Dr. Matthew J. Salois - One Health, Working together to safeguard agriculture
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One Health, Working together to safeguard agriculture - Dr. Matthew J. Salois, Elanco Animal Health, from the 2017 NIAA Annual Conference, U.S. Animal Agriculture's Future Role In World Food Production - Obstacles & Opportunities, April 4 - 6, Columbus, OH, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2017_niaa_us_animal_ag_future_role_world_food_production
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Dr. Matthew J. Salois - One Health, Working together to safeguard agriculture
- 1. Working Together to Safeguard Agriculture NIAA Annual Conference April 4th, 2017
- 2. “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” -Peter Drucker
- 3. Animal Welfare and Sustainability important global trends Our Window of Opportunity Protein: #1 food segment by 2050 Food has never been more personal Global connectivity around food and health growing Animal Health Highly Attractive
- 4. Elevate the Dialogue Stimulate Innovation Food Chain Influence 3 Catalysts
- 5. One Health Healthy animals have a better life, are more sustainable, and are critical to healthy people and a healthy planet.
- 6. Today’s Realities Get the wrong nutrition Overusing natural resourcesIncrease in demand Lost to disease Healthy People 1 in 3 60% 20% 1.6 planets Healthy Animals Healthy Planet
- 7. Healthy Animals Under Constant Threat 3 in 4 cattle fight respiratory disease 1 in 4 cows face mastitis 9 in 10 chickens exposed to coccidiosis 1 in 3 pig herds experience ileitis HEALTHY ANIMALS HEALTHY PEOPLE HEALTHY PLANET Wittum, T. E., 1996. "Relationships among treatment for respiratory tract disease, pulmonary lesions evident at slaughter and rate of weight gain in feedlot cattle." J. Am. Vet. Med. Assoc. 209:814–818.8756886; Ruegg, Pamela L.”New Perspectives in Udder Health Management.” Vet Clin Food Anim 28 (2012) 149–163; Williams, R.B. “Intercurrent coccidiosis and necrotic enteritis of chickens.” Avian Pathology (2010) 171; Full Value Pigs. Global Survey Results & Summary (2013) EXAMPLE: 2015 AVIAN INFLUENZA OUTBREAK 7.8 million turkeys (2%) 40 million hens (4%) Knapp. Fox Hollow Consulting. 2016. Data on File.
- 8. Healthy People & Healthy Environment Quality. Safe. Available. Affordable. 64,500 MT of chicken = 2.2 billion servings of chicken soup 46 million Thanksgiving dinners 195 million turkey sandwiches & 113 million turkey burgers COMBINED! 12.2 Billion eggs lost 89,300 MT of ready to cook turkey lost = Per pound price increase $0.42-$0.47 increased price per dozen Knapp. Fox Hollow Consulting. 2016. Data on File. AVIAN INFLUENZA Lost Resources 474 million gallons = usage of 467,000 households 220,000 acres corn and soybeans
- 9. Eliminating Choice: A Case Study What Consumers Want? • 16M cage-free layers • Retail policies drive need for 190M by 2025 • Conversion cost: 6B+ • Price difference: $.90 vs $2.79 • Market glut, selling cage- free as conventional, breakers
- 10. Drive Choice Stimulate Innovation Challenges: • Can’t get ahead of science. • Improving sustainability = improving efficiency. More protein. Not more animals. Innovation is plentiful, rewarded and can meet consumer expectations
- 11. Responsible Use Requires Alternatives OIE has identified 18 pathogens in swine and poultry with unmet alternative disease control needs. Key Syndrome Primary pathogen(s) (disease) Antibiotic Use Systemic Broilers Escherichia coli (Yolk sac infection, airsacculitis, cellulitis) High Infectious Bursal Disease virus (secondary bacterial infections) Medium Systemic (Breeders, Layers) Escherichia coli (airsacculitis, cellulitis, salpingitis and peritonitis) High Enteric (Broilers, Breeders, and Layers) Clostridium pertringens, type A (necrotic enteritis) High Coccidiosis (secondary bacterial infections) High Infectious Bronchitis Virus (secondary bacterial infections) Medium Poultry Key syndrome Primary pathogen(s) (disease) Antibiotic Use Systemic (respiratory) Streptococcus suis High Haemophilus parasuis Medium Respiratory Pasteurella multocida (for pneumonic disease) High Mycoplasma hyopneumoniae High Actinobacilus pleuropneumoniae High Porcine Reproductive and Respiratory Sydrome virus (secondary bacterial infections) High Swine Influenza Virus (secondary bacterial infections) High Enteric – neonatal Escherichia coli High for the syndrome, Low for E. Coli Enteric (weaners/ finishers) Escherichia coli High Lawsonia intracellularis High Brachyspira spp B.hyodysenteriae, B.pilosicoli Medium-High Rotaviruses (secondary bacterial infections) High Swine
- 12. Global Dairy 0.8 0.9 1 1.1 1.2 1.3 1.4 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Milk Supply Cows Milk/Cow Source: FAO, FAOSTAT, accessed 24Aug2016 54% 82% 15% 15%31% 3% 0% 20% 40% 60% 80% 100% 120% 1961 to 2010 Trending 2007 to 2020 Increased Milk/Cow Interaction Increased Cows Source: FAOSTAT, accessed 9JUL14 We Must Stop Meeting Increased Demand By Adding Animals! Need For Innovation: Improving Sustainable Production
- 13. Drive Food Chain Influence We can meet protein demand while giving consumers what they want. Challenge: • Who’s really driving the change? • Positively Position. Change the trend.
- 14. Understanding What the Consumer Wants
- 15. Need 1. Innovate for the future 2. Influence food chain stakeholders 3. Long-term view vs short-term differentiation Our History • Accelerating negative claims • Stalling efficiency & sustainability • Jeopardizing welfare • Eroding consumer confidence and trust
- 16. Entire Industry Shifts Premiums Drop Broilers Raised Without Antibiotics 0.0 5.0 10.0 15.0 20.0 Mortality is trending up 11,250 140,711 182,450 196,100 591,200 827,000 0 200,000 400,000 600,000 800,000 1,000,000 Antibiotics Avian Influenza Labeling Nutrition Price Taste January Mentions Consumers Never Asked For It Express Markets, Inc. Express Markets, Inc. U.S. National Chicken Council Elanco Pulse Institute
- 17. Driving Positive Consumer Experience • More protein • Better animal care • More sustainable • More economical Make YES the new NO
- 18. Elevate the Dialogue Innovation Influence Conclusions Positive platform brings more credibility, connections. Innovation is the sustainable solution. Not more animals. Food chain, not consumers driving change. Changes must be sustainable.
- 19. 19 HEALTHY ANIMALS HEALTHY PEOPLE HEALTHY PLANET One Health Healthy animals have a better life, are more sustainable, and are critical to healthy people and a healthy planet.
Editor's Notes
- Pivotal time for our businesses, for animal protein … and for hundreds of millions of people who need animal protein. Must forge a vision for the future of innovation and for global protein.
- Traveling in past few months – exciting time. My reflections on trends driving oppty. No food group will have a greater impact than protein in the coming decades – not just the emerging middle class – but among affluent. Protein snacking hottest food trends. Carbs and sugar being vilified. Protein key to obesity epidemic. Example – fairlife high protein milk among hottest new brands. Drove 4% annual sales growth for Coke in NA in a carbonated beverage industry that’s seen a decade long decline. Food has never been more personal. Where you go to eat, the food and brands you chose all help define your values and who you are. The connection between food, health, people, planet around the world is growing We benefit from an attractive market space – enjoys consistent, attractive growth driven by long-term demand signals while we aren’t encumbered by a number of market place constraints other industries experience. Innovation is abundant and rewarded – more than 160 product approvals in the US, Europe, Australia and Japan in the past two years.
- Share my perspective on the 3 catalysts that will allow us to capitalize on these opportunities. The right platform to put the health of the animal at the table: change the conversation and re-position animal protein as a vital solution … and a platform to evaluate and solve the issues we face, starting with antimicrobial resistance? Simply put, healthy, efficient animals are critical to healthy people and a healthy planet. Stimulate Innovation: why do we need innovation and how can we stimulate it. (We know our industry is the beneficiary of a number of positive trends. But to capitalize on them, we first have to address our brutal facts – including concerns about clean food and food production … how we treat animals … and whether our practices harm the environment.) Drive Food Chain Influence: we can bring innovation to ensure healthy, efficient animals while still giving affluent consumers the choices they want, but we must not get ahead of the science. Need to understand who’d really driving these changes.
