webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV! Our Mission is to Empower, Educate and Inspire people through our social community :)

2. webcitygirls// Intro by founder Lynn Ponder
What do you do when advances of technology and economic hard times challenge the way
you make a living?
How do you apply your past advertising experience, resources and understand that the
digital world is completely different and that you have to re educate yourself and learn a new
way of communicating with the world?
In 2009 I decided to immerse myself in Social Media and started experimenting and
understanding how to engage, listen and have a voice that focused on spreading goodness,
inspiring and educating.
webcitygirls// is a concept that was created as part of my reinvention. I was looking to apply
all of my past experiences as a successful business owner of a commercial production
company based in Miami with offices in Mexico.
In November 2010, I officially launch webcitygirls// to the social community as a concept
that would evolve and develop into a very active, fun, entertaining, educating social media
brand with its own social media press coverage team.

3. About webcitygirls//
webcitygirls// is a hip & active
social brand connecting people
with products / services / charities
celebrities and new media through
social networking in our online
and offline social community.
webcitygirls// is an original
concept that includes its own
video reality series and social
media press coverage team.
Mission: Educate, Empower and
Inspire women between the ages
of 21 50 to learn about new
media, and about products or
services that add value to their
professional or personal lives.

4. Our Journey as a Social Media Brand
Once upon a time there were three successful, creative and caring women that believed that
webcitygirls// original idea and message could make our world a better place.
webcitygirls// is a multi-cultural brand that was created from the heart with persistence and a
lot of determination—Hard work combined with believing that dreams can come true.
webcitygirls// initial idea was to launch a web show applying all past experience as a
successful executive producer. Objective was to create a fun show where 3 Girls with 3
Stories + 3 Careers + 3 Dreams + Friends to spread goodness, inspire and help people
understand how to use social media for personal or business needs in a fun/entertaining,
positive way.
webcitygirls// was born on Twitter, evolved onto Facebook, and further progressed onto
YouTube with its own original content. It was our choice to create a fan base first through our
social networks and then launch the webcitygirls// blog
.
webcitygirls// created brand awareness and recognition by creating fun social networking
events for charities and small businesses as well as a constant presence on Twitter.

5. Our Journey as a Social Media Brand
Less than a year later, webcitygirls// evolved into a social media brand that engages, listens
and has a digital voice in social networks such as Twitter, Facebook, You Tube, Foursquare.
It has gathered friends/fans that care and are true followers.
webcitygirls// has been recognized by Telemundo, Univision, Sony Latin Music among
others, as the first social media press team that covers red carpet events from a social media
point of view.
webcitygirls// social media press team made their debut at the red carpet of Telemundo’s
2011 Billboard Latin Music Awards where they first implemented its social media campaign
#TwitterHellos.
webcitygirls// following Premios Juventud 2011, in smashing #PinkStyle signature look
appearance, elevating their status as personalities within the press arena. Their signature
look made a long-lasting impression and their presence in the media room was evident when
all artists, event the press and fans were fascinated by original fun style.
webcitygirls// next red carpet appeareance will be at The Latin Grammy’s in Las Vegas
November 10 with the help of a sponsor 

6. Our Social Media Approach
Objectives:
To help brands connect and engage throughout WCG social brand.
To interact online and offline with consumers through WCG social brand.
To develop an organic brand integration through and with the WCG social brand.

7. Our YouTube Channel [Upload Views 15,021+]
WCG talks to three different women demographics.

8. Our Video Reality Series | 5 to 6 minute Videos
WCG video series in Spanish, Bilingual and English. The storylines are about the
new life we live through social media. Stories will cover bites from Girls real life
experiences and will cover tips and tricks about social media online tools like:
Facebook, Twitter, Foursquare, YouTube, and LinkedIn respectively for personal
or professional purposes. WCG storylines will include organic brand integrations.
WCG video segment starts with a brief introduction of the girls latest adventures,
where we could also include brand integration.

9. Our Social Networking Events
webcitygirls// Launch Party at Viceroy >> http://bit.ly/qBajKl
Social Christmas Party Benefiting Children’s Home Society of Florida >> http://bit.ly/p1cj1m
Pink Carpet Kick-Off Miami Beach International Fashion Week >> http://bit.ly/q61nED
Valentine’s One Spa Event Showcase >> http://bit.ly/pf8Reo

