So you want to join the mobile app craze? We’ve all heard the iPhone app rags-to-riches stories. With over 200,000 Android devices being activated every day, targeting your app to the Android Market may be a wise choice. But with almost 100,000 apps in the Android Market and 250,000 in the Apple App Store, how are you going to get your app noticed? Doing nothing and hoping people will find you is not enough. Building a web site is not enough. You need strategies and techniques - and you need to build your app to align with your strategy.
The “freemium” model is becoming quite popular, but how do you apply it to your app? What can you do to get noticed? Can you build multiple app “properties” and use them to your marketing advantage? How can you use social media to your advantage? How can you tell if your efforts are paying off?
These slides are from a talk I gave on Marketing and Monetizing your mobile app and Measuring the results.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
A bit of background as to the growth and how we use mobile plus a web developers perspective for going mobile for a non-technical audience. Primarily for an arts/ cultural and ticketing audience.
Ok, I’ve Got An App. Now How Do I Market It? - Mobile Marketing Basics.Kenny Norton
Have you ever wondered how to market an app for iOS and Android?
This session will take you through the basics from: App Store SEO, Social Media, Mobile Marketing Campaigns, even the often speculated QR code.
This session will also do an overview of free mobile marketing tools that can track your success.
Questions answered in this session:
- App Store SEO - How to optimize your app for maximum discoverability in iTunes and Google Play
- Social Media - How to use Facebook and Twitter to effectively market your app and communicate with your users
- Mobile Marketing - How to effectively run campaigns with no budget, or a huge budget - Ad network basics and contra deal partnerships
- QR Code - How to effectively use a QR code - How to make one that stands out from the pack (in a good way)
- Mobile Marketing Tools - Which (free) tools can you use to track your success and progress.
Kenny Norton is the Digital Marketing Manager at theScore, he manages and executes all social media and marketing for theScore App — one of the world’s leading and most downloaded sports apps. Once you build the next Instagram, or Flipboard you’ll be able you’ll be able to market it to the masses after attending this session.
You can follow him on Twitter here: http://twitter.com/kennynorton
You can connect with him on Linkedin here: http://linkedin.com/in/kennylnorton
Presented at Pod Camp Toronto 2013 February 23, 2013.
A presentation from a little while ago about the kids app market, specifically in the iTunes App Store. It has some data, metrics and ideas. It's based off the ilearnii report from 2012.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
A bit of background as to the growth and how we use mobile plus a web developers perspective for going mobile for a non-technical audience. Primarily for an arts/ cultural and ticketing audience.
Ok, I’ve Got An App. Now How Do I Market It? - Mobile Marketing Basics.Kenny Norton
Have you ever wondered how to market an app for iOS and Android?
This session will take you through the basics from: App Store SEO, Social Media, Mobile Marketing Campaigns, even the often speculated QR code.
This session will also do an overview of free mobile marketing tools that can track your success.
Questions answered in this session:
- App Store SEO - How to optimize your app for maximum discoverability in iTunes and Google Play
- Social Media - How to use Facebook and Twitter to effectively market your app and communicate with your users
- Mobile Marketing - How to effectively run campaigns with no budget, or a huge budget - Ad network basics and contra deal partnerships
- QR Code - How to effectively use a QR code - How to make one that stands out from the pack (in a good way)
- Mobile Marketing Tools - Which (free) tools can you use to track your success and progress.
Kenny Norton is the Digital Marketing Manager at theScore, he manages and executes all social media and marketing for theScore App — one of the world’s leading and most downloaded sports apps. Once you build the next Instagram, or Flipboard you’ll be able you’ll be able to market it to the masses after attending this session.
You can follow him on Twitter here: http://twitter.com/kennynorton
You can connect with him on Linkedin here: http://linkedin.com/in/kennylnorton
Presented at Pod Camp Toronto 2013 February 23, 2013.
A presentation from a little while ago about the kids app market, specifically in the iTunes App Store. It has some data, metrics and ideas. It's based off the ilearnii report from 2012.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
The mobile app landscape is thriving and continuing to evolve year after year. Based on a survey conducted this year with 8000+ app developers, here are some facts, statistics and trends on how it's changing that will help developers stay abreast of the latest in the industry, and retain their competitive upper hand.
Mobile App Analytics: misurare le performance e individuare i KPI utili al bu...IQUII
Una delle principali sfide per uno sviluppatore mobile è far emergere la propria app all’interno degli store, dove la competizione è elevatissima dato il numero sempre crescente di applicazioni disponibili.
Un’app che vuole raggiungere una crescita costante nel tempo e instaurare un rapporto di lungo periodo con gli utenti deve sicuramente raccogliere e analizzare i dati, dalle metriche più semplici (download, posizionamento, utenti) a quelle più complesse (retention, funneling).