- Why One Health: Need a way to take what is a complex and disconnected story about humans, animals and the environment, and make it simple, clear and connected. We’ve heard others talk about One Health today. This platform is critical. It’s such much more than disease spread. Broader context makes it more relevant and relatable. Efficient, healthy animals impact healthy people and a healthy environment. They make meat, milk and eggs more available to nourish people. Protein in a balanced diet strengthens body and mind and can limit malnutrition, obesity, diabetes and other diseases. Healthy animals are more productive –which conserves resources and reduces emissions, helping sustain our environment. What we do touches not just some people – but every person, every day, different from insulin or a cancer treatment. Every day, at dinner tables around the world, people experience the outcome of what we do.
- It begins with number you well know: 1 in 3 … 60% … 20% … 1.6. 1 in 3 people today get the wrong nutrition, including the 800 million malnourished to the 2 billion overweight and obese. Animal protein is critical to balance diets … strengthen mind and muscle … and help manage weight – lowering the prevalence of obesity. 60%. Growing global population and middle class, as well as protein diet trends in the developed world will drive a 60% increase in demand for your products in the next 35 years. The most affordable proteins – eggs, milk and poultry – are already exceeding projected growth by 7%. 20%. 20% of animal productivity is lost to morbidity and mortality each year. It’s the greatest untold story of food waste. Animal health and optimization of the animal is challenged and in some cases isn’t getting better. That’s why we’ve purchased two data companies – Agri-Stats and Ag Span 1.6. That’s the number of Earths we’re using each year ... By Aug 8 last year, we used all the resources that should have lasted the full year. Animal productivity is key – and it’s not keeping pace
- Healthy animals are well cared and have good quality lives, reducing disease spread between animals and humans and making nutrient-rich meat, milk and eggs more available. Regardless of production system and how animals are raised, they also face chronic health challenges: • 3 in 4 beef cattle face bovine respiratory disease, causing pneumonia • 1 in 4 dairy cattle get mastitis, an infection of the udder. • 1 in 3 swine herds are affected by ileitis, a gastrointestinal disease causing diarrhea, anemia and other issues. • 1 in 3 chickens have coccidiosis, a common parasite that causes diarrhea, dehydration, stunted growth, and death if untreated. Beyond the farm, zoonotic disease such as Avian Influenza pose a serious risk. Take the 2015 HPAI outbreak in which 7.8 million turkeys and 40 million hens were lost in the United States alone.
- New Reference: Knapp. Data on file. 4-5-16
- Cage-free in the US is an important example – drives the up the economics of production, requires Billions of capital, increases consumer food costs and reintroduces the chicken to manure after 40 years. Already we have a glut of cage-free eggs at just 4% of the anticipated industry supply by 2025.
- Exciting to come to an event like this and see the cutting edge innovation that will open new doors for the future. It’s clear innovation in animal health is abundant. Fortunate to be in an industry where innovation is also rewarded. Believe we have enough innovation to meet demand and give consumers what they want – but can’t get ahead of the science. Policies moving quicker than innovation can sustain pace. And these decisions are often decreasing efficiency and ultimately sustainability. We can’t continue to meet demand by adding more animals.
- Animal disease is and will continue to be a significant challenge. We will continue to need antibiotics to provide appropriate health care to animals. But we also need alternatives. There are a number of disease threats today that simply have no other options. The OIE has identified 18 priority pathogens in pork and poultry alone that must be addressed if we’re to achieve our goals of reducing the need for antibiotics in livestock. We’ll need new tools that increase efficiency and sustainability of production while meeting consumer expectations.
- Innovation is not only critical in supporting animal health, but in improving the sustainability and efficiency of our industry. Take dairy for an example, in the last decade– just 3% of the increased milk supply globally has come from improving productivity; 82% has come from adding more animals. (interaction is the small segment where you get both – more cows but they’re producing more per cow than the previous generation… ) It’s the same in every industry. In eggs and beef – we’re actually going backward. Poultry is the only species that significantly improved – and now we’ve got activists talking about slow-growing chickens!
- Firmly believe we have the innovation we need to meet the future demands for protein, while still giving affluent consumers what they want. But we must understand who’s really driving these changes. We have to stop differentiating on the negatives and focus on the positive.
