The document discusses leadership challenges in tackling innovation. It notes a lack of clear strategy and purpose, short-term decision making, toxic cultures, and inability to learn from experiences. It provides questions to assess strategy, portfolio management, idea lifecycles, governance, customer engagement, team setup, and culture. The conclusion emphasizes that leaders must transform themselves first to enable organizational and societal change, through developing an adaptive mindset and approach to thinking, learning, doing and being.

1. ➤ I W UP IN ENGLAND, MOVED TO ISRAEL AFTER LAW
SCHOOL AND THEN LIVED IN THE STATES FRO 20 YEARS
SO I AM FULLY AWARE OF WHAT POLITICAL CRISES LOOK
LIKE.,
➤ I ARRIVED ON SUNDAY AFTERNOON AND WHILE GETTING
MY RENTAL CAR I SOMEHOW LOCKED THE KEYS IN THE
BOOT BEFORE I HAD UNLOCKED THE REST OF THE CAR.
FACING THE PROSPECT OF 3 HOURS WAITING FOR A
SPARE KEY TO ARRIVE - NOW THAT WAS A GENUINE
CRISIS. THIS IS THE BUDGET GUY BAILING ME OUT BY
BREAKING INTO THE CAR
➤ WHAT I AM TALKING ABOUT IS A LEADERSHIP CRSIS YES
THE WORLD IS MOVING FAST AND ITS HARD TO KEEP UP
➤ YES CHANGE IS HARD AND ITS CHALLENGING TO

2. TACKLING
THE
INNOVATIO
N
LEADERSHI
P CRISIS
JONATHAN
BERTFIELD
@BERTERS
@MYSPINNAK
ERCO

8. © 2019 Lean Startup Co., LLC. All rights reserved.© 2017 Lean Startup Co., LLC. All rights reserved.
it’s not the 1920’s anymore

10. “When I say WE need to
change, what I really
mean is YOU need to
change.”
Barry O’Rei

11. LACK OF STRATEGY
UNCLEAR PURPOSE
SHORT TERM DECISION MAKING,
DRIVEN BY FINANCIAL RESULTS
TOXIC CULTURE
FEAR
ORGANIZATIONAL INABILITY TO
ABSORB LEARNINGS

12. ➤Strategy:
➤Do we have a clear and focused innovatio
strategy?
➤Is there understanding in our business tha
our strategic goals can not be delivered
without innovation?
➤What is our M&A strategy and how does
innovation fit into it?

13. ➤Portfolio:
➤Is portfolio mix well aligned to strategy? Do
you understand where current products and
services fit?
➤What is the gap in your current portfolio?
➤What % of the portfolio do you feel
comfortable allocating to innovation (core vs
adjacent vs transformative)?

14. ➤Lifecycle:
➤How are you managing ideas through the funnel - do
you distinguish between searching for a business
model vs executing on an existing business model?
➤How do you evaluate ideas at different stages of their
lifecycle?
➤Do you have a defined set of KPIs you can evaluate all
ideas against?
➤Governance
➤Do you use metered funding?
➤How are decisions being made in the organization?

15. ➤Do you co-design with customers? How
do you identify early adopters?
➤Are teams set up for success? Do they
have all the skills they need?
➤How does the team size/composition
differ depending on whether you are
searching or executing?

16. © 2019 Lean Startup Co., LLC. All rights reserved.

17. ➤What happens to the team if the idea
fails? Are you able to celebrate quick
failure?
➤How do you support community and
knowledge sharing?
➤How do you keep change sustainable?
➤Are you able to embrace the culture of
continuous learning?

18. ➤ TO CHANGE/TRANSFORM OUR
ORGANIZATIONS OR THE SOCIETY
AT LARGE WE AS LEADERS MUST
CHANGE/TRANSFORM
OURSELVES FIRST
➤ WE NEED TO DEVELOP AN ABILITY
TO ADJUST OUR WAY OF
THINKING, LEARNING, DOING AND
BEING

19. It’s what we think we know that keeps us from learning
Claude Bernard

20. CAN WE BUILD
TO SHOULD WE
BUILD

22. MOST IMPORTANT LEADERSHIP CHALLENGE
TODAY

23. WHAT
ARE
YOU
DOING
TO
MANAG

24. Thank you
JONATHANBERTFIELD
JONATHAN@MYSPINNAKER.CO
WWW.MYSPINNAKER.CO
bit.ly/leadinginnovationIs
Join us tomorrow in
Herzilya for a full day
workshop on leading
innovation