The document discusses the benefits of RE/MAX of Reading's 24/7 Info Line. It generates buyer and listing leads, tracks buyer activity, allows for pre-listing presentations, and shows clients that agents care about generating business. It has resulted in over 6,000 calls and 1,100 transfers. The document encourages registering buyers and listings with the info line, using tracking codes in advertising, and training agents to take advantage of its lead generation capabilities.

1. Best Practices
RE/MAX of Reading 24/7 Info Line

2. Does it
work?
TESTIMONIAL VIDEO
GOES HERE

3. Does it
work?
6,499 calls
1,167 transfers
TESTIMONIAL VIDEO
GOES HERE

4. What does it do?

5. What does it do?
Generates Buyer Leads

6. What does it do?
Generates Buyer Leads
Buyer Tracking

7. What does it do?
Generates Buyer Leads
Buyer Tracking
Generates Listing Leads

8. What does it do?
Generates Buyer Leads
Buyer Tracking
Generates Listing Leads
Pre-listing presentations

9. What does it do?
Generates Buyer Leads
Buyer Tracking
Generates Listing Leads
Pre-listing presentations
Shows that you care about creating business

10. What does it do?
Generates Buyer Leads
Buyer Tracking
Generates Listing Leads
Pre-listing presentations
Shows that you care about creating business
Helps you spend money wisely

11. Pre-listing Presentation
Would you spend 5 minutes to create a lasting
impression?

12. Pre-listing Presentation
Would you spend 5 minutes to create a lasting
impression?
My house sounds
so cool!

13. Register Your Buyers
Not just for new leads, this is for your buyers
too...

14. Register Your Buyers
Not just for new leads, this is for your buyers
too...

15. Register Your Buyers
Not just for new leads, this is for your buyers
too...

16. Register Your Buyers
Not just for new leads, this is for your buyers
too...

17. Buyer Activity Tracking
See where they are REALLY looking.

18. Buyer Activity Tracking
See where they are REALLY looking.

19. Start up success - ‘do it for them’

20. Start up success - ‘do it for them’
Register your agents so they don’t have to

21. Start up success - ‘do it for them’
Register your agents so they don’t have to
Riders on all listings

22. Start up success - ‘do it for them’
Register your agents so they don’t have to
Riders on all listings
Company tracking codes

23. Start up success - ‘do it for them’
Register your agents so they don’t have to
Riders on all listings
Company tracking codes
Communicate with advertisers

24. Start up success - ‘do it for them’
Register your agents so they don’t have to
Riders on all listings
Company tracking codes
Communicate with advertisers
Training, training, training

25. Start up success - ‘do it for them’
Register your agents so they don’t have to
Riders on all listings
Company tracking codes
Communicate with advertisers
Training, training, training
Monthly stats updates

26. Use the riders
$4.50 each...50% of calls into the system

27. Yard Signs BREW RE Book H & L Eagle LSC/PostCard
IDX

28. 50.8%
18.3%
0.7%
12.1%
6.3%
1.0%
10.7%
Yard Signs BREW RE Book H & L Eagle LSC/PostCard
IDX

29. Codes in
Advertising
If changing the layout
of your ad meant
more calls, would you
do it?

30. Codes in
Advertising
If changing the layout
of your ad meant
more calls, would you
do it?

31. What about texting?

32. Questions?