‬ ‫מה‬
‫המועברים‬ ‫המסרים‬ ‫ומה‬ ‫עליו‬ ‫משפיע‬ ‫מה‬
‫בתקשורת‬ ‫יש‬ ‫מסרים‬ ‫אילו‬
‫מרגיש‬ ‫הוא‬ ‫מה‬
‫אותה‬ ‫מדאיג‬ ‫מה‬
‫בלילה‬ ‫ער‬ ‫נשאר‬ ‫הוא‬ ‫למה‬
‫אמונות‬ ,‫לה‬ ‫חשוב‬ ‫מה‬
‫ושאיפות‬ ‫דאגות‬
‫רגשות‬ ‫דמיינו‬

28. .....‫מפתיע//בגלל//אבל‬ ‫באופן‬
‫השותף/בעיה‬ ‫שם‬
‫צורך‬
‫תובנה‬
....‫ל‬ ‫דרך‬ ‫צריך‬
‫משתמש‬‫צורך‬‫תובנה‬
‫בעיה‬ ‫הגדרת‬
‫מבט‬ ‫נקודת‬
‫פרסונה‬

32. Abstract
Concrete
Analysis Synthesis
Frameworks
(Insights)
Imperatives
(Ideas)
Solutions
(Artifacts)
Observations
(Context)
Ideate

33. Abstract
Concrete
Analysis Synthesis
Frameworks
(Insights)
Imperatives
(Ideas)
Solutions
(Artifacts)
Observations
(Context)
Test
Prototype

35. Image
rights:
IDEO

37. Abstract
Concrete
Analysis Synthesis
Frameworks
(Insights)
Imperatives
(Ideas)
Solutions
(Artifacts)
Observations
(Context)
Figure
Out
The
Story
Tell
A New
Story

40. Image
rights:
Nordstrom
InnovaHon
Lab

41. Thank You !
Keep In Touch:
ariel@rentedminds.com