A Back-End Approach to Customer Driven by Adi Gostynski
•Download as PPTX, PDF•
1 like•829 views
A Back-End Approach to Customer Driven by Adi Gostynski @AgileIsrael2019
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to A Back-End Approach to Customer Driven by Adi Gostynski
Similar to A Back-End Approach to Customer Driven by Adi Gostynski (20)
More from AgileSparks
More from AgileSparks (20)
Recently uploaded
Recently uploaded (20)
A Back-End Approach to Customer Driven by Adi Gostynski
- 1. A ‘Back-End’ Approach to Customer Driven Innovation Adi Gostynski Senior Data Analyst, Innovation Catalyst, Intuit May 29, 2019
- 2. Data mining Analyst 888.com 2011 - 2014 Data Analyst Wix 2016 - 2017 Senior Data Analyst Intuit 2017 - Innovation Catalyst Intuit 2018- Who am I?
- 3. Show of hands: Who trusts their Product/Project manager?
- 4. A few questions about your work Another show of hands: • Who’s had work done that was never used? • Who began to work, only to have requirements change mid-way?
- 5. A few questions about your work Again, show of hands: Who trusts their Product/Project manager? Who trusts their Product/Project manager?
- 6. Identifying the underlying problem One of the main reasons things get out of hand is lack of clear vision.
- 7. Backwards engineering “We’re not competitor-obsessed, we’re customer-obsessed. We start with what customers need and we work backwards “ -Jeff Bezos
- 8. What do I want? To convince you that taking an interest in your customer pays off.
- 9. Taking an interest in your customer pays off Who?
- 10. Taking an interest in your customer pays off Why?
- 11. Taking an interest in your customer pays off How?
- 12. Customer Empathy Tell me what you want, not how. In order to understand we need to do 3 things: Ask Why? Show Me Listen
- 13. Questions?
- 14. I’ll start…. How do I find my customer? Why would they want to talk to me? What do I do if they a raise problem?
- 15. Summary We can avoid wasting our time and effort if we listen to what our customer actually needs.
- 16. The one thing to remember Your work is only as valuable as your customer thinks it is.
- 17. Thank you!
Editor's Notes
- Hallow me is Adi ,I’m a senior data analyst and innovation catalyst at Intuit lets bark down this big title our work and how its help our costumer needs
- I been an analyst for 11 years and today at intuit my second role is an innovation catalyst In this role I coach and perfect intuit method and best work practices for ingenuity that help intuit be the best in our field.
- “vision” and not requirements. The costumer vision goes throw many middleman (PM,Dav,QA,DevOPS) As we move from the old world where the manager decide our tasks to the agile world where we choose the tasks and set there time frame Start with peas and end with fleas
- A little company called amazon her CEO said
- And you may say hey I'm B2B not B2C, I don't see\ talk to costumers
- The people around you, here / at work in the next desk, down the hall , in your floor or the next one. Your customer are often not the end users (of the app or product) As a data analyst, I am the customer of AI, DEV, Data Engineering
- What do we see here (trees, animals, birds ) every one see thing from there passion some will say its a forest but if we will look at the vison (my vison) it’s a animal rescue shelter Real example - If we’re asked to build a landing page we could built it to take a certain amount of traffic. Understanding if it’s a landing page for tickets to a Led Zeppelin reunion or Tzvika’s wedding confirmation will help us choose the right infrastructure.
- I want to present you with some best practices we use at Intuit. These principals are called Design for Delight Let’s touch on GBGN and RE, but focus on DEEP CUSTOMER EMPATHY GBGN : The best way to get good idea is to get a lot of ideas and throw the bad ones away. RE : Build a cheep and quick mock up to see if that what your client need
- Ask Why? I need a landing page. Why? For a to sell tickets. Why? To because Led Zeppelin are getting back together– so you need a counter, and traffic is up to 10000 hits a second… And To Show You Show me what do you do after you sell the ticket And Listening we all thought about why not to automate the process Before we summarize, let’s open for questions
- Ask yourself, who do you work with? Walk over and initiate a conversation. Leverage that to a meeting. Most people want to talk about what they do. You can explain that you want to got onboard to improve your work together. This is important, Frame the conversation by saying that you want to follow and listen, you are not there to solve the issues but to understand them.
- Our problem is not been close to the source the customers and there needs We pay a price with time being wasted on multiple changes ,work going down the drain and being frustrated with the process. The solution is easy : go to your customer ,ask why ,show me how and listen. The payoff is huge: our work is more efficient and more of it is implemented and we really help our customer. And its good to remember that’s: