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10 Important Tips On Your Professional 
Appearance
It is true, that you never get 
a second chance to make a 
first impression. 
As a sales professional, it is 
imperative that the first 
impression the prospect 
gets of you be a good one, 
and it starts with your 
appearance. 
However, here are 10 subtle, 
seemingly small items 
concerning your appearance 
that many sales people 
overlook.
Bad Breath 
Ok, so you are convinced that you do not have 
a case of genuine halitosis. However, it does 
not take much for your breath to assume a 
foul odour for a short period of time, 
especially after you eat. Just keep some 
breath fresheners with you at all times and be 
sure.
FOOD IN TEETH 
Before the end of that lunch with that important 
prospect; go check your teeth. It is extremely difficult 
to pay attention to or take someone seriously, who has 
a small piece of broccoli stuck in their teeth
DIRTY, CHEWED FINGERNAILS 
While a few women falter here, 
this seems to be an area for which 
most men pay no attention. Clip 
and clean your fingernails. You 
should actually maintain a decent 
manicure, and that goes for 
gentlemen as well. It is more 
important than you may think!
Dirty, Unpolished Shoes 
Another area many believe is unnoticeable is 
your feet. 
Scuff Marks 
Dust 
Grass 
Dog Mess 
Your shoes pick up many things and detract 
from your professional appearance. 
Pay attention to your footwear
Brief, Attaché or Laptop Case 
Make sure your carry case that is in good shape, both inside and out. Don’t open a great 
looking case only to reveal a completely disorganised mess of scattered papers, old sticky 
notes, business cards and chewing gum wrappers all over the place.
Products and Sales Presentation Material 
You should completely 
clean, refresh and 
replenish everything 
you use in your sales 
interaction everyday. 
Get rid of the writing 
tablet that has tattered 
edges and only 20% of 
the pages left in it.
INK PEN
NOSE 
AND 
EAR 
HAIR 
PLEASE TRIM 
ENOUGH SAID
BEVERAGE 
STAINS 
Drops of coffee seem to have the uncanny 
ability to target the most visible spots on your 
tie, suit or dress. Many saucers and even 
coasters do not absorb enough liquid to 
prevent dripping. Use a napkin under your cup 
and spoon.
Belts & Accessories 
A worn, fraying old belt will completely ruin 
your outfit. Everything on your person is 
important. Pay attention and be sure to 
notice the condition of all accessories
Some of you might be 
thinking 
“Come on Sean; these 
are trivial things.” 
To that I say: 
Maybe it’s time that 
you start to sweat the 
small stuff!
10 Important Tips On Your Professional Appearance

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10 Important Tips On Your Professional Appearance

  • 1. 10 Important Tips On Your Professional Appearance
  • 2. It is true, that you never get a second chance to make a first impression. As a sales professional, it is imperative that the first impression the prospect gets of you be a good one, and it starts with your appearance. However, here are 10 subtle, seemingly small items concerning your appearance that many sales people overlook.
  • 3. Bad Breath Ok, so you are convinced that you do not have a case of genuine halitosis. However, it does not take much for your breath to assume a foul odour for a short period of time, especially after you eat. Just keep some breath fresheners with you at all times and be sure.
  • 4. FOOD IN TEETH Before the end of that lunch with that important prospect; go check your teeth. It is extremely difficult to pay attention to or take someone seriously, who has a small piece of broccoli stuck in their teeth
  • 5. DIRTY, CHEWED FINGERNAILS While a few women falter here, this seems to be an area for which most men pay no attention. Clip and clean your fingernails. You should actually maintain a decent manicure, and that goes for gentlemen as well. It is more important than you may think!
  • 6. Dirty, Unpolished Shoes Another area many believe is unnoticeable is your feet. Scuff Marks Dust Grass Dog Mess Your shoes pick up many things and detract from your professional appearance. Pay attention to your footwear
  • 7. Brief, Attaché or Laptop Case Make sure your carry case that is in good shape, both inside and out. Don’t open a great looking case only to reveal a completely disorganised mess of scattered papers, old sticky notes, business cards and chewing gum wrappers all over the place.
  • 8. Products and Sales Presentation Material You should completely clean, refresh and replenish everything you use in your sales interaction everyday. Get rid of the writing tablet that has tattered edges and only 20% of the pages left in it.
  • 10. NOSE AND EAR HAIR PLEASE TRIM ENOUGH SAID
  • 11. BEVERAGE STAINS Drops of coffee seem to have the uncanny ability to target the most visible spots on your tie, suit or dress. Many saucers and even coasters do not absorb enough liquid to prevent dripping. Use a napkin under your cup and spoon.
  • 12. Belts & Accessories A worn, fraying old belt will completely ruin your outfit. Everything on your person is important. Pay attention and be sure to notice the condition of all accessories
  • 13. Some of you might be thinking “Come on Sean; these are trivial things.” To that I say: Maybe it’s time that you start to sweat the small stuff!