Nel talk che abbiamo tenuto alla SMWRME 2016, Fabio Lalli e Simone Cinelli hanno parlato dell’importanza dell’analisi dei dati per generare un continuo miglioramento dell’esperienza utente che porti al raggiungimento degli obiettivi prefissati.
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
A common refrain from both management and clients alike today is, "We need an app..." Unfortunately, over the long-term, mobile solutions for you or your clients’ organizations will need to be more diversified than a single app. From optimizing current web content to developing unique experiences mobile will touch, and possibly transform, your entire enterprise. Not only will your interactions with your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. Combining lessons learned at a large, land-grant university as well as the latest statistics on mobile we’ll review why you need a cross-audience, cross-content, and cross-platform mobile strategy, what one is all about, and how it’ll help you prioritize your mobile solutions.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
As presented at SXSW Interactive on March 12, 2017.
How can understanding the brain inform your marketing and design strategies? The end goal of business is to create products and services that can satisfy our needs and prompt us to open our wallets. Understanding human behavior through neuroscience, marketing, and user experience can illuminate consumer needs across a variety of target markets and how businesses can align their products to meet those needs. PRPL strategists Tommy Hung and Caitlin Pequignot explore current marketing trends, insights from behavioral economics, UX, and neuroscience, leading to a scientific framework with insights from human behavior to make your business strategy more actionable and efficient.
Presentation at Festival of Media Asia 2011 on how luxury hotel brands like Taj are seeting new standards for global high-end tourism. The presentation specifically focuses on some of the social marketing initiatives taken to manage global growth
Nemco are Risk assessment consultants offering a systematic method of Risk Management Consultants and Services across the UK for the prevention and control of risks by fire, air and waterborne pathogens.
This slide deck was presented at Silicon Valley China Wireless Conference 2010 at Computer History Museum, Mountain View, California on Sept 24th, 2010.
Are you ready for mobile revolution? - Babar BaigOWLAI
Everything is going Mobile and consumers are adapting Smartphones rapidly. Denmark is top 10 in terms of Smartphone penetration and more and more consumers are buying from their mobile devices. How can you as a company take advantage of this revolution? There is still room to differentiate yourself from competitors by adapting to the mobile channel.
Forum Con - Winter Wong - Community Monetization with Mobile AppVigLink
Tapatalk helped more than 50 large communities to engineer their own forum app. This session is to share their experience with iAd, Admob and other monetization channels available on mobile app from a forum perspective – This session is ideal for forum owners interested in monetizing with their own mobile app.
Winter founded Quoord Systems, the company behind the popular Tapatalk Forum App for iPhone and Android smartphone. Winter graduated in University of Toronto with a bachelor of Computer Science with over 10 years of Software Engineering experience. Prior to Tapatalk, he was the Program Manager at Hewlett Packard, Software Engineer at IBM.
Developer's Guide to Marketing and Monetization of Windows Phone AppsAlan Mendelevich
Publishing a great app is only the first step on the way to the marketplace success. Making your app popular is another important step which is critical to achieving your goals.
Contact me if you want me to talk on the subject at your conference, user group or other event.
Frankly monetization is still a mystery for a lot of developers and entrepreneurs. Obviously having a monetization model that helps in sustaining an app over time and generate a steady stream of revenue is highly desirable by everyone. In this session we will go through various monetization models that have been used successfully by a variety of apps (mobile, gaming,device, social, ecommerce, etc.), with some example of how some apps/start-ups have evolved their monetization strategy over time and some tips on where to start.
An overview of current mobile game marketing trends.
What Scoreloop SDK provides and how social features will dramatically change the way mobile games are discovered.
In deze sessie deel ik mijn ervaringen van de afgelopen jaren over hoe je “rijk” kunt worden door het ontwikkelen van Apps. Dit kunnen Windows Phone en Windows 8 apps zijn maar het gaat ook over Android en iOS. We gaan in op de diverse verdien modellen en de daarbij behorende do’s en don’ts.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
5 Things You Need To Know Before Hiring a Videographer
Getting Your Share of the Mobile App Market
1. Getting
Your
Share
of the
Mobile
Dan Syrstad
SyriousGames.com
App
Presented at Twin Cities OTUG 2010-10-20 Market
Copyright 2010 Visual Systems Corp. All Rights Reserved.
