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Talk delivered ATDESIGN DAY #7April 20th 2013@kshitiz , kshitiz@happyhorizons.inSTORY OF DESIGN

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We as designers often wonder,why is it that we have so lessdesign schools in India, in spiteof its rich legacy in crafts andculture. Where are we now andwhat is the future of Designeducation in India ? Do we reallyunderstand what is Design andthe professional practice ofdesign?PROLOGUE

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Icebreaker activity J

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Can you tell Arial from Helvetica ?Reference: http://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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Reference: h*p://www.ironicsans.com/helvarialquiz/

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HelloI am@kshitiz

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• Presently– Dean & Director - India Operations at LÉcolede Design Nantes Atlantique– Founder of Happy Horizons Consulting• Previous– Design Head, Kuliza Technologies– Founder & Director, Deskala Research andDesign & Consulting• Education– MS in HCI Design , Indiana UniversityBloomington, USA– BDes in Communication Design, IIT Guwahati,India• Contact– kshitiz@happyhorizons.in– Twitter: @kshitiz– LinkedIn: in.linkedin.com/in/kshitizanand/– Website: www.kshitizanand.com

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Design is the conscious effort to impose ameaningful order.- Victor Papanek

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Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp

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MY STORY | THE STORYSTORY OF DESIGN

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My Story

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Oh SO you study Fashion Design!There is IIT IN GUWAHATI ALSO?DID YOU MEAN ITI ?WHY GUWAHATI, PATNA SCIENCECOLLEGE MEI ADMISSION NAHI MILA?

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DESIGN BY CHOICEACCIDENTCan design be accidental?LUCK

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2013no design know design ?2001WHAT IS DESIGN?design student with design studentsin a design school heading a design schoolDesign is about questioning oneself always

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Noun (As an artifact)Eg: A plan or drawing produced to show the look andfunction or workings of a building, garment, or otherobject before it is built or madeVerb (As an activity)Eg: Decide upon the look and functioning of (abuilding, garment, or other object), typically bymaking a detailed drawing of it.Design is about simplicity in this age of complexityDESIGN

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PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……

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Design is such a natural human abilitythat almost everyone is designing mostof the time - whether they are consciousof it, or not.- Harold Nelson, Erik Stolterman, in ‘The Design Way’

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ONE LEARNINGFROM each year inDESIGN SO FAR

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2001: LEARN TO SELL YOURSELFDesign is about marketing yourself and your skillsbetter

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2002: Love for PhotographyDesign is in the detail

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2003: DESIGN MANAGEMENTDesign management is about entire project lifecyclesand people management

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2004: BEFRIENDING FAILUREUnderstand your strengths. Accept failure smilingly

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2005: LOVE WHAT YOU DOYour critics will always have something to pull youdown

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2006: DESIGN UNLEARNINGTo Design with Technology, we must unlearn everythingwe know – Wilson Miner

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2007: A HUNGER TO LEARNDesigners should be well read, express their opinionsthrough different channels

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2008: EGO CRASHBecome a Design Critic. Embrace ConstructiveCriticism

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2009: TAKE RISKS and TRAVELThe world needs more design entrepreneurs, to becomea better place

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2010: COME OUT OF COMFORT ZONEGet involved in multi disciplinary projects

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2011: EVANGELISING DESIGNAttend design conferences, speak about design, expressyour opinions

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2012: DESIGN EDUCATIONFollow something that really pleases your soul and youare passionate about

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The proper study of mankind is thescience of design.- Herbert Simon

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In a country of 1.2 billion people thereis only around 45-50 Design schools &institutesCompare this withBeijing - which alone Has around 120Design SchoolsSeoul - 80 Design schoolsSingapore - 40 Design schools- Source DDEI Conference, 2013

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Design in India is a very old activitybut a very young profession.- A Balasubramaniam

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SO THEN,WHO IS THE DESIGNPROFESSIONAL?

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A designer can mull over complicateddesigns for months. Then suddenly thesimple, elegant, beautiful solution occursto him. When it happens to you, it feels asif God is talking! And maybe He is.- Leo Frankowski

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NATIONAL DESIGN POLICY, 2007

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Like all young people, the profession is also impatient: we just can’tseem to wait to grow. And like all things young, the profession hasseveral faces. There is the face of professional industrial designer,competing with global designers in increasingly global markets inmaking better cars and phones. There is the face of the graphicdesigner creating Brand India. And the social entrepreneur puttinghis design skills to create lasting value in society and theenvironment. There is the craft designer who is re-interpretingtraditional crafts to suit international markets. There is thissoftware and UI designer who is piggybacking the IT revolution.There are also designers becoming brands that are slowly makingprogress in marketing their names on products and services.Emerging in the horizon is the thinker-designer who is seen to beincreasingly applying the process for bettering hospitaladministration and making drinking water, safe.- A Balasubramaniam, on his blog

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SUPPLYDEMAND

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Good design resources

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• Why is there a severe resource crunch ?• WHY Many recent design graduates are unemployable ?• Why are MANY designers wanting to become UXprofessionals ?• Why do design students not have an opinion ?• Where is the Design rationale behind the Design ?• Why are they not updated with latest trends in theirdomains ?• Why is there a dearth of originality in work?-NOTES from Recruitment in DEsign

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CAN DESIGN EDUCATIONIN INDIA ADDRESS THISPROBLEM?

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GLOBALLY DESIGNEDUCATION ISREFORMING ITSELFTOO

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MY VIEWS ON THETHE FUTURE OF DESIGNEDUCATION IN INDIA

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DESIGNTECHNOLOGYMANAGEMENT(1951)(1961)(1961)Nehru had the initial Vision of taking Technology, Management and Designeducation as the pillars for progress of India. Institutions were set up aroundsame time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute ofDesign (1961).And we all know that Design Education fell way behind the other two.

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Going beyond AmericanStyling & Europeanelitism to thinkingrationally on largerimpact of design FORSOCIETAL CHANGE

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Be Opinionated inDesign

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HELP STUDENTSBECOME GOOD CRITICS

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PROVIDE DESIGNTHEORY WITH realexamples to buildSTRONG Designrationales

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GET STUDENTS TOUnderstand theBUSINESS OF DESIGN &STRATEGY

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Emphasize on Designentrepreneurship

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It’s better to havetried and failedthan not have triedat all

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BELIEVE INDEMOCRATIZINGDESIGN

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MAKE DESIGNEVANGELISMCOMPULSORY

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Engage inconversations

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ENGAGE WITHINDUSTRY MORE

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HAVE PRACTICINGDESIGNERS BECOMEPART OF FACULTY

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Have students takeat least one projectOutside theirdomain

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TEACH COCREATIONwith the differentstakeholders

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HAVE SENIORSTUDENTS BECOMEMENTORS

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FACILITATECOLLABORATIONACROSS DESIGNSCHOOLS

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SOULFUL DESIGNSTHAT REFLECTSinclusivedevelopment ofsociety

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Design cant change the world.Designers can change the world.- Hartmut Esslinger

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Design creates culture.Culture shapes values.Values determine the future.- Robert L. Peters

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THANK YOUEmail: kshitiz@happyhorizons.inTwitter: @kshitizFacebook: kshitiz.anandLinkedIn: in.linkedin.com/in/kshitizanandWebsite: www.kshitizanand.com