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27th Annual Ace Awards Presentation (2015)

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The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received!
Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners.

This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.

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27th Annual Ace Awards Presentation (2015)

  1. 1. 2015 RENO-TAHOE AMERICAN MARKETING ASSOCIATION
  2. 2. What is the Ace Awards? THE ACE AWARDS IS AN ANNUAL EVENT HOSTED BY THE RENO- TAHOE AMERICAN MARKETING ASSOCIATION (AMA). THE GOAL OF THE ACE AWARDS IS TO RECOGNIZE AND ACKNOWLEDGE MARKETING EXCELLENCE RIGHT HERE WITHIN OUR COMMUNITY.
  3. 3. Special Thanks To All Our Amazing Sponsors •Basecamp •CPC Solutions •Digiman Studio •Fandango Movie Tickets •Granlibakken Resort •Hard Rock Hotel - Lake Tahoe •Frauc.com •JCML Media •Nevada Art Museum •Outlets at Sparks Marina •Reno Aces •Reno Air Races •Reno News & Review •Reno Type •SilverBlu Media •Squeeze In •Tahoe Art Haus & Cinema •This is Reno •Whitney Peak Hotel •Yoga Loka Without sponsors, none of this could be possible. Thank you to all these inspiring local businesses for helping this year’s Ace Awards be the best YET!
  4. 4. BEST IN: Brand / Re-Brand A MARKETING OVERHAUL OF A PRODUCT, BUSINESS OR SERVICE AREA AND HOW IT CREATES A MEANINGFUL IMPACT FOR THE BUSINESS OR ACHIEVE A KEY MARKETING OBJECTIVE.
  5. 5. Clark & Sullivan Rebrand Stan Can Design The primary goal of this campaign was to update the Clark/Sullivan brand to better represent the people behind it. We also wanted to increase Clark/Sullivan's total billings and create a progressive look and feel that would help them win more contracting bids.
  6. 6. Fifty South Virginia Stan Can Design We crafted a brand that totally owned the historic significance of one Reno's oldest and most beautiful buildings. All of our design elements were rooted in truths of the building, from cast aluminum buttons that inspired the logo, to the terracotta outer walls that represent the colors chosen, to the tagline that both illustrates the building's purpose and challenges its future tenants. The result is a timeless brand that will serve the building for at least as long as it's served this city.
  7. 7. HATCH Design on the Edge The brand represents creative thinking and has provided the area with a unique opportunity for artists, photographers and models to grow and develop there skills. The brand is consistent, easy to produce and cohesive through all materials from apparel to print. With the re- brand a website, stickers, ID badges, internal and external signage, social media graphics and business collateral were developed.
  8. 8. The Jungle Design on the Edge The goal was to merge Java Jungle and Jungle Vino into one single location. With this it was imperative we develop a new brand that is easy to reproduce and reflective of the historical components of the property. The Jungle is a Reno institution and the re brand of the logo was important as they embarked on a property merging and 25 years of business the client wanted to upgrade the brand to something beautiful, unique and versatile.
  9. 9. Reno eNVy Design on the Edge The rebrand began with an updated logo mark that was transferred into external and internal signage. A full responsive e-commerce website was built with an updated look and feel. Professional photography was established at 4 locations and over 20 local models were used within the shoots. The goal was to create a lifestyle brand that appealed to a local and statewide audience. The launch of the new line included over 20 new open sourced designs and an assortment of styles. The launch of the Battle Born line was the kick off for the brand.
  10. 10. AND THE WINNER IN BEST BRAND / RE-BRAND IS: The Jungle
  11. 11. BEST IN: Cause-Related Marketing A MARKETING CAMPAIGN DEVELOPED BETWEEN A BUSINESS AND A CHARITY OR CAUSE THAT DELIVERS BENEFITS FOR BOTH PARTIES. THE CAMPAIGN NEEDS TO DEMONSTRATE RESULTS AND HOW WELL IT WAS INTEGRATED WITH BROADER MARKETING OBJECTIVES OF BOTH ORGANIZATIONS.
  12. 12. Art Walk Reno Biggest Little Group The idea of a downtown art walk is not a new one. There have been walks, highlighting local art and the city’s public art, architecture, culture, and history before. Last year, Art Spot Reno decided it was time to re-launch an art walk in the downtown Arts District, between Liberty Street and Second Street, and Virginia Street and Arlington Avenue, to coincide with its grass-roots campaign to promote and provide a platform for the Reno arts community. Now, restaurants, galleries and businesses in the downtown Reno Arts District are bustling every first Thursday because of Art Walk Reno.
