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Story of Design

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Slide deck of my presentation at the Design Day event in Bangalore, April 20th, 2013

Published in: Design, Business

Story of Design

  1. 1. Talk delivered ATDESIGN DAY #7April 20th 2013@kshitiz , kshitiz@happyhorizons.inSTORY OF DESIGN
  2. 2. We as designers often wonder,why is it that we have so lessdesign schools in India, in spiteof its rich legacy in crafts andculture. Where are we now andwhat is the future of Designeducation in India ? Do we reallyunderstand what is Design andthe professional practice ofdesign?PROLOGUE
  3. 3. Icebreaker activity J
  4. 4. Can you tell Arial from Helvetica ?Reference: http://www.ironicsans.com/helvarialquiz/
  5. 5. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  6. 6. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  7. 7. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  8. 8. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  9. 9. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  10. 10. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  11. 11. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  12. 12. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  13. 13. Reference:  h*p://www.ironicsans.com/helvarialquiz/  
  14. 14. HelloI am@kshitiz
  15. 15. •  Presently–  Dean & Director - India Operations at LÉcolede Design Nantes Atlantique–  Founder of Happy Horizons Consulting•  Previous–  Design Head, Kuliza Technologies–  Founder & Director, Deskala Research andDesign & Consulting•  Education–  MS in HCI Design , Indiana UniversityBloomington, USA–  BDes in Communication Design, IIT Guwahati,India•  Contact–  kshitiz@happyhorizons.in–  Twitter: @kshitiz–  LinkedIn: in.linkedin.com/in/kshitizanand/–  Website: www.kshitizanand.com
  16. 16. Design is the conscious effort to impose ameaningful order.- Victor Papanek
  17. 17. Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp
  18. 18. MY STORY | THE STORYSTORY OF DESIGN
  19. 19. My Story
  20. 20. Oh SO you study Fashion Design!There is IIT IN GUWAHATI ALSO?DID YOU MEAN ITI ?WHY GUWAHATI, PATNA SCIENCECOLLEGE MEI ADMISSION NAHI MILA?
  21. 21. DESIGN BY CHOICEACCIDENTCan design be accidental?LUCK
  22. 22. 2013no design know design ?2001WHAT IS DESIGN?design student with design studentsin a design school heading a design schoolDesign is about questioning oneself always
  23. 23. Noun (As an artifact)Eg: A plan or drawing produced to show the look andfunction or workings of a building, garment, or otherobject before it is built or madeVerb (As an activity)Eg: Decide upon the look and functioning of (abuilding, garment, or other object), typically bymaking a detailed drawing of it.Design is about simplicity in this age of complexityDESIGN
  24. 24. PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……
  25. 25. Design is such a natural human abilitythat almost everyone is designing mostof the time - whether they are consciousof it, or not.- Harold Nelson, Erik Stolterman, in ‘The Design Way’
  26. 26. ONE LEARNINGFROM each year inDESIGN SO FAR
  27. 27. 2001: LEARN TO SELL YOURSELFDesign is about marketing yourself and your skillsbetter
  28. 28. 2002: Love for PhotographyDesign is in the detail
  29. 29. 2003: DESIGN MANAGEMENTDesign management is about entire project lifecyclesand people management
  30. 30. 2004: BEFRIENDING FAILUREUnderstand your strengths. Accept failure smilingly
  31. 31. 2005: LOVE WHAT YOU DOYour critics will always have something to pull youdown
  32. 32. 2006: DESIGN UNLEARNINGTo Design with Technology, we must unlearn everythingwe know – Wilson Miner
  33. 33. 2007: A HUNGER TO LEARNDesigners should be well read, express their opinionsthrough different channels
  34. 34. 2008: EGO CRASHBecome a Design Critic. Embrace ConstructiveCriticism
  35. 35. 2009: TAKE RISKS and TRAVELThe world needs more design entrepreneurs, to becomea better place
  36. 36. 2010: COME OUT OF COMFORT ZONEGet involved in multi disciplinary projects
  37. 37. 2011: EVANGELISING DESIGNAttend design conferences, speak about design, expressyour opinions