10. Our Social Networking Events as Social Media Press
Interview “Dyland y Lenny” Urban Latin >> http://bit.ly/lf3V8w
Interview Suheil Martin Pop Latin Artist >> http://bit.ly/pqpaRg
Venue Magazine Launch Party >> http://bit.ly/pQNBDA
AHAA Hispanic Conference Coverage >> http://bit.ly/ni5uj2
Miami Music Winter Conference >> http://bit.ly/onPmv6
One Spa Yoga Event >> http://bit.ly/mSvZxX
Miami International Fashion Week >> http://on.fb.me/nK7qsl
Telemundo 2011 Latin Billboards >> http://bit.ly/jtJw0w
Univision 2011 Premios Juventud >> http://bit.ly/rumQ8d

11. webcitygirls// Blog
Blog will be launched end of September 2011
Highly respected Blog Guest Contributors
Blog post will be in English and Spanish
We will test and review products
.
6 categories:
• Home
• About
• Social Living
• Fashion & Beauty
• World Traveling
• Mom’s Corner
• Eco-Healthy
Our target audience is:
• 30% Male
• 70% Female
• Age ranges 18- 50+

12. Our Social Media Channels
As of: July 2011
As of August 2011
27,061

13. # TwitterHellos Social Media Campaign
webcitygirls// implemented a social
media campaign during the Latin
Billboards & Premios Juventud Red
Carpet titled #TwitterHellos. Greetings
from artists to their fans in real time to
post on YouTube, Twitter, Facebook.
Check-ins via Foursquare when we ran
into artists is implemented. We also
tweet the entire show while interacting
with fans.
Facebook Impressions #TwitterHellos
Posts: 18,000
YouTube Views: 10,335+

14. # TwitterHellos - Videos Examples Shot with iPhone
JenCarlos Canela Red Carpet Billboard Latin Music Awards 2011 http://bit.ly/ocRy6Y
Antonio Banderas Media Room Premios Juventud 2011 http://bit.ly/qJt46w
Prince Royce Red Carpet Billboard Latin Music Awards 2011 http://bit.ly/qTcuOU
Gaby Espino Red Carpet Billboard Latin Music Awards 2011 http://bit.ly/p8Cjah
Roxana Garcia Media Room Premios Juventud 2011 http://bit.ly/p0jLFx
Chino y Nacho Media Room Premios Juventud 2011 http://bit.ly/ptlEVp
Alejandro Chaban Red Carpet Premios Juventud 2011 http://bit.ly/n1p55O
Beatriz Luengo Red Carpet Premios Juventud 2011 http://bit.ly/q7ABkq

15. TweetChat
webcitygirls// also
implemented a
“TweetChat” with guest
celebrity make-up artist
Marco Pena fresh off
People en Español “50
Mas Bellos” and not only
interacted with fans but
with artists like Karla
SsSStor
Monroig, Andrea Minski,
Adamaris Lopez and Ilia
Calderon; “Discussing the
Impact of Hairstyling in
the Red Carpet Fashion.”

16. 6,114
TWEETS WITH FANS:
2,393 2,346
s0neea
@webcitygirls Awww, q linda, gracias!! Sus tweets me alegran el dia,
son muy positivas!!
MszBeautifulz
@webcitygirls omg when? let me know Chicas I love him
@dynation :)!!!
TuChicaCoqui
@webcitygirls GRACIAS A USTEDES! ME ENCANTA SU MANERA
DE INTERACTUAR CON LOS ARTISTAS Y FANS!
Akasha_Kemet
@webcitygirls Buenos dias a mis "pelirosas" mas glamourosas de
#Miami. Feliz y productivo Jueves!!!
DysJrzGirl
@dynation En la #alfombraAzul estaran las @webcitygirls chekealas
pls!
Dayngr
@webcitygirls So sweet! Maybe I'll actually get to go and sport some
pink hair too! #PinkHappyHour
NatalyDY_
Quiero estar ahiiiii RT @webcitygirls: I'm at Miami Beach (Miami-
Dade) http://4sq.com/qx647O

17. 6,114
TWEETS WITH CELEBRITIES:
2,393 2,346
webcitygirls
RT @daddy_yankee: RT @LaFlacaDYMFC_NY: RT @webcitygirls:
Me encanta q las fans de @Daddy_Yankee de distintos paises se
hacen amigas via #Twitter (cont) http://t.co/JNs5YJf
@enriquesantos: I LOVE PINK @webcitygirls!!!
webcitygirls
Un gusto despertar contigo! Te ves preciosa reportando tempranito
xo RT @DominicciCarmen: Despiertate conmigo hoy en "Levantate"
@Telemundo
Sie7emusic
@webcitygirls Yeahhh!!! Mucha cosa buena!!
webcitygirls
@Calle13Oficial y @MercheOficial among the artists to announce
@LatinGRAMMYs nominees on SEPT 14! #AyBendito que bueno va
estar esto #WEPA!
webcitygirls
Hooola @GOCHOMUSIC y Gracias por RT! See you
#PremiosJuventud #AlfombraAZUL para #TwitterHellos! Mucha
Suerte y Alegria!! #AyBendito
@roxanagarciatv! Que divnas! Respondiendo tarde pero
seguro.."@webcitygirls: Feliz semana a las super bonita

18. 6,114
TWEETS WITH BRAND INTEGRATION:
2,393 2,346
Webcitygirls Perfect car for #webcitygirls = @Ford Evos, The
Social-Networking Vehicle of the Future on.mash.to/pd9lJv
@ScottMonty #Latism
webcitygirls
Entramos a curiosar y encontre un little black dress de #Theory
super mega cute y en sale #WEPA (@Marshalls) 4sq.com/pPB3FC
Webcitygirls Rest. Report Card for @McDonalds = Making all the
right moves with healthier options: EggMcmuffin only 300 calories,
Mcdoulbe 390 calories!
Webcitygirls The #Kardashians bring GLAM to @MySears
collection which debuts on August 11th! Sneak peak
http://bit.ly/qmbdoc via @Fashionista_com
Webcitygirls OMG @Starbucks sells 'mallorcas' y las calientan
#AyBendito loving this new discovery :)))
Webcitygirls Getting ready for a presentation :)) (@ Office Depot)
http://4sq.com/nnzG
webcitygirls :TY @Macys for beautiful black bag gift from
Hispana Leadership Summit #HLS! @LOGOSPR beautiful &
powerful social networking event #Aplausos!

19. Exposure of webcitygirls// Tweets with fan/celebrities engagement

20. Exposure of webcitygirls// Tweets during Miss Universe 2011

21. Exposure of webcitygirls// Tweets after Premios Juventud 2011

22. Our Facebook Demographics: Gender & Age

23. webcitygirls// Social Media Credits 2011
Invited as Digital Influencer at Social @Telemundo Digital Influencers Event http://bit.ly/eoVB1I
Blog post by largest organization of Latinos in Social Media - #LATISM http://bit.ly/pOox3L
Invited as Social Media Press by Telemundo to cover Billboard Latin Music Awards 2011 http://bit.ly/nSpC7Y
Recognized as Social Media Press by Sony Latin Music http://t.co/yeEJzvn
Invited as Social Media Press by Univision to cover Premios Juventud 2011 http://bit.ly/pfGwMv
Invited 140 Characters Conference 2011 NYC ‘The State of Now’ http://140conf.com/
Recognized as Social Media Press by The Dream Team Agency http://thedreamteamagency.com/
Recognized as Social Media Press by Nevarez Communications http://www.nevarezpr.com/
Recognized as Social Media Press by Warner Music http://www.wmg.com/
Recognized as Social Media Press by Miami Beach International Fashion Week http://
www.miamifashionweek.com/
Blog Guest Contributor on Social Media Marketing site Crowdshifter http://bit.ly/nBdwE4
Guest on The Tonya Hall Radio Social Media Show, June 27 http://www.TonyaHall.net/radio.htm
Guest Speaker Social Media Panel at Empowered Women’s Success Summit http://bit.ly/reM2Qv
MGM Latin America – Guest on Casa Club TVShow http://www.casaclubtv.com/
TV Interview Colombia Alcantara Telecentro Canal 13 Republica Dominicana http://colombiaalcantara.net/

24. Brand Integration & Location Marketing with Brands & Advertisers
webcitygirls// platform gives brands the opportunity to interact through
location marketing via:
• Foursquare
• SCVNGR
• Where
• Gowalla
webcitygirls// can interact with and enhance the user experience on brand
sites through our video reality series.
Our platform goes beyond blogging or collaborating with other influential
bloggers.

25. Other Brand Advertising Integration
Licensing & Merchandising:
WCG, a creative and active brand, will integrate its traditional and nontraditional
public relations, advertising and marketing expertise to engage with WCG audience
brand and/or service that are able to see the benefits of partnering with a product
line associated with WCG brand. This type of efforts will bringing the brand a
stronger relationship with its target audience.
Online Store Linked to all WCG Social Channels = Brand association
Unique Accessories = New business model/new revenue share
Creative Line of products that relates to the brand and/or service = New revenue
share
Webcitygirls// Line of products = Partnerships / New business opportunity
Special contests = Engagement with target audience
Special editions = Engagement with target audience and brand

26. webcitygirls// #TwitterHellos RedCarpet Social Media Campaign at the Latin Music Billboards
(Miami, FL May 3, 2011) Telemundo Communications Group, a leading producer of high quality content, took
the initiative in integrating their Social@Telemundo campaign at this year’s Billboard LatinMusic Conference &
Awards by hosting its first ever “Digital Influencers Event.” The launch of Social@Telemundo provides a new
way to connect our audience and advertisers with social media, and our “Digital Influencers Event is the perfect
way to kick0ff this very exciting initiative, “ said Peter Blacker, Executive Vice President, Digital Media and
Emerging Business.
webcitygirls// had the honor of attending and participating in this exclusive two-day event. During the first day
participants met with Telemundo executives, including a one –on-one conversation with inspirational and
charismatic, President of Telemundo, Don Browne, followed by lunch with Telemundo Talent during a Social Media
interactive Q&A, a tour to award show rehearsals. To end the day, attendees enjoyed a VIP party for “RPM Miami”
to air on mun2 produced by Telemundo
webcitygirls// implemented their social media campaign #TwitterHellos at the red carpet of the 2011 Billboard
Latin Music Awards as part of Telemundo’s “Digital Influencers Event.” The #TwitterHellos campaign began on
YouTube followed tweeting on Twitter, and lastly sharing on Facebook. Additionally, they hosted a TweetChat, with
VIP guest, Marco Peña, a celebrity hair & make-up stylist fresh off the People Magazine en Español 50 Most
Beautiful issue,. The interactive TweetChat experience included artists such as Karla Monroig, and Andrea Minski
as well as designers, and fans alike, discussing the impact of hairstyling in red carpet fashion.
Next step for webcitygirls// social press team is to continue implementing social media campaigns at upcoming
red carpet and pink carpet events in the United States and abroad.

27. webcitygirls// Social Media Press Team Covers Univision Premios Juventud 2011!
(Miami, FL July 11, 2011) webcitygirls// social media press team will be expanding their outreach in the
entertainment community covering Premios Juventud 2011 red carpet presented by Univision on July 21st at the
Bank United Center in Coral Gables.
Coming fresh off this year’s Billboard Latin Music Awards where webcitygirls// first implemented their social
media campaign #TwitterHellos, the social press team will continue to implement innovative social media
strategies at the red carpet of Premios Juventud 2011.
The #TwitterHellos campaign began as a social media effort to connect artists with their fans via YouTube and
Twitter. After the tremendous success of this campaign—which generated 18,000 Facebook impressions and over
10,000 YouTube views—webcitygirls// firmly established themselves as a social press team dedicated to
providing their audience with a fresh social media perspective of all the events they cover.
webcitygirls// will engage in a real-time dialogue on Twitter with artists attending Premios Juventud 2011 as
part of their social media coverage of the event. This interactive approach gives fans an all-access pass to
another way of experiencing Premios Juventud online as well as nurturing webcitygirls//’ loyal base of friends,
followers and viewers.
Bringing in their experience from participating at the 140Conference in New York City, the Empowered Women
Summit in Miami, and Colorado Springs radio interview with Tonya Hall webcitygirls// aims to continue their
initiative and expand the brand beyond national borders. Premios Juventud 2011 is a perfect opportunity for
webcitygirls// to continue to reach out to a multicultural community.

28. Breaking News: webcitygirls// Social Press Team Crush It on The Red Carpet Premios Juventud
(Miami, FL July 26, 2011) webcitygirls// social media press team consolidates their position as leaders in the
social media category and make an impact as an exclusive social press team with their smashing and unique
#PinkStyle appearance on the red carpet at Univision’s Premios Juventud 2011 on July 21st at the Bank United
Center in Coral Gables.
webcitygirls// social media press team consists of three successful creative women that exceed expectations
and do it all. With the recent debut of their #PinkStyle signature look at Premios Juventud 2011, the women
behind webcitygirls// have become personalities within the press arena. Their signature look made a long-lasting
impression and their presence in the media room was evident when each artist had something to say about
webcitygirls//. TV personalities Roxana Garcia and Tanya Charry were among the many celebrities that loved
webcitygirls// new signature look.
The social media press team has evolved into a brand that is expanding their outreach in the entertainment
community by drawing the connection between online consumers and artists through their unique #TwitterHellos
social media campaign.
The #TwitterHellos campaign began as a social media effort to connect artists with their fans via YouTube and
Twitter. After the tremendous success of this campaign—which generated 18,000 Facebook impressions and over
10,000 YouTube views—webcitygirls// firmly established themselves as a social press team and brand dedicated
to providing their audience with a fresh social media perspective of all the events they cover.
Fresh off the red carpet of Premios Juventud 2011, webcitygirls// extended their #TwitterHellos to the music
video set of Jerry Rivera—Grammy Award and Latin Grammy Award-nominated Puerto Rican artist.
webcitygirls// aims to continue their social media initiative and plans to take on the 2011 Latin Grammy Awards.

29. Thank you for viewing our Story