Story of Design

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Slide deck of my presentation at the Design Day event in Bangalore, April 20th, 2013

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  • Rams
  • College festival projects to other projects . Project life cycles in its completion
  • Internship at an unwanted place ..
  • 2005 : Wanted to be a filmmaker
  • Constantly challenging myself .. With new stuff
  • Industry there is a huge
  • Why is there a severe resource crunch? Many recent design graduates are unemployable
  • REDUCE THE TRAINING PERIOD TO GET DESIGNERS TO BECOME PROFESSIONALS and ready to work on projects
  • 2010
  • Norman
  • Kolko
  • ICOGRADA
  • DDEI
  • Leading publications
  • Talks of Design being made affordable and more accessible to the other 80%
  • Design education should not just go for numbers and become like a processing industry, as it would then end up becoming an industry like Engineering schools which produces many unemployable graduates.
  • Not only other’s work but also their own works. Embrace constructive criticism.
  • The Internet made it possible to democratize design by eliminating barriers and reducing costs to information, expertise, and resourcesFocus on individuals .. Anywhere to inform design, get research done .. The world is the canvas
  • Blog, talk,
  • To challenge themselves
  • Story of Design

    1. 1. Talk delivered ATDESIGN DAY #7April 20th 2013@kshitiz , kshitiz@happyhorizons.inSTORY OF DESIGN
    2. 2. We as designers often wonder,why is it that we have so lessdesign schools in India, in spiteof its rich legacy in crafts andculture. Where are we now andwhat is the future of Designeducation in India ? Do we reallyunderstand what is Design andthe professional practice ofdesign?PROLOGUE
    3. 3. Icebreaker activity J
    4. 4. Can you tell Arial from Helvetica ?Reference: http://www.ironicsans.com/helvarialquiz/
    5. 5. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    6. 6. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    7. 7. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    8. 8. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    9. 9. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    10. 10. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    11. 11. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    12. 12. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    13. 13. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
    14. 14. HelloI am@kshitiz
    15. 15. •  Presently–  Dean & Director - India Operations at LÉcolede Design Nantes Atlantique–  Founder of Happy Horizons Consulting•  Previous–  Design Head, Kuliza Technologies–  Founder & Director, Deskala Research andDesign & Consulting•  Education–  MS in HCI Design , Indiana UniversityBloomington, USA–  BDes in Communication Design, IIT Guwahati,India•  Contact–  kshitiz@happyhorizons.in–  Twitter: @kshitiz–  LinkedIn: in.linkedin.com/in/kshitizanand/–  Website: www.kshitizanand.com
    16. 16. Design is the conscious effort to impose ameaningful order.- Victor Papanek
    17. 17. Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp
    18. 18. MY STORY | THE STORYSTORY OF DESIGN
    19. 19. My Story
    20. 20. Oh SO you study Fashion Design!There is IIT IN GUWAHATI ALSO?DID YOU MEAN ITI ?WHY GUWAHATI, PATNA SCIENCECOLLEGE MEI ADMISSION NAHI MILA?
    21. 21. DESIGN BY CHOICEACCIDENTCan design be accidental?LUCK
    22. 22. 2013no design know design ?2001WHAT IS DESIGN?design student with design studentsin a design school heading a design schoolDesign is about questioning oneself always
    23. 23. Noun (As an artifact)Eg: A plan or drawing produced to show the look andfunction or workings of a building, garment, or otherobject before it is built or madeVerb (As an activity)Eg: Decide upon the look and functioning of (abuilding, garment, or other object), typically bymaking a detailed drawing of it.Design is about simplicity in this age of complexityDESIGN
    24. 24. PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……
    25. 25. Design is such a natural human abilitythat almost everyone is designing mostof the time - whether they are consciousof it, or not.- Harold Nelson, Erik Stolterman, in ‘The Design Way’
    26. 26. ONE LEARNINGFROM each year inDESIGN SO FAR
    27. 27. 2001: LEARN TO SELL YOURSELFDesign is about marketing yourself and your skillsbetter
    28. 28. 2002: Love for PhotographyDesign is in the detail
    29. 29. 2003: DESIGN MANAGEMENTDesign management is about entire project lifecyclesand people management
    30. 30. 2004: BEFRIENDING FAILUREUnderstand your strengths. Accept failure smilingly
    31. 31. 2005: LOVE WHAT YOU DOYour critics will always have something to pull youdown