  38. 38. 2012: DESIGN EDUCATIONFollow something that really pleases your soul and youare passionate about
  39. 39. The proper study of mankind is thescience of design.- Herbert Simon
  40. 40. In a country of 1.2 billion people thereis only around 45-50 Design schools &institutesCompare this withBeijing - which alone Has around 120Design SchoolsSeoul - 80 Design schoolsSingapore - 40 Design schools- Source DDEI Conference, 2013
  41. 41. Design in India is a very old activitybut a very young profession.- A Balasubramaniam
  42. 42. SO THEN,WHO IS THE DESIGNPROFESSIONAL?
  43. 43. A designer can mull over complicateddesigns for months. Then suddenly thesimple, elegant, beautiful solution occursto him. When it happens to you, it feels asif God is talking! And maybe He is.- Leo Frankowski
  44. 44. NATIONAL DESIGN POLICY, 2007
  45. 45. Like all young people, the profession is also impatient: we just can’tseem to wait to grow. And like all things young, the profession hasseveral faces. There is the face of professional industrial designer,competing with global designers in increasingly global markets inmaking better cars and phones. There is the face of the graphicdesigner creating Brand India. And the social entrepreneur puttinghis design skills to create lasting value in society and theenvironment. There is the craft designer who is re-interpretingtraditional crafts to suit international markets. There is thissoftware and UI designer who is piggybacking the IT revolution.There are also designers becoming brands that are slowly makingprogress in marketing their names on products and services.Emerging in the horizon is the thinker-designer who is seen to beincreasingly applying the process for bettering hospitaladministration and making drinking water, safe.- A Balasubramaniam, on his blog
  46. 46. SUPPLYDEMAND
  47. 47. Good design resources
  48. 48. •  Why is there a severe resource crunch ?•  WHY Many recent design graduates are unemployable ?•  Why are MANY designers wanting to become UXprofessionals ?•  Why do design students not have an opinion ?•  Where is the Design rationale behind the Design ?•  Why are they not updated with latest trends in theirdomains ?•  Why is there a dearth of originality in work?-NOTES from Recruitment in DEsign
  49. 49. CAN DESIGN EDUCATIONIN INDIA ADDRESS THISPROBLEM?
  50. 50. GLOBALLY DESIGNEDUCATION ISREFORMING ITSELFTOO
  51. 51. MY VIEWS ON THETHE FUTURE OF DESIGNEDUCATION IN INDIA
  52. 52. DESIGNTECHNOLOGYMANAGEMENT(1951)(1961)(1961)Nehru had the initial Vision of taking Technology, Management and Designeducation as the pillars for progress of India. Institutions were set up aroundsame time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute ofDesign (1961).And we all know that Design Education fell way behind the other two.
  53. 53. Going beyond AmericanStyling & Europeanelitism to thinkingrationally on largerimpact of design FORSOCIETAL CHANGE
  54. 54. Be Opinionated inDesign
  55. 55. HELP STUDENTSBECOME GOOD CRITICS
  56. 56. PROVIDE DESIGNTHEORY WITH realexamples to buildSTRONG Designrationales
  57. 57. GET STUDENTS TOUnderstand theBUSINESS OF DESIGN &STRATEGY
  58. 58. Emphasize on Designentrepreneurship
  59. 59. It’s better to havetried and failedthan not have triedat all
  60. 60. BELIEVE INDEMOCRATIZINGDESIGN
  61. 61. MAKE DESIGNEVANGELISMCOMPULSORY
  62. 62. Engage inconversations
  63. 63. ENGAGE WITHINDUSTRY MORE
  64. 64. HAVE PRACTICINGDESIGNERS BECOMEPART OF FACULTY
  65. 65. Have students takeat least one projectOutside theirdomain
  66. 66. TEACH COCREATIONwith the differentstakeholders
  67. 67. HAVE SENIORSTUDENTS BECOMEMENTORS
  68. 68. FACILITATECOLLABORATIONACROSS DESIGNSCHOOLS
  69. 69. SOULFUL DESIGNSTHAT REFLECTSinclusivedevelopment ofsociety
  70. 70. Design cant change the world.Designers can change the world.- Hartmut Esslinger
  71. 71. Design creates culture.Culture shapes values.Values determine the future.-  Robert L. Peters
  72. 72. THANK YOUEmail: kshitiz@happyhorizons.inTwitter: @kshitizFacebook: kshitiz.anandLinkedIn: in.linkedin.com/in/kshitizanandWebsite: www.kshitizanand.com

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