Lynn Heller is a creative advertising, fashion marketing, and fine artist illustrator based in New York City. Over her career spanning from 1980 to present, she has held executive creative and marketing roles for various advertising agencies and corporations, creating campaigns for retail and corporate clients. She also pursues personal creative projects including children's books, fashion apparel, jewelry design, and fine art. Originally from Michigan, she now resides in New York City with her two sons who are also pursuing careers in the arts.

1. Bio/Resume
September 2012
Lynn (Welsh) Heller
Creative Advertising Fashion Marketing Fine Artist Illustrator
Writer Film Documentarian Musician Humanitarian & Mom
516.439.4374
Son/rep Marc Heller 516.477.5636
Email: lynnheller88@gmail.com
Presently Freelance: Creative Multifarious Projects: Children's Books w/Musical operas,
Fashion Apparel, Lifestyle Accessories, Skincare & Fragrance, Jewelry Design, Fine Artwork, Film
/Book Concepts.
1980 to Present: NYC Advertising Executive Creative /Marketing /Film Director
Created: Plenteous multi media campaigns: Retail /Corporate Clients, New Products and Trend-
Setting Concepts.
Focusing on the fast track multi idea-development process, by implementing a disciplined
performance scorecard, for results based philosophy of Idea-Creative visualization as a means to
bring ideas to reality.
Brand Storytelling: The creation of a Brand. Experience in retail and corporate environment
designs, leading the transformation to an integrated cross-media approach to creativity. Develop a
targeted formal methodology: "If You Are In It, Win It."
New York City International Art Expo. Solo exhibitor. “Money as Art.”
Themed artwork series of mixed media collages, infused watercolors, fabrics accented w/old world
monies & found objects. Featured: CBS Morning Show, NewsDay; Business & Tech: “The Art of
the Deal” The Hampton Insiders Guide, Hampton Style Magazine, Dan’s Papers: Ultimate
Luxuries - Automotive Jewelry & e-clips.
Gary Null Associates, NYC Executive Creative Director, Producer:
NYC International Film Festival: Documentary: "Deconstructing the Myth of Aids" Best
Audience Award. New corporate logo & new product development; Nutritious Chocolate Bar &
Chocolate Aloe Skincare/Spa line. New Business.
Newmark, Posner & Mitchell, NYC Executive Creative/Marketing Director
Created Real Estate Identity Campaigns, Interior & Exterior Designs: New business.
* The Brodsky Corp.: One Columbus Place; 59 & 9 Ave., NYC.
* Hartz Mountain Industries, Inc.: Harmon Studio City.
* Chubb Corp.: The River Club
* Global Developers, Mijus, Spain; Multi-lingual campaigns.
Bronner Slosberg Humphrey, Boston, Mass. Creative Consultant
Created Direct-Mail campaigns: American Express and AT&T. New business.
Kmart, Troy, Mich. Creative/Marketing Art Director Updated corporate identity, created
target displays; redesigned Kmart fashion image; restructuring Kmart FSI newspaper advertising
program.
Marke Communications, NYC Executive Creative Director
Expanded new business by directing "Marke into Marketing" thus developing the successful
catalog business into “Umbrella Concepts” multi-media television/print campaigns. Created cost
efficient programs. Clients: Gap; Bloomingdale's; Ann Taylor; Bullocks; Fortunoff
(Home/Jewelry); Rouse Corp.; Jacobson's; Rich's; Talbot’s. etc.

2. Marlboro Marketing, NYC (div. Saatchi & Saatchi ) Director of Creative Concepts Created:
In-Store Target Displays; designed first Cosmetic Computer Display for Noxell Corp.; Clients:
British Airways, HMG Sports Marketing Group, U.S.A Olympics.
Advertising To Women, NYC Repositioned ENJOLI Fragrance (Clio finalist), Paris, Jean Nate',
YSL, Opium, Charles of the Ritz, Searle Drug, Gillette: Silkience Haircare.
Out of the Blue Productions, Inc., Grosse Pointe, Michigan.
Owner/Creative Director/Film Producer Conceptualized & Produced
Advertising/Television/Radio campaigns for Advertising agencies/Retail Clients: W.B Doner &
Co., Ross Roy, Inc.; Kmart, Mars Advertising, Coca Cola Bottlers of Detroit, Dayton Hudson
W.B Doner & Co. Southfield, Michigan - Fashion Art Director / Producer
Specialized in Retail Television Accounts by working "24/7" w/award winning creative teams.
Doner had acquired a reputation for creating advertisements that produced sales on the retail level,
many clients sought it out for this specialization.
W "Brod" Doner inspired and allowed my creative talents to develop in my early career.
by developing who I "creatively am." I shall always hold a special place in my heart for W.B
Doner & Co. Thank-you.
.
Saks Fifth Avenue Detroit/Troy, Michigan Associate Fashion Director.
At, 26, I Designed/introduce my first themed jewelry collection: "The Jewelry Garage." The designs
were inspired from “Auto Engine Parts” styled in 'silver/gold' accented w/diamonds/stones.
Displayed in a Lucite garage with miniature cars.
An “Owners Manuel” accompanied each item, explaining the design's automotive function. The
collection was featured: People Magazine, (double spread), Detroit News, WWD and business
/fashion publications across the nation.
Originally, I raised in Grosse Pointe, Michigan, within a prominent “Automotive Family.” My
mother; Marilyn Smith brother; Roger Bonham Smith (deceased 2007) was the former Chairman
and CEO of General Motors Corporation: 1981 to 1990.
Listing: National Society of the Daughters of the American Revolution, Manchester’s Who’s
Who; 2006 : "American Painters in Paris, Bicentennial, " Paris, France.
Education: Washington University - Kappa Alpha Theta.
Southern Illinois University; Bachelors of Fine Arts - Deans List.
Currently residing in the metro New York City with my two talented sons:
Marc (23 yrs.) A student at St. Johns University, Sports Management.
Additionally, Marc has held the position with the NBA/ NY Knicks. locker room attendant for7
years and also works directly with Madison Square Gardens, NYC: Sports Events: The NY Liberty
Women's Basketball, The Big East , etc.
Marc is also a talented artist who studied at Pratt Institute before transferring to St. John's.
Model/Actor
Derek (22yrs.) A talented diesel-engineer specialist and carries on the family decorum of
engineering, attended Wyotech Automotive & Diesel Technology. Derek is both artistically and
musically talented. He holds a Black Shield and Engineer Certificate as a volunteer fireman in the

3. metro New York area. Model/Actor
Both Marc and Derek have modeled and acted throughout their entire childhood/adolescence years
and continue to develop their talents…
me too!