    32. 32. 2006: DESIGN UNLEARNINGTo Design with Technology, we must unlearn everythingwe know – Wilson Miner
    33. 33. 2007: A HUNGER TO LEARNDesigners should be well read, express their opinionsthrough different channels
    34. 34. 2008: EGO CRASHBecome a Design Critic. Embrace ConstructiveCriticism
    35. 35. 2009: TAKE RISKS and TRAVELThe world needs more design entrepreneurs, to becomea better place
    36. 36. 2010: COME OUT OF COMFORT ZONEGet involved in multi disciplinary projects
    37. 37. 2011: EVANGELISING DESIGNAttend design conferences, speak about design, expressyour opinions
    38. 38. 2012: DESIGN EDUCATIONFollow something that really pleases your soul and youare passionate about
    39. 39. The proper study of mankind is thescience of design.- Herbert Simon
    40. 40. In a country of 1.2 billion people thereis only around 45-50 Design schools &institutesCompare this withBeijing - which alone Has around 120Design SchoolsSeoul - 80 Design schoolsSingapore - 40 Design schools- Source DDEI Conference, 2013
    41. 41. Design in India is a very old activitybut a very young profession.- A Balasubramaniam
    42. 42. SO THEN,WHO IS THE DESIGNPROFESSIONAL?
    43. 43. A designer can mull over complicateddesigns for months. Then suddenly thesimple, elegant, beautiful solution occursto him. When it happens to you, it feels asif God is talking! And maybe He is.- Leo Frankowski
    44. 44. NATIONAL DESIGN POLICY, 2007
    45. 45. Like all young people, the profession is also impatient: we just can’tseem to wait to grow. And like all things young, the profession hasseveral faces. There is the face of professional industrial designer,competing with global designers in increasingly global markets inmaking better cars and phones. There is the face of the graphicdesigner creating Brand India. And the social entrepreneur puttinghis design skills to create lasting value in society and theenvironment. There is the craft designer who is re-interpretingtraditional crafts to suit international markets. There is thissoftware and UI designer who is piggybacking the IT revolution.There are also designers becoming brands that are slowly makingprogress in marketing their names on products and services.Emerging in the horizon is the thinker-designer who is seen to beincreasingly applying the process for bettering hospitaladministration and making drinking water, safe.- A Balasubramaniam, on his blog
    46. 46. SUPPLYDEMAND
    47. 47. Good design resources
    48. 48. •  Why is there a severe resource crunch ?•  WHY Many recent design graduates are unemployable ?•  Why are MANY designers wanting to become UXprofessionals ?•  Why do design students not have an opinion ?•  Where is the Design rationale behind the Design ?•  Why are they not updated with latest trends in theirdomains ?•  Why is there a dearth of originality in work?-NOTES from Recruitment in DEsign
    49. 49. CAN DESIGN EDUCATIONIN INDIA ADDRESS THISPROBLEM?
    50. 50. GLOBALLY DESIGNEDUCATION ISREFORMING ITSELFTOO
    51. 51. MY VIEWS ON THETHE FUTURE OF DESIGNEDUCATION IN INDIA
    52. 52. DESIGNTECHNOLOGYMANAGEMENT(1951)(1961)(1961)Nehru had the initial Vision of taking Technology, Management and Designeducation as the pillars for progress of India. Institutions were set up aroundsame time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute ofDesign (1961).And we all know that Design Education fell way behind the other two.
    53. 53. Going beyond AmericanStyling & Europeanelitism to thinkingrationally on largerimpact of design FORSOCIETAL CHANGE
    54. 54. Be Opinionated inDesign
    55. 55. HELP STUDENTSBECOME GOOD CRITICS
    56. 56. PROVIDE DESIGNTHEORY WITH realexamples to buildSTRONG Designrationales
    57. 57. GET STUDENTS TOUnderstand theBUSINESS OF DESIGN &STRATEGY
    58. 58. Emphasize on Designentrepreneurship
    59. 59. It’s better to havetried and failedthan not have triedat all
    60. 60. BELIEVE INDEMOCRATIZINGDESIGN
    61. 61. MAKE DESIGNEVANGELISMCOMPULSORY
    62. 62. Engage inconversations
    63. 63. ENGAGE WITHINDUSTRY MORE
    64. 64. HAVE PRACTICINGDESIGNERS BECOMEPART OF FACULTY
    65. 65. Have students takeat least one projectOutside theirdomain
    66. 66. TEACH COCREATIONwith the differentstakeholders
    67. 67. HAVE SENIORSTUDENTS BECOMEMENTORS
    68. 68. FACILITATECOLLABORATIONACROSS DESIGNSCHOOLS
    69. 69. SOULFUL DESIGNSTHAT REFLECTSinclusivedevelopment ofsociety
    70. 70. Design cant change the world.Designers can change the world.- Hartmut Esslinger
    71. 71. Design creates culture.Culture shapes values.Values determine the future.-  Robert L. Peters
    72. 72. THANK YOUEmail: kshitiz@happyhorizons.inTwitter: @kshitizFacebook: kshitiz.anandLinkedIn: in.linkedin.com/in/kshitizanandWebsite: www.kshitizanand.com

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