Social Media 101
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The world of social media is large, complex, with lots of separate paths, some of which are worth knowing about because of the impact they have on our lives, directly or not. This is about understanding social media and the major players in social media and social media networking.
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Social Media 101
- 1. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin @Yamentou SOCIAL MEDIA 101 Presented by Lionnel Yamentou June 19, 2013
- 2. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin • Introduction (+ Video) • Understanding Social Media • Top 3 Social Networks (and others) • Pros and Cons • Privacy Issues • Social Media in the Office • Case Studies • Are you Social? Should you be? • Conclusion Agenda
- 3. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Introduction People creating, sharing, exchanging information and ideas in virtual communities and networks. It is characterized by user-generated content and highly interactive platforms. #wikipedia A social structure made of nodes that are generally individuals or organizations. A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. “Social media changes the relationship between companies and customers from master and servant, to peer to peer.” - Jay Baer Social Media Social Network
- 4. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Video Social and Digital Media Revolution Statistics 2013
- 5. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Understanding Social Media The 6 types of social media Collaborative Projects Social Networks Blogs and Micro blogs Virtual Game Worlds Content Communities Virtual Social Networks
- 6. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Top 3 Social Networks Launched: Feb 4, 2004 750+ million active users / month Revenue: $5.1 bil. (2012) #1 website on the Internet worldwide, #2 in the USA Source: #alexa, #wikipedia Launched: Jul 15, 2006 200 million active users / month Revenue: $140 mil. (2010) #11 website on the Internet worldwide, #12 in the USA Source: #alexa, #wikipedia Launched: May 5, 2003 225 million active users / month Revenue: $972 mil. (2010) #14 website on the Internet worldwide, #11 in the USA Source: #alexa, #wikipedia
- 7. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Other Popular Networks Launched: Feb 14, 2005 1 billion active users / month #3 website on the Internet worldwide, #3 in the USA Source: #alexa, #wikipedia Launched: March, 2010 10 million active users / month Revenue not disclosed #11 website on the Internet worldwide, #41 in the USA Source: #alexa, #wikipedia Launched: August 2011 235+ million active users / month Source: #wikipedia
- 8. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin More Social Media Platforms
- 9. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Social Media Cons ADHD Increase Weak connections Reduced productivity Loss of privacy Quick spread of false info Biggest waste of time Addictive behaviors Cyber bullying
- 10. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Social Media Pros Help senior citizens Law enforcement Increase voter participation Empower business women Spread Info Faster Political Change Good for Economy Sourcing and Funding
- 11. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Privacy Issues • PRISM NSA electronic surveillance program • Stop Online Piracy Act (SOPA) • California Online Privacy Protection Act (2003) • Electronic Communications Privacy Act • Anonymizer.com • AdBlock Plus • TorProject In the News • You own data about you • Advertisers threaten your privacy • Social media usage isn’t, can’t be, or shouldn’t be regulated by employers • Consumers care about privacy Myths Privacy is the state of being free from public attention. #google Tools
- 12. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Social Media in the Office • Do nothing • Block everything (Internet) • Regulate access hours • Restrict access • Educate and train staff • Set security and usage policies Three options • Two-thirds of US workers with Facebook accounts access the site during work hours • 51% of American workers think work productivity suffers because of social media. Facts Striking a balance
- 13. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Case Studies • Obama (2008 Presidential Elections) • Kim Kardashian (entertainment industry) • Your next door neighbor • Coca Cola • Red Bull • Your local mom and pop store People Corporations
- 14. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin • You are Apple Inc. • You care much about your privacy (online = public) • You are a happy introvert and are not interested in change • You have knowledge or information you want to share with the rest of the world • Your personal branding requires it • You are sociable and likes interacting with people virtually and in person NO YES Are you Social? Should you be?
- 15. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin Conclusion #learned #new #old #web3.0 #predictivesearch #googleglassintegration #Review #TheFuture #blog #share #content #information #knowledge #message#HowToGoSocial
- 16. #socialmedia101, #facebook, #twitter, #google+, #pinterest, #linkedin 166/23/2013 THANK YOU The End
Editor's Notes
- Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Video SlideThis Slide use “Video Slide” Layout on Master Slide View.Click Video Icon to Add a Movie.
- --------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
- --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
- --------------------------Social Media AccessSmartphone, tablet and notebook are the most people use for accessing social media.This Slide use “Access” Layout on Master Slide ViewiPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html iPad icon you can get here: http://www.iconarchive.com/show/ipad-icons-by-adidadidu/iPad-Front-Blank-icon.htmlMacbook icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/Macbook-icon.htmlAnimation I’m using Bounce effect for Anytime. Anywhere. Text. Wipe effect for circle images Don’t forget grouped image before add animation effect.
- --------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the lorem ipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
- --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
- --------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.