  13. 13. Comida Local Laxalt & McIver Generating awareness of local foods to the Hispanic community of Northern Nevada. The campaign generated awareness in-person through the farming community, as well to the public through social media, web & radio spots placements. The print campaign helped reach consumers at point of sale through posters, decals and table tents.
  14. 14. HPV Free NV Infographics Immunize Nevada Utilize an online survey to collect powerful testimonials on the impact HPV has had on people so that we could turn those into infographics to use on all social media outlets. These infographics provide a powerful message quickly, and enable people on social media to share them so that we can educate Nevadans about the impact of HPV and the fact that it can cause a variety of cancers. We also incorporated some powerful facts to compliment the testimonials.
  15. 15. Reno Startup Deck Economic Development Authority of Western Nevada / The Abbi Agency / Boost Creative 1) Curating the ecosystem. To help our team and community members quickly identify and communicate the relevant community resources when speaking with an Entrepreneur in person. 2) Attract entrepreneurs to Reno. The deck highlights demonstrates the abundance of the resources for entrepreneurs in Reno and gives some insights in the vibrancy and creativity of the community. 3) Reinforcing the startup culture. The deck attempts to reinforce the startup culture by outlining the core values of our startup community as ""The Rules"". Example rules are Break rules and dream, Open Doors and Listen, Collaborate, And Pay it forward.
  16. 16. AND THE WINNER IN BEST CAUSE-RELATED MARKETING IS: Reno Startup Deck
  17. 17. BEST IN: Direct Marketing A MARKETING INITIATIVE THAT DEMONSTRATES STRATEGY, CREATIVITY AND RESULTS. IT TARGETS A SPECIFIC AUDIENCE WITH A CLEAR MESSAGE, OFFER AND CALL TO ACTION.
  18. 18. GameWorks Direct Email Campaign Estipona Group Challenge: While those enrolled in GamePerks (gaming membership program) were receiving regular emails with quality offers, the emails were only being opened and redeemed at a rate of 9%. Solution: EG redesigned the emails, got rid of the text heavy format, small stock photos and unappealing clip art. Custom, high-energy photography was shot on property and used in the campaign, copy was kept brief and the offer was set out prominently.
  19. 19. Jolly Happy Soul Stan Can Design To bring fun, charity, and creativity into the holiday season of Stan Can Design's friends and family. We wanted people to do good but also spend time with their own families being creative. The winner of Best in Snow would earn $5,000 worth of creative services for the charity of their choice. With over 1,400 votes for the top 3 entries, and multiple laugh-out- loud creative ideas, it's easy to see the success of our campaign. We wanted people to have fun, be creative, and keep charitable causes in their mind and this campaign did just that.
  20. 20. Personalization Beyond First Name Squaw Valley | Alpine Meadows Our goal was to use CRM to personalize emails beyond %%First Name%%. By personalizing emails based on a guest’s behavior we wanted to increase email engagement metrics as well as revenue via an increased passholder renewal rate. We applied this philosophy to various communication streams this season and for 14-15 pass sales. The stream that was the most rewarding, though, was communications to our passholders. The three campaigns that I’m submitting all tied to big picture company goals in addition to the goal of increasing email engagement metrics and revenue via an increase in renewal rate.
  21. 21. AND THE WINNER IN BEST DIRECT MARKETING IS: Personalization Beyond First Name
  22. 22. BEST IN: Event Promotion THE OVERALL PROMOTION OF AN EVENT THAT EXTENDS THE BRAND EXPERIENCE TO CUSTOMERS AND ACHIEVES MEASURABLE RESULTS FOR THE ORGANIZER.
  23. 23. Addy Awards Jamie Kingham Stills + Motion The campaign was extremely successful due to it's dynamic nature and use of local creatives and personalities from the advertising and marketing industries. Our entries and attendance were at their highest numbers since 2009 and most importantly our audience reach expanded beyond the advertising industry making it a much more diverse event. Entries came from a range of creatives from areas that had never entered and that diversity was reflected in the general attendance. Overall the reach of this campaign and it's effectiveness in differentiating it from previous years helped us not only have a much more successful and wonderfully unpredictable event, it helped raise more money for scholarships and set us up for a even more successful event next year.