- Believe there are 3 metrics to truly understand what the consumer wants. Headlines vs social media mentions: Media headlines used to drive changes to supply chains, but now have the technology through social listening to determine if consumers are really interested in a headline or topic. Are they talking about it in their circles, or is it a non-issue. Aided vs unaided: are you concerned about abx in your food, vs what’s important to you when you buy meat. Call line inquiries vs spend data: how do you differentiate if a call line inquiry is driven by activists vs consumer concern – how the consumer is voting with their wallet. Taste, Cost and Nutrition still drive more than 90 percent of consumer choices.
- In recent years, negative labeling claims have accelerated, taking tools and innovation away from our producers at an alarming rate – to the extent that new innovation is no longer able to fill the gap. We’re seeing efficiency and sustainable stagnate and move backward, jeopardizing animal welfare. Ultimately, all the negatives used to drive short term marketing differentiation have eroded consumer trust and confidence in the process. What if we changed the game? What if yes becomes the new no. More protein, improved welfare, more sustainable. Remember my Fairlife example earlier – one of the fastest growing new brands in the US today – and it’s focused on positive labels. More protein, more calcium, delicious.
- Take antibiotic use in the U.S. for example. In U.S. poultry production, we’ve actually taken a step further than Europe. Europe still allows ionophores –coccidiostats – in production. But in the US, we’re using it as a point of marketing differentiation. As volumes of poultry with No Antibiotics Ever are increasing, the premiums that originally drove the trend are eroding. And with it, animal health. For the first time in an decade, poultry mortality rates are trending up. The production changes have supposedly been driven by consumers – but has it really. A fraction of the consumer conversation in January around poultry was about antibiotics – while consumers are clearly concerned about taste and price – just like the unaided research shows. Instead, short-term marketing differentiation is ultimately the driver behind these decisions. And in the end, they erode consumer trust and confidence. These types of negative claims aren’t good for producers, they aren’t good for the animals, they aren’t good for our planet, and frankly, they aren’t good for consumers either. We have to stop letting policies get ahead of the science. New innovation and alternatives will come if we allow enough time.
- What if we changed the game? What if yes becomes the new no. More protein, improved welfare, more sustainable. Remember my Fairlife example earlier – one of the fastest growing new brands in the US today – and it’s focused on positive labels. More protein, more calcium, delicious.
- One Health enables this conversation. Provides a positive platform • Connects us to bigger issues Human & Environmental Health and bigger stages where we haven’t been before. • It strengthens our credibility and linkages. • It prevents one-dimensional decisions. • It gives us a framework to influence challenges to innovation and choice • it allows us to bring a deeper, broader following along with us. We have to stop the negatives that are driving choice out of our system. Innovation is the solution, not more animals. We have to base our decisions on what the consumer wants – but who’s really driving these decisions. Consumers or marketers? Must not let policies get ahead of the science and the new innovation coming.
- Human health starts with good nutrition from a balanced diet. It limits malnutrition, obesity, diabetes and other diseases, allowing people everywhere to live and thrive. I believe protein can have a bigger impact on human health in the next 3 decades than any other food group. It supports physical and cognitive development, improves satiety vs carbs and sugar, enhances bone health and maintains muscle mass as we age. But not every is able to access animal protein. Even here in Europe. 21M households can’t afford animal protein even every other day. And changing practices could make that worse. Consider the conversation here in Europe regarding sustainable poultry production and potential system changes. Today about 10% of production is free-range or organic. Moving from conventional production where innovation and health interventions are allowed to best protect against coccidiosis versus moving to free-range broiler production would have a significant impact on affordability of food. Costs jump, further decreasing access and availability for millions of consumers. (FROM GEORGE TICE ~5% of EU production is free-range broiler, largely driven by UK and French markets. It’s one step below classic organic and in general free-range allows some access to outdoors and limited use of pharma interventions)
- And the planet pays an even greater price. Simply put, we must produce larger quantities of high quality and affordable meat, milk, and eggs to meet surging global demand and support human health, and we must do so in ways that are socially responsible, environmentally sound and economically viable. Achieving One Health means we must optimize all 3 versus maximizing one. We must understand the implications of changes that affect animal health and wellbeing on people and the world around us.