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Facebook The Question

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From Jon's talks in April

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Facebook The Question

  1. 1. FACEBOOK The QuestionJon Payne, Noisy Little Monkey | 19th April 2012
  2. 2. How do I get my stuff here g Top of newsfeeds for the people who haven’t heard of you yet
  3. 3. How are you with maths?http://www.npg.org.uk/collections/search/portraitLarge/mw165875/Alan-Mathison-Turing
  4. 4. EdgeRank uwd e e eedges e Ouchy! From f8 conference, April 2010
  5. 5. This is an object gAnything that shows up in newsfeeds is defined as an Object
  6. 6. This is an edge gWhen a user interacts with an Object, they create what Facebook calls an Edge
  7. 7. EdgeRank ∑uwdedges e e e e U = affinity score between viewing user and object / edge creator You’re more likely to see something from a person / brand you talk to a lot
  8. 8. I like Kevin gGo to a profile and try this out, to get some understanding of how Facebook works
  9. 9. We have mutual friends / interests g So, I’m likely to see stuff he shares, particularly if friends of mine interact with it
  10. 10. EdgeRank ∑uwdedges e e e e U = affinity score between viewing user and object / edge creator W = weight for this edge type (comment, like, share, tag, etc) Comments are probably more weighted than likes
  11. 11. This object has 5 edgesComments are probably more weighted than likes
  12. 12. EdgeRank ∑uwdedges e e e e U = affinity score between viewing user and object / edge creator W = weight for this edge type (comment, like, share, tag, etc) D = time decay factor based on how long ago the edge was created Recent activity is more relevant than old stuff
  13. 13. Reach A steady increase in organic reach = massive jumps in viral reach gOrganic = people who saw something by your page, Viral = people who saw something shared by a friend
  14. 14. Does your company page do this? Your shares need to encourage engagement
  15. 15. Does your company page do this? 14% of page likes talking about this 3% of page likes talking about this 0% of page likes talking about this How do Facebook (Bing & Google too) perceive these brands?
  16. 16. Facebook Tips• Share – Photos – Videos – Polls• Ask for likes / shares• Reply to people quickly• Have multiple admins – Edit page / your settings to default use page as brand not person• Add partner Facebook pages to favourites https://www.facebook.com/pages/edit/?id=<your page id>&sk=yoursettings
  17. 17. http://theoatmeal.com/comics/facebook_likes

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