  24. 24. Dear World Nevada University of Nevada, Reno More than 60 recognizable individuals participated in the VIP shoot, sharing portraits via social media, using #DearWorldNevada, resulting in hundreds of user generated posts on social media. More than 60 students interacted with the photographer at the Pizza with the Dean event. Thirty were expected to attend. Anticipated attendance at the open portrait shoot was 100. More than 250 community members participated. The Keynote address attracted 206+ attendees. Capacity was met, and the event was live-streamed. Four DWN participants shared their portrait for the first time. One participant shared her struggles with overcoming a meth addiction and one mom shared her battle with cancer. A strategic partnership with ASUN was established allowing for cross-promotion of DWN helping to broaden event reach across the 18,000- member student body.
  25. 25. Midtown Art Walk Living Stones Church The Midtown Art Walk is Reno’s first and largest event of it’s kind and has become an expected staple of Reno events. What distinguishes the Midtown Art Walk from Reno’s other many events is that is seeks to revitalize and celebrate the offerings of the city, and not just use the city as a venue. The event has continued to grow exponentially year-to-year. The first year of the Midtown Art Walk we had about 12 businesses participate. This year we have a goal of 85 businesses and 90+ artists and performers all under a one-mile stretch. In 2014 we had approximate attendance of 5,000 participants all within a 4-hour stretch on a Thursday evening!
  26. 26. Reno Craft Beer Week Don Vetter Vetter Pr, Inc. / Reno Craft Beer Week LLC / Nevada Craft Brewers Association Expose residents and visitors to Northern Nevada's dynamic craft beer industry. Create a collaborative, synergistic schedule of compelling event which attract beer geeks, ale rookies and culinary adventurist while serving as a showcase for Northern Nevada’s breweries, restaurants, pubs, businesses and experiences with ties to our craft beer community. 61 total events 10,179 web site visits (60 days) 1,212 Facebook followers City of Reno declares April 18-24 Reno Craft Beer Week
  27. 27. AND THE WINNER IN BEST EVENT PROMOTION IS: Reno Craft Beer Week
  28. 28. BEST IN: Mobile THE BUSINESS EFFECTIVELY USES MOBILE TO IMPROVE HOW PROSPECTIVE / CURRENT CUSTOMERS INTERACT WITH THEIR BRAND.
  29. 29. FCT Mobile First Centennial Title This app is the first of it's kind in the Northern Nevada market. It not only gives our clients access to the latest technology that gives them a professional edge, but it continues the brand of First Centennial Title as the market leader in both service and new technology. First Centennial Title is a locally owned and operated business with a national sphere of influence. This mobile platform brings our clients up to par with the technology now being offered in larger markets.
  30. 30. Rounds Bakery Design on the Edge The goals were to entice customers to view the products online and allow for convenient ordering and access to other information such as menu selection, community news, events and food imagery. With the Rounds mobile website we took into account that people eat with there eyes. We wanted to incorporate delicious custom photography and a clean interface that was easy to use for any age or device. The navigation is easy to access and the readable high contrast and speed of site loading helps with usability. The website launched in March of 2015 and since then has received 13,318 page views, of which 55.04% are mobile viewers that spend an average of 1.32 minutes on the mobile site and view an average of 2.39 pages.
  31. 31. AND THE WINNER IN BEST MOBILE IS: Rounds Bakery
  32. 32. BEST IN: Print THE PRINTED PIECE DISPLAYS DESIGN, CREATIVITY AND A STRONG THE CALL TO ACTION. IT CAPTURES ATTENTION AND INTEREST AND HELPS CREATE A MEANINGFUL IMPACT FOR THE BUSINESS OR ACHIEVE A KEY MARKETING OBJECTIVE.
  33. 33. High Fives Foundation 2014 Annual Report High Fives Foundation The publication was well received by Foundation supporters. Reader feedback demonstrated the value of the publication. Readers applauded the design and esthetic of the publication, as well as athlete features and fund disbursement. Two thousand, five hundred copies were printed and shared with donors, prospective donors and Foundation partners.
  34. 34. Myth or Truth (Tobacco Prevention Education) KPS3 Marketing To inform the content and design of the collateral, KPS3 conducted intensive research using primary and secondary methods. We went right to the source and conducted multiple focus groups for each audience. Through these groups, we identified each audience’s misconceptions in relation to tobacco use. “There are worse things than smoking” and “My mom smoked while pregnant, so my kid will be fine” were just some of the misconceptions voiced during the focus groups, which ultimately served as content for collateral. Armed with the power of research, “Myths and Truths” successfully combat tobacco use in our community.
