1. WASHINGTON DC
May 31, June 1
DC CONVENTION CENTER
NEW YORK CITY
April 26, 27
PIER 94
LOS ANGELES
Sept 12,13,14
LA CONVENTION CENTER
CHICAGO
Oct 24, 25, 26
NAVY PIER
SAN FRANCISCO
Nov 14, 15, 16
FORT MASON
AMERICA’S LARGEST & LONGEST-RUNNING
SUSTAINABILITY & GREEN LIVING EVENT
2014 SOCIAL MEDIA TOOLKIT
ULTIM
ATE
SOCIALM
EDIA
NETW
ORKING
GUIDE
PROM
OTE
YOUR
BRAND
W
ITH
OUR
DIA
G
OM
OTE
YOUR
W
ITH
OUR
R
CONNECT
With Our Mainstream
Green Audience
REACH
Out to Our Conscious
Consumers
PROMOTE
With 100 FREE Tickets
Use Code: EX14LAGF
•
•
•
AMERICA’S LARGEST & LONGEST-RUNNING
SUSTAINABILITY & GREEN LIVING EVENT
Our MainstreamWith O
AudienceGreen
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umersConsu
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greenfestivals.org
Promote With Your 100 FREE Tickets. Use Code: EX14LAGF

2. SOCIAL MEDIA
TIPS FROM GREEN FESTIVAL
A M E R I C A ’ S L A R G E S T & L O N G E S T - R U N N I N G
5
DEVELOP
A STRATEGY1
Events like Green Festivals can get social media feeds
buzzing with excitement. In order to help you capitalize on
the activity surrounding the festival, we have developed this
guide so you can plan your strategy on promoting your
brand before, during and after the event. This guide
will help you advertise your presence at the festival, show-
case your brand attributes and show you how to build new
relationships that will live long after the festival has ended.
There are many ways to start promoting your presence at Green Festival on Social
Media. If your company already has social media accounts, simply use the
suggested messaging to highlight your participation at Green Festivals. If your
company does not have a Facebook or Twitter page yet, we suggest you create one
to help get the word out.
Decide early on what your goals and objectives are. Are you interested in promoting
a specific product or service? Do you simply want to attract attendees to your booth?
Do you want to use your 100 free tickets to encourage new actions from your
customers like signing up for a newsletter or “liking” a Facebook page? Are you
looking for votes for the Green Festival Brand or Community Award? Develop a
before, during and post show plan that will help you connect with and gain new
customers. Encourage your fans and followers to send out messages that will help
support and promote your brand.
Don’t overload your fans and followers with too many posts. Five times a week is
more than enough. Keep it short. Posts under 80 characters receive 66%
more likes and comments.
PREPARE
IN ADVANCE2Decide early on who will post on behalf of your company. It is always better to have
one common voice than to have multiple people posting in different voices.
Determine what you will post and when. Prepare and schedule as many posts in
advance as you can. This will allow you the opportunity to be fun and spontaneous
during the event. Don’t just promote your products and services, rather share
something interesting about the great people and companies you meet. If your posts
are personal and authentic, you will be able to create and foster new, genuine
relationships from the festival.
CHOOSE
& ENGAGE3You can have great social media messaging, but it will make no difference if no one
is listening. Take the time to research where your audience hangs out and develop
your strategy around those specific channels. Interesting images generate a higher
level of engagement on all social media channels. Be prepared and know what size
photos you will need to post.
During the show, connect with all of your new leads on social media. Follow
interesting speakers and other companies you find intriguing. Don’t forget to talk
about your successes and thank your supporters.
Remember, while social media is a great place to start your relationship, email
may be the appropriate channel for a longer follow-up conversation. Keep in
touch with your new community and stay memorable.
UTILIZE
HASHTAGS & MENTIONS4
CONNECT
FOLLOW & TALK5
WHAT IS A HASHTAG?
A hashtag is a word or an unspaced phrase prefixed with the number sign " # ."
It is a form of metadata tag. –Wikipedia
Simply put, a hashtag is a way for people to monitor and participate in a specific
conversations. The more people that join the conversation, the better chance it
has at becoming a trending topic. Seek out and join the conversations surround-
ing the festival so you can become visible to your target community.
WHAT IS A MENTION?
To mention someone on social media means adding a” @” in front of the user’s
name. The mention turns into a link and users are directed to the respective
social media page.
Use the Green Festival Hash Tag & Mention for the Los Angeles event.
#LAGREENFEST @GREENFESTIVAL
SOME POPULAR SOCIAL MEDIA GRAPHIC SIZING
NEWS FEED POST
1200PX x 1200PX
Don’t overload your fans and followers with too many posts. Five times a week is
more than enough. Keep it short. Posts under 80 characters receive 66%
more likes and comments.
Remember, while social media is a great place to start your relationship, email
may be the appropriate channel for a longer follow-up conversation. Keep in
touch with your new community and stay memorable.
Use the Green Festival Hash Tag & Mention for the Los Angeles event.
#LAGREENFEST @GREENFESTIVAL
510PX x 510PX
IMAGE FEEDFEED POST
880PX x 440PX
Promote Your 100 FREE Tickets. Use Code: EX14LAGF

