1. Sheila McCaffery
email: smccaffery417@gmail.com
mobile: 203-598-4296
SUMMARY
Creative Executive with unparalleled experience- expertise in luxury products and ser-
vices; lifestyle brands, beauty, food and wine, packaged goods, fashion, travel and global
culture. Results Driven. Strategic thinker. Delivers exceptional results for clients by creating
unique strategies and campaigns that reach the targeted consumer where their emotions
and intellectual decisions lead to measureable results.
SKILLS
Idea Generation;Art Direction and Design; Illustration; Photography Direction; Styling;
Creative Direction (group manager); Integrated Marketing with a 360 approach; Editorial
Design and Writing;
#1 PRIORITIES
aTo make the brand the most desirable product to the targeted consumer
aTo make a story most desirable to a reader, whether through text, images or a combination
aTo connect with the audience based on passion points
WORK HISTORY
2014- present
Contributing Editor
Connecticut Cottages & Gardens Magazine Norwalk, CT
Articles:
“Get Cracking” June 2014 CC&G by Sheila McCaffery
“Dinner Party Panache” December 2014 CC&G by Sheila McCaffery
“ATaste Revolution” December 2014 CC&G by Sheila McCaffery
2011- present
Creator/Owner/Blogger
Entertainingaddict.com Digital, Gobal
http://www.entertainingaddict.com/about-me/
2010- present
Partner/Creative Consultant
The Creative Farm, LLC. Woodbury, CT
1992- 2009
Executive Creative Director
M2GL (full services advertising agency) NewYork, NY
Accounts/Accomplishments:
4Burger King andThe Red Cross
Created print campaign to celebrate the heroes of 9/11 and raise money for the
victims and their families.Worked on campaign with world-renowned photogra
pher, Richard Avedon.

2. 4GE Monogram appliances
Created print,TV and digital advertising for GE’s premium appliance division.
Raised awareness among upscale consumers and elevated brand perception
through targeted lifestyle campaigns featuring icons of industries including
DonaldTrump, Martha Stewart, Bo Barrett (Wine Producer, Chateau Montelena),
Jay Leno, B.Smth.
Awards: GLAAD Amplifier Award for 2011 “Outstanding Print Campaign”
4Freeze 24-7
Lead launch of new skin care brand through strategic initiatives while directing all
design for merchandising, packaging, advertising and display efforts.
4Barbara KTools
Lead launch of new tool brand for women through advertising initiatives
including creative positioning, conception and design for traditional print andTV
campaigns in addition to packaging and in-store display designs.
1992- 2009
Group Creative Director
McCaffery & Ratner (full services advertising agency) NewYork, NY
Accounts/Accomplishments:
4Nautica- Launched and put the Nautica brand on the map by creating a
strategic direction for the company giving it a voice and identity with water as the
inspiration. During these years, Nautica’s goal was to build brand recognition
and we accomplished this by sending a singularly sculpted message about what it
means to be Nautica, implying well-coordinated tactics rooted in the “classic”
American image- growing the company from $500,00 to over $20 million in sales.
Created brand extensions with client, from eyewear to swimwear, fragrance and
women’s apparel.Today, Nautica is still following the direction we created and has
grown to a global company with $1.85 billion in sales.
4General Cigar Company
In the early 90’s the cigar industry was flooded with mass, low-price cigars. Upon
taking over as Creative Director on General Cigar, I saw a huge opportunity to
individualize each brand with it’s own upscale lifestyle image.Talking directly to
the cigar smoker who was looking for a well-made, quality cigar and knew a
thing or two about smoking cigars, I introduced Macanudo (became America’s #1
premium cigar).After much success, the Robb Report rated Macanudo the “best
cigar” for five years in a row. I was also responsible for creating the advertising
campaign for the introduction of General Cigar’s super-premium Cohiba cigar
brand.With the campaign, the largest ever for a cigar brand, we knocked the socks
off the industry with eight page and four page inserts in Cigar Aficionado, Forbes,
GQ,The NewYorker andThe NewYorkTimes Magazine.The advertising was
about an intriguing, even mysterious lifestyle in the style of Havana in the 50’s.

3. 4ItalianTrade Commission (The food and wines of Italy)
Changed the attitude of Italian Wines in the US by educating the wine
lover to the quality of Italian Wines. Italian Wine sales in the U.S. were small at
the time.We changed perception by educating the wine lover and competed
with French wines- increasing wine sales by over 58% in the premium wine
category.Today Italy is the second largest wine producer and second in global
imports
Additional Accounts:
4Carolee Jewelry4Zyloware (Sophia Lauren and Stetson branded Eyeware
4Windows on the World Restaurant4The WordTrade Center4Grand Central Oyster Bar
4Gallagher’s Restaurant4Saint Laurie Ltd.4Alexander Julian4National GeographicTraveler
4YugoslaviaTourism4Anne Klein and Anne Klein ll Fragrances4Joy Parfum
EDUCATION
B.FA. Pratt Institute (Advertising Design/Illustration)
OTHER FUN FACTS
4Studied Italian Cooking inTuscany (Lucca, Italy)
4First Food Authority to host online discussion when AOL launched
4Featured in 14 page spread for Bon Appetit Magazine,“AVenetian Halloween”
4Kept entertaining journals for each dinner party I have hosted- since 1970 (including illustrations, recipes,
menus and guest lists)
4Designed and Painted Halloween Window Displays at F.A.O Schwartz NYC, NY