Video game marketing tips

Video game marketing tips
In this file, we share with you all information that related to video game
marketing tips such as video marketing tips, video marketing tools,
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· Top 21 tips for video marketing
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I. Video marketing content for you!
About a year ago, I wrote 10 Video and Social Media Marketing Tips
for Video Game Executives. Video games present unique marketing
challenges and opportunities, so with E3 wrapping up last week, here are
seven more digital marketing tips I’d like to add.
1. Make your video game fans into rock stars.
Your fans are both your customers and your biggest marketing asset, so
promote them! Create situations in which your fans can share their
talents and passion for your video games. Run contests where fans are
encouraged to create videos, art, photos and even essays. But don’t stop
there. Promote not only the winners, but the entries along the way. This
does two things. It promotes your fans by making them into rock stars,
and it promotes the contest, the game and your overall brand.
Video marketing. Free pdf download examples Page 1

Identify who your biggest fans are, and make sure they’re recognized as
such. Others will follow, seeking a well-deserved place in the limelight.
2. Match the video game’s personality with its social media voice.
Social media is the outlet that gives your games a voice. You decide
whether that voice will be the voice of the game or the voice of the
publisher. The game itself lives in a fantasy land, where zombies get
shot in the face and pimps and hookers get run over with trucks.
Publishers live in the real world, where companies get sued for saying
the wrong things and people get fired. The disconnect happens when
fans hop on Facebook or Twitter expecting to talk to that badass game
they’re looking forward to, but are greeted with vanilla updates that
were obviously written weeks in advance and double, triple, quadruple
approved.
Even the reactive engagement fans receive is from timid agency or
internal social media teams that are hoping to get in and out without
saying anything too inflammatory. What if you got in there, as the game,
and really shook things up? Wrote in the voice of the game? Started a
flame war or two? One bit of advice would be to get buy-in from your
digital marketing team so you can share the responsibility when it blows
up. But my best guess is that after the explosion clears, you’re going to
see some happy new fans.
3. Promote your social media campaign with paid advertising.
What? Social media isn’t free? If we build it, they won’t just come? No
and maybe. Even if you’re starting a new campaign with millions of

likes, followers and subscribers, you still have to reach new audiences.
Existing fans can’t be trusted to do that kind of heavy lifting. Say for
instance you’re running a contest. Why would fans want to let everyone
else know they’re entering a contest in which they’ll likely be competing
against the people they’re letting know? They wouldn’t. That’s up to
you. Paid banners, Facebook ads, video seeding and blog and
publication outreach are all very important, especially at the start of a
campaign, to raise awareness and get people involved.
4. Remember that you sell video games.
This may seem obvious, but developing and launching digital marketing
campaigns that involve videos, contests, interactive Facebook tabs,
mobile games and apps can easily distract from the end, which is selling
games. We’re creating digital playgrounds and amazing events for fans
to interact with, leading up to the launch of the game. Looking at metrics
like numbers of likes, followers, subscribers, it’s easy to forget that a
certain percentage of these fans have to eventually buy something, or
this was all a waste of time. I mentioned in my last article that building a
fan base for future releases is important -- but at some point, people still
have to buy stuff.
We’ve been indoctrinated that social media is all about soft goals like
raising awareness and building relationships with our customers. That’s
a load of crap, and you can take all that feel-good hippie talk back to
Yasgur’s Farm, because if games don’t get sold, we’re all looking for
new jobs. The only relationship customers are interested in is the one
that includes you being responsive to their needs, listening to them,
responding to them and selling them a product worth buying. Do that

and they’ll be loyal until you don’t do that, at which point they’ll leave
and tell their friends you suck, until you do it again.
5. Don’t get hung up on which social media platforms to use.
To make your video game title ubiquitous, develop digital marketing
strategies, creative and tactics that engage fans everywhere. Facebook,
Twitter and YouTube aren’t the only games in town. Truly innovative
digital campaigns are integrating social media platforms, mobile,
outdoor, broadcast and newer tactics like augmented reality to create
cross-media marketing experiences for their fans. Think in terms of
digital marketing campaigns that take fans all over the Internet,
simultaneously jumping back and forth between traditional and digital,
between the real world and online.
6. Roll around in the mud with your fans.
We recently wrapped a social media campaign for a fighting game that
included a reality show where fans competed for a spot in the house and
then competed against each other. The senior product manager for the
game participated as the Dana White-esque host -- and it was awesome!
Make videos, do interviews, let your fans know how committed you are,
and they will be too.
7. Don’t f#@k with video gamers.
If there’s one thing I’ve learned from being on the front lines of video
game social media communications, it’s that video gamers do not like to
be f#@ked with. They will reward you with their loyalty as long as you
do what you say you’ll do, and be authentic and transparent with them.

They’re suspending their disbelief to enter the video game world you
create, but that suspension of disbelief only goes so far. Test their
loyalty, and they’ll digitally tear you apart and leave bite marks that can
last a long time.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count

Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will

increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video game marketing tips

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