3. S U S T A I N A B I L I T Y & G R E E N L I V I N G E V E N T
INCREASE YOUR CHANCES OF WINNING
the Green Festival Awards by inviting your fans
and your customers to vote on the Green Festival
website through Facebook, Twitter, Pinterest,
Google +, E-blast
Sample Community Award Postings
Sample Brand Award Postings
PARTICIPATE
& CONNECT
GO TO: greenfestivals.org/la-tickets
PROMOTE WITH
100 FREE
WEEKEND PASSES
F R E E A D M I S S I O N
LA SPONSORS
VIPPASS
2014
LA | SEPT 12, 13, 14 | LA CONVENTION CENTER
GREENFESTIVALS.ORG
GOOD FOR ONE FREE GENERALADMISSION
FOR 3 DAYS – $30 value!All guests must register on-site.
F R E E A D M I S S I O N
LA SPONSORS
PP
G
VIPPASS
2014
LA | SEPT 12, 13, 14 | LA CONVENTION CENTER
GREENFESTIVALS.ORG
GOOD FOR ONE FREE GENERAL
ADMISSION
FOR 3 DAYS – $30 value!
All guests must register on-site.
F R E E A D M I S S I O N
LA SPONS
ORS
PVIPPASS
2014
LA | SEPT 12, 13, 14 | LA CONVENTION CENTER
GREENFESTIVALS.ORG
GOOD
FOR ONE FREE
GENE
RAL
ADMIS
SION
FOR 3 DAYS
– $30 value!
All guest
s must
regist
er on-site
.
Promote Your 100 FREE Tickets. Use Code: EX14LAGF
USE CODE: EX14LAGF
Offer Ends at 5pm Thursday, Sept 11th
Facebook & Twitter Samples of Free Ticket Offers

4. CONNECT WITH US & SHARE
Stay in Touch and Have
a Wonderful #LAGreenFest!
AMERICA’S LARGEST & LONGEST-RUNNING SUSTAINABILITY & GREEN LIVING EVENT
Visit greenfestivals.org for downloadable images to share with your social media
followers. Be sure to “like” us on Facebook and “follow” us on Twitter to get our
updates. Once you’ve “Liked” us on Facebook, you’ll be able to tag us in posts, which
will expand the post’s reach and help promote your appearance by exposing your
message to our network of 39,000+ users. (To tag us, type “@Green Festival” and a
drop-down menu will appear, allowing you to click on the Green Festivals page.)
Green Festivals, Inc. | 191 Lyman St. #101 Asheville NC 28801 | 828.254.9419 | michelle@greenfestivals.org
Join us at Green Festival, America’s largest and longest-running
sustainability and green-living event, at the LA Convention Center,
South Hall G from Sept 12-14. http://greenfestivals.org/la
Join me at LA Green Festival, Sept 12-14 at the LA Convention
Center -- expert speakers, vegan/vegetarian food, eco-friendly
shopping and more! www.greenfestivals.org/la
Visit our booth today at the LA Convention Center @GreenFestival!
We will be there until 6pm celebrating the best in green living and
sustainability.
Here are a few links you can share to help get you started:
FOLLOW UP & STAY CONNECTED
Samples of Following up & Staying ConnectedSamples of Building Booth Traffic & Awareness
BUILD TRAFFIC & AWARENESS
Make a difference in #LA! #Volunteer @GreenFestival Sept 12-14:
http://grnfe.st/vol2014 #Greenfest #LAevents
Everyone has a role to play in being #green – join me at #LAGreenFest
this weekend at the LA Convention Center @GreenFestival
Visit our booth at #LAGreenFest, Sept 12-14 t the LA Convention Center!
http://grnfe.st/1bplKh8 @GreenFestival