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Fran Cardells
Senior Director, Strategy
Innovation in the Age of AI
An Executive’s Guide
#AskFranCardells
A New
Baseline
Voice Assistants
Face Detectors
Fast Bidders
Shopping Advisors
Go Champions
#AskFranCardells
20
ADOPTION
%
18
MISTRUST
%
40
CONSIDERATION
%
A Hard
Road
Ahead
#AskFranCardells
User Centered
Discovery
Sticky
Customer-Fit
Whitespace
Innovation
1
2
3
One Step
At A Time
#AskFranCardells
Machine
Learning
B
A
B
A
Labelled
Datasets
Classifier
A
A/B?
#AskFranCardells
Enhancing Creative Impact
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Look & Speech
Sequence
Sentiment
5-9%
Production savings
Sequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
#AskFranCardells
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Whitespace
Sales Journeys
Returns Risk
16%
More likely to succeed
Sequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
Boosting Launch Confidence
#AskFranCardells
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Feature Design
Adoption Evaluation
Supply Risk
50%
Time to market
Sequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
Simplifying Product Builds
#AskFranCardells
Salesforce
Data
9
B
C
A
Machine
Learning
Quantitative
Datasets
Multivariate Regression
#AskFranCardells
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Scenario
Forecast
Key Factors
<4%
Forecast Accuracy
Sequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
Increasing Customer Retention
Machine Learning
Forecasting
#AskFranCardells
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Heatmap Prediction
RT Anticipation
Shifts/Bursts/Leaks
10pp+
NPS
Sequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
Reacting to Customer Sentiment
#AskFranCardells
ook & Speech
form between varying shooting conditions
dible speech against background music
ssing sound or color effects
Basket Prediction
Key Technologies
Portfolio Evolution
$10-20k
Savings
equence
tomatic generation of missing steps, actions,
vements
otage speed
entiment
tomatic generation of missing steps, actions,
vements or sentiments
Expanding Product Portfolio
#AskFranCardells
B
A
?
Variation/
Control
Test Group Multivariate Test
#AskFranCardells
Look & Speech
Uniform between varying shooting conditions
Audible speech against background music
Missing sound or color effects
Simultaneous
Strategic
ContinuousSequence
Automatic generation of missing steps, actions,
movements
Footage speed
Sentiment
Automatic generation of missing steps, actions,
movements or sentiments
User Experience Research
#AskFranCardells
Fran Cardells
Senior Director, Strategy
Thank you!
#AskFranCardells

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Dr Fran Cardells, Sr Director of Strategy, Salesforce

  • 1. Fran Cardells Senior Director, Strategy Innovation in the Age of AI An Executive’s Guide #AskFranCardells
  • 2. A New Baseline Voice Assistants Face Detectors Fast Bidders Shopping Advisors Go Champions #AskFranCardells
  • 6. Enhancing Creative Impact Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Look & Speech Sequence Sentiment 5-9% Production savings Sequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments #AskFranCardells
  • 7. Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Whitespace Sales Journeys Returns Risk 16% More likely to succeed Sequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments Boosting Launch Confidence #AskFranCardells
  • 8. Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Feature Design Adoption Evaluation Supply Risk 50% Time to market Sequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments Simplifying Product Builds #AskFranCardells
  • 10. Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Scenario Forecast Key Factors <4% Forecast Accuracy Sequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments Increasing Customer Retention Machine Learning Forecasting #AskFranCardells
  • 11. Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Heatmap Prediction RT Anticipation Shifts/Bursts/Leaks 10pp+ NPS Sequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments Reacting to Customer Sentiment #AskFranCardells
  • 12. ook & Speech form between varying shooting conditions dible speech against background music ssing sound or color effects Basket Prediction Key Technologies Portfolio Evolution $10-20k Savings equence tomatic generation of missing steps, actions, vements otage speed entiment tomatic generation of missing steps, actions, vements or sentiments Expanding Product Portfolio #AskFranCardells
  • 14. Look & Speech Uniform between varying shooting conditions Audible speech against background music Missing sound or color effects Simultaneous Strategic ContinuousSequence Automatic generation of missing steps, actions, movements Footage speed Sentiment Automatic generation of missing steps, actions, movements or sentiments User Experience Research #AskFranCardells
  • 15. Fran Cardells Senior Director, Strategy Thank you! #AskFranCardells