  35. 35. Reno Tahoe Tonight February 2015 Oliver X Excellence Creates Demand RTT was the first magazine to publish contributing photographer Anicia Beckwith, whose photos have since appeared in British Vogue, Vogue Photo, Italian Vogue and other more internationally renowned publications. The quality of the design, layout, images and editorial content in RTT has earned us “Best of” honors in Reno News & Review's “Best of Northern Nevada Reader's Poll” for “Best Publication” two years running in 2013 and 2014. Our combined efforts to increase editorial content, expose our brand in mass media outlets and celebrate the excellence of our contributors has been the recipe for our success.
  36. 36. Reno Startup Deck Economic Development Authority of Western Nevada / The Abbi Agency / Boost Creative 1) Curating the ecosystem. To help our team and community members quickly identify and communicate the relevant community resources when speaking with an Entrepreneur in person. 2) Attract entrepreneurs to Reno. The deck highlights demonstrates the abundance of the resources for entrepreneurs in Reno and gives some insights in the vibrancy and creativity of the community. 3) Reinforcing the startup culture. The deck attempts to reinforce the startup culture by outlining the core values of our startup community as ""The Rules"". Example rules are Break rules and dream, Open Doors and Listen, Collaborate, And Pay it forward.
  37. 37. AND THE WINNER IN BEST PRINT IS: Reno Startup Deck
  38. 38. BEST IN: Public Relations COMMUNICATIONS EFFORTS THROUGH PR AND TRADITIONAL MEDIA OUTLETS THAT PROMOTES AWARENESS AND CHANGES PERCEPTIONS OF SERVICES, CORPORATIONS, AND ORGANIZATIONS TO CONSUMERS, EMPLOYEES, INDUSTRY PROFESSIONALS, THE INVESTOR COMMUNITY AND OTHER STAKEHOLDER GROUPS. THE EFFORTS MUST RELATE TO THE OVERALL MARKETING STRATEGY AND IS NOT JUST A SINGLE TACTIC.
  39. 39. Camels, Ostriches and Zebras, Oh My! RAD Strategies Objective: Secure at least 10 journalists for media day and five racing a camel. Results: 34 media attended Media Day; 15 journalists raced camels. In partnership with the Nevada Commission on Tourism, a group of writers from Australia attended representing Women’s Day Magazine, second-highest circulation women’s magazine in Australia, and New Zealand Women’s Weekly, the top circulation women’s magazine in New Zealand. Seven travel bloggers from Texas attended as part of a Reno-Tahoe FAM (familiarity) tour. These efforts have laid the groundwork for 2015 coverage.
  40. 40. Nevada Sesquicentennial Celebration The Glenn Group The year-long Sesquicentennial celebration was an enormous success, far surpassing goals and garnering praises from the Governor and national attention. The Glenn Group generated positive media coverage through educating, developing and leveraging newsworthy items through print, broadcast and electronic news outlets, achieving significant media awareness in Nevada and nationally. • 1,516 print stories, advertising value of $11,287,306.33 • 369 broadcast stories, ad value of $290,599 • 851 online stories valued at $21,687,017.51 • Eight proactive PR campaigns
  41. 41. Nevada Museum of Art 36th Star: From Territory to State Nevada Museum of Art Over the course of the exhibition, we generated more than 100 news stories, including a photo essay travel feature in the LA Times online. The community was abuzz with the talk of the treasures from the exhibition, particularly the Emancipation Proclamation. Over the four- day period the Emancipation Proclamation was at the Museum, we gained 650 new members, a record, far surpassing our expectations. Many of those individuals had never before visited the Nevada Museum of Art.
  42. 42. STJ500: Even Cloistered Nuns Need Publicity Estipona Group We employed a comprehensive PR and social media strategy targeting Catholics, Carmelites, spiritual people, music lovers and technophiles. The messaging centered on the dichotomy of a traditional Catholic order of nuns employing technology (YouTube, creation of a Twitter, FB and Google+ page, etc.) to bring attention to the event and help create buzz. Hundreds attended the event. Additionally, the PBS documentary premiered in March 2015 and has the potential of airing nationwide. As of the time of this writing, YouTube views among the various pages total more than a quarter of a million.
  43. 43. Telling the Whitney Peak Story Whitney Peak Leading up to the opening, we hosted several FAM tours and media events that drew a combined 100+ media and meeting planner influentials in local and regional markets. This yielded more than 70 independent pre-opening/opening placements in local and regional media, including front-page coverage in the Gazette-Journal and extensive, on-location broadcast coverage. As we expanded our outreach to national and international publications, with a focus on meeting planners, we secured articles with Smart Meetings, Meetings & Conventions, Meetings Focus, Successful Meetings and Collaborate.
  44. 44. The National Council of Juvenile and Family Court Judges KPS3 Marketing • To garner national, regional and local coverage with media relations efforts. • Increase awareness of the NCJFCJ and their work. • Position the NCJFCJ staff and judicial members as experts in their fields of family violence, domestic relations and juvenile law. The NCJFCJ faced a challenge in achieving their goals, with limited marketing resources and only one full-time marketing specialist on staff. With little foundation, they needed to build the necessary tools and processes to position them for success. In a short time, the organization was able to disseminate easy-to-digest backgrounders and talking points, and create a segmented spokesperson list. A process was implemented on handling media inquiries. Media training was developed for select staff members and judges from across the U.S.
  45. 45. AND THE WINNER IN BEST PUBLIC RELATIONS IS: Nevada Sesquicentennial Celebration
  46. 46. BEST IN: Social Media THE WAYS A BUSINESS USES SOCIAL MEDIA TO ENHANCE AND BOOST ENGAGEMENT AND AWARENESS WITH PROSPECTIVE / CURRENT CUSTOMERS.
  47. 47. #NotACronut Ashley Brune Communications / Rounds Bakery Rounds Bakery received a cease-and- desist letter from New York’s Dominique Ansel Bakery, creator of the wildly popular Cronut, alleging that Rounds Bakery used the trademark ‘Cronut’ for its croissant doughnuts. Because Rounds Bakery never used the term ‘Cronut,’ we created a Twitter hashtag #NotACronut for a series of tweets in which the bakery snarkily apologized to Ansel Bakery using a variety of trademarks in its apology. The Twitter feud gained national momentum, and was covered by notable national outlets, such as USA Today, Huffington Post, Perez Hilton and Jezebel. Since the Twitter feud, Rounds Bakery’s croissant doughnut is now fondly referred to as the #NotACronut gaining recognition from fans far and wide.
  48. 48. #ThinkReno City of Reno / Office of Communications & Community Engagement To creatively engage residents and drive community interest in collaboratively defining a strategic vision for our city 300+ residents attended six community forums to provide insightful ideas about their visions for Reno. 1000+ tweets, Facebook and Instagram posts of residents sharing their "i #thinkreno can be..." ideas.
  49. 49. Reno Moms Blog Reno Moms Blog Our social media outreach as promotion of our blog has been so successful that it has led to our site being picked up in other media outlets. We have a weekly spot on Mornings on Fox 11, our Mother’s Day contest was featured on the Sunday Reno Gazette Journal on Mother’s Day and we just secured a monthly column in the Reno Gazette Journal, and we were also featured on Ron James in the Morning. We’ve also become a go-to resource for local ad agencies who want to promote their clients with a mom-centric message. All of this was accomplished with minimal paid media, focusing on the quality of our social media posts and our blog content serving as the primary driving force to creating this extremely successful online community.
  50. 50. TMCC Gift of Education Campaign The Abbi Agency Strategy • Seasonal Social Media Contest, “The Gift of Education,” developed and open to nontraditional students • Crowdsourced stories of desire to return to school from contest entrants and share these stories to connect on emotional level • Created infographic to show the “Difference of a Degree” • Printed infographics featured strategically around community to promote contest and campaign • Individual points from infographic shared in social media graphics and targeted to local nontraditional students Results • 4,362 clicks to social media contest tab • 102 total stories entered within the target demographic • 112,560 online impressions on campaign • 454% increase in New Facebook Fans • 404% increase in Impressions
  51. 51. Whitney Peak Hotel Whitney Peak Our active engagement illustrates just how diligent our presence throughout our first year of operations. From March of 2014 (approximately 2 months prior to Grand Opening) we boasted 2,154 page likes across all 4 brands By “practicing the presence of being present” we tell the story of Whitney Peak every single day, as engaging as we can, in a voice we feel speaks to our demographic.
  52. 52. AND THE WINNER IN BEST SOCIAL MEDIA IS: #NotACronut
  53. 53. BEST IN: Video THE VIDEO / FILM / COMMERCIAL CAPTURES ATTENTION, INTEREST, DESIRE, AND LEADS TO ACTION. IT HELPS TO DRIVE RESULTS FOR THE BUSINESS OR ACHIEVE A KEY BUSINESS OBJECTIVE.
  54. 54. The Edge of Impossible The High Fives Foundation The film premiered at the Nevada Museum of Art in April 2014 to an audience of 200 distinguished guests from Reno, Tahoe and beyond. It runs 14-minutes in length and has amassed over 14,600 views between Vimeo.com and Youtube.com. It has exceeded its goal by being nominated for awards at over 13 domestic and international film festivals. It won Best Short Documentary at the Mammoth Mountain Film Festival and All Sports Film Festival. It won the Doing Good award at the Lifetree Film Festival.
  55. 55. Reno Ronald McDonald House Norvell Family Story Ronald McDonald House Charities Northern Nevada The video itself is an example of successfully identifying a story that is equal parts raw, vulnerable and human, and one that the family was comfortable telling, and capturing it in a timely manner. It's an example of asking the right questions in order to prompt answers that viewers can identify with, while staying true to the story and tracking back to the non-profit organization's mission.
  56. 56. Washoe County State of the County 2015 Video Series SoSu.TV The goal of producing the videos was to provide a resource of visual storytelling to citizens, employees and media to be used all year long. Since the launch, the videos have been used by multiple media outlets for coverage of the County, the Human Resources department for new employee orientation, not to mention social media sharing and website views.
  57. 57. Secret Witness Outreach PATRICK MEDIA / CONSIDER IT DONE To educate and re-educate our community as to the availability of Secret Witness as a silent and anonymous tool for law enforcement and our area to work together in making our community a safer place to live and raise a family. As we say, you can make a difference, one call at a time and people are and because of these efforts to stay in front of them, we are making a difference... together. Today, we see far too much grief between law enforcement, crime and community...not in this market!
  58. 58. The Reno Sessions David Ware and Ford Corl In 2014 we were honored to receive an Emmy award for Best Arts and Entertainment Program. We take an incredible amount of care to ensure that our audio and video mirrors that of a professional recording studio or a large budget video production. Not only has this been good for patrons of Reno, who strive for great locally produced entertainment, but it has been hugely beneficial to the hard working musicians in the Reno area. These videos have become a very useful tool to bands, helping them achieve better exposure and more credibility when attempting to book shows in and outside of Nevada. The Reno Sessions has and always will be, a project we don't wish to profit from. Our goal is purely to help promote the growing arts movement in Northern Nevada.
  59. 59. The World is a Sick Place TV Estipona Group In the spot, we reminded viewers that the flu virus can last outside the body for up to eight hours, though most of us are touching these surfaces much earlier than that. The spot featured members of our different target audiences in just a few of the situations where germs live, including an elevator, the grocery store, ATM, gas station, high school and the dreaded school bus. The spot was intended to gross people out, and it did, garnering “emotional” feedback throughout social media channels — in blog comments and on Facebook.
  60. 60. AND THE WINNER IN BEST VIDEO IS: The Edge of Impossible
  61. 61. BEST IN: Web and Digital THE WEBSITE DEMONSTRATES EXCELLENCE IN DESIGN, CONTENT, FUNCTIONALITY AND USABILITY. THIS INCLUDES THE OVERALL LOOK AND FEEL OF THE SITE, ENGAGING CONTENT, NAVIGATION AND EASE-OF-USE FOR VISITORS.
  62. 62. Arts for All Nevada (VSA Arts) Noble Studios / Noble Deeds VSA had several needs. First, the group was looking for a name change and rebrand. VSA also was in need of a digital overhaul. Donating 445 hours of time worth more than $100,000, Noble undertook a complete rebrand for the group, which is now known as Arts for All Nevada. Noble conducted deep, quantitative research of the group’s target audience and overhauled its website, making it completely responsive across all device types as well as ADA compliant. Moreover, Arts for All now has a new site, logo and brand that fully reflect the group’s mission and one that, like the group itself, is accessible to everyone.
  63. 63. Butter & Salt Gatherings Boost Creative Not only that, it’s everything it needs to be and nothing more. There isn’t clutter for the sake of filling up the pages— only essential information. You come to the website, receive the info you need, get a taste of what Butter & Salt is offering and then you’re done. It’s easy and quick to navigate and find their contact info to book an event. Since launching this website for Butter & Salt, they have been so busy they can hardly keep up. It might not have everything to do with having a modern, interactive and clean website (they are amazing chefs after all) but I like to think it helped a bit.
  64. 64. KPS3.com KPS3 Marketing We had several goals for our new site. Most importantly we wanted to take a quality over quantity approach with our content, but still create a website that would accurately reflect all of the work we do and be a helpful resource for prospective clients and future employees. We wanted an easy-to-use, responsive website that everyone at KPS3 would have a hand in building. Every now and then it’s important to “treat yo self,” and that’s exactly how we redesigned our website. Last December, KPS3 took the opportunity (and a solid week) to focus on the vision and development of a new KPS3.com. Working from the ground up, we completed all aspects of the site from strategy and content to design and development all in one week. Yes, one week – all thanks to the love and dedication of our crew.
  65. 65. noblestudios.com Noble Studios With the redesign of NobleStudios.com, we took the focus off of us and gave the spotlight to our clients. Several months in the making, the new site features simplified navigation and, of course, is fully responsive across all device types. The new copy is clean and minimalist, with a touch of the sort of humor Noblebots are known for. With the new site, we are able to highlight our three-part Think/Make/Measure process, which taps all Noble departments - from the Strategy team to the Creative Services department to the Technical Services crew. We proudly rolled out the AAF Addy-award winning new site at the end of 2014.
  66. 66. AND THE WINNER IN BEST WEB AND DIGITAL IS: KPS3.com
  67. 67. BEST IN: Integrated Marketing Strategy A COMPREHENSIVE CAMPAIGN THAT STRATEGICALLY USES A VARIETY OF COMMUNICATION DISCIPLINES, SUCH AS ADVERTISING, PUBLIC RELATIONS, PERSONAL SELLING, AND SALES PROMOTION AND COMBINES THEM TO PROVIDE CLARITY, CONSISTENCY, AND MAXIMUM COMMUNICATION IMPACT.
  68. 68. Greater Nevada Credit Union Greater Nevada Credit Union / KPS3 Marketing When we launched the multimedia campaign we focused the messaging on how GNCU will be a partner to its members each step of the way. From digital to print and broadcast, the campaign was distributed across multi channels. We even used direct mail and internal campaigns to garner the excitement and the involvement of the internal Greater Nevada team. Since the launch of the client has seen upward trends with their desired 16 to 44 year-old demographic. Specifically, GNCU has seen increases in new member accounts among members of this audience. We are also happy to see that GNCU has introduced three new branches to northern Nevada within the past year.
  69. 69. Nevada Health Link KPS3 Marketing With the mixed-media approach, we successfully drove 20 million web visitors, 275,000+ callers to the call center and filling out appointment schedules. In addition, the media campaign exceeded projected goals in every measurement category. We are also happy to report that key finding showed that awareness of Nevada Health Link and the healthcare law improved - both were at virtually zero prior to the campaign.
  70. 70. North Lake Tahoe Capitalizes on Human Powered Sports The Abbi Agency Position North Lake Tahoe as the premiere recreational and sporting destination 365-days-a-year, but especially in fall, by leveraging an existing audience through owned channels. The campaign resulted in a total of five million impressions on social media and overall increased engagement of 1,200 likes per post and 26 comments, 90 percent which were positive in nature. An unexpected result of the campaign was local, regional and national media attention. Media attention highlighted the campaign specifically as well as events and activities that spoke to the core of the campaign and ease of entry in to these styles of sports.
  71. 71. University of Nevada, Reno 2014 Recruitment Campaign University of Nevada, Reno Office of Marketing and Communications The University of Nevada, Reno’s highly successful 2014 recruitment campaign was truly integrated from inception to implementation. Building on a solid messaging platform established by a new Marketing Communications Road Map, the University’s MarCom team branded the institution and codified it in a publication entitled “The Hallmarks of the University Brand.” The results were impressive. In Fall of 2014, the University enrolled 19,934 students, an all-time record. It welcomed the brightest class of students ever, with record GPAs, ACT scores, and SAT scores. It welcomed the most National Merit Scholars and Presidential Scholars in its history. Equally important, 41% of incoming freshman identified as culturally diverse, a new record.