4. What This Talk Is About...
● How to get your app noticed (Marketing)
● How to Get Paid (Monetization)
● How to determine if it's working
(Measuring)
5. What This Talk Isn't About
- How to write an app
- How to publish an app
- How I can do it for you
6. Who Am I?
Software Industry: 28 years
Founder of Visual Systems: 19 years
Independent Consultant (Day Job)
Android Developer (by night): 2 years
7. What I've Done
Custom Software
Commercial Software
Marketing
18. Now What Do You Do?
- It's hard to get noticed by chance
- How do you stand out in a crowd of
100,000?
19. Ready for the Fire Hose?
- Not just one thing – No Silver Bullet
- One thing is for sure:
You need a polished, engaging app
- Some things will work for your app,
some might not.
- Test, tweak, repeat...
20. Getting Your App Noticed
Leverage your launch momentum:
Figure out your strategy ahead of time
Create a buzz at launch
21. Get App Store/Market Visibility
This should be your ultimate goal
Visibility Here = Free Advertising
You get here by being highly rated
- OR -
On a new launch
- OR -
On an update (Just In - Android)
30. Cross Promotion
Different Flavors:
- House Ads
- More Games option
- Flurry AppCircle
- AdMob Download Exchange
- Social Gaming (coming...)
31. Lite Version
- Lite/Free version sells the Full version
- Low barrier to getting on the phone
- Make sure to have prominent
“Buy Full” option
- More in the Getting Paid section...
33. Social Gaming
Put social features in your game
to get a viral effect:
- Global Leaderboards is a simple one
- Challenges
- Multiplayer
34. Social Gaming
Some free third-party SDKs do this:
- OpenFeint (iPhone & Android)
- Scoreloop (challenges, can earn $)
- One profile for all games
- Friend strangers
- Leaderboards, challenges, achievements
- Tweet/FB post scores
- Shows friend's games (cross-promo)
- Which one??
37. Social Media
- Companion web site: Blog, screenshots,
leaderboards, etc. Update content often.
- Submit site to Google
- Facebook Page
- Twitter account for app/company
- YouTube Channel – app videos
- LinkedIn – join groups and announce
releases
38. Social Media
- Announce releases to blog, Twitter,
Facebook, etc.
- Think of things to tweet about: high
scores, new features, sales...
- “Like” plug-in for web site
- Keep talking about it!
39. Social Media
There are services which
help you manage social media:
- HootSuite.com (free & paid) – also has
analtyics and mention tracking
- Ping.fm (free)
40. Have a Sale!
…and promote it!
(another thing to talk about)
41. “Pay” to Share
Allow users to unlock features, get
achivements, etc. if they share
with another user
42. Advertise Your App ($)
- Google AdWords (+)
- AdMob, MobClix, etc.
- Facebook (don't bother)
44. E-Mail Signature
Every chance to talk with your users is a
chance to tell them something they might
not know.
45. E-Mail Newsletter
- Only if the user opts-in
- Might be good for some apps,
maybe not for games
46. QR Code
- 2D Barcode scanned by iPhone & Android
- URL to web site or market
- Takes user right to it
- Efficacy info in URL
- Dedicated app biz card, on web site...
47. E-mail Auto-Responder
- Corporate app?
- Links in outgoing emails
for support, etc.
- “Here are other apps...”
48. Getting Paid (Monetization)
- If you're in it for a hobby, don't bother
- If it's a business, your monetization
strategy should be part of your app design
49. What's the Right Price?
- Test, tweak, test
- Test the business model, not the product
- Start low, move higher – slowly [6]
With apps, easier to raise price than lower
- Price must be low enough, but no lower
50. What's the Right Price
- People must be willing to pay for it
- Your intuition is likely wrong,
you must test
- Remember: 10 sales @ $.99 = 5 @ $1.99
51. Freemium – Lite & Full Apps
- Lite version – free – restricted from Full
- Full version – $ – has everything
and NO ads!
- Just getting rid of ads is not compelling
reason to buy Full version
52. Freemium – Lite & Full Apps
- Users don't pay for features, they pay for
the value those features provide (USP)
- Lite/Free version can limit
Capacity (levels, play time) and/or
Features (global leaderboards)
- Observation: Users don't like time-
restricted apps (trials)
53. Freemium – Lite & Full Apps
User Roles in the Free version:
- Understand functionality
- Invite others
- Data participation (encourages others)
- Can be indirect revenue from Free
(cross-promo, socialization, ...)
54. Freemium – Lite & Full Apps
- Not everyone will buy – That's ok.
