presentation done for hypothetical product 'clean meat' a meat grown in a lab

2. THE PROBLEM
➔ 39 million cows
killed yearly
➔ Meat industry responsible
for 51% of greenhouse gas
emission

3. THE PRODUCT
➔ Produced in a lab
➔ Sustainable
➔ Control over product

4. WHY CLEANMEAT?
➔ Easy to control
➔ Social good
➔ Less water
consumption
➔ First of its kind
➔ Same great taste as
traditional meat

5. TARGET MARKET
➔ 18-35 years Old
➔ $40,000 a year
➔ Women

6. PROMOTION
➔ Ads on Social Media
➔ Attend Annual Meat Conference
➔ Food Truck
➔ YouTube Channel

7. SAMPLING

9. MONEY MATTERS
➔ Selling Price : $5/pound
➔ Whole Foods Margin : 25%
➔ CleanMeat Margin : 37.5%

10. INVESTMENT BREAKDOWN
➔ $50,000 Initial Investment for 15% of our company
➔ Investment will be used for primarily marketing and production
costs.

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