FASHION’S COLLECTIVE, A BRIEF INTRODUCTION
Workshops teaching tactical skills needed for fashion & luxury brands to market effectively in the digital age. ‣Social Media ‣Analytics & ROI ‣Content Planning ‣Social Media & the Law ‣New Platform Assessment A RESOURCE IN DIGITAL AND SOCIAL MEDIA MARKETING FOR FASHION AND LUXURY BRANDS.
Invitation-only conferences focused on education,
innovation & leadership in the fashion industry.‣Attendees include: ‣Speakers include:PRADA, Michael Kors, CHANEL, Bergdorf Goodman, Man Repeller,Lanvin, Giorgio Armani, Gilt Groupe, Kate Spade,Balenciaga, Prabal Gurung, Anthropologie, DKNY, LuckyChristian Dior, Urban Outﬁtters, Magazine, StyleCaster, Starworks...Salvatore Ferragamo...
AN INTRODUCTIONLyst is a social
commerce website that gives users a personalized way to discover and shop for fashion online.Users can: • Browse products from hundreds of fashion retailers in one place, • Create a lyst with the products they want to save, organize and shop • ‘Follow’ style inﬂuencers to discover what products they love, • Make editorialised ‘Collections’ to share with their followers, • Buy any product they see with a single click.20 #SXSW #TASTEGRAPH
PAST 3 MONTHS Growth since
increasing the personalisation of users stylefeed Number of Sales Aug Sept Oct Nov Dec Jan Feb21 #SXSW #TASTEGRAPH
NEIMAN MARCUS + LYST Community
Create Lyst Purchase Challenge Collection • Product pageviews on Lyst increase by 1200%, • Items lysted from Neiman Marcus increasing by 700% • Collections featuring Neiman Marcus products increased by 2700%. • 1800% increase in monthly sales for Neiman Marcus from Lyst22 #SXSW #TASTEGRAPH
★ENABLE ALL PRODUCTS AND CONTENT
TO BE SHAREABLE ACROSS ANY NETWORK ★USE TASTE GRAPH INSIGHTS TO INFORM FUTURE PRODUCT DEVELOPMENT, MERCHANDISING AND MARKETING ★USE TASTE GRAPH DATA TO PERSONALIZE SHOPPING EXPERIENCES FOR CONSUMERS27 #SXSW #TASTEGRAPH
Cannon Hodge :: @bergdorfs Dave
Surgan :: @morpheusmedia :: @hamsandwich Elizabeth Canon :: @fashcollective Hilary Peterson :: @lyst :: @hillyjane Rachel Tipograph :: @gap :: @racheltipograph28 #SXSW #TASTEGRAPH