The document discusses the state of Arizona State University's website in 2006 and their efforts to transition it to Drupal from 2009 onward. In 2006, the ASU website had over 1 million pages with 500,000 daily hits but lacked cohesion, standards, and a unified user experience. By 2009, ASU had adopted Drupal to address these issues but faced political obstacles from territorial departments. Their approach was to promote Drupal's benefits to encourage voluntary adoption. Key tactics included providing standard tools, hosting, branding, and growing a Drupal user community. By today, major sites are on Drupal through gaining support from leaders and establishing shared resources and templates to unify the website.