- Conversion rate: 3-5% depending on $ [6]
- My observation: 6.5% ($2.99) – 8% ($.99)
- It's a numbers game:
Your goal is to push the free version, not the
paid version
55. Freemium – Lite & Full Apps
- Conversion from Lite to Full is
Hard for user
- Download lite, decide, purchase full,
download full, delete lite
- Would be better to have one unlockable
version with in-app purchase
56. Freemium – Lite & Full Apps
- Lite app needs prominent
“Buy Full” option
- It's ok to ask at various points in the flow
- Make sure to explain the value,
then ask to buy
- Unique Lite & Full icons and titles
57. Freemium
- There's a acquisition cost for both
Free and Paid users
- You should know both
- You should capitalize on an acquired user
- Don't just sell to the user once
- Don't make the user think hard
58. Freemium – Other Options
- Free-only app with in-app
purchases (buy features)
- Possible & Easier on iOS
- Possible on Android (PayPal has SDK)
Might violate dev agreement
59. Freemium – Ads
- Free-only, or Lite with Ads & Full
- Google AFMA, AdMob, MobClix, iAds …
- Try AdWhirl (AdMob, open-source)
- Test, tweak, test
61. Freemium – Ads
- Ads worked great 4Q 2009 and 1Q 2010
- Have since been underwhelming
- Easy to add, but don't make it your only
monetizing strategy
62. Freemium – Player Challenges
- Social Gaming like Scoreloop
allow paid challenges
- Sketchy
63. Freemium – Loss-Leader
- Make a full-featured, useful, free-only app
- Maybe even no ads
- Promote your other apps in it – low-key
- If your company sells other things,
Free app can drive those sales
64. Is it Working? - Measuring
- Analytics is a MUST
- You must know more than who
- How often
- User retention
- Session length (engagement)
- Every second of use is a second for
user to refer to someone else
65. Analytics
- Also track feature usage
- Button clicks
- Time in game, section
- My games: “Is it too difficult?” Score
trends, levels reached, ...
66. Analytics
Analytics SDKs for iOS and Android:
- Flurry
- Google Analytics
- Both are very similar
- Tried both and now back to Flurry
- Google Analytics' Android SDK has issues
69. Measuring – Download Stats
- Android Market Developer Console
- Currently limited – have to manually track
- Google Checkout – track detailed sales
for Paid only
- iOS? iTunes download counts
70. Monitoring
- Google Alerts – setup canned searches.
RSS or e-mail feed
- Twitter mentions (HootSuite can help)
- Watch Twitter #Andriod #iOS #iPhone
#app #game
71. Measuring – Get Feedback
- In-app feedback (email) feature
- App Store/Market Review Comments
- Get a thick skin
- Your app won't be right for everyone
- Most important: Listen and evaluate
72. That's all there is to it!
Contact Me:
Get: http://SyriousGames.com
Talk: dan@SyriousGames.com
Follow: @SyriousGames
Like: facebook.com/SyriousGames
Watch: youtube.com/SyriousGames
75. Interesting Links - 2
http://www.slideshare.net/misteroo/appsfire-app-store-market-real-data-insights (stats - older)
Monitor with Google Alerts
http://www.slideshare.net/misteroo/how-to-market-your-app
Returning to the Purpose of the Original Game
http://community.developer.motorola.com/t5/MOTODEV-Blog/Highlights-from-the-Social-Gaming-Summit-2009/ba-p/1470 -
http://www.androlib.com/appstats.aspx - Look at free/paid downloads. esp <50.
http://www.entrepreneur.com/article/217302 - Gaming Upstarts article: “freemium" goods -- free products that upcharge for optional
upgrades on the back-end -- is designing every user action with monetization in mind from the beginning.; “understandable at a glance”;
“it's essential for small companies to produce multiple products, seize opportunities for exposure and build ways to connect directly with
customers. For Appy, it's all about building a running dialogue with fans,”; “Pangea's most effective publicity tactic has simply been text
announcements within its current games “
http://www.newsweek.com/2010/09/15/how-to-build-a-better-smart-phone-app.html “Most settle at $1.99, but WordWise, a game he
invented, draws about 40% more downloads a day at 99 cents than at $1.99.” -- From a revenue standpoint, this is a strange statement -
$.99 * 1.4 < $1.99 - he’s losing 30% revenue. However, he is building download count, which helps in positioning. But don’t target
positioning by dropping price - you’ll get there by other means.
http://www.tuaw.com/2010/03/10/gdc-2010-ngmoco-justifies-the-freemium-model/ “We're just finding that, with paid, you can't make any
money. There's only a handful of companies that are able to charge more than three dollars for a game. Gameloft, EA, Square Enix.”
http://www.zdnet.com/videos/events/tech-execs-talk-up-iphone-freemium-models/408811 :
Freemium Talk: “...charging money once, largely once, for that single transaction in the paid space just wasn't gonna get us to the level of
scale”
From Google I/O Freemium panel (http://code.google.com/events/io/2010/sessions/freemium-vc-panel-enterprise.html)