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Win Win:
Models for Creating a
Social Impact Game on a Budget
Clay Ewing & Lien Tran
(University of Miami)
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
courtesy of Constance Steinkuehler, GLS 2013 Keynote
Photo credit: @mitSTEPlab
Game Industry Ecosystem
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Clay Ewing
@claytical
claytical.com
Lien Tran
@LienT
lienbtran.com
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Models for Indie Collaboration
Simply for the love completely indie no budget
As part of an academic class
student assignment
or official class
potential budget
Small grant
funded by institution or
foundation
modest budget
Game Contractor / Consultant
partnering with humanitarian
organization
variable budget based on game
designer’s experience and project scope
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Complete Indie
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Ad Patrol
http://claytical.com/ad-patrol
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Ad Patrol
http://claytical.com/ad-patrol
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Complete Indie
• Complete control over what
was made
• Never a priority, slow to
complete
• No institutional support to
help get the word out
• Without “catching fire” it
pushes a person like me to
move on to the next project
PROS CONS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Complete Indie
• Tap into your personal/professional networks
• Limit the team (can include game designer, programmer,
artist, subject matter expert)
TIPS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Part of a Class
Hustlin Health Care
hustlinhealthcare.com
Gaming the
(Immigration) System
lienbtran.com/games/
gaming-the-system/
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Part of a Class
Humans vs. Mosquitoes
humansvsmosquitoes.com
Magnitude
lienbtran.com/games/magnitude/
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Humans vs. Mosquitoes
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Humans vs. Mosquitoes
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Humans vs. Mosquitoes
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Part of a Class
• Inexpensive
• Potential for a wide variety of
skill sets
• Built-in potential for
institutional support
• Unpredictable outcomes
• Ownership issues
• Confined by academic
schedule
PROS CONS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Part of a Class
• Workshop early with subject matter expert and students
• Organizations should set realistic expectations for student
work - think of it as an experiment
• Look to partner with design and communication programs
• Take advantage of built in access to playtesters
TIPS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Small Grant
Vanity - Funded by University of Ottawa
lienbtran.com/games/vanity
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Small Grant
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Small Grant
• Built-in network of advocates
• Stepping stone towards
bigger opportunities
• Lack of resources for
assessment
• Rarely enough money for a
digital game *
PROS CONS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Small Grant
• Keep the team lean
• Ensure that the grant timeframe is feasible
• Subject matter experts should be very conscious of scope
creep
• Make sure you have a contract and stick to it
TIPS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Cops & Rubbers
lienbtran.com/games/
cops-and-rubbers
Uwezeshaji Kaya Kuhimili
lienbtran.com/games/
gaming-the-system/
Independent Contractor
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Open Society Foundations
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
World Bank
with the Tanzania Social Action Fund
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Independent Contractor
• Organizations can push more
resources at the project to get
it to where they want it to be
• Easy to get into “design by
committee” conundrum
PROS CONS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Independent Contractor
• Define roles early on
• Contracts are extremely important for transparency and
expectations
TIPS
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Digital vs. Non-Digital
DIGITAL
Cost per person
Size of audience
NON-DIGITAL
Cost per person
Size of audience
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
General Tips
• Look for game collaborators in design and communications schools/
programs and at game meetups
• local game groups, Global Game Jam, Indiecade, G4C, GLS,
etc. // possibly game listservs
• Provide a summary brief (concrete concepts, key goals and messages,
priorities); Don’t bombard your designer with too much information!
• If you can’t meet regularly, schedule early a face-to-face weekend for
briefing and rapid prototyping
• Avoid scope creep
• Publish your print-on-demand tabletop games at thegamecrafter.com*
Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive
Clay Ewing
@claytical
claytical.com
Lien Tran
@LienT
lienbtran.com
Questions?

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Win Win: Models for Creating a Social Impact Game on a Budget

  • 1. 10:45 am – 11:00 am Win Win: Models for Creating a Social Impact Game on a Budget Clay Ewing & Lien Tran (University of Miami)
  • 2. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive courtesy of Constance Steinkuehler, GLS 2013 Keynote Photo credit: @mitSTEPlab Game Industry Ecosystem
  • 3. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Clay Ewing @claytical claytical.com Lien Tran @LienT lienbtran.com
  • 4. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Models for Indie Collaboration Simply for the love completely indie no budget As part of an academic class student assignment or official class potential budget Small grant funded by institution or foundation modest budget Game Contractor / Consultant partnering with humanitarian organization variable budget based on game designer’s experience and project scope
  • 5. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie
  • 6. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Ad Patrol http://claytical.com/ad-patrol
  • 7. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Ad Patrol http://claytical.com/ad-patrol
  • 8. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie • Complete control over what was made • Never a priority, slow to complete • No institutional support to help get the word out • Without “catching fire” it pushes a person like me to move on to the next project PROS CONS
  • 9. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Complete Indie • Tap into your personal/professional networks • Limit the team (can include game designer, programmer, artist, subject matter expert) TIPS
  • 10. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class Hustlin Health Care hustlinhealthcare.com Gaming the (Immigration) System lienbtran.com/games/ gaming-the-system/
  • 11. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class Humans vs. Mosquitoes humansvsmosquitoes.com Magnitude lienbtran.com/games/magnitude/
  • 12. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 13. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 14. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Humans vs. Mosquitoes
  • 15. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class • Inexpensive • Potential for a wide variety of skill sets • Built-in potential for institutional support • Unpredictable outcomes • Ownership issues • Confined by academic schedule PROS CONS
  • 16. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Part of a Class • Workshop early with subject matter expert and students • Organizations should set realistic expectations for student work - think of it as an experiment • Look to partner with design and communication programs • Take advantage of built in access to playtesters TIPS
  • 17. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant Vanity - Funded by University of Ottawa lienbtran.com/games/vanity
  • 18. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant
  • 19. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant • Built-in network of advocates • Stepping stone towards bigger opportunities • Lack of resources for assessment • Rarely enough money for a digital game * PROS CONS
  • 20. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Small Grant • Keep the team lean • Ensure that the grant timeframe is feasible • Subject matter experts should be very conscious of scope creep • Make sure you have a contract and stick to it TIPS
  • 21. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Cops & Rubbers lienbtran.com/games/ cops-and-rubbers Uwezeshaji Kaya Kuhimili lienbtran.com/games/ gaming-the-system/ Independent Contractor
  • 22. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Open Society Foundations
  • 23. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive World Bank with the Tanzania Social Action Fund
  • 24. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Independent Contractor • Organizations can push more resources at the project to get it to where they want it to be • Easy to get into “design by committee” conundrum PROS CONS
  • 25. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Independent Contractor • Define roles early on • Contracts are extremely important for transparency and expectations TIPS
  • 26. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Digital vs. Non-Digital DIGITAL Cost per person Size of audience NON-DIGITAL Cost per person Size of audience
  • 27. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive General Tips • Look for game collaborators in design and communications schools/ programs and at game meetups • local game groups, Global Game Jam, Indiecade, G4C, GLS, etc. // possibly game listservs • Provide a summary brief (concrete concepts, key goals and messages, priorities); Don’t bombard your designer with too much information! • If you can’t meet regularly, schedule early a face-to-face weekend for briefing and rapid prototyping • Avoid scope creep • Publish your print-on-demand tabletop games at thegamecrafter.com*
  • 28. Win Win: Models for Creating a Social Impact Game on a Budget @claytical // @lient // @uminteractive Clay Ewing @claytical claytical.com Lien Tran @LienT lienbtran.com Questions?