Palette Knife #PaintYourPalette Campaign.

1. Tiffany Beckler, Sam Grimm, Kassidy Hernandez, Sophie Ruiz, Nickela Winfield, Nicholas Zarrilli

2. COMPETITION
Art Ovation Bistro Sarasota
Art Museum
The Ringling
Grillroom
Art Ovation is Palette Knife’s
top competitor. They offer
immersive experiences with
local artists.
The Bistro Sarasota Art
Museum is an eatery is within
the Sarasota Art Museum.
Guests are able to enjoy the
museum and a meal.
The Ringling Grillrooom is a
part of the Ringling Museum.
Just like the Sarasota Art
Museum, guests are able to
browse the galleries and
enjoy a meal in one location.
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3. RESEARCH
Sarasota
Loves Art
Experiences over
Material Goods
Sarasota spends above the
national average on the arts!
76% of people prefer to spend
money on experiences than on
material goods.
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4. MEDIA CHANNELS
Instagram allows for the use
of hashtags and sharing of
videos and pictures. Friends
and families use this as as a
means of communication.
The Sarasota Herald-Tribune
is the most important media
channel as it is the most used
among our target markets.
ABC 7 is a great way for the
exciting news to reach all of
Sarasota. This will increase
our attendance greatly.
Instagram Herald tribune ABC 7
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5. Strategy
Creating an engaging and creative
experience that invites guests to check
out what Palette Knife is all about.
This strategy will inform the
community of the different events 4

6. #PaintYourPalette
This campaign will combine Sarasota’s love for
the Arts with Food!
Immersing the guests into the experience by
participating in the creation of art and food.
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7. Campaign Features
Social Media Hype Painting Events
Bringing awareness to Palette
Knife while creating a cohesive
presence that matches the
physical space and experience.
Showcasing local Artists where
guests can interact with the art by
either painting their own canvas
or painting a section of a large
scale mural.
Highlight the Roof Top Bar by
holding taste testing events
where guests can create
colorful cocktails that mimic
the experience of mixing
colors on a palette.
Tasting Events
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8. Target Markets
Leisure Seekers Life of the Party Entertainment
Enthusiast
Sarasota’s love for the arts is fueled
by the Leisure Seekers.
Sarasota loves outtings. Palette
Knife the best location to spend
time with family and friends.
Bring people together for a fun
night filled with delicious food
and good company.
Entertainment Enthusiasts are
looking for the next event
happening in town, making
Palette Knife the best
destination to find an
interactive event. 7

9. Campaign Rollout
Pre-Launch Launch Day Post-Launch
Launch the media campaign and
start posting daily on social
media.
Launch the hashtag
#PaintYourPalette with a virtual
interactive experience.
Reveal Dining “Hall”, Interactive
Mural, Social Media to build a
connection with consumers,
and Swag Bags to take home
Mini artist driven events held
throughout the month to
continue engagement with
the community.
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#PaintYourPalette
#PaintYourPalette

10. Pre-Launch
Palette Knife will look and feel bright and
colorful. A wonderland filled with
interactive elements that make the guests
feel like they are a part of the space.
Media Marketing will be the starting point
of the campaign. Relying heavily on
spreading awareness of what Palette Knife
is and enticing the community to come
and be apart of the space on opening day.
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Join Us
tonight!
#PaintYourPalette

11. LAUNCH DAY
The media campaign will be ramping up the
excitement of the community for today. Guests
will be able to particpate in painting a local
artist’s mural design, and interact with different
social media filters to promote the event.
Once the sun goes down, the space will transform
and the mural that everyone contributed to will
come to life through the use of projection.
Everyone who participates on opening day will be
given a swag bag to commemorate the new space.
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12. Continuing the guests interaction with
the space, these events will be focused in
fusing art and food.
Each event is designed to bring out the
artist in everyone. Guests can participate
in painting along with a local artist while
snacking and drinking from the vendors,
to crafting an array of colorful cocktails
mimicing the colors from a painters
palette.
#PaintYourPalette with the interactive
events at Palette Knife. 11
POST-LAUNCH

13. REsource Assessment
Earned and Owned Media is our goal. We
are focused on making the Sarasota
community our first and last thought in
every decision we make. Using Earned
Media will allow the brand to expand by
the repeated use of the hashtag
#PaintYourPalette. This will allow the
brand to build its feed and story by
reposting what the community has
already posted.
Owned Media is also necessary for Palette
Knife. Having a website and social media
will allow us to keep the brand consistent
and to keep the community informed about
different events and changes that will be
happening within the space.
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14. Key performance indicators
Facebook tracks engagement. We can
track how many times
#PaintYourPalette is being used and
how many times the location is being
tagged and addressed in posts.
We can track how many accounts
interact with our Facebook account
and how much traffic goes to the
website weekly.
Some interactive events can be
completed and once finished they
will be switched out for a new one.
We can track how many activities
are completed weekly.
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15. In the end
#PaintYourPalette is allowing the art to
fuse with food. The end objectives are to
create a social media presence for the
brand, keep the Sarasota community well
fed with new experiences, and to create a
dining experience that you can’t find
anywhere else.
Food and art have the ability to bring
people together. It’s a conversation
starter and a great way to for you to
express yourself when words don’t
seem to do the trick. #PaintYourPalette
will be right there to bring everything
you need and more right to your table.
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16. Thankyou
#PaintYourPalette