Bruce Segal
Personal Information
Organization / Workplace
A large financial services companyLocation
Greater Philadelphia Area, Pa. United StatesOccupation
Digital Analytics MgrIndustry
Advertising / Marketing / PR
About
Analysis. Insight. Action! I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategies and tactics that increase sales. I calculate customer lifetime value to bridge the gap from analytics to strategy, and measure results by sales. Examples: • Established A/B testing program to evaluate optimization tactics used by optimization team for venture backed sell-side ad tech company. • Analyzed 400,000 web orders for second largest specialty gift retailer in U.S. Revealed, after fact, that SEO and social media-fueled traffic growth hid $821,000 in lost orders worth 17% annual revenue. Built real-time warning