Story of Design

1. Talk delivered ATDESIGN DAY #7April 20th 2013@kshitiz , kshitiz@happyhorizons.inSTORY OF DESIGN

2. We as designers often wonder,why is it that we have so lessdesign schools in India, in spiteof its rich legacy in crafts andculture. Where are we now andwhat is the future of Designeducation in India ? Do we reallyunderstand what is Design andthe professional practice ofdesign?PROLOGUE

3. Icebreaker activity J

4. Can you tell Arial from Helvetica ?Reference: http://www.ironicsans.com/helvarialquiz/

5. Reference: h*p://www.ironicsans.com/helvarialquiz/

14. HelloI am@kshitiz

15. •  Presently–  Dean & Director - India Operations at LÉcolede Design Nantes Atlantique–  Founder of Happy Horizons Consulting•  Previous–  Design Head, Kuliza Technologies–  Founder & Director, Deskala Research andDesign & Consulting•  Education–  MS in HCI Design , Indiana UniversityBloomington, USA–  BDes in Communication Design, IIT Guwahati,India•  Contact–  kshitiz@happyhorizons.in–  Twitter: @kshitiz–  LinkedIn: in.linkedin.com/in/kshitizanand/–  Website: www.kshitizanand.com

16. Design is the conscious effort to impose ameaningful order.- Victor Papanek

17. Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp

18. MY STORY | THE STORYSTORY OF DESIGN

19. My Story

20. Oh SO you study Fashion Design!There is IIT IN GUWAHATI ALSO?DID YOU MEAN ITI ?WHY GUWAHATI, PATNA SCIENCECOLLEGE MEI ADMISSION NAHI MILA?

21. DESIGN BY CHOICEACCIDENTCan design be accidental?LUCK

22. 2013no design know design ?2001WHAT IS DESIGN?design student with design studentsin a design school heading a design schoolDesign is about questioning oneself always

23. Noun (As an artifact)Eg: A plan or drawing produced to show the look andfunction or workings of a building, garment, or otherobject before it is built or madeVerb (As an activity)Eg: Decide upon the look and functioning of (abuilding, garment, or other object), typically bymaking a detailed drawing of it.Design is about simplicity in this age of complexityDESIGN

24. PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……

25. Design is such a natural human abilitythat almost everyone is designing mostof the time - whether they are consciousof it, or not.- Harold Nelson, Erik Stolterman, in ‘The Design Way’

26. ONE LEARNINGFROM each year inDESIGN SO FAR

27. 2001: LEARN TO SELL YOURSELFDesign is about marketing yourself and your skillsbetter

28. 2002: Love for PhotographyDesign is in the detail

29. 2003: DESIGN MANAGEMENTDesign management is about entire project lifecyclesand people management

30. 2004: BEFRIENDING FAILUREUnderstand your strengths. Accept failure smilingly

31. 2005: LOVE WHAT YOU DOYour critics will always have something to pull youdown

32. 2006: DESIGN UNLEARNINGTo Design with Technology, we must unlearn everythingwe know – Wilson Miner

33. 2007: A HUNGER TO LEARNDesigners should be well read, express their opinionsthrough different channels

34. 2008: EGO CRASHBecome a Design Critic. Embrace ConstructiveCriticism

35. 2009: TAKE RISKS and TRAVELThe world needs more design entrepreneurs, to becomea better place

36. 2010: COME OUT OF COMFORT ZONEGet involved in multi disciplinary projects

37. 2011: EVANGELISING DESIGNAttend design conferences, speak about design, expressyour opinions

38. 2012: DESIGN EDUCATIONFollow something that really pleases your soul and youare passionate about

39. The proper study of mankind is thescience of design.- Herbert Simon

40. In a country of 1.2 billion people thereis only around 45-50 Design schools &institutesCompare this withBeijing - which alone Has around 120Design SchoolsSeoul - 80 Design schoolsSingapore - 40 Design schools- Source DDEI Conference, 2013

41. Design in India is a very old activitybut a very young profession.- A Balasubramaniam

42. SO THEN,WHO IS THE DESIGNPROFESSIONAL?

43. A designer can mull over complicateddesigns for months. Then suddenly thesimple, elegant, beautiful solution occursto him. When it happens to you, it feels asif God is talking! And maybe He is.- Leo Frankowski

44. NATIONAL DESIGN POLICY, 2007

45. Like all young people, the profession is also impatient: we just can’tseem to wait to grow. And like all things young, the profession hasseveral faces. There is the face of professional industrial designer,competing with global designers in increasingly global markets inmaking better cars and phones. There is the face of the graphicdesigner creating Brand India. And the social entrepreneur puttinghis design skills to create lasting value in society and theenvironment. There is the craft designer who is re-interpretingtraditional crafts to suit international markets. There is thissoftware and UI designer who is piggybacking the IT revolution.There are also designers becoming brands that are slowly makingprogress in marketing their names on products and services.Emerging in the horizon is the thinker-designer who is seen to beincreasingly applying the process for bettering hospitaladministration and making drinking water, safe.- A Balasubramaniam, on his blog

46. SUPPLYDEMAND

47. Good design resources

48. •  Why is there a severe resource crunch ?•  WHY Many recent design graduates are unemployable ?•  Why are MANY designers wanting to become UXprofessionals ?•  Why do design students not have an opinion ?•  Where is the Design rationale behind the Design ?•  Why are they not updated with latest trends in theirdomains ?•  Why is there a dearth of originality in work?-NOTES from Recruitment in DEsign

49. CAN DESIGN EDUCATIONIN INDIA ADDRESS THISPROBLEM?

50. GLOBALLY DESIGNEDUCATION ISREFORMING ITSELFTOO

51. MY VIEWS ON THETHE FUTURE OF DESIGNEDUCATION IN INDIA

52. DESIGNTECHNOLOGYMANAGEMENT(1951)(1961)(1961)Nehru had the initial Vision of taking Technology, Management and Designeducation as the pillars for progress of India. Institutions were set up aroundsame time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute ofDesign (1961).And we all know that Design Education fell way behind the other two.

53. Going beyond AmericanStyling & Europeanelitism to thinkingrationally on largerimpact of design FORSOCIETAL CHANGE

54. Be Opinionated inDesign

55. HELP STUDENTSBECOME GOOD CRITICS

56. PROVIDE DESIGNTHEORY WITH realexamples to buildSTRONG Designrationales

57. GET STUDENTS TOUnderstand theBUSINESS OF DESIGN &STRATEGY

58. Emphasize on Designentrepreneurship

59. It’s better to havetried and failedthan not have triedat all

60. BELIEVE INDEMOCRATIZINGDESIGN

61. MAKE DESIGNEVANGELISMCOMPULSORY

62. Engage inconversations

63. ENGAGE WITHINDUSTRY MORE

64. HAVE PRACTICINGDESIGNERS BECOMEPART OF FACULTY

65. Have students takeat least one projectOutside theirdomain

66. TEACH COCREATIONwith the differentstakeholders

67. HAVE SENIORSTUDENTS BECOMEMENTORS

68. FACILITATECOLLABORATIONACROSS DESIGNSCHOOLS

69. SOULFUL DESIGNSTHAT REFLECTSinclusivedevelopment ofsociety

70. Design cant change the world.Designers can change the world.- Hartmut Esslinger

71. Design creates culture.Culture shapes values.Values determine the future.-  Robert L. Peters

72. THANK YOUEmail: kshitiz@happyhorizons.inTwitter: @kshitizFacebook: kshitiz.anandLinkedIn: in.linkedin.com/in/kshitizanandWebsite: www.kshitizanand.com