Measuring & Evaluating Financial Performance at Zara
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This document discusses the financial performance of Inditex, the parent company of Zara. In 2017, Inditex's sales increased 10% to $22 billion but its gross profit margin declined slightly to 59.4% from the prior year. While currency movements affected margins, analysts believe long-term challenges to Inditex's business model may also be a factor. Inditex has advantages over competitors through its ability to quickly deliver new fashion trends to stores and online through a centralized inventory and integrated global platform. However, competition in the fast fashion space and currency fluctuations continue to put pressure on Inditex's margins.
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- The recommendations suggest Inditex focus on expanding its online presence, increase advertising, and further penetrate markets in Asia and America to drive future growth.
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LinkedIn: https://www.linkedin.com/in/fc3arch
Website: https://www.frankcunha.com
Blog: https://ilovemyarchitect.com
Email: fc3arch@gmail.com
Mobile: (201) 247-6782
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Measuring & Evaluating Financial Performance at Zara
- 1. Measuring and Evaluating Financial Performance A Case Study Presented by: Frank Cunha III ACCT 560: Accounting for Business Managers Frank Cunha III, AIA Executive MBA Program Montclair State University
- 2. • Reflect what a company earns from its sales • Determined from information from the income statement • Helps investors gauge how well management utilizes company resources to produce their products Gross Profit and Gross Margin
- 3. • In 2017, Sales climbed 10% to $22B strengthened by run-up to holiday season • Gross Profit Margin for its fiscal 3Q 2017 fell 0.3% from 59.4% a year ago • Full year GPM continued to fall from 59.8% peak in 2013 Financial Overview
- 4. Competition and Currency Movements • Analysts have questioned whether the margin's slide at Inditex is due to short-term factors such as currency movements or reflects long-term challenges to its business model • Inditex generates more than half its sales in more than 60 currencies outside the Euro-Zone, while making most of its products in Spain • Weakening of those currencies in comparison to the Euro has chipped away at revenue reported in Euros
- 6. Fashion Wars: Zara Vs H&M
- 7. Inditex Advantage Customer Driven • Latest fashions at affordable prices • Customer interaction: Constant feedback allows modification of collections • Prominent stores in prime locations • Global online sales Tokyo Flagship
- 8. Inditex Advantage Differentiated Business Model • Central inventory position • Global fully integrated Store & Online platform • Orders to stores and online customers in 2 to 48 hours
- 9. Inditex Still a Strong Bet for Spain
- 10. Sources: 1. New York Times. Zara Shows Shrinking Profit Margins Despite Sales Increase. Parent Inditex’s margin continues decline, though currency may be a factor Neumann, Jeannette. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]14 Dec 2017: B.3. 2. Business News: Inditex Feels Profit Pressures But Still Skirts Industry Woes, Neumann, Jeannette. Wall Street Journal, Eastern edition; New York, N.Y. [New York, N.Y]14 Dec 2017: B.3. 3. What are the differences between gross profit and gross margin? Investopedia https://www.investopedia.com/ask/answers/101314/what-are-differences-between- gross-profit-and-gross-margin.asp#ixzz51Yn6J8wg 4. H&M's Fast-Fashion Fail Is Actually a Problem for Zara There's a raft of pretenders to Inditex's supply chain mastery. By Andrea Felsted https://www.bloomberg.com/news/articles/2017-12-15/h- m-s-fast-fashion-fail-is-actually-a-problem-for-zara 5. Inditex Annual Reports https://www.inditex.com/investors/investor-relations/annual-reports