The context for innovation and for design has changed enormously over the last decades. Design leaders from Philips & Zilver Innovation explain about the urgency for design and research in their daily design practice to better understand the people and context they design for and what value is gained for their organisations.

1. FUTURE DESIGN STRATEGIES
CLICK NL - DRIVE FESTIVAL
ERIK ROSCAM ABBING | ZILVER INNOVATION
@ROSCAMABBING

6. POWER =
THE ABILTY TO INFLUENCE THE COURSE OF EVENTS

15. WE’VE COME A LONG WAY

18. BUT WE’RE NOT THERE YET

20. we are doing
great here

21. but isn’t it time
we went here?

22. THE DARK SIDE OF DESIGN THINKING

23. human
empathy

24. employees are
people too

25. dealing with
uncertainty

26. guiding towards
certainty

27. sensemaking in
complexity

28. progress when things
don’t make sense

29. out of the box
thinking

30. getting back
into the box

31. human
empathy
employees are
people too
dealing with
uncertainty
guiding towards
certainty
progress when things
don’t make sense
getting back
into the box
sensemaking
in complexity
out of the box
thinking

32. how?
how to educate students for the dark side of DT?
what kind of policy would help?
what does it mean for practice?

33. THANK YOU :)
ERIK@ZILVERINNOVATION.COM
@ROSCAMABBING
WWW.LINKEDIN.COM/IN/ERIKROSCAMABBING
WWW.FACEBOOK.COM/ZILVERBDI