This document outlines a business plan for an image consulting partnership called "Dream Makers" based in Barcelona, Spain. It describes image consulting services that help boost clients' confidence by enhancing their public image through assessments of color, style, and personal branding. The plan details the partners' qualifications, target customer demographics, competitive local companies, marketing strategies, and financial projections to establish the new business and ensure factors for success such as low costs, niche products, and strong customer relationships.

1. “DREAM MAKERS” IMAGE CONSULTING
BUSINESS IN BARCELONA
Partnership between Yelena Starikova,
Nada Kloss and Fanny Lanctôt Fortier

2. “7 out of 10 Americans
said physical appearance is
Important!”

3. WHAT IS AN IMAGE CONSULTANT?
Image consultants are professionals who assess the
current status of the public’s perception and
determine the best way to enhance the positive
aspects of the public image.

4. WHO WE ARE?

5. WHY US?
New
Innovative
Color Analysis
System
Creative
Modern

6. BENEFITS FOR CUSTOMERS
 Personal Branding
 Transition from Student to Professional
 Change of Career
 Looking for a Soulmate
 Need update on current Fashions
 Boost of Confidence

7. IMAGE CONSULTING MARKET?
 Started 1970´s and early 1980´s
 Politicians, models, TV personalities and celebrities
started to use image consultants
 John T. Molloy’s Dress for Success
 1990’s the high-tech companies influenced a more
relaxed trend in dress swept across the country
 Today, the demand for quality image consultants
has risen to a new high as new markets have been
created

8. IMAGE CONSULTING MARKET
 “Image Consulting has grown from being virtually
unknown 15 years ago to a $130 million-year
business at the start of this decade.”
 AICI estimates over 1,500
image consultants In USA
in 2009 compared to 1,000
in 2004.

9. TRENDS
Baby boomers and stylish X-generation are
very interested in looking good. It is a growing
phenomenon that is HERE to STAY!

10. TARGET GROUP
 Woman
 24-39
 English Speaking
 Professional

11. SERVICES (PRODUCT)
1. Special Occasion
Emergency Kit
2. Polished Professional
3. “WOW colors
4. Shop Your Closet
5. Makeover with chic
Photoshoot

12. PLACE
Barcelona,
Spain

13. PRICE
 Wardrobe analysis 120 euros/hour
 Style analysis 180 euros
 Complete image analysis 199 euros
 Personal shopping 50 euros/hour

14. LOCAL COMPETITIVE ANALYSIS
Andrea
Villalonga
Julia
Atenda
Joey Garr
Alma
Barrero
Lorenastlle
The
Golden
Style
Gorgeous

15. COMPETITOR CURRENT STRATEGIES
Julia Atenda - International Luxury Market.
Andrea Villalonga and Alma Barrero - Corporate
clients.
Lorenastlle - young females. Concentration on make
up Services.
Joey Garr and The Golden Style –Expats Community
in Barcelona, but not very active.

16. SWOT

17. FACTORS OF SUCCESS
• No
Competition
• Minimal
Cost
• Uniqueness
of Product

18. GOALS
ExpansionRevenue
Growth
Strong
Customer
Relationship

19. MARKETING PLAN (PROMOTIONS)
 Metropolitan Magazine ad
 Social Media
 Blog
 Word of Mouth

20. ORGANIZATIONAL PLANS
PR
Accounting
Image
Consultant

21. LEGAL PARTNERSHIP IN BARCELONA
Steps:
 Register to pay IAE
 Register a declaration for
starting a business CIF
 Register for social security

22. REVENUES VS EXPENSES
EXPENSES
 Membership 275$/year
 Drape set 275$
 Swatches 38.50 each *12

23. REVENUES VS EXPENSES
REVENUE
 Wardrobe analysis 120 euros/hour
 Style analysis 180 euros
 Complete image analysis 199 euros
 Personal shopping 50 euros/hour

25. BRAND LOOK

26. Thank you!