Insegnalo

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Insegnalo

  1. 1. Case study: InsegnaloGiorgio Sironi (Nest Group)
  2. 2. Description• Service: social environment for multimedia courses – Guides for realizing video tutorials – Fruition of courses – Social network for users• Users – General public – Content creators• Actors: private initiative
  3. 3. Description• Didactive objective – Aid content providers in the creation process – Connect in a social network the users of a course• Business model – Revenue from being the mediator of premium courses
  4. 4. Browsing the website: homepage
  5. 5. Browsing the website: homepage• Different steps of interaction – Watching and sharing content – Creation of video tutorials – Designing of online courses• Interactions increasing in amount of activity – But starting from simple steps like joining the network – Presenting the whole list is confusing
  6. 6. Browsing the website:content creation guides
  7. 7. Browsing the website: content creation guides• Oriented to content creators – Support for different platforms and tools • Moodle • Adobe • Screenr • Prezi • SCORM standard • Webinars
  8. 8. Browsing the website: social network
  9. 9. Browsing the website: social network• Informal discovery of content• Standard tools – Newsfeed • Customization for each user – Profile – Friendships • Symmetric model – Groups
  10. 10. Browsing the website:example of tool (groups)
  11. 11. Browsing the website: example of tool (groups)• Features – Sortable newsfeed – Memberships – Organized discussions• Requires network effects to be usable• Social tools are commoditized by modern websites, and taken for granted
  12. 12. Browsing the website: example of course
  13. 13. Browsing the website: example of course
  14. 14. Browsing the website: example of course• Inclusion of web-based content – YouTube – Prezi• Standard navigation• Custom license (e.g. Creative Commons vs. commercial)• Tools dedicated to a single course – Glossary – Forum – Wiki
  15. 15. Strengths & weaknesses• Support guides for content creators is a differentiator • How to use the platform • How to use production tools• Network effects (strength or weakness?) • Number of users should increase • Number of courses should increase• Private initiative, yet to be monetized
  16. 16. Conclusions & take-aways• A single platform to connect supply and demand only works at a large scale• Social tools are becoming a commodity – Timeline – Groups – Comment systems

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