Lindsey Flemon presents on options for improving social media presence, including hiring a marketing company, investing in social media software, or a turnkey solution using their proprietary software platform and services. Their software platform includes features for automating social media tasks, promoting products/services, monitoring online reputation, and creating a social commerce channel. Businesses are facing issues like lack of social media presence, time constraints, and not driving sales or knowing customer feedback through current social media efforts. Getting started involves choosing between the options presented on their website at www.socialnecessity.com or by calling their number.