  72. 72. AND THE WINNER IN BEST INTEGRATED MARKETING STRATEGY IS: Nevada Health Link
  73. 73. BEST IN: Non-Local Promotion THE OVERALL PROMOTION OF A BUSINESS OR EVENT THAT IS TARGETED TO AUDIENCES OUTSIDE THE RENO- TAHOE AREA.
  74. 74. Bark and Borrow White Rabbit The goal of Bark 'N' Borrow's website was to connect dog-owners to a local community of trusted dog-lovers and professional carers. We are launching an APP soon and the site's alternative goal is to garner interest and collect emails prior to the launch. People love their pets. We love them like family. In order to launch this business effectively we needed to demonstrate that feeling online, which we did with the cleanliness of the design and prominent imagery of dogs and stories of the connection between them and owners. The site is clean, easy-to-use, it's social, and most importantly..it's fun! It sets the stage for the APP which will be just as beautiful.
  75. 75. Celebration of a Saint Estipona Group We employed a comprehensive PR and social media strategy targeting Catholics, Carmelites, spiritual people, music lovers and technophiles. The messaging centered on the dichotomy of a traditional Catholic order of nuns employing technology (YouTube, creation of a Twitter, FB and Google+ page, etc.) to bring attention to the event and help create buzz. We also engaged PBS in creating a 30- minute documentary about the event. Hundreds attended the San Jose event. Additionally, the PBS documentary premiered in March 2015 and has the potential of airing nationwide. As of the time of this writing, global YouTube views among the various pages total more than a quarter of a million.
  76. 76. Fallon Image Campaign PATRICK MEDIA / CONSIDER IT DONE To increase awareness and portray the image of Americana that still lives in Nevada for a community just outside of our market, Fallon, Nevada. Fallon's family and rural make up is a good reminder of who we are and, this message will also be reaching some "feeder" markets as a tool for possible relocation to Nevada.
  77. 77. IGT Montana Machine Sales Campaign IGT The results of the Montana Machine campaign were excellent. We achieved a response rate 600% higher than any previous effort. It also generated the highest opportunity revenue total of any campaign to date. These metrics are especially compelling given the high cost of purchasing new machines and the normally spending-adverse nature of this customer segment.
  78. 78. AND THE WINNER IN BEST NON-LOCAL PROMOTION IS: Bark & Borrow Website
  79. 79. People’s Choice IS IT A POPULARITY CONTEST? IS IT SHAMELESS SELF PROMOTION? WHO CARES! IT’S AN AWARD AND PEOPLE ARE VOTING FOR YOU. OUT OF 120+ NOMINEES, YOU REIGNED SUPREME. TO US, YOU ARE MORE POPULAR THAN CAT VIDEOS AND YOU DESERVE THIS PRESTIGIOUS AWARD!
  80. 80. AND THE WINNER OF PEOPLE’S CHOICE IS: Reno Ronald McDonald House Norvell Family Story
  81. 81. LAST BUT CERTAINLY NOT LEAST: Influencer of the Year TO THE RENO AMA BOARD, THIS AWARD IS THE ONE WE HOLD THE CLOSEST TO OUR HEARTS. EVERY YEAR, WE ARE FORTUNATE ENOUGH TO SELECT ONE PERSON FROM THE COMMUNITY THAT WE HAVE WATCHED MAKE A SUBSTANTIAL IMPACT. THIS IS OUR WAY OF SAYING THANK YOU TO THE SPECIAL PEOPLE OUT THERE THAT GO FAR BEYOND THE REST TO MAKE A REAL DIFFERENCE IN OUR COMMUNITY. IT IS OUR HONOR TO ANNOUNCE… (WAIT FOR THE DRUMROLL)
  82. 82. Dr. Bret Simmons INFLUENCER OF THE YEAR
  83. 83. A Gift To Our President PLEASE HELP US IN THANKING TIFFANY BROWN FOR HER COUNTLESS HOURS OVER THIS PAST YEAR IN MAKING ALL THIS POSSIBLE.
  84. 84. Now It’s Time For The Real Fun To Begin We know it is getting late, but you have made it this far. Let’s bring on the Raffle Prizes!!! We hope to make you more excited than a kid in a candy store.
  85. 85. THANK YOU CONGRATULATIONS TO ALL OUR FINALISTS AND WINNERS! REMEMBER TO TIP YOUR BARTENDERS AND DRIVE SAFE.

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