Class #1 - Facebook

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The document discusses how to use Facebook for personal and business purposes. It provides information on creating a personal profile and business page, adjusting privacy settings, posting different types of content, using analytics and scheduling tools, boosting posts, creating events, and forming groups. The key aspects covered include verifying a personal account, adding profile pictures and friends, setting privacy options for posts and personal information, creating a business page for branding, and using video, live video, and other features to engage audiences.

Marketing

PRIVACY SETTINGS
Drop Down and Choose Settings
w w w . K a e R a e M a r k e t i n g . c o m

PRIVACY SETTINGS
Drop Down and Choose Settings
Choose Privacy on the Left
w w w . K a e R a e M a r k e t i n g . c o m

PRIVACY SETTINGS
Drop Down and Choose Settings
Choose Privacy on the Left
Your Activity > Who Can See Your Posts
w w w . K a e R a e M a r k e t i n g . c o m

PRIVACY SETTINGS
Drop Down and Choose Settings
Choose Privacy on the Left
Your Activity > Who Can See Your Posts
Friend Requests
w w w . K a e R a e M a r k e t i n g . c o m

PRIVACY SETTINGS
Drop Down and Choose Settings
Choose Privacy on the Left
Your Activity > Who Can See Your Posts
Friend Requests
See your email address
w w w . K a e R a e M a r k e t i n g . c o m

Create a business page
× Create Page
w w w . K a e R a e M a r k e t i n g . c o m

Create a business page
× Create Page
× Choose Local Business or Place
w w w . K a e R a e M a r k e t i n g . c o m

Create a business page
× Create Page
× Choose Local Business or Place
× Fill in the Details
w w w . K a e R a e M a r k e t i n g . c o m

CONTENT POSTING
× Status Update
× Image
× Gallery of Images
× Video
× Website Link
× Live Video
× Event
× Hashtags
× Tag another FB User
× Tag another FB Page
× Add “Send Message” Button to post
× Tag location
USE SCHEDULING TOOL
w w w . K a e R a e M a r k e t i n g . c o m

SCHEDULING TOOL
× Be Organized
× Plan Ahead
w w w . K a e R a e M a r k e t i n g . c o m

AUDIENCE ENGAGEMENT
× LIKE
× LOVE
× HAHA
× WOW
× SAD
× ANGRY
w w w . K a e R a e M a r k e t i n g . c o m

INSIGHTS TAB
× Actions on Page
× Page Views
× Page Previews
× Page Likes
× Reach
× Post Engagements
× Videos
w w w . K a e R a e M a r k e t i n g . c o m

KING
VIDEO is
w w w . K a e R a e M a r k e t i n g . c o m

ADDING A VIDEO
× LANDSCAPE
× Under 5 minutes
× Add Captions
× Tags
× Upload to YouTube
× Wait to Boost
w w w . K a e R a e M a r k e t i n g . c o m

ADDING A VIDEO
× Add Captions
× Tags
w w w . K a e R a e M a r k e t i n g . c o m

USING LIVE VIDEOS
× Add Captions
× Tags
w w w . K a e R a e M a r k e t i n g . c o m

USING LIVE VIDEOS
w w w . K a e R a e M a r k e t i n g . c o m

BOOST POSTS
SET AN OBJECTIVE
× Page Likes
× Website Visits
× Video Views
× Engagement
× Event RSVP
w w w . K a e R a e M a r k e t i n g . c o m

BOOST POSTS
× Boost a Post
× Ongoing Promotion
× Get Messages
× Promote Locally
w w w . K a e R a e M a r k e t i n g . c o m

BOOST POSTS
× Page Likes
× More Subscribers
× Website Visitors
× Customer Contacts
w w w . K a e R a e M a r k e t i n g . c o m

EVENTS
× Create to allow users to RSVP
× User gets a reminder of their interest in the event
× Detail the event
w w w . K a e R a e M a r k e t i n g . c o m

EVENTS
w w w . K a e R a e M a r k e t i n g . c o m

GROUPS
× Develop a group for your team
×
w w w . K a e R a e M a r k e t i n g . c o m

GROUPS
w w w . K a e R a e M a r k e t i n g . c o m

canva.com
FREE TOOL
w w w . K a e R a e M a r k e t i n g . c o m

ANY
w w w . K a e R a e M a r k e t i n g . c o m

585-813-2125
w w w . K a e R a e M a r k e t i n g . c o m
w w w . K a e R a e M a r k e t i n g . c o m
KaeRaeMarketing@gmail.com

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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Class #1 - Facebook

1. Class #1: facebook

2. Different platforms available w w w . K a e R a e M a r k e t i n g . c o m

3. Personal profile ABOUT FACEBOOK Founded in February 2004 Reached 2 BILLION users June 2017 MUST HAVE PERSONAL Create a personal profile at www.Facebook.com Verify your account (via email) Add a Profile Picture & Add Friends PRIVACY SETTINGS w w w . K a e R a e M a r k e t i n g . c o m

4. PRIVACY SETTINGS Drop Down and Choose Settings w w w . K a e R a e M a r k e t i n g . c o m

5. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left w w w . K a e R a e M a r k e t i n g . c o m

6. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts w w w . K a e R a e M a r k e t i n g . c o m

7. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts w w w . K a e R a e M a r k e t i n g . c o m

8. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts Friend Requests w w w . K a e R a e M a r k e t i n g . c o m

9. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts Friend Requests w w w . K a e R a e M a r k e t i n g . c o m

10. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts Friend Requests See your email address w w w . K a e R a e M a r k e t i n g . c o m

11. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts Friend Requests See your email address See your phone number w w w . K a e R a e M a r k e t i n g . c o m

12. PRIVACY SETTINGS Drop Down and Choose Settings Choose Privacy on the Left Your Activity > Who Can See Your Posts Friend Requests See your email address See your phone number Be found in search engines w w w . K a e R a e M a r k e t i n g . c o m

13. 1. BUSINESS PAGES Create a brand for your business w w w . K a e R a e M a r k e t i n g . c o m

14. Create a business page × Be Social with your audience × Share your promotions × Educate your audience × Create a consistent brand for your business 1 in every 5 pages viewed in the US is on Facebook w w w . K a e R a e M a r k e t i n g . c o m

15. Create a business page × Create Page w w w . K a e R a e M a r k e t i n g . c o m

16. Create a business page × Create Page × Choose Local Business or Place w w w . K a e R a e M a r k e t i n g . c o m

17. Create a business page × Create Page × Choose Local Business or Place × Fill in the Details w w w . K a e R a e M a r k e t i n g . c o m

18. Create a business page × Create Page × Choose Local Business or Place × Fill in the Details × Add Profile & Cover Pictures w w w . K a e R a e M a r k e t i n g . c o m

19. Create a business page × Create Page × Choose Local Business or Place × Fill in the Details × Add Profile & Cover Pictures × Page Settings > Adding a New Admin w w w . K a e R a e M a r k e t i n g . c o m

20. Create a business page × Create Page × Choose Local Business or Place × Fill in the Details × Add Profile & Cover Pictures × Page Settings > Adding a New Admin w w w . K a e R a e M a r k e t i n g . c o m

21. Create a business page × Create Page × Choose Local Business or Place × Fill in the Details × Add Profile & Cover Pictures × Page Settings > Adding a New Admin w w w . K a e R a e M a r k e t i n g . c o m

22. CONTENT POSTING × Status Update × Image × Gallery of Images × Video × Website Link × Live Video × Event × Hashtags × Tag another FB User × Tag another FB Page × Add “Send Message” Button to post × Tag location USE SCHEDULING TOOL w w w . K a e R a e M a r k e t i n g . c o m

23. SCHEDULING TOOL × Be Organized × Plan Ahead w w w . K a e R a e M a r k e t i n g . c o m

24. AUDIENCE ENGAGEMENT × LIKE × LOVE × HAHA × WOW × SAD × ANGRY w w w . K a e R a e M a r k e t i n g . c o m

25. INSIGHTS TAB × Actions on Page × Page Views × Page Previews × Page Likes × Reach × Post Engagements × Videos w w w . K a e R a e M a r k e t i n g . c o m

26. KING VIDEO is w w w . K a e R a e M a r k e t i n g . c o m

27. ADDING A VIDEO × LANDSCAPE × Under 5 minutes × Add Captions × Tags × Upload to YouTube × Wait to Boost w w w . K a e R a e M a r k e t i n g . c o m

28. ADDING A VIDEO × Add Captions × Tags w w w . K a e R a e M a r k e t i n g . c o m

29. USING LIVE VIDEOS × Add Captions × Tags w w w . K a e R a e M a r k e t i n g . c o m

30. USING LIVE VIDEOS w w w . K a e R a e M a r k e t i n g . c o m

31. BOOST POSTS SET AN OBJECTIVE × Page Likes × Website Visits × Video Views × Engagement × Event RSVP w w w . K a e R a e M a r k e t i n g . c o m

32. BOOST POSTS × Boost a Post × Ongoing Promotion × Get Messages × Promote Locally w w w . K a e R a e M a r k e t i n g . c o m

33. BOOST POSTS × Page Likes × More Subscribers × Website Visitors × Customer Contacts w w w . K a e R a e M a r k e t i n g . c o m

34. EVENTS × Create to allow users to RSVP × User gets a reminder of their interest in the event × Detail the event w w w . K a e R a e M a r k e t i n g . c o m

35. EVENTS w w w . K a e R a e M a r k e t i n g . c o m

36. EVENTS w w w . K a e R a e M a r k e t i n g . c o m

37. EVENTS w w w . K a e R a e M a r k e t i n g . c o m

38. GROUPS × Develop a group for your team × w w w . K a e R a e M a r k e t i n g . c o m

39. GROUPS w w w . K a e R a e M a r k e t i n g . c o m

40. canva.com FREE TOOL w w w . K a e R a e M a r k e t i n g . c o m

41. ANY w w w . K a e R a e M a r k e t i n g . c o m

42. 585-813-2125 w w w . K a e R a e M a r k e t i n g . c o m w w w . K a e R a e M a r k e t i n g . c o m KaeRaeMarketing@gmail.com

Class #1 - Facebook

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Class